This post was originally posted at Techcrunch and has been republished here with permission.
After more than two months of testing, Google has finally turned on AdSense for Feeds. Formerly, these were FeedBurner ads. The acquired company has moved its advertising program over to Google’s system, and now any AdSense advertiser can tap into the Feedburner network.
The ads are contextual and come in different sizes and formats. Google Operating System, which noticed that the service is now turned on, reports
:
The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468×60 and 300×250. . . . You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.
Hopefully, this will turbocharge ads in feeds, which have not been a stellar performer so far. Does anybody click on those ads? Maybe they should be seen more as branding opportunity, because you certainly see them when you are scrolling through your blog and news feeds.
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{ 72 comments… read them below or add one }
I think it´s a very good improvement.
And a extra opportunity to make lots of money
Nice new design by the way …
It is nice to see improvement in both Adsense and feedburner. This is the power of collabration, isn’t it?
Very cool, are there alot of blog readers that allow javascript or do they transform it to HTML first?
Btw, no more threaded comments?
Great news – I know a lot of people will benefit from this, I am actually surprised they did not do this sooner. But all in good time
@wesley wordpress 2.7 will have native threaded comments and will be released next month. I figured we can tough it out a month or so
Just checking in to say the new design rocks! Hats off to the Shoemoney design team.
@shoemoney, but your new design is not very wide to accomodate threaded replies.
I tried the one from Feedburner and it froze WP until I took it out.
@Shoe It’s got to be a pain to apply those custom patches each time there’s an upgrade.
About adsense for RSS – Bloggers may like it, but will subscribers enjoy it?
About the new design – One of my favourite things about it is the fact that the shoemoney logo is now clickable!
I think they won’t hate it, many top blogs have adsense in their feeds.
“I work at a New Media Communications firm in Boston, 451 Marketing (www.451marketing.com) and we do a lot of work with google adwords. I am always trying to learn more about the topic, and just wanted to thank you for your insights.”
Nice theme. Your blog now looks more professional except the ugly clickbooth sidebar ad.
It have to be nice when Shoe has paid for it.
Design could use a bit of work, like turning threaded comments on… Other than that it is ok… Ads in the RSS is a great thing and should be able to turn idle to profit.
Pretty interesting. Due to the general poor performance others have had with ads in their feeds, I don’t think I’ll try this yet.
@Shoemoney, we can tough it out, but it will make the comment contest rough. The whole @ thing or ^^^^ or 6X^ without edits will get sloppy and lose focus fast
Hopefully one day ads in feeds will work. I hate signing up for a feed then realize they only give you a part of it and you have to go to the site to read the rest of post so you can see all their ads there.
I think you’re right on branding, it definitely gets your brand out there at a pretty cheap price. I’ve never clicked on an RSS ad but I do remember them because I see the same ones all the time.
BTW, I like the re-design, it makes everything look cleaner…
I wonder if anyone would click on those ads.
Looks nice, but troubles with creating and managing, looks like it is not 100% ready..
Cool another way I won’t be able to make money with Google
You have a hard enough time to get people to click on ads on your site, I doubt they’re going to click on one in the RSS feed.
I’m actually somewhat opposed to the whole idea of RSS advertising. It’s supposed to be a pure data feed, that pulls people back to your site. People trust it to be straight data, and they expect only one thing to happen when they click on the feed – go to your site. Embedding ads will only lower people’s trust and use of RSS.
Hmm, I’m not a fan of the redesign – now I can’t reply to peoples’ comments!
New variation of AdSense allows publishers to send text or banner ads alongside syndicated content using RSS.
Today while opening my adsense account, i see the adsense for rss feeds tab. So finally it is on.
I love RSS Feeds from a user point of view.
What a great marketing and PR idea
hmm, new design ?
why no announcement ?
are there any other options for ads in rss since google pays like crap?
Is anyone making any money with RSS Ads? Not all that exciting that Adsense can be add… now instead of people reading and coming to your site, they can click ads and leave. Yay!
I wonder how profitable they’ll be, apparently Google pays VERY badly on RSS ads..
Even though im not going to use it I still have to give google adsense credit for give the publishers more tools
I think this is definitely something that many people can take advantage of as it appears like it will be beneficial…
Wow this is awesome! BUT, I wonder how well does the ads pay.
Let’s wait to see if this will be “beta” as long as gmail.
Will be interested to see how many people stop a number of feeds when they get fed up with GoogleAds over kill. Also I wonder the take up of people waning to advertise in “Feeds”.
For me I think advertising other parts of your website/brand would be more benificial, drag your feed readers back into your system and promote your own efforts.
Added this to my blog feed, but there’s some manual stuff Google has to do before it’s implemented into my feed.
It will be useful if you have lot of subscribers.
I can’t see why the ads would work: I was always smart priced on Adsense on my blog… So I stopped using Adsense there.
Finally. Can see sites with HUGE RSS feeds making some good extra cash.
Google continues to improve. This process ensures him an advantage over competitors.
Finally. The Feedburner ad network sucked; now that Adsense has replaced it I’m sure it’ll be worth it to monetize on feeds.
Huge improvements for the big players on the MMO blogs!
I didn´t know it, i´m new in the websites business. That its a great benefit.
Looking forward to when you get the threaded comments back again. Hey,I didn’t see anyone complain that you republished a TC article
I agree, for MMO blogs it will be very good.
it is a good ide to include rss as alternative income. with our quality contents, it is very useful
sweet, now to go install it in my blogs rss feed
@Shoe – your new design is wicked. Looks much cleaner.
As for the RSS ads – some people need to realize that everyone is different. I don’t use RSS ads yet, but I know people who do & many of them make pretty good money from it. To decide not to try it based on what you hear is rather silly, IMO.
I think I’ll hear back from Google about the final step for the RSS ad’s tomorrow.
*sigh* i will never understand the techcrunch reposting…
Sounds like a great way to utilize AdSense even more!! Thanks for the update!
Is adsense worth to try anymore becouse I think that you can`t earn any good money with anymore?
The blog loads much faster then it did. The design is simpler. Overall I prefer the new design, well done UBD.
I wish more revenue from this program, yeah…
I’m not sure it’s a right way to go. RSS (at least for me
) – it’s a “pure content” stream, and one of the reasons I use RSS readers – I want to avoid 5123971235971235 different pop-ups, flash banners and adwords trashing my screen 
I bet you can expect more and more feed ads as readership goes up. I know that I only go to blogs when I want to comment (like this one).
It’s a great idea and initiative by Google – won’t make too much money though with it
hope it will increased our adsense earning..
I use feedburner adsense for rss
I didn’t think many people visited RSS feeds anyway.
I’m not convinced this will be that much better than Feedburner Ads in terms of performance, certainly on a site like mine, but surely you have to be fairly tech-savvy to be using RSS feeds and as such you won’t get a very high CTR?
I think I’ll leave this alone for now as my RSS feed is used more for syndication and getting my content out there to different audiences, I think Adsense in it probably wouldn’t help it and could possibly cheapen the look of the content?
Thats a pretty good idea.. I will surely use it but I am sure it won’t let me earn much.
I haven’t really decided if I want to monetize my rss yet.
it’s been long awaited , didn’t try it yet but I hope it will be another good money stream from adsense.
Someone make good money from adsense RSS feed?
This is really cool. I havent used this feature yet and dont intend to until I build up more subscribers. I lost most of mine after the domain switch.
I don’t think copying from Techcrunch is not a good idea, but I have to say you chose the right post.
hi,
this method requires that people move off feedburner to feedproxy. How do you suggest feedproxy? I am just starting to get readers. Should i move to feedproxy?