Our next ‘Behind the Scenes’ segment takes us to Orlando, Florida to the offices of the affiliate network Market Leverage. Upon our arrival we were greeted by our tour guide and Marketing Manager, Dina Riccobono. She and her assistant gave us a tour of the offices and introduced us to everybody.
Their offices were awesome. A lot of thought was put into how the desks were arranged, to give each person some privacy, but to not “block” them off from the rest of the employees. This way they have a collaborative working environment. The company has lunch together every day, and it’s provided free of charge. I think they all agreed, lunch time was a great informal meeting to discuss work issues as well as getting to know each other better.
We hit their affiliate managers with some tough questions, like how to get higher payouts, but they had no problems responding. And got some great interviews with them, as well as Sal, the President of Market Leverage. We decided to break up this BTS segment into 3 videos. The video below is a general tour of the offices.
We had so much great footage with their Chief Operating Officer & General Counsel, Frank Ioppolo, we decided to have a segment devoted to ‘Legal Matters in Affiliate Marketing’.
And lastly, their CEO and Founder, Michael Jenkins, was so enthusiastic and knowledgeable we thought he needed a segment just devoted to him. So check out the ‘CEO Sit Down’.
Overall, Market Leverage seems to be on a great track. They were all very excited about the future of the company and have a course mapped out for where they want to be in 10 years. I want to thank Market Leverage for having us out, and it was great meeting everybody. We had a really good time.
On a sadder note, a former employee of Market Leverage, Sean Abernethy, was recently in a horrible motorcycle accident. They are having Charity Poker Run to benefit him and his family. I hope everybody will donate, or if you are in the Orlando area, participate. We wish him and his family the best.
If your company would like to fly us in and have us do a “Behind the Scenes” meeting your staff and asking what makes your company tick then please use the contact form or email tigh at shoemoney.com for more information.
About the author...
Jeremy Schoemaker – who has written 2416 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
Images provided by ShutterStock
9 Random Tips On Being A Successful Online Marketer 
Linkcontrol Unveil at Affiliate Summit West 2011 (SEMI NSFW) 
Shawn Hogan Speaks Out On FBI Charges 
{ 72 comments… read them below or add one }
Great set of videos. Market Leverage is definitely a great company to work with and I plan on visiting their offices soon. There’s nothing like seeing what goes on behind closed doors with the company that helps you make money online
We’d love to have you visit! Let me know if you’d like to stop by for lunch. I can be reached at dina@marketleverage.com. Glad you enjoyed the tour!
I signed up for Market Leverage, but missed their calls and email to speak with an affiliate manager when we had the big storm where all of our power went out, so I got rejected.
I haven’t got around to signing back up, but I plan on it here within the next week.
Even i had signed up a fortnight back but didn’t receive any confirmation email yet. I am a gr8 fan of ML since their entry into the market, gr8 fan may be coz i won an Asus EEE PC at one of their sponsored contest.
I swear market leverage have just popped up over the last few months. I am seeing them everywhere now. I agree with David, great set of videos.
Yeah, I remember how people couldn’t stop talking about Pepperjam, but now it’s all about Market Leverage. And I can see why.
Yup, Market Leverage just rapidly grew popular. But it’s because of the great service they’re offering that makes them the best.
You said it, mate!
since you just closed down the q&a, i will ask here. why don’t your embedded videos show up in your RSS feed? is that by design? i ran into this problem and fixed it by switching to feedburner.
I think all embedded videos do not work with feedburner, not just Shoemoneys’.
Yeh videos never work in my RSS reader. I always have to take it to my web browser to see them
Same here….too much data/bandwidth required I suppose
you should run a feature on the stock market given the headlines recently
What do you say mr stock market magician? All the gold and other commodities will be the wise investments to make right now.
Gotta love Behind-The-Scenes posts! It’s good to see what makes other companies tick.
great interview, very well done.
As always, awesome videos Jeremy! MarketLeverage seems to be popular among the MMO niche and I’ve seen a lot of blogs promoting it. It seems to be a nice affiliate and I will consider signing up for it once I start my future projects. Keep up the great videos you’re doing great.
Great videos. I noticed Sean’s wife was supposed to have her baby yesterday. Hope all it going well there.
Nice work, Shoe.
No news as of yet, but I’ll keep you posted as we get more information. Thanks!
Triple videos triple thanks! Good job as always. Thanks. Thanks. Thanks.
As always, awesome videos Jeremy! MarketLeverage seems to be popular among the MMO niche and I’ve seen a lot of blogs promoting it. It seems to be a nice affiliate and I will consider signing up for it once I start my future projects. Keep up the great videos you’re doing great.
If I was an affiliate with MarketLeverage, these videos would make me feel proud of joining such a great network.
Excellent videos Shoe.
Hope that Sean guy will recover soon and will meet her new born baby girl.
We’ll keep you updated on the Abernethy’s progress as we hear more. Thank you for your support!
Great Behind the scenes stuff. It looks like they are on top of their legal issues, good to know.
Good video. I am going to give this a try. I have never heard of marketing leverage. Hopefully this can boost somebody’s income
Excellent video. I do not understand how you can work productively in a great team. I think the leader should be a great master. -)
These are great videos as always, its good to see how a company works behind the scenes
The video with the Founder was great. It is cool to know who is behind the company and how he came about. Thanks for the videos.
Adam
Yes his story was really inspiring, it made me want to start my own affiliate company.
I signed up need to find something better to sell on my site the credit cards ads I am run do not convert at all 2 conversions out of over 10,000 clicks I am I being ripped of by my affiliate? or are credit cards very bad conversion? What would you sell on my site? I have traffic need to get conversions
Many affiliate networks have “free gas” offers, where you can offer your visitors a free gas card (usually $500) and get paid $1-2 for every email or zip submit.
These are great videos as always, its good to see how a company works behind the scenes
I agree completely, haha
Cool videos.
The COO and CEO seem like smart guys. I’ve talked to Frank before and he was very helpful.
Great set of videos. I liked them a lot and it had wealth of information. Thanks Greg Ellison
That’s great. I live just a few hours from ML Headquarters, I might make a trip up there soon to see them as well.
Great videos.
Really interesting system MarketLeverage is running here. Whatever it is, it seems to be working for them as they just can’t stop growing.
@Writers Needed @Lowestgasprices We certainly can. Feel free to contact me directly to see how MarketLeverage can help you out.
@JonathanVolk Thanks, they’re not too bad! ;P
@MarkCuda Just let us know when you plan on stopping by!
Great information. Its always great to know how helpful and suportive ML can be.
MarketLeverage is full of really smart and passionate people which is shown in the videos.
Even the “lower-down” employees are very knowledgeable and professional. The MarketLeverage janitor probably has 2 master degrees…
The professionalism of the staff really see the naked eye. Yes. -)
I heard that MarketLeverage is getting a redesign and I look forward to seeing the new design. Since MarketLeverage employees love to visit ShoeMoney, I would like to ask a question here. Maybe it will help other ShoMoney readers as well. Does MarketLeverage allow incentivizing offers? (Sorry, I think I may heard it somewhere in the video but it loads too slow so I can’t play it again)
When you first started with videos, I was skeptical, but now that you have improved your video, it adds a lot to your content and blog value.
I agree! The video quality has increased and just added value to the overall content of his site.
Well done Jeremy Shoemoney!
I concur that video is definitely adding a whole new dimension to Shoemoney’s offering.
Very cool, Market Leverage is a really good business. Affiliate marketing is far from being my main source of income online, but I’m trying to change that a little bit and Market Leverage is part of the plan.
Yes it’s good to try different ways to make money instead of depending on one method. You could be earning a lot more if you master this.
I will certainly pray for Sean. I have seen my share of motorcycle accidents and they are no joke. I trust that he and his family pull through under the numerous circumstances that they are dealing with.
Me too.
I am a motorcycle rider myself, and am saying the biker’s prayer out loud right now….Here’s to Sean recovering fully, and keeping his leg. Please support the Charity Poker Tournament to help ease the financial stress all these operations must be causing.
Great videos. The behind the scenes look can tell you a lot about a company, the people and if they are worth doing business with. This is definitely a company I will be working with in the future. Keep the videos coming, they are a great resource.
I agree, Jeremy has been making a lot of great quality videos lately.
Smashing videos. I need to sign up with ML stat.
Congrats!! Schoe for having those great opportunities in going to those wonderful companies and you were entertained by the staff. Awesome!!
I would love to have here Shoe at my company, but we’re in South Africa. I like how you carry out interviews, great style.
A triple treat indeed! Thanks for sharing. Market Leverage is going places and it isn’t hard to see why!
Abernethy Family Update
First the good news: Sean Abernethy is recovering and will be able to keep his leg. His wife Sabrina had a baby girl on Monday. Sabrina is doing well and will be released from the hospital tomorrow.
Unfortunately, Sean is still in the hospital and will have to undergo more surgery and extensive physical therapy before they have a definitive answer, but should be able to re-gain the use of his leg.
Baby Ashlyn Skye has a rare birth defect that she is already suffering complications from. She was place on several life assistance machines, but had to be pulled off one today due to some complications. They’re hoping to get her stable enough for the surgery required, there are a lot of difficult steps she’ll have to go through prior to having the surgery.
Please keep this family in your thoughts.
http://www.abernethyreliefride.com/
I guess those people really understand what they doing to dominate so well this niche market. I think they are smart…§
Great interviews and behind the scenes tour of ML!
I’m proud to have such a great company right in my backyard.
You’re welcome to join us for lunch and a tour. Shoot me an email if you’d like to stop by (dina@marketleverage.com). We’d love to meet you!
Great Videos and nice interview.I iwshed I was there.
Shoe, if you said “green light” with Market Leverage, we as your follower will joint and take your word.
thanks
Kyle is my AM and he seems pretty cool. Too bad he deals with so many people. I always think the less people you’re in charge of the more time you can give to them.
Good video. I am going to give this a try
It was awesome to see these from my point of view. I don’t have the budget to make it to things like conferences or have in-house meetings with publishers yet. This lets me know how they talk, how they think, what they would say, how they work. It also updated me on the in-comings of the industry versus things like regulation and mentality. Thank you so much Shoe.
Hi everyone-
Just wanted to thank you for your generous support of the Abernethy Family. Sean and Sabrina are at home recovering. Ashlyn is still in the hospital, we continue to keep her in our thoughts and wish for the best. If you are interested in updates, please feel free to contact me at dina@marketleverage.com, or visit http://www.abernethyreliefride.com.
Thank you,
Dina at MarketLeverage
Superb videos They rocks & will love to watch them regularly especially Scenes posts…. It’s good to see what makes other companies tick.
even in the video, you have imacs
I joined market leverae, but lacking serousness to carry on the game..
They put on a good show, but trust me, they are garbage. Take it from an employee.
ROFL, care to elaborate?
ROFL, what was your position in Market Leverage? Anyway, many bloggers are earning lots from them and winning good prizes.