Fix Your SSL Setup Or Lose Business

by Jeremy Schoemaker on August 11, 2008 · 58 comments

For a long time if your ssl cert was jacked up users would be displayed a popup warning and continue what they were doing. Firefox has taken a waaaaaaaaaay more intrusive approach to this and now displays a server error like page for misconfiguration servers/certs.

I had quickmarked my AdSense account url as https://google.com/adsense and when I just went there I saw this:

Google Error

Then I retried it a few seconds later and it was ok. Not sure if it was a FireFox error or something on Googles side but 1 thing is for sure that new Firefox error page is no joke and will cost people business if they see it.

About the author...

– who has written 2416 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


Mark recommends you read these posts also:

  1. IMG_0865 Where My Hatred of SEO Comes From
  2. RandyCouture The Perfect Business
  3. eqraid12 I Am A Recovering Addict of MMORPG Games

{ 58 comments… read them below or add one }

1 Brent August 11, 2008 at 9:53 am

I’ve gotten an SSL error page from Adsense as long as I can remember and still do. That new Firefox page design is definitely a traffic killer. The IE7 one is just as bad.

Reply

2 SalutaryBlog August 11, 2008 at 9:54 am

That sucks. I hardly use adsense anymore. Direct advertising is much better imo!

Reply

3 Jeff Finch August 11, 2008 at 9:57 am

Yep exactly what I did… I thought that google had shutdown Adsense for a second

Reply

4 wesley August 11, 2008 at 10:00 am

That’s a good thing, except for the fact that I do have invalid ssl certs on my server cpanel etc, so I have to add exceptions for those.

Reply

5 FunkySOuth August 11, 2008 at 10:01 am

I think it it will be a good thing..keep adapting or die…

Reply

6 Andrew August 11, 2008 at 10:14 am

I get that error pretty often when I’m accessing some ssl connections…it’s pretty hard to figure out what to do when you get it for the first time

Reply

7 Mattheosis August 11, 2008 at 10:34 am

Shoemoney, thanks for the good word. Those are potential die hard, or learn hard pops.

Regards, Matt

Reply

8 Justin Cook August 11, 2008 at 10:39 am

Yeah, I noticed this as well. My sister runs an ecom shop, and she lost business even when it was a simple popup warning. With this, I don’t think anyone at all would know to go beyond it. You wouldn’t lose some business, you’d lose all.

Reply

9 Justin Cook August 11, 2008 at 10:39 am

No, it’s not really a good thing. It’s overly restrictive. There are a lot of small sites out there with shared SSL, and they get hammered with this.

Reply

10 qurve August 11, 2008 at 10:44 am

Commission Junction has SSL Certificate Issues as well, I wrote about it a week or two ago but no one seems to know or care yet.

Reply

11 Katy August 11, 2008 at 10:48 am

I think it’s because you went to https://google.com and not https://www.google.com – I noticed that the other day. Their SSL certificate doesn’t appear to cover the non-www version of the site. Really they should do a redirect from one to the other – or at least you’d think they should!

Reply

12 ToddW August 11, 2008 at 10:54 am

I got one last night for gmail actually.

Reply

13 filontheroad August 11, 2008 at 11:05 am

Google seems to have some kind of trouble/problems because i received that error message too on Gmail and a part of my Gmail-Accounts was deactivated without any reason.

Reply

14 xcubiclelandx August 11, 2008 at 11:06 am

i’ve been seeing that for a while now, i just ignore it at this point.

Reply

15 JumboCasher.com August 11, 2008 at 11:25 am

i have been noticing the same across many sites, specially with the new firefox version.

Reply

16 JumboCasher.com August 11, 2008 at 11:26 am

shared certs will cause a major problem with multiple domains on them..

Reply

17 JumboCasher.com August 11, 2008 at 11:28 am

adsense still is a viable business for many websites.

Reply

18 WebTrafficROI August 11, 2008 at 11:55 am

and I though google had a problem

Reply

19 meethere August 11, 2008 at 12:07 pm

adsense banned my account for no reason
they sucks.

Reply

20 SEI Design Group August 11, 2008 at 12:10 pm

Haven’t gotten this on gmail, but the others are problematic.

Reply

21 Derek August 11, 2008 at 12:39 pm

You’d think they could set up a better redirect to their SSL covered www domain before the warning pops up.. Or take some of the billions they have and buy another cert ;)

What’s even more annoying about FF3 is the Phishing/Malware alert, some tool reported one of my sites as a phishing site (it’s a proxy site, yeah, lame, but it’s passive income) so everyone visiting it got the nice big red screen of terror. (That and my host sent me a nasty letter, whoever reported it must have had no idea what a proxy was, went to eBay through the proxy and figured since it hit a sign in for ebay it was phishing…dumb twit) Obviously they don’t look TOO closely at sites reported as being bad, so you could potentially be at risk for having competitors report your site with a chance it could be flagged as bad. Fortunately my report that it wasn’t a phishing/malware site was processed pretty quickly, it happened over the weekend and seems to have been taken care of this morning.

Reply

22 Andrew August 11, 2008 at 1:06 pm

why would they ban you for no reason ? remember, No smoke without fire!

Reply

23 OnlineGodfahter August 11, 2008 at 1:30 pm

I had problems with that too.

Reply

24 Shaun Carter August 11, 2008 at 1:32 pm

I noticed this on my University’s webmail login. I was surprised to see such a large and prominent warning, but now it’s getting annoying.

Reply

25 affstarter August 11, 2008 at 1:35 pm

Very annoying, try adding the http://www...

Reply

26 Geiger August 11, 2008 at 1:45 pm

What the heck is that icon? Is that a crossing guard?

Reply

27 Jason - Jabarch August 11, 2008 at 1:57 pm

Wow. Serious implications.

Reply

28 ToddW August 11, 2008 at 2:06 pm

Looks like a police officer that forgot to take off his seatbelt holding a badge :)

Reply

29 wesley August 11, 2008 at 2:21 pm

I don’t think the redirect can be executed, I think firefox will interrupt as soon as it sees that the ssl cert is not valid.

Reply

30 Stephane Grenier August 11, 2008 at 2:34 pm

Hi Shoe,

Also the other thing I noticed with FF3 is that normal SSL certificates only show the URL bar as blue. It will only turn green if you get the EV SSL certificate.

I haven’t looked into the details, but it just seems like more paperwork that can easily be done. AKA more $$$ and profits

Reply

31 Derek August 11, 2008 at 2:52 pm

Even if done in .htaccess? The server would redirect any request to the SSL domain and thus serve up the SSL-linked page before the wrong one?

Reply

32 Ultimate Blogging Experiment August 11, 2008 at 4:36 pm

You have to make sure to update this. Any warnings scare people away.

Reply

33 Bryn Youngblut August 11, 2008 at 5:34 pm

Well this is definitely good to know. BTW got my shoemoney t-shirt today, thanks!

Reply

34 Sohan August 11, 2008 at 6:48 pm

Yeah, as a host all of our secured servers showed that to clients. It’s when the domain is mismatched to the one on the certificate. It’s a pain.

Reply

35 Andrew August 12, 2008 at 3:33 am

That would definitely turn off a lot of customers if they continuously ran into that error all the time. Just a simple www missing can cause a lot of problems.

Reply

36 Dick August 12, 2008 at 6:12 am

I know that they are not told the reason for the ban.

Reply

37 Dick August 12, 2008 at 6:17 am

I think this is a serious sign. Interestingly, what really happens?

Reply

38 Agent Magenta August 12, 2008 at 7:15 am

Lucky for me I dont have any secure pages. I think the page looks far too much like an error page, most users are just going to hit the back button when they see that. But then if you are running an e-commerce site you should be keeping on top of stuff like this.

Reply

39 Chris Abernethy August 12, 2008 at 9:20 am

I’m not sure what all the fuss is about… anyone who uses SSL and depends on customers (ie: selling something) should have a cert that matches their domain name… that’s always been the case.

Are people really finding that the new error is turning away more people than the old popup notice?

Reply

40 George Boone August 12, 2008 at 12:09 pm

Hey I’ve got a really crazy and wild idea….

After you’re done panicking…. UPDATE YOUR CERTS. Make sure your site is compliant. i.e. do some work for a change…. And you’ll be fine. :D

Reply

41 Omar August 12, 2008 at 12:56 pm

i hate this feature, make people think ” site hacked”

Reply

42 Paul August 12, 2008 at 1:10 pm

Bryn did you just ask for a shirt, win, or did you purchase it?

Reply

43 Big Dan August 12, 2008 at 4:10 pm

FYI: Adsense is only on https://www.google.com/adsense without the www. you get the error .. you’d of thunk Google would 301 to the www. :confused:

Reply

44 BenevolentForce August 12, 2008 at 6:48 pm

I saw a warning like this while Stumbling using Firefox 3 as the browser. Having a compliant, CLEAN site is more important than ever.

Reply

45 Zak Show August 12, 2008 at 8:17 pm

yeah that’s true, I hate it too :(

Reply

46 Le Melon August 12, 2008 at 8:47 pm

But for small sites that can’t really get direct advertising sales, adsense is a great base. There’s no denying that!

Reply

47 Reid August 13, 2008 at 11:04 am

Ha wow I’m surprised they won’t redirect the users to include the www’s

Reply

48 Ganesh August 15, 2008 at 2:27 am

Its a shame that Google isn’t fixing the problem. :(

Reply

49 Erica DeWolf August 18, 2008 at 11:22 pm

I agree- this is definitely no joke and can lose a lot of sites some traffic. Create a compliant site and you won’t run into this problem!

Reply

50 Otooo August 23, 2008 at 3:03 am

On almost all Google run sites I got that same message for weeks – It was a pain in the but

Reply

51 Lowongan Kerja August 24, 2008 at 1:14 am

I also saw few messages like this before on my firefox.. i think google got hacked.. :D

Reply

52 sebastian nielsen August 24, 2008 at 9:56 am

Geiger: Look here: Look at the sign in the ceiling:
http://www.ameinfo.com/amefiles/brand/dxb_passport.jpg

Firefox has used the official sign for “passport checkpoint” as a icon for SSL error.

Reply

53 SEO Tricks August 27, 2008 at 8:57 am

That really sucks, I am not using adsense at all now using adbrite

Reply

54 Brian August 31, 2008 at 2:32 pm

Some of you guys are totally missing the point. The AdSense website is just an example. SSL certs have long since been hard to use for any website, and the point of the post is that Firefox takes a very aggressive approach to invalid SSL certs for our security.

Reply

55 Dustin Cucciarre September 1, 2008 at 12:51 am

Same here!

Reply

56 teraOm November 13, 2008 at 12:29 am

I would leave a site in a second if i get this warning. i am a paranoid.

Reply

57 the flip August 14, 2010 at 2:11 am

Yes, it is worth learning methods.

Reply

58 PowWeb Review August 25, 2010 at 6:38 am

Thank you for this article. I’ve actually been researching different web hosts to find my new host. So far I’ve been considering using PowWeb. In general, the reviews of them seem pretty decent and their plan suits my needs. Do you think this is a good idea? — Jake

Reply

Leave a Comment

Previous post:

Next post: