The Screw Google Mentality

by Jeremy Schoemaker on September 30, 2008 · 170 comments

2 weeks ago in my keynote speech at IzeaFest I had Screw Google as a bullet point in one of my slides.  When the slide came up it got a big reaction from the crowd.  Now I have traveled a bit since – blogworld, and then last weekendi n San Diego – SEO Thinktank.

Various people at times made remarks about “screw Google” so  I wanted to make a post about what I was talking about.

First lets set the correct context.  My slide was about how to be a successful webmaster and I said one of my best tips I can tell anyone is to adopt a “Screw Google” mentality.

Basically if people pretended like Google never existed or like they were blacklisting in Google its the best thing they could ever do.  This applies from many things Google…  From SEO to AdSense.

I have talked to so many people recently who are asking questions about SEO or niche keywords before they have even started building their website.  SERIOUSLY?!?!?

The most successful sites I know of have a screw Google mentality.

They are successful because people want to use them…  People bookmark them….  People recommend them to their friends.

Now people will read this and think its another anti-seo post …. and thats pretty silly…    I have always been a student of SEO and respect it (even though its much less important and will not matter eventually).

And as far as Google Adsense goes…. if it wasn’t for Google Adsense I would not even have this blog or a lot of my company.

So the point of this…  Just ask yourself what would happen if your site was suddenly blacklisted in Google.  Could it survive?

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 James

Screw Google! *opens up xrumer*


2 Franklin Bishop

I love having the screw Google mentality. I mean who really gives a shit about Google itself. We all just need to market to people that are going to talk about us to other people on the Internet. I really do not worry about search engine traffic. That is the least of my worries and Google can really go suck on one. I know that John Chow really doesn’t care about them either and he seems to be doing fine.

3 Monty's Mega Marketing

I agree 100%. I went to an SEO meetup last week and the prevailing theme was, build the website with the user in mind, NOT SEO.

4 Custom T-Shirts

I’m a strong believer that you can do both. SEO doesn’t imply a site is any less usable!

5 Jacques Snyman

One still needs to adhere to certain basic guidelines to ensure visibility to the search engines for you fantastic content.

6 BloggingBanks

I agree as well. Being a new site my main traffic is referrals and word of mouth.

Best Regards,


7 Moneybites

yeah, because he’s experiencing a snowball effect, he’s big enough arleady to say screw em.

8 Goran Website

Yes, no site has to be structured to please Google. There are other alternatives to market oneself on the net without Google. They aren’t the gods of the internet as everyone makes them out to be.

9 meethere

very well said
I was saying the same think since long..
Let google come to you – site content and not you.

10 Affiliate Famous

If your relying solely on Google for traffic and your not
getting much in the way of repeat business you probably
don’t have much in the way of a long term business model.

11 Goran Website

Amen to that!

12 LinkXL

So true – and we have the “Screw Google” attitude. Our site is blacklisted for over a year now in Google and traffic grows every day along with sales. Google is not the be-all to end-all.

13 David

If my site was suddenly blacklisted I’d have other sites to work on as a backup plan. As some would say “never put your eggs all in one basket,” but if that site was my highest earning site then I may have to work some things out with Google lol

14 mrkbsm

If you are looking at it from an financial standpoint, this is very good advice. Time is usually a constraint when a person is working on more than one site at a time, but the end result is independent sources of income.
Also, a good reason to not have multiple sites all propping each other up in a PR ring or somesuch – otherwise if Google slaps you, they might slap more than just one site. As the timeless advice goes, “you gotta keep ‘em separated”.

15 MouthyGirl

We’re quoting Offspring! Awesome!

16 Franklin Bishop

lol. Thats kind of funny.

17 mrkbsm

Any time is a good time to quote Offspring. Well, most any time.

18 Nathan

Best advice I’ve ever gotten or given about this game is split everything. Split your traffic between multiple offers/affiliate networks (if you’re involved in that), have multiple properties, and always be working on the next thing. Even a little scheme that only makes a few dollars per day, can be just that insulation you need when something breaks, you get slapped, or whatever other sort of shit rains down.
But, yeah. Google giveth and Google taketh.

19 Daniel Kemp

John Chow looks to be making lots of dollars without Google.

20 Bulbboy

Looks can be deceiving.

21 Internet Cowboy

I think that pretty much any site that has (1) value and (2) established loyal/repeat visitors would survive.

Your blog will survive easily.

BTW, can you give me an idea on what’s the average wait period for the shirt reviewing. Sent mine in August.

22 Clog Money

I think you need a time a place to screw google. If you are building a made for adsense type site then it makes sense to study your keywords. If you’re looking for a site which is going to be consistently make money then I agree 100% with the above. At least that’s the mentality I’m taking with my blog.

23 Jason Winn

Too true. It took me about 5 years to finally get this through my head. There are far too many people out there that think that Google rankings are the magic bullet to wealth. The ones that make it in this game are the ones that create quality, innovate, and continue add value to their sites. Be the first to innovate a quality service ie, Twitter, MySpace, Digg, NextPimp and you stand a better chance to hit the jackpot. Shoe (forgive me for possibly speaking out of turn) didn’t get to where he is by coping the Google rankings = money mentality.

24 Jacques Snyman

Good rankings are an impotant piece of the puzzle, but to rely on that alone will not ensure success.

25 Cheryl W

Makes sense to me!

26 Mark - The Niche Store Builder

Actually, having been on the front end of this exact thing, I can relate! I have one specific site that has more than 10,000 inlinks and was even featured in an article on the front page of AP for a week!

Well… I had Build a Niche Store on the site. Yes, it was an affiliate site, but it was literally LOADED with my own unique content as well. BANS was just the backend for managing the ePN feed.

I wrote a post on my own blog about the site being featured on AP, the search metrics, Google search metrics, etc and within days, it was manually delisted from the G-index. Without an exact reason, I assume it was OVER SEO’d…

Fast forward several months and due to the content (Which now has WP on the root) the traffic from bookmarks, subscribers, Yahoo, MSN and other engines still bring signifigant traffic to the site, albeit 40% less than before.

In the end, I just go about my own business on it as if G didnt exist, which in this case… it really doesn’t!


27 Keith Cash

Mark that is fantastic. It is great to hear that you are making without Google so to speak. This will be my goal with one of my sites just in case.

28 Mark - The Niche Store Builder

Thanks Keith –

Its sure not the same without the big G in the house… but it is survivable!

29 Vincent Sparreboom

One of my biggest blogs went with two updates from a PR5 -> PR4 -> PR0. With the first update I started panicking and was I afraid that I would lose a big portion of my income; now that I’m “used” to it I see no difference in my visitors count and I’m also ranking number 3 in Google for a single keyword. This particular page went from a PR3 to PR0.

I just keep on doing my SEO and try to rank high for specific keywords and what kind of PR Google gives me, I really don’t care.

I also changed my work a bit from writing reviews to doing more in affiliate marketing because advertisers would like to see a high PR.

I’m a happy blogger now that I’m not worrying about the big G.

30 Tushar Dhoot

I agree. Pagerank is not much more than a number on their toolbar anymore.

31 Dick

My site has twice the filter of Google. It was very hard.

32 Thai Girl

I think you mean you got slapped by them? I did as well recently and I did depend on them. So I got owned. That nice stream of income is all gone.
You have to diversify. I just wish it was as easy as slapping on that Adsense code!

33 Dick

This filter of Google knowingly position to issue up to 200 points.

34 ohohdon

This takes away any excuses for those who know nothing about SEO.

35 Franklin Bishop

Search engine optimization is a bunch of bull though. Search engine traffic only really works for certain kind of blogs.

36 andrew

for me, search engine traffic converts a lot better than any other type of traffic.

37 Daniel Kemp

What kind of blogs does search engine traffic work for?

38 Dick

I think in countries where Google is the most advanced search engine, does not survive without him.

39 Tushar Dhoot

Google is the advanced search engine everywhere…

40 SMM Guru

lol, Google runs this bitch.

41 Goran Website

Yup, Google is the Kingpin of search engines world-wide!

42 andrew

tell me a country where Google isn’t the most used search engine

43 Daniel Kemp

John Chow is in Canada and he is making like $40,000 without being on the Google Internet search results.

44 Jacques Snyman

Google is the undisputed heavyweight champion of the search engines of this world, there is no argueing that. However, even a champion can be knocked out with a sucker punch, and odds are that it will happen sooner or later.

45 Chris

If your rely on 1 thing too much your setting yourself up for failure

46 Moneybites

Agreed, it’s all about diversification.

47 ethan

as evidenced by recent economic happenings….

48 Daniel Kemp

Dude man exactly.

49 Zurpit

Alot of sites still rely on Google as their main source of traffic, but if the site is well known already than you don’t need Google

50 Adam -


If you are relying on Google as your main source of traffic, you are not providing a service that people truly care for. I mean word of mouth travels much faster than the word of Google and if your site was good people would spread the word.

51 mrkbsm

I think I’d be lying if I said that a loss of Google search traffic wouldn’t hurt. I could probably get the numbers back up, it would just take a bit of time.

52 MouthyGirl

I adopted that with MouthyGirl since my first site took a big hit in rankings from Google in it’s first six months…I don’t pay any attention at all to the rankings on MG. I think it’s worked well for me…it’s still early. ;)

53 stefan

It all comes down to creating a great end user experience, if users find your site useful and pass it on to their friends and link to it, then Search Engine success will follow.

Ha, I can see how people would take ‘screw google’ the wrong way.

54 Bryn Youngblut

I completey agree, I don’t worry about SEO, backlinking, or even pagerank too much. It’s nice to have a high PR but what really matters is if people like your site, as you made famous: Build websites for people not search engines. Luckily for me I have always done this simply because I didn’t know a ton about SEO nor cared, content is king.

55 Franklin Bishop

Marketing is king.

56 Daniel Kemp

Word-of-mouth is pretty good too.

57 Jacques Snyman

Agreed. Marketing is the difference between success and failure for any endeavour.

58 SMM Guru

Thats like my new blog… PR1 and alexa rank 300,000… 3 weeks or so of blogging so that ain’t to shabby I guess. I dropped over 5 million places on in two weeks lol

59 andrew

alexa rank is irrelevant, yet many still believe in their rankings.

60 SMM Guru

lol I find it odd that in two weeks you can make this kind of feat… I know Alexa is a rule of thumb but dam!

61 jim

Anytime you become reliant on any one thing, be it Google, a particular stream of income, you set yourself up for problems if something ever happens to that one thing. Diversify!

62 SEI Design Group

Can’t understand why our main site went down in pagerank this week. Blog stayed the same. Don’t spend alot of time on SEO, but enough. Annoying to get rated down that way.

63 Jason

I concur. How many people walk into a VC’s office and respond to questions about marketing, profitability, traffic, users, etc with answers that include “Google”? It’s called marketing *mix* for a reason. You need several avenues to get to success, Google can be a part of it but it can’t be most of it.

64 Ben -

Well, I have some websites that rely 100% on Google and make some good money with them, but I have some other websites which are actually not relying on Google and it’s a lot better to be honest. Your article reminds me of a post I wrote a while ago about how life without Google feels good:

65 Jonclaude

My blog is my business if google blacklisted me I going be
off online. The problem with big search engine like google
it forced you “put all your eggs in one basket” that is not
good if you looking at financial standpoint.
For SEO point of view with need to be more creatif…

66 TYCP Entertainment Magazine

I don’t think they’re really FORCING anyone, but they’re definitely trying to make people think that if you get blacklisted in Google, you’re automatically screwed. And that couldn’t be further from the truth.

67 George Boone


I made a post on my old bog a long time ago about this It was an anti-seo post to be honest but it shared the same mentality. If you make your site viral and a household name people will type it in and tell their friends.

You’d be a fool to gamble the success of your business and livelihood on the whim of a search algorithm. Success in SEO is temporary success at best. Hands down the most successful sites on the net get more type in and direct link traffic than Google traffic. That’s a fact. The rest that focus on SEO are just crumb snatchers feeding on their crumb key phrases like “myspace layouts”.

68 AdvertiseSpace

I couldn’t agree with you more. So many people have all their eggs in one basket with a keyword ranking on Google that once it drops they have no other traffic for backup.

69 Brad

lol half my income would be gone.

70 andrew

this should be a warning signal for you. Relying only on Google is too risky. Start working on additional traffic streams

71 Daniel Kemp

Start putting that money into something so you won’t have to rely on Google to make half your money.

72 sillimanster

all of my $20 income for this year would be gone!

73 SMM Guru

my $200,000k a year is splogs would be gone! ;)

74 Daniel Kemp

Dude man if you have time to teach me how to make $200,000 then let me know.

75 coderbari

Cool!! You earned a lot. Will it be possible to give a guideline
of how to earn that much?

76 TheAnand

That means that creating niche sites over the google traffic is a short term strategy! I think word of mouth is a good source for traffic, but not if you have a domain like!

77 Dan Patterson

Great point! Too many people focus on just showing up well, but then when they do show up their site is junk cause they never focused on the visitors. Screw Google!

78 e7lam

thanks for really nice article

79 cheap used cars

survive? yes. thrive? probably not.

80 Michael Martine - Remarkablogger

Having a healthy email list and a strong social media presence in addition to your kick-a$$ content will help Google-proof your site big time.

81 Patrick

I agree with you. However, people can still make large amounts of money for almost nothing by ranking high in a top search keyword or phrase. It may not last, but you can get a good chunk of change for awhile.

82 SMM Guru

Keyword being rank… You still need G.

83 Steven-Sanders

Great article. I look at Google adsense as the bloggers wellfare. Don’t get me wrong. It’s a great tool to use, but going with other affiliate networks and trying to migrate as far from being dependent upon Google as possible is definitely key.

Don’t put all your eggs in one basket for sure.

84 Custom T-Shirts

Google brings in over 50% of traffic. But it’s interesting to note that Google’s traffic doesn’t convert nearly as well as other traffic so my income wouldn’t fall in proportion to the traffic decrease.

85 Bondox

Wao, nice info here man. Not everybody will agree with you. But it do make sense if one can think outside google.

ok, what if google sinks itself? what will happen to the internet?

86 Rekzai

Google is the best thing thats happened to the web.

87 SMM Guru

Or is it the worst? Their monopolistic control could become pretty serious. Especially if Google gets to the point and then the govt splits them up. Who gets control over what, and what about all of the sensitive data?

88 Copywriters Needed- No Experience Required- $200/hr

I hope the reaction from the “screw google” theme was a good one because I am sort of feeling the same way. So many webmasters are putting emphasize on web content, SEO and backlinks that it is starting to get ridiculous. So many people are missing the point of social networking, which is the real way you make money online!

89 Tushar Dhoot

I understand what you mean. You’re always bumping people who are like “Oh, I REALLY need more google traffic” or “Do x and get your google traffic to quadruple in 2 days”.

I wish people would give it a rest.

90 SMM Guru

The truth is, without search engine traffic many websites would fail miserably.

91 coderbari

Yeah. That’s a big true. Many websites solely depends on search engine traffic. But do they have real power attract those traffic? I went to many websites following search results and they were complete BS. I would never visit them again.

92 Cath Lawson

Hi Shoe – I hear what you’re saying. The biggest percentage of my traffic is returning visitors. I don’t optimize every page – for a long time I was too lazy to do much optimization at all – although I do make more of an effort now.

It’s nice to get traffic from Google but I wouldn’t want to rely on it completely – I’m too used to getting banned from places.

93 Eric D

Wouldn’t you really take this a step further and build your website and keep it updated as if the only visitors were human visitors? If we adopt a “screw all search engines” mentality and develop and design for humans then the natural outcome should be a naturally occurring SEO effort (or non-effort really). It has been my experience that the ability for my website to provide and answer or solution to someone who then tells someone else is the best way to go. Yes it is much slower but then real long term success is built over a lengthy period of time, not overnite.

94 Moneybites

Extremely valid points, don’t worry about it, and when you get the traffic as a bonus, you’re thrilled!

95 PTC Blog

At the end of the day you have to buld your business to survive if google didnt send you any traffic, that is just a solid business practice! You can never build your business around another business when the secondary business does not care about you!

96 ways to earn online

I agree with this post. I am now starting to not think so much about getting my site ready for Google. I am just going to blog about what matters. Even though I think SEO helps with search engine rankings, I am beginning to see some number 1 search results that come up with pr0′s and it looks like they didn’t do much seo either.

97 Leo the parisian

I totally agree about the “screw google” mentality and tried to build my site accordingly…but I would not refuse some readers coming from google too so I must confess I do check my keywords from time to time ;-)

98 ZK@WebTrafficROI

I am with you on this..SCREW GOOGLE

99 Borgo7

IMHO It depends. If is a really niche site, only for my friends and my parents, yes it survive. If is a niche site or a big site for other target, no. It never survive.

100 trbdigital

Hey Jeremy, I have a little niche site that was getting about 180 uniques a day for a few keywords that I focused on, and itwas starting to grow. Then one day, I was not even ranking for my keywords, and I am still not after about 3 weeks. Not sure what happened, but Google killed my progress in one small instant.

101 SMM Guru

They wouldnt just squash you for no reason… Most of the time I think smaller niche sites get confused for spam.

102 Nicholas Chase


Good point there! Google has provided a vehicle for immense wealth, and just asks for relevant landing pages, a win-win if I have ever heard one.

Wrapping my head around how to win is my current focus. I have met an SEO consultant who states that he has discovered that SEO and PPC can co-exist given certain prerequisites for success in the business plan.

He will explain further in a scheduled meeting, true eough, SEOs days may be numbered, but while there is a spark of worthiness, I’ll test it, along with other proven strategies.

Nicholas – ‘the video guy’ from BlogWorld Expo 2008

103 Jonathan Volk

Great post! The most successful sites use viral traffic (IE myspace, facebook etc) to grow and keep traffic coming back.

104 andrew

I see your point here and totally agree with it. To answer your question, yes, most of my sites would survive, but for some of them it will be very hard to do it without google.

105 Reid

ha i’m gonna have to admit I was like WHOA… bold statement shoe!!! But then when I read what you had to say, it makes sense. I love the way you think outside the box, or maybe its just smart? ;) Anyways I learned something so thanks…

106 domainpubber

You know Shoe, for a MMO site like yours this is great advice. I think for many blogs/web sites that are “how to do” or “ideas for you on X” that search is how people find your site.
MMO is something webmasters find interesting enough to come back to regularly but a lot of niches don’t really work that way; people have a need and once that need has been satisfied it could be a long time until they return.
I find this to be the main difference between sites like yours and most of the sites that people make money from in the real world.

107 joe gelb

i agree. poser sites dont do well with links and traffic anyways. screw google equals haters but they are blinded by how corporations want them to blog and not by the essence of it which being the fact that the blog is 4 u do do what you want with is and screw everyone else. this is the best post i read ever.

108 mohawkdonkey

what the hell is google?

109 Dick

I have a joke, I understand -)))

110 Jacques Snyman

hahahahahahah…..that question would’ve been extremely valid fourteen odd years ago…..

111 Ari - Laberinto Social

I agree with Jeremy to the extent that you have to learn to survive with Alternates (you just get better at what you do, if you do).

I am working with Nate at Unique to see how we can enhance the Newsletter sign up to allow it to call up a visitors contacts, to send them an invite from the visitor (as they go through the newsletter sign up process).

People that find this type of material interesting are going to be satisfied with its discovery.

You shouldn’t have to climb over the great Google wall to find them.

112 Travis

Being vigilant of life without Google is a MUST in today’s technology world. If you are not able to run your key business without the 800 pound gorilla in the room, then you certainly have way too much reliance on a single company!

113 Brandon Eley

Saying “screw Google” may be a little more controversial than simply saying “write for people, not search engines” but that’s what you’re ultimately saying, and you’re right.

If you write content for search engines alone, your site might (temporarily) rank high for certain phrases but your visitors won’t get any real value out of your content, and they’ll stop visiting your site.

Write for PEOPLE, and the search engines will find you. Great advice!

114 Yogesh

Couldn’t agree more, the more we focus on the customers and making their visit a memorable one, the better off we will be.

115 Web Design New York

Screw Google… eh um… uhhhh.. what?

116 River Girl

I have some newer sites and think I need to concentrate on lots of things, not just Google, but it looms over you like a dark shadow. Good number and you can be happy, bad PR, and you have to get back at it. And no instant gratification. You have to wait, wait, wait.

117 Arturo Pelayo

I think it is interesting that as websites and technology develop, we as content creators are increasingly being shaped to write and to develop content in a way that we can index it better.

But, if the Google effect was not there, what would our content look like?

118 Zawadi

Having the “screw Google” mentality would make web masters work harder to improve their site and their wont be much of mfa sites left lol

119 lasvegascom

I wouldnt use the term screw google but I do agree that google should not be the rule giver except for on google.

120 John

Yes I think my site would NOT survive, but I still have the screw google attitude when I get up in the morning…

121 Brian Mark

There are always plan B type options in place or you don’t have a sound marketing plan. The panel I speak on for shopping search I mention it’s a great safety net in case something goes wrong over at G with a site. We had that happen once and we’re fine. I don’t really want it to happen again, but we’d survive if it did. Sound marketing advice is always get many sources of traffic / income / whatever.

122 ethan

Thought provoking post. I responded at my blog.

123 Kok Choon

I must agree with Jeremy, successful blogger must have mentality of “put a side” Google and focus on interact with their readers, Blog is written for People and Not Google…!

124 Johnny

google has been haunting me since they started the QS issue. it’s like a girl that you’re trying to hook up everything she wants…and then when things are starting to look good…bam! she tears out your heart and eats it. yea…i hate love you google.

125 Efitpedia

What about for people that just started a blog? you don’t think Google is important? I think it is.

126 Arthur

Great news yesterday!
Google is finally going to get some serious competition from Microsoft. MS is going to establish 3 major offices in Norway with the main goal of developing a search engine. I hope it will knock out the arroganse of Google!

127 Daniel Kemp

Is this just going to be a Search Engine in Norway or for the world?

128 Arthur


129 Daniel Kemp

I dont know man. How can you make a search engine that is better than Google? Google finds just what I want so I wont need to go to Microsoft’s search engine.

130 Arthur

You will probably find what you need, but visitors wount find you if your site has been banned by the big G. G seem to be shutting down sites for now reason.

131 TYCP Entertainment Magazine

I agree with you, Shoe. Sure it’s nice to see your site ranking well in Google, but it’s funny to me how some people act like Google is the be all/end all of the internet. The people that really think that have a lot to learn.

Like some others said, people need to build sites for their readers/visitors. If they like what they see, they’ll tell their relatives & friends about it & they will talk about it online whether it be through email, message boards or a social service.

132 Goran Website

I agree Shoe, as much as Google is the king of search engines, bloggers shouldn’t solely rely on it for traffic. It seems like everyone structures their sites specifically according to Googles standards and don’t even consider other alternatives, making themselves vulnerable at Googles mercy.

133 charles

It is a good title.. “Screw Google”

134 ethan

I wonder how many less splogs would exist if google were to up and die…

135 Data Entry Lady

You’re right. Sometimes you can go too far trying to FIT Google’s model and end up worse off. I put a site up with little content and a narrow audience and without trying found it doing well in searches. I was planning to start SEO on it but decided to let it be. I might mess things up!

136 pyrmont

Hey Shoe,

I Agree with most things people are saying here about having a game plan that insulates one against any possible turbulent biz conditions, however one great thing about google that I love is the fact that, in a funny way, the Big G, enforces Quality Standards, that the vast majority of people online easily pass.

Admittedly from time to time, matters get out of hand, however all in all, it s kinda like the Pax Romana, it facilitates Commerce and all manner of trading in a Peaceful Environ

137 Jason Anderson

This is so true. The “screw Google” philosophy you espouse could also be called “Do exactly what Google wants you to do”. Instead of constantly looking for an edge in the game, just make great sites that work well and provide value to users. That value will come back to you in a SUSTAINABLE way. That isn’t to say that marketing and specifically SEO should be ignored, or that Google can’t be a pain in the ass sometimes, webmasters should just try not to lose sight of the most important objectives… providing users with value.

138 Action Sports

I don’t think anyone should just say screw google because there is a lot of valuable traffic in them hills. But I think it’s certainly a great idea to have defensible traffic, so if something happens in google you’re still fine.

139 Matt Thompson |

While I do use some of their services. I do think they will be monopolizing corporation in the future. Like MS they will find build themselves into a box. Every nation crumbles or is absorbed.

Best regards, Matt Thompson |
Original Orthodox Hubby @ Home Dad

140 Ovidiu -

Well, that’s a tough one. Google rules the internet and forgetting all about it is hard to do, but indeed, I think that is the real value of a site. Direct traffic and referrals, because they both show that people know you and respect you. But again, it’s hard to do it, I don’t know if I could do it myself…

141 atlanta wedding photographer

it’s just like anything marketing. You want people to find you but you also want some viral marketing as well. Find your niche and be loyal to it if you do your niche will more times than not be loyal back many many times over. Google is a tool like any other marketing tool. Use it well and you will do well. However, you don’t go and create a site or even the content so that more people will find you. They may find you but once they read what you have they may never come back again.

142 Daniel Kemp

I just saw Loren Feldman’s talk and his was good too. If anyone has not seen it then you should go and see it at his blog

143 Julian Hooks

Makes a lot of sense. I’m trying to work hard on providing what little readers I have with a reason to come back again and again!

144 Linn

exactly my point. but sometimes, IMHO, google doesn’t give some people fair chance to redeem… especially those who did not cheat.. for me, i never had google adsense or any ads, and trying to make the well-documented mistakes that have been said and done.

good read… I think everything is equally important.. not only big G’s adSense.. good read.

145 Costa

Dear Shoemoney,

I understand you have a number of BANs stores. I am rather curious as I have a few if those stores myself, If you are going to Screw Google, or whatever Search Engine, how and where do you get the people to come to your BANs stores?

I hope you can enlighten me on this one as I have some of my BANs sites de-indexed recently and my income has taken a big blow without Google looking at the sites.

Thanks in advance. Looking forward to some useful info.

146 Arthur

Google hate BANS! I have about 70 BANS-stores louded with unique and informative content, but they are being deindexed one by one. The visitors seemed to like them as well, but it doesn’t matter. Does Shoemoney have any deindexed BANS-stores?

147 Costa

That was what I was interested to know since almost everyone
here seems to know how to get traffic without relying on

148 Önder

i am nearly thinking like you Jeremy. and here you got many good points.

149 Breakline Marketing

Google can and will do evil. I often consult our clients to write and build for the user. I’ve never thought to spin it and ask them how would their site fair if …..Google said we don’t need your results anymore. Excellent point

150 Bulbboy

I’m always amused when webmasters write: “What can I do to bring visitors back to my site?”

Umm…make it good, always springs to mind.

151 Tamish

Dude trust me you are not the only one saying that.
I have been having the same feeling recently.


152 My CPA Life

With no Google I would be very poor. It would be horrible tough times, unless there was also no Google for everyone else of course.

153 Shaun Sayers

I actually did get blacklisted by google for a couple of weeks last year (I had a few white on white keywords hidden on my homepage and they spotted it after a few months). They basically send you an email telling you that you’ve been removed and then invite you to clean up your act and email them back when you have. Which I duly did. Surprisingly i got reinstated after about 7 days. It actually was quite a sobering experience and helped me add a bit of much needed balance to the way i market and publicise Over reliance on google promotes both myopia and vulnerability. In short, it got me back on the “personal touch” approach – the type of thing we did before, well, google. And it worked

154 Dolphinstreet

Screw Google if you like, just don’t get banned by Google. That isn’t really worth it… Stick to the Google guidelines if you want your sites to do well – it’s not really that hard to avoid what Google warns against.

155 Adam Christie

Why are you all so down on Google? They bring you traffic, FREE. I say love Google.

156 coderbari

Everyone loves Google in the beginning when their eyes are blind. But when they learn to see they find Google as the evil. Keep one thing in mind “Nothing is absolute FREE in this world”.

157 hidayah@ Usa People Search

Nothing is free in this world………i hope i knew someday will kno w who is G the truth.

158 Arthur

2 of my sites got deindexed by G about 3 weeks ago. Since then the traffic to those sites has increased 10 times and are now my best performing sites.
Thanks Google!

159 Affiliate Confession

Mark my work, one day Google will be held responsible for all the business they have ruined because of their ridiculous policies.

160 Matt Helphrey

Great post and great advice.

Content is king!

161 Blogging Tips

yeah so have you gotten anymore of those $100,000 + checks lately .. that photo brings a tear to my eye every time I see it .. which is everyday since it’s right there in the sidebar

162 car hire bodrum

So true – and we have the “Screw Google” attitude. Our site is blacklisted for over a year now in Google and traffic grows every day along with sales. Google is not the be-all to end-all.

163 Craig Lund

Total rip-offs, super complicated multi step headaches, I’ve tried them. I’ve made almost no money. Now (finally) I’m making money easily. It sounds like hype but this is different. I think you’ll be very happy with this program.

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