Interview With Moller Marketing

by Jeremy Schoemaker on October 9, 2008 · 65 comments

What started as just a random interview with a conference goer turned out to be one of the best interviews I have ever done noise vs signal wise.  In a few short minutes we cover everything from how I started, to what I feel sets ShoeMoney.com apart from other online blogs to the recent screw google controversy.

Thanks Nate Moller from MollerMarketing.com for conducting a great interview.

About the author...

– who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 60 comments… read them below or add one }

1 Saad Kamal October 9, 2008 at 10:50 pm

This is great stuff! Thanks for sharing… !

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2 QuickPWN October 10, 2008 at 12:09 am

I learned a lot just from this one video. I also viewed his other videos and learned from them too. I don’t really like viewing videos on blogs but it’s worth it seeing what Jeremy posts. He always has some good advice in there. :)

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3 Chris Jacobson October 10, 2008 at 12:14 am

Definitely. Great interview, Shoe.

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4 Moneybites October 10, 2008 at 7:38 am

Agreed, it is definitely an good piece of content.

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5 Dick October 10, 2008 at 6:54 am

Interviews get well. Really!

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6 Jacques Snyman October 11, 2008 at 6:29 am

Yup, sure is. Thanks from me too! Moller Marketing has quite a cool blog to boot.

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7 Nate Moller October 18, 2008 at 4:18 am

Thanks!

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8 meethere October 11, 2008 at 8:52 pm

yeh looks cool
thanks for the interview :)

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9 Steven-Sanders October 9, 2008 at 11:02 pm

I always like hearing how others started. Sometime you get some really neat stories.

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10 QuickPWN October 10, 2008 at 12:10 am

I like hearing how others started too, it gives me some inspiration and motivates me to work harder to achieve my goals.

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11 Zac Johnson October 9, 2008 at 11:04 pm

That was cool, I liked it. We rarely talk about how we started it all in interviews.

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12 QuickPWN October 10, 2008 at 12:13 am

We all make mistakes when we start out so that’s why we don’t really like talking about it. But reading how successful people like Jeremy start out gives us inspiration and shows us that what Jeremy did can be accomplished by anyone. You just need to have patience and believe in whatever you’re doing.

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13 Ganesh October 10, 2008 at 8:53 pm

I don’t feel that when talking about my start out. In fact, I find it fun to remember the good ‘ole days. :)

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14 Jarret October 9, 2008 at 11:08 pm

Great interview, I didn’t get to make it to BlogWorld this year but I will definitely be there next year!

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15 QuickPWN October 10, 2008 at 12:18 am

I never heard of Blog World until I saw Jeremy’s Blog World video in his previous post. After checking the Blog World website it looks like a really interesting and knowledgeable place to go for bloggers. I will definitely try to go there next year!

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16 Ben - frogstr.com October 9, 2008 at 11:10 pm

Very long interview and full of interesting content. I particularly enjoyed the ShoeMoney history in a minute ;)

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17 QuickPWN October 10, 2008 at 12:19 am

I enjoyed the Shoemoney history in a minute too! A lot of bloggers like to keep that type of information secret, but Jeremy likes to share it with us and help us out. That’s what sets him apart from all the other bloggers out there.

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18 atlanta wedding photographer October 10, 2008 at 12:19 am

It’s always good to hear where people came from and what they did to be successful. His main point has always be to be consistent. I thought it was really good that he said he’d been doing this for 15 years and only recently been making good money from it. The key is to know where you are going and how specifically you are going to get there. Also, you have to manage your time correctly and focus only on those things that will help you reach your goal.

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19 Kok Choon October 9, 2008 at 11:12 pm

The time when we stop writing for the search engine, I think is the time we start focusing on human readers, and that’s what grow your blog!

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20 Steven-Sanders October 9, 2008 at 11:26 pm

Yeah, that’s what he just said. :)

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21 QuickPWN October 10, 2008 at 12:22 am

I agree with this. That’s why Shoemoney was saying “Google sucks”. I look forward to seeing hist blog post on this.

I just remembered about splogs. A lot of people like to create splogs just to earn money, and it really degrades the blogging world. People just use automated software to grab feeds off of other sites and make money off of the ads on their blog. These types of blog get banned from Google quick but people still do it just for the money! It really annoys me when people copy content off of my website with these splogs. I’ve noticed it from my WordPress referrer logs. :(

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22 Moneybites October 10, 2008 at 7:45 am

Yeah, and then his PR dropped after he said that (it’s back up now) but how funny is that!

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23 Jacques Snyman October 11, 2008 at 6:36 am

Yup! True human targeted content will truimph our purely SEO targeted attempts. For sure!

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24 Hip Hop October 9, 2008 at 11:31 pm

moley moley moley

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25 QuickPWN October 10, 2008 at 12:08 am

I’ve heard a lot about ShoeMoney but never got a chance to read up on how it all started. Thanks for explaining all of this in your video Jeremy! Your blog is unique and has a lot of great content here. I like your “Google Sucks” thinking. It’s true that a lot of people write their posts for Google just because they want to get good rankings in search engines. These types of people just want to make quick money rather than dedicating themselves to their website and creating content that users will like. If only they paid attention to their website and their content then they would be very successful. It takes time to build a quality website and a lot of people want to make it quick! I’ll admit it, I made a lot of my blog posts just so I would get a good ranking in Google. I managed to do it but a lot of readers were upset because they didn’t find what they were looking for. This video made a great influence on me, now I’m going to focus on only quality content and posting what users want. I’ve learned a lot from this blog Jeremy, you give a lot of great tips here!

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26 Dan October 10, 2008 at 1:22 am

Great Interview. A lot of info in a short period of time, but it wasn’t rushed or uncomfortable…

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27 Josh Smith October 10, 2008 at 1:31 am

Nice interview. The guy did a great interview.

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28 Codrut Turcanu I Aweber Automatic Responder Software October 10, 2008 at 1:39 am

I never heard about ping.fm and after reviewing it briefly I decided to give it a try.

To be honest, I was not a big fan of web 2.0, until now.

I did some tests, not in depth, but it proved to low-quality traffic. I’d do more testings anyway, hope ping.fm will help me get better next time.

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29 Andrei Buiu October 10, 2008 at 1:47 am

Very good interview!

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30 WannaT October 10, 2008 at 4:02 am

So 10 yrs of hard slogging before hitting the jackpot. There’s still hope for me yet.

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31 QuickPWN October 10, 2008 at 4:21 am

Yes there is hope for all of us! You just need to follow Shoemoney’s advice and you will be able to start a successful website/business. Instead of making multiple websites of no quality you should focus on one quality website and work on that.

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32 Moneybites October 10, 2008 at 7:38 am

There’s always hope from anyone!

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33 Buy My House October 10, 2008 at 4:47 am

For someone who wants to start out in internet marketing this video is an inspiration. it’s nice to hear you talk about your failures as well as successes Jeremy – it makes you human, and gives every normal bod out there hope!

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34 Alex October 10, 2008 at 5:35 am

very inspiring story. it motivates people with the same goal.

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35 coderbari October 10, 2008 at 5:55 am

This is a great interview. Many things can be learned from it. Thanks for posting it.

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36 Jonclaude October 10, 2008 at 6:02 am

That was cool it is great interview.
We all make mistakes right!
When we start out so that’s why we don’t like talking about it.
And it is very interesting to hear where people came from and learn from their success.
I came late in this Shoemoney world thanks for explaining all of this in your video Shoe…

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37 Goran Website October 10, 2008 at 9:19 am

Yup, this was definitely a very interesting interview. It’s always inspiring hearing success stories of great people like Shoe.

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38 Brent October 10, 2008 at 8:25 am

Awesome, awesome interview. Thanks.

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39 Goran Website October 10, 2008 at 9:16 am

Wow, that was a very informative interview. ;-)

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40 Zak Show October 10, 2008 at 10:19 am

Pretty ipressive, I like it!

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41 Jonclaude October 10, 2008 at 10:28 am

That is right you can’t find “short cut for success” the right formula always “HARD WORK” in this business very smart content.
Thank you remind us the Basic Rule of this business…Jeremy.

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42 Tom October 10, 2008 at 10:38 am

Great video. I loved the comments about hard (and smart) work paying off and leading to success. The trouble is, especially in times like these … the temptation to look for the quick buck is almost overwhelming. But that always leads your attention away from just doing the things that will bring success in the end. Anyway, great thoughts!

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43 Dick October 11, 2008 at 5:49 am

I think the work always pays off, as well as training. Knowledge is power in this age of progress.

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44 Writers Needed- $250/hr October 10, 2008 at 11:34 am

:) You know your big when you can interview such interesting people, i wish that I will get big as you to be able to interview people :)

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45 Michael Martine - Remarkablogger October 10, 2008 at 1:54 pm

Loved hearing your story, Shoe! Thanks for keeping the signal-to-noise ratio high.

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46 MAtt Borden October 10, 2008 at 4:51 pm

wow, that was cool. It was like the abridged version of shoemoneys success online. Thanks Jeremy.

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47 Bryn Youngblut October 10, 2008 at 7:57 pm

That was a great and quick interview.

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48 Nate Moller October 10, 2008 at 8:05 pm

Hey Jeremy,

Thanks so much for posting this video. I had a great time interviewing you and learned a ton at BWE08. I look forward to implementing all the great tips and networking with all the people I had the chance to interview.

Thanks again for sharing our interview with your viewers!

My readers at MollerMarketing.com will appreciate your feedback too as most are just getting started with an online business.

Nate Moller
Moller Marketing

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49 Ginger October 10, 2008 at 8:17 pm

What I most appreciate is Shoe’s honesty. I think his comments about not writing for Google is the only way to go. The day I start writing for an algorithm is the day I need to have my keyboard smashed.

So far, I find that if I am doing the work, writing the content, making the effort I am making progress. Secondly, it isn’t so much what you know as who you know just as it is in the non-virtual world. Networking is the only way to get traction from my vantage point. I am always appreciative of my blogging contacts giving me some link love and introducing me around the blogosphere.

Best of luck to all of you….
Ginger

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50 Jaseem Umer October 10, 2008 at 9:57 pm

I really liked the starting part.

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51 Önder October 11, 2008 at 7:14 am

this is good. thanks a lot.

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52 Home Security Tips October 11, 2008 at 3:46 pm

Really great video. Its great to “meet you” and was very interesting hearing your successes. Interesting point about Google…

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53 meethere October 11, 2008 at 8:56 pm

hey, my gravatar is not visible in my comments :(

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54 Infonote October 14, 2008 at 5:44 am

Thanks for the great interviews.
Would it be possible to provide a transcript.

I wish there was an utility that can transcript what is being said in video/audio.

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55 Nate Moller October 14, 2008 at 6:01 pm

Hey Infonote, I just posted the video and most of the text at MollerMarketing. Hope that helps.

http://mollermarketing.com/2008/10/14/moller-marketing-interviews-shoemoney-at-blog-world-expo-08/

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56 izu mou October 15, 2008 at 10:40 pm

A nice interview.keep it up.

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57 teraOm November 10, 2008 at 4:48 pm

Nice to see the talk about the starting up and stuff. Most interviews mask these and talk plain figures..

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58 David January 1, 2009 at 9:31 pm

Nice video. Nate Moller seems to have a good grasp for breaking down content and strategies in a way that Internet business owners on all levels can benefit from.

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59 Anna May 13, 2009 at 2:02 pm

Nice interview…added Moller Marketing to my favoritres too. Lots of good content.

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60 Jeannie September 8, 2011 at 11:27 am

Really enjoyed the interview. Thanks for sharing so much information. I was watching and listening from a budding interviewer’s position and picked up on many hints and techniques. Thanks again.

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