On Panel @ DMA w/Stephan & Chloe Spencer

 

by Jeremy Schoemaker on October 12, 2008 · 93 comments

Today I am headed to Las Vegas again where on Monday I will be speaking at the DMA conference on a blog monetization panel with well respected SEO Stephan Spencer and his aspiring 16 yr old entrepreneur daughter Chloe Spencer.  Chloe is making a killing with her Neopets Fanatics blog and I am sure will do a great job talking about her experiences making money with her neopets blog.

This also marks the last conference I will be attending of the year.  After I made a post about how I am gone 50 days out of the year at conferences my wife actually did a talley and it turns out as of right now I have been gone exactly 79 days in 2008.  That’s pretty crazy considering I also took 3 months off when we had our second child last July.  Anyway I am done for the year…. Yes this means no pubcon… I know =(

Anyway I interviewed Stephan Spencer at Blogworld:

About the author...

– who has written 2473 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

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{ 90 comments… read them below or add one }

1 Jonclaude October 12, 2008 at 6:47 am

Hi Shoe,
You should moving to Las Vegas(location, location bbc show)
I can’ believed that “I have been gone exactly 79 days in 2008″
When did you find time to make money online?
How many people working for you to keep you away from your office?
Thanks

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2 Jonclaude October 12, 2008 at 6:51 am

Shoe how many video did you make this year more than 50 or 79 videos.
You can make a nice dvd for all your readers and don’t forget shipping my to France.
Thanks

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3 Goran Website October 14, 2008 at 6:00 am

Yup I agree. And not forgetting shipping mine to South Africa. Lol!

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4 Christopher Ross October 12, 2008 at 7:04 am

That’s a great interview with Spencer and thanks for the NeoPet’s link, I’ve been telling my wife that she should be running something similar for her obsessions lately.

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5 Dick October 13, 2008 at 6:22 am

Excellent interview. I see a lot of high-quality video on the site and enjoy watching them.

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6 Michael D October 12, 2008 at 7:07 am

Now you can have goals… 80+ days at conferences in 2009 :)

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7 Cheap Laptop Computers October 12, 2008 at 9:55 pm

I think Show has probably all ready beat that number in 2008!

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8 Moneybites October 14, 2008 at 7:31 am

That’s too much time away man, seriously, it’s like a pro conference tour..

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9 Jaseem Umer October 12, 2008 at 7:15 am

Great Interview Jeremy. I want you to do them again and again.

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10 coderbari October 13, 2008 at 4:15 am

You have to wait till next year. Quota for this year is complete :D

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11 Vijay October 12, 2008 at 7:25 am

It would have been nice with seo sucks shirt…..Naaahhh……
Nice interview maybe more on their proxy services…

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12 andrew October 12, 2008 at 5:18 pm

cooler than that it would have been if Stephan Spencer would have worn that shirt

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13 QuickPWN October 12, 2008 at 7:28 am

Nice job with the interview. Wow, Neopets! My sister used to do that too and I thought it was a very pointless thing to do. I never understood why people used to do that “virtual pet” thing. It looked like a big waste of time to me. :D

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14 atlanta wedding photographer October 14, 2008 at 8:20 am

3 feet from gold man, and you walked away!!!

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15 Mark - The Niche Store Builder October 12, 2008 at 7:33 am

I’m probably the only one who clicked the Neopet Fanatic link, but it leads to the DMA site!

Mark

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16 mrkbsm October 12, 2008 at 8:48 am

Nope, not the only one – I ended up at the DMA site as well!

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17 Zurpit October 12, 2008 at 8:52 am

Yea same with me

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18 Goran Website October 14, 2008 at 7:30 am

yup, me too. <>

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19 andrew October 12, 2008 at 9:04 am

now the DMA website is going to rank 1st for “Neopets Fanatics blog” keyword

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20 QuickPWN October 12, 2008 at 9:49 am

I doubt it, NeopetsFanatics.com will remain at rank 1. But if you check on Google you will notice that Shoemoney is rank 10 for “Neopets Fanatics” and rank 12 for “Neopets Fanatics Blog”. :D

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21 River Girl October 12, 2008 at 11:51 am

it is fixed now.

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22 andrew October 12, 2008 at 5:20 pm

it’s on fourth place now…haha…no wonder if he will take the first place

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23 Christian October 12, 2008 at 7:36 am

It’s a good interview!

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24 Moneybites October 14, 2008 at 7:32 am

Definitely, great advice about going to conferences..

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25 BusinessX October 12, 2008 at 7:37 am

I appreciate when you and the other “big time” bloggers share so much about the conferences. Many of us cannot even attend one (though it is an aspiration). From I think blogworld posts (video posts BTW) I learned about voxant and picapp, two services I am now using on sites. Without the insights my MMO knowledge would be lacking and I probably would not yet even know about these services.

One aside about your speaking, do you have a post(s) about your speaking at conferences? What was your first, how did it grow? How many invitations vs. how many accepted? And the best of course, how much do you get paid? More about public speaking in the Shoemoney business model, please.

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26 QuickPWN October 12, 2008 at 10:30 am

I’d be interested in knowing this too. I hope Jeremy can share this with us. He will definitely need to make a couple blog posts on this though!

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27 Dick October 13, 2008 at 6:28 am

I think this is really interesting issue, which will be its readers. I am also pleased to read about it.

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28 Todd Mintz October 12, 2008 at 8:07 am

But Jeremy, I thought the SEO Champion was…well, never mind :.)

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29 Chris October 12, 2008 at 8:12 am

I thought seo sucks? :)

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30 Verizon Ringtones October 12, 2008 at 9:52 pm

LMAO….Yeah so did I??!!

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31 mrkbsm October 12, 2008 at 8:49 am

Good interview Jeremy – thanks for the links. Looks like they lead to some pretty good info! Gonna have to check that out later.

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32 Zurpit October 12, 2008 at 8:52 am

This is a great interview, but the link isn’t to her blog its to DMA

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33 QuickPWN October 12, 2008 at 10:21 am

It’s probably some SEO tactic that Shoemoney is using. ;)

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34 andrew October 12, 2008 at 9:00 am

80 days per year ? Man, that’s crazy…

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35 Zurpit October 12, 2008 at 7:16 pm

yea 80 days is insane considering there’s still 2 month left of the year

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36 Affiliate Famous October 12, 2008 at 10:01 am

Great and informative interview.

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37 Jonclaude October 12, 2008 at 10:13 am

I just can’t do so many videos

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38 Jepun Techno October 12, 2008 at 10:22 am

Great Interview :)

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39 Steven-Sanders October 12, 2008 at 10:39 am

Just goes to show you that if a 16 year old can do it, so can you. You just have to work hard, be patient, and market the hell out of it.

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40 Zurpit October 12, 2008 at 12:45 pm

Yea I agree this shows us that with hard work anything can be done

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41 andrew October 12, 2008 at 5:22 pm

but it’s so hard to stay focused when you see no results or very little results.

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42 QuickPWN October 12, 2008 at 11:23 pm

You gotta look at the Million Dollar Homepage for inspiration! That guy just came up with a very unique idea and made a lot of money.

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43 Fabiana October 12, 2008 at 11:21 am

Well, nice interview. I’d like to participate in these conferences too, it’s a great place to meet new people.

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44 andrew October 12, 2008 at 5:24 pm

what stops you ? If you’re in the US, it’s even easier to attend thanks to the high number of them

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45 Cheap Laptop Computers October 12, 2008 at 9:54 pm

What stops me is often the HIGH prices to get in and if you have to fly..forget it.

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46 Zurpit October 14, 2008 at 6:05 pm

yea that is a good reason not to go, the prices can get pretty high

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47 SEI Design Group October 12, 2008 at 11:47 am

Have seen Stephan 3 times now. Always take notes in his session and now tape them, because he goes so quickly! First time I saw him at an AMA meeting, he talked about his daughter and her blog. Very inspiring!

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48 Önder October 12, 2008 at 12:34 pm

useful interview.

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49 Ben Adkins October 12, 2008 at 1:16 pm

Nice interview…..
Shoe….Your dedication is inspiring me and I think that I better start planning to attend some conferences this next year… I’m getting anxious to meet all these people that I’ve been talking to (and reading about) online.

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50 Moneybites October 14, 2008 at 7:33 am

It’s def a good idea, the contacts you’ll make will be priceless

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51 WannaT October 12, 2008 at 1:53 pm

So the Neopets site doesn’t get updated very often, yet still gets $800/mth via Adsense. Nice.

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52 andrew October 12, 2008 at 5:28 pm

neopets niche must be a high paying one. From what I can see, she only has one 300×250 adsense block per page and the links in the menu.

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53 Zurpit October 12, 2008 at 7:11 pm

Yea she must be getting a lot of money per click, that is great

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54 QuickPWN October 12, 2008 at 11:25 pm

I just noticed that too. She could definitely be earning more if she added Vibrant Media in-text ads and Tribal Fusion ads in there too. Just sticking to one network won’t earn you a lot of money. You have to experiment around and see what works best.

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55 Dick October 14, 2008 at 7:45 am

Reliable partner better than two unreliable partners -))

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56 River Girl October 12, 2008 at 8:39 pm

But she has a great SEO advisor in-house. :-)

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57 Patrick October 12, 2008 at 1:58 pm

Nice. Good work.

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58 Josten October 12, 2008 at 3:15 pm

All i have to say is wow i cannot wait to see the video of the panel.

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59 Down Comforter October 12, 2008 at 3:34 pm

I used to think I could push my kids into becoming a lawyer or a plastic surgeon. Forget that – blog for money – awesome story. Damn I wish I was younger and could start my career at that age.

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60 Dick October 13, 2008 at 6:43 am

The experience that we recruit, gives us an opportunity to look at the past differently. We want to commit acts better and wiser.

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61 Michael Rotkin October 12, 2008 at 4:08 pm

So a person works for shoemoney and is now a seo champion? Thats ironic since I declined a interview when Shoemoney asked me.

Michael Rotkin
http://www.seochampion.com/blog

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62 Iambetterthanu October 14, 2008 at 10:25 pm

Give it a week and he will out rank you for your “NAME”

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63 Roger October 12, 2008 at 5:01 pm

Nice interview :)

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64 PTC Blog October 12, 2008 at 5:09 pm

the interview is not showing up for me.. Its a shame I really want to hear this interview! Time to clear some cookies…

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65 River Girl October 12, 2008 at 5:21 pm

Stephan is really big on Title Tags and has a plugin for that.

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66 Reid October 12, 2008 at 7:32 pm

I really need to get on this affiliate marketing thing… I’ve just been doing so much research that I haven’t gotten the time, now I need to make time. Great post seeing that a young person is doing great things!

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67 kty October 12, 2008 at 8:56 pm

nice

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68 meethere October 12, 2008 at 9:25 pm

good site

nice to know a small girl earning $$$

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69 Daniel Kemp October 12, 2008 at 9:30 pm

I have never heard of this Stephan Spencer dude before. Thank you for pointing him out to me Jeremy.

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70 River Girl October 12, 2008 at 10:29 pm

Jeremy,
an you give us the lowdown on what you are using to produce your videos in terms of equipment and software? Quality is much better than before. Are you using any lighting, etc. Might be worthy of a whole post.
thx

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71 Jack October 12, 2008 at 10:47 pm

wow, being only 17 myself they are both very inspiring.

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72 Owais October 12, 2008 at 11:35 pm

I like your job very much. Work + enjoyment = Job.

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73 kay October 12, 2008 at 11:36 pm

hi ,thanks for this beneficial information.

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74 Ben - frogstr.com October 13, 2008 at 12:08 am

Neopets, 800$ a month? Man… hehe

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75 purposeinc October 13, 2008 at 1:01 am

We just need to get J and the kids speaking at the conferences.