Started playing with the Myspace Advertising platform. I really dig it. Its very easy to use… by far the easiest I have ever used.
When you first hit the page you just choose the name of your campaign and if you want to build a ad on the site (wait till you see how slick this is) or upload one you have previously made.
I choose to build my own ad… for ShoeMoney Tools.
Now when you build your own ad you have 2 choices in size. The standard 728×90px leader board or 300×250px rectangle. I choose the rectangle. Then you are presented a TON of premade templates that makes making your ad very very simple.
I choose the plain white one and uploaded a shoemoney logo using the image tool then using the text tool made some small copy.
After you are happy with the design of your graphic banner then you can save it.
Then you simple pick your destination url and pick your demographics:
At the end you post your budget:
Now the campaign above is not one I am going to run. I do not feel MySpace would be a good place to market shoemoney tools =P. But I did do some other stuff I am interesting to see how they do. There reporting looks pretty good.
I really like the possibilities with this advertising platform. I think the ability of the demographic targeting being so specific you can do some interesting things with some brick and morter companies (like my dentist neighbor).
I will share what I find out soon 
So have you used the Myspace Advertising platform? What has been your experience?
Full Disclosure: We have been talking to MySpace about advertising their advertising platform on ShoeMoney.com for a bit. In doing research on the platform I started using it and thought I would make this post. Its quite possible in the very near future you will see advertisements from MySpace for the platform. This post was not any part of that advertising deal.
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December 20, 2008 at 2:32 am
if you use adblock you can’t see anything. just an FYI. Also seems like a golden advertising opportunity for musicians.
November 23, 2008 at 9:59 am
Hi,
I’ve tried using their ads, but neither “Build an ad” or “Upload my ad” buttons work in IE or FF. Any ideas?
November 23, 2008 at 9:58 am
Hi – I’ve tried using MySpace ads and neither the “Build an Ad” or “Upload my ad” button. I’ve tried using IE & FF!
Any ideas?
October 23, 2008 at 2:00 pm
Every is trying to come up wiith something like Google Adsense, but i am sure google adsense is the best and probably will be best, always..
October 3, 2008 at 6:01 pm
Hey
Do you know how campaigns perform on myspace ?
September 29, 2008 at 4:31 pm
Myspace advertising is an interesting concept but Id think you would be better off advertising on facebook
September 29, 2008 at 3:56 pm
How long have people been waiting to get their ads approved? I’m wondering if larger campaigns or campaigns with larger audiences get approved faster.
September 29, 2008 at 9:16 am
What different between Soviet Union and Germany 1932-1945?
Just name. Think about be for November 2008.
http://www.AllSeasonsGiftBasket.com
September 29, 2008 at 8:06 am
I want to ask you something – do you think using facebook advertising coupons codes are really worth it? Do they give some real traffic to a site?
September 28, 2008 at 4:15 pm
Ha, learned something new. I agree MySpace would not be best for this platform. Great for online stores and other Template sites. I will try it and see how well it does. Thanks for the tip
September 28, 2008 at 1:26 pm
The problem with it is it takes forever to get any ads approved..
September 25, 2008 at 11:16 pm
Well I tried the facebook system and I think it was easy to use. I just never saw good enough results to warrant keeping on it. We mainly targeted back to school bedding for college students using the interests of college/dorm as the target Using out site http://www.TwinXLBedding.com). Did a further subset for female, etc. Mayb’e I’ll try it again now that they have their new template.
September 25, 2008 at 10:37 am
I like this idea, but it sounds similiar to Google Adwords. Like I said before, I hate Adwords. You lose way too much of your money. Is this some sort of bid on keywords thing? Or are you paying for the amount of time the ad is displayed?
September 25, 2008 at 10:37 am
Will try out MySpace ads.
September 25, 2008 at 4:53 am
This may sound very odd, but I’m unable to click on neither the “Build An Ad” button nor the “Upload My Ad” button. Does anyone else have that problem?
September 27, 2008 at 5:17 pm
You have to go through with firefox, won’t work with IE.
September 25, 2008 at 12:08 am
so how’s the pricing? is it worth it?
September 24, 2008 at 10:31 pm
That does seem pretty slick, I guess I never ever visit myspace.com in fact I have probably only typed it in about 5 times to view profiles other than that of bands… It just never caught my interest…
September 24, 2008 at 11:57 pm
I made an account there once…. don’t even think I ever went back!
September 24, 2008 at 10:27 pm
That looks smashing. I’m going to set one up for one of my new sites later.
September 24, 2008 at 10:26 pm
This type of tutorial is good – do more of this. Also appreciate the disclosure.
September 24, 2008 at 8:28 pm
I didn’t even know that existed. I bet MySpace users click ads like no other.
September 24, 2008 at 11:55 pm
It WOULD be interesting to see a report on ad clicks in Myspace. vs Facebook, and even Myspace vs “ordinary” websites.
September 24, 2008 at 7:18 pm
I’m going to be honest. When I go to Facebook or Myspace, I’m not trying to click on ads. I think the mindset of most people going in is ” to see who left me a message or commented on my profile”. I think there is some “banner blindness” with advertising on Facebook and Myspace. Don’t know of to much people who have had success with it. Shoe let us know how your campaigns favor.
September 24, 2008 at 6:52 pm
THAT LOOKS VERY INTERESTING, I WILL BE TRYING THAT.
September 24, 2008 at 5:17 pm
hey cool. i might have to start trying this out soon.
September 24, 2008 at 4:55 pm
This looks pretty awesome. Don’t think I can afford their advertising though
September 24, 2008 at 11:53 pm
Yeah, it’s a bit expensive unless you’re selling something. That said, it’s not too hard to find things to sell nowadays!
September 24, 2008 at 3:53 pm
I dont know I can really advertise on myspace using there advertising avenue. Pls for those who are into it already, can u pls say which one is better, Facebook ads or Myspace Ads
September 24, 2008 at 3:26 pm
It’s not working for me.
I go to the advertise page. I click on “click here to get started”, then I type in my campaign name, but it won’t let me click on either “build your ad” or “upload ad” or w/e. It says “error on page”.
Maybe because I’m in Canada…
September 24, 2008 at 4:58 pm
Try Firefox.
September 24, 2008 at 3:12 pm
Awesome… something else for me to work on!
September 24, 2008 at 3:10 pm
Jeremy don’t you think they might not advertise on your site now after you did it for them for free ?
September 24, 2008 at 4:57 pm
MySpace? Why would they advertise on here lol.
September 24, 2008 at 2:46 pm
Interesting review. Have you actually considered using facebook advertising, instead of Myspace?
September 24, 2008 at 2:12 pm
thats REALLY cool im going to definitely use this in the near future for my website that im working on…thanks Jeremy
September 24, 2008 at 1:56 pm
Very quite useful tutorial for Myspace heavy fans. I will wait for your share schoe
September 24, 2008 at 1:34 pm
This is really cool. This kind of advertising would work well for a lot of sites.
September 24, 2008 at 12:50 pm
Will try my marketing campaign with MySpace.
September 24, 2008 at 12:34 pm
woah.. interesting they are doing banner advertising vs simple text ads.. I guess I will have to check it out I think the avg IQ drops 30-35 points on myspace vs. facebook so should be some good conversions! P.S. don’t get pissed, I am on myspace
September 24, 2008 at 12:12 pm
Full disclosure? What is this blog coming to?
September 24, 2008 at 11:48 am
what the? how’d i’d miss myspace having there own ad network?!
September 24, 2008 at 4:57 pm
It just opened up.
September 24, 2008 at 11:47 am
This is a good review of the Myspace Advertising Platform. I am getting ready to do some experimenting with this system myself. From what I can tell, it seems fairly similar to Facebook’s. I wonder which one will produce better results.
September 24, 2008 at 10:57 am
thanks for the disclosure. I haven’t used myspace in quite sometime and have put it on things to do. thanks to your post i think that I am going to go back and attempt to empliment it into my social network of sites. like any other site…your ROI depends on how you do it. It goes for the same a realestate. If you do it right you can make a lot of money … if you don’t….well ….we know the answer to that one.
September 24, 2008 at 10:54 am
Wait a second… From the screenshot… “Consumers click on your ad, they go to your profile”. What the heck??? So in order to get the MySpacers to my site, I have to convince them to click twice?
September 24, 2008 at 12:03 pm
Yeah..I don’t like that either. The whole point of even advertising on there would be to take them to your page or affiliate page.
Getting them to that point takes twice as much effort and does not make sense with 0.25c per click without even getting to the actual landing page.
September 24, 2008 at 1:28 pm
Where do you see the statement that says the link goes to your profile? I see This is the page on your site people will visit when they click on your ad and Shoe has his page’s URL in the field.
September 24, 2008 at 3:23 pm
The very first screenshot at the bottom-right corner.
September 24, 2008 at 3:40 pm
wow…Didn’t gave any attention to that part. If it’s so, then advertising on MySpace is pointless.
September 24, 2008 at 3:15 pm
You are mistaken..
September 24, 2008 at 10:49 am
Holy crap, I had no clue MySpace even had the ad serving platform and thought it all was solely trhough G placements. I’m launching a new community site soon, so this is definitely a good thing to know.
September 24, 2008 at 10:15 am
Can we use this in the UK ? I can seem to create anything ?!
September 24, 2008 at 11:48 pm
As mentioned above, you may need to “trick” it by using a US postal code.
September 24, 2008 at 10:06 am
You’re right.. it’s pretty slick. Doesn’t match the rest of their site lol
September 24, 2008 at 10:02 am
I cant wait to see what the ROI is for myspace. I am a bit skeptical about it! But the ability to target such small groups could be very helpful! I look forward to the next post on this!
September 24, 2008 at 9:38 am
Looks interesting. I’ll check this out today.
September 24, 2008 at 9:33 am
This is interesting would work really good for my site.. I may have to check into it if it’s not to expensive
September 24, 2008 at 4:54 pm
I’d say a quarter a click is about as cheap as you’re gonna find on a social network.
September 24, 2008 at 9:21 am
This would be pretty awesome if myspace didn’t suck so much.
September 24, 2008 at 9:17 am
I think this is going to be as tough as Facebook. But, at the same time, I feel like you should be able to figure it out just like with Adwords.
Find the sweet spot and slam it home, but I think the Myspace sweet spot is going to be harder to find.
Will give it a try though, like always. Thanks for the post!
September 24, 2008 at 8:48 am
This looks really great: easy and straight forward, just the way we like it.
September 24, 2008 at 8:40 am
I wonder how it will compare to FaceBook’s system.
September 24, 2008 at 4:54 pm
I think the bigger banner placements may prove to be better but minimum .25 cpc is the tradeoff.
September 28, 2008 at 1:27 pm
Probably about the same, if not a bit worse..
September 24, 2008 at 8:25 am
Very cool, but I wonder how effective advertising for a make money online type blog would be.
September 24, 2008 at 3:21 pm
Not very effective I think.
September 24, 2008 at 3:37 pm
It isn’t worth trying. You’re hardly going to get any results
September 24, 2008 at 11:47 pm
If you are selling a product I’d go for it. I have a small handful of niches that could possibly benefit from myspace ads, so maybe I’ll try some ads this winter.
September 24, 2008 at 8:14 am
Looks pretty damn slick… I was looking at this just yesterday but skipped on it as I didnt think the MySpace crowd would convert for me. Thanks for the post!
September 24, 2008 at 7:52 am
Wow.. It is good if we can advertise on myspace..
They have millions and millions of user..
If we can get attention about 0.01% of them it will give more traffic to our blog
September 24, 2008 at 8:29 am
I’m not sure if advertising your blog on myspace is a smart idea. It’s really meant for companies that want to target kiddies or affiliate marketing.
September 24, 2008 at 3:14 pm
Yeh … loads of traffic but will it actually be useful for your blog ?
September 24, 2008 at 3:21 pm
I’m sure if you convince them to read your blog and stick around (must be a topic of interest to kiddies and teens, ie: Cars) you could convert them later.
September 24, 2008 at 7:29 pm
I don’t know about that one Bryn. Every age group uses Myspace. However i think your right that you will probably find more in the 12-16 18-24 age range. But thats changing. I know some chiropractors and real estate agents that use Myspace specifically for their marketing and they have had huge success targeting people interested in coming in for an office visit for back problems or wanting to buy a home.
September 24, 2008 at 11:44 pm
Things are changing, but certain age groups are doing so much slower than others. Retirement age folks are starting to catch on, but many of the “computer savvy” folk I’ve met in that age range prefer to spend time visiting forums. At some point I think you reach a critical difference in the preferred form of communication.
September 24, 2008 at 7:51 am
Looks pretty slick. I might have to check that out later. Echoing what was said above, mention of how the click-throughs turn out would be good to know as well.
September 24, 2008 at 7:46 am
I set up a campaign this morning and it’s already doing a 20% conversion. I am liking myspace ads so far.
September 24, 2008 at 7:49 am
how did you get approved that fast? Current approval wait times are up to 16 hours.
“Please note: Ads are reviewed in the order in which they are received. We appreciate your patience during the review process. During the beta test of this advertising platform we will have MySpace SSAP agents approving ads Monday thru Friday, from 10:30 AM to 6:30 PM (Pacific Standard/Daylight Time). “
September 24, 2008 at 8:27 am
Actually your right my mistake. I was only looking at my affiliate network and noticed an increase in one of my campaigns I was testing which I was also doing some testing with myspace. Must have gotten them mixed up. As it stands the myspace ad isn’t yet approved. My bad.
September 24, 2008 at 7:40 am
I launched my campaigns the night it opened. Finally I got approved yesterday evening.
CPC’s are going through the roof already and im seeing hardly any clicks and have had no conversions.
I am running similar campaigns to what I ran on facebook at their launch & so far I am not impressed.
Also, their whole “AGE” crap is blown. How many underage people on myspace make their age 99 years old so their profile is public, same for how many of age people make their age 99 so you don’t know their real age.
September 24, 2008 at 7:10 am
will try it , hope its better than face book ads, but i don’t think
September 24, 2008 at 7:10 am
Awesome, I’m, going to start testing with them soon actually
September 24, 2008 at 7:05 am
Looks pretty cool, please do some followup posts on this (conversion, etc)
September 24, 2008 at 6:59 am
Very informative post about myspaceads. Hope you will post more details about your experience with myspaceads later.
September 24, 2008 at 6:53 am
Very interesting. I do not think that I can use Myspace as an advertising site.
September 24, 2008 at 6:46 am
it’s BS that it’s only for US residents.
September 24, 2008 at 7:47 am
I’m Canadian and I still set one up, just put in a US postal code / city. I put the rest of the info as my real.
September 24, 2008 at 8:10 am
oop, that does it. The Myspace cops are being dispatched to your address…
September 24, 2008 at 8:26 am
They’re probably too busy banning all the pedophiles.
September 24, 2008 at 8:11 am
lol.. never thought of that
September 24, 2008 at 6:18 am
Looks good, I have to say I’m impressed with both facebook and myspaces platform. Compare them to Yahoos, which In my opinion is the worst out of the bunch. I haven’t had much success with facebook ads in terms of click through rate, but I’m still willing to give myspace a go.
September 24, 2008 at 10:07 am
On the contrary, I’ve had tons of success with Facebook. It offers much better targeting than Adsense and other campaigns.
September 24, 2008 at 3:11 pm
What did you promote on FB ?
September 24, 2008 at 7:22 pm
I guess it just depends on your campaigns. To me it just seems like advertising gets ignored on social networks because people focus more on who commented on their profile, messages, etc. The ad copy or banner must have to stand out to get good click through rates then.
September 24, 2008 at 12:03 pm
clog, remember John feature a guy who gave him his first 10000.00 he made from face book. You should check it out. I went to the guys site but was overloaded with the….sign up pop ups all over the place. I don’t know if it has changed or not or even how the “new” fb has changed advertising. It seems that you can use advert in any form at any place as long as you focus on the niche…..in fact there is a book entitled…..”riches in niches”
September 28, 2008 at 1:28 pm
I disagree, although Yahoo has its flaws, it’s still a solid ad platform that can provides a audience that converts well..
September 24, 2008 at 6:06 am
shizzat that is pretty slick, ima check it out.
September 24, 2008 at 8:42 am
Yup. Checking it out now…
September 24, 2008 at 3:18 pm
I agree, that’s pretty cool.
September 24, 2008 at 4:54 pm
It is pretty slick, I definately agree with you HSD…
I have a question for you shoemoney. Do you dig it or do you digg it???
Haha online mmo jokes are so funny