Jul 28 2008
Jeremy Schoemaker

Performancingads Blog Ad Network Launches - But Who Is It For?

By Jeremy Schoemaker 83 comments

PerformancingAds launched on Saturday and was well covered in the blogosphere. When I initially heard they revenue split was 40/60 with 60% going to the publishers I was really turned off. I currently use Google Ad Manager and it costs me nothing. It did not make sense why we should give someone 40% for no additional benefits? I twittered as such and immediately got my answers (<3 twitter).

performancingads

So that changes things a bit. I missed the fact that they take 0% of the revenue of ads placed direct from you that they host and serve for you. They ONLY take 40% of advertising that comes from their marketplace.

I think everyone should at least put their site into the performancing system. I have only sold a few reviews through reviewme over the years being in the marketplace has brought a lot of advertisers. It does not hurt anything to give it a go. I will be putting mine in their and seeing how it goes. (even though I dunno where I would put the ad atm)

So who is Performancing Blog Ads for?

Well… there is a TON of bloggers out their who would be thrilled at making even 5$ per month on their blog. I think this service will benefit them the most.

I think its also a great service for advertisers to “fish” with various websites.

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  1. FF0000
    Chetan said on July 28th, 2008 at 1:36 pm

    There is OIOPublisher plugin which manages banner ads and also there is a marketplace for them too.. i still don’t see any perfect reason why should switch to that.

    It’s just one of those other ad networks.. nothing much special!

    [Reply]

  2. FF0000
    Pelana said on July 28th, 2008 at 1:43 pm

    Also, you have to keep in mind, 99% of blogs don’t have a sales force. If you did, and you were paying them on commission, you’d have to give them 30-40% of any deal, and if you were paying them a salary, it’d be between $4-8k/month plus a 10% commission. Nothing is free in this world and PerformancingAds looks like it goes to the ad agencies and acquires the big guns - they even have a VIP program that sells 728×90, 300×250 and 160×600’s.

    [Reply]

  3. FF0000
    Andrew said on July 28th, 2008 at 1:44 pm

    It is definitely something that will help a lot of the smaller sites pick up some advertising.

    [Reply]

  4. FF0000
    Deborah Ng said on July 28th, 2008 at 1:48 pm

    Regulars to my blog know I don’t endorse anything unless I truly believe in it.

    I was able to participate in the beta launch of PerfAds and I believe I’m their biggest success story so far. Ads sell for my blog at least twice a week. And lately 3 out of 4 available spots are filled. I can’t complain about that at all.

    I have no luck with affiliates - I tried CJ, Chitika and others and other than Adsense (which still does pretty terrific on my blog) PerfAds has had the best results.

    Perhaps it’s not for everyone but I’m happy to have gotten in at the beginning and I hope to continue to earn using this program.

    [Reply]

  5. FF0000
    TEKFIRM said on July 28th, 2008 at 2:04 pm

    Wow ! i just saw the reviewme 6500$ for a review ? isn’t that like too much ?

    i prefer to send you a t-shirt :p , at least good to hear that you sold some review ;)

    [Reply]

  6. FF0000
    Hustle Strategy said on July 28th, 2008 at 2:12 pm

    I think the price is there to also discourage the JC type of blog…

    [Reply]

  7. FF0000
    Geiger said on July 28th, 2008 at 2:21 pm

    Let us know when you got one up here. Did you post your affiliate link?

    [Reply]

  8. FF0000
    Chris Abernethy said on July 28th, 2008 at 2:34 pm

    Just to clarify, this is not CPC or CPA, right? These advertisers are renting space on your site for a flat fee per time period? Are there any other ad networks that offer that kind of service?

    [Reply]

  9. FF0000
    Geiger said on July 28th, 2008 at 2:39 pm

    Just added it to my site below the text for individual posts. $25 a week seems like a good start. Their MarketPlace search isn’t working.

    [Reply]

  10. FF0000
    Moneybites said on July 28th, 2008 at 2:39 pm

    I know a few other networks like this are poised to launch, so it will be good to see how this one pans out

    [Reply]

  11. FF0000
    Chetan said on July 28th, 2008 at 2:56 pm

    Exactly.. Shoemoney just tries to build a brand… this blog is a big network for Shoemoney, not a review-make money blog.

    [Reply]

  12. FF0000
    ShoeMoney said on July 28th, 2008 at 3:12 pm

    And I would much rather write about your company with a shirt then you paying the review fee.

    I HATE HATE HATE doing paid reviews.

    [Reply]

  13. FF0000
    Glen Allsopp said on July 28th, 2008 at 3:20 pm

    Shoe, any chance you have invites for Google Ads manager? If so please use the email I’ve supplied with this comment, I would greatly appreciate it

    [Reply]

  14. FF0000
    TEKFIRM said on July 28th, 2008 at 4:21 pm

    is it because it’s hard to show negative points when its a paid review ? (i mean no one will have a paid review to see their products bashed)

    [Reply]

  15. FF0000
    Ash said on July 28th, 2008 at 4:48 pm

    “making even 5$ per month on their blog.”
    Got there last month… :D already at $8.24 now :D

    [Reply]

  16. FF0000
    sockmoney said on July 28th, 2008 at 5:50 pm

    Hey Shoe, just FYI — For some reason your site does not come up on my iPhone any more… I just get a blank page.

    [Reply]

  17. FF0000
    Patrick said on July 28th, 2008 at 6:16 pm

    Good for the smaller sites. I don’t think it will take off though.

    [Reply]

  18. FF0000
    TEKFIRM said on July 28th, 2008 at 6:33 pm

    i think he mentioned that few days ago , that he messed up the iphone template :)

    [Reply]

  19. FF0000
    Sherry said on July 28th, 2008 at 7:42 pm

    wow, this is something new to me. I am sure many blogger or advertiser will be interested.

    [Reply]

  20. FF0000
    ajaz said on July 28th, 2008 at 8:01 pm

    Great to hear about your success. I haven’t had much luck with CJ and others either, guess it’s time to look into this a little more.

    [Reply]

  21. FF0000
    ajaz said on July 28th, 2008 at 8:04 pm

    Do you believe doing paid reviews hurts a reviewers credibility? Unless you are very selective, it would be hard to knock a product/service if they are paying you.

    [Reply]

  22. FF0000
    Craig said on July 28th, 2008 at 8:09 pm

    pretty good for the little guy’s getting started and and make enough to pay for the hosting fees. Then maybe move onto better paying and performing networks.

    [Reply]

  23. FF0000
    ajaz said on July 28th, 2008 at 8:13 pm

    Why do you think it is only good for smaller sites?

    [Reply]

  24. FF0000
    ajaz said on July 28th, 2008 at 8:15 pm

    Good point on the sales force. I think this could provide a lot of opportunity for many people.

    [Reply]

  25. FF0000
    Start Blogging said on July 28th, 2008 at 8:16 pm

    I might check this out. I mean I have OIOPublisher but if their marketplace grows bigger…

    [Reply]

  26. FF0000
    ajaz said on July 28th, 2008 at 8:20 pm

    You are right Chris. It isn’t CPC or CPA and the advertisers rent space on your site.

    [Reply]

  27. FF0000
    Shannon Herod said on July 28th, 2008 at 8:32 pm

    I’ve heard a lot of great things about this company, but I have not had a chance to fully check them out yet.

    That is definitely one of the things I enjoy about your blog is reading your opinions and seeing the opinions of all of the other readers.

    [Reply]

  28. FF0000
    Sohan said on July 28th, 2008 at 8:55 pm

    I personally haven’t sold advertising on my blog because it’s not big enough yet.

    [Reply]

  29. FF0000
    meethere said on July 28th, 2008 at 9:20 pm

    OMG - $6,500.00 for a reviewme :eek:
    I am sure you made 6500 with this performanics post :D

    [Reply]

  30. FF0000
    ajaz said on July 28th, 2008 at 9:43 pm

    Wow, $6500 per review…. I guess you only need to sell a few at that rate. Do you get any feedback regarding the results of your reviews?

    [Reply]

  31. FF0000
    Winning Startups said on July 28th, 2008 at 10:26 pm

    Interesting concept I will look into it, yeah, $5 a month sounds heavenly.

    [Reply]

  32. FF0000
    wuttrain said on July 28th, 2008 at 11:33 pm

    $5 per month is alright with me.

    [Reply]

  33. FF0000
    DotDriven said on July 29th, 2008 at 12:01 am

    I have held off checking them out but think I might need to now. Thaks for the heads up on the extra features…

    [Reply]

  34. FF0000
    Melvin said on July 29th, 2008 at 12:56 am

    They are giving $10 for free ref ryt? sounds intrsting

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  35. FF0000
    Melvin said on July 29th, 2008 at 12:57 am

    because it doesn’t make sense to big sites because advertisers find them very easy…. unlike smaller sites

    [Reply]

  36. FF0000
    Melvin said on July 29th, 2008 at 12:58 am

    I agree! But then OIO costs $37 and small people find it hard and expensive

    [Reply]

  37. FF0000
    Melvin said on July 29th, 2008 at 12:59 am

    btw, i always think openads is still one of the better there…

    [Reply]

  38. FF0000
    2008 Beijing Olympics - Medal Tally Updates and Results said on July 29th, 2008 at 1:44 am

    i think the opportunity that Performing Ads are sharing would give some benefits on small time bloggers (like me) on their journey on making some decent money online.

    [Reply]

  39. FF0000
    2008 Beijing Olympics - Medal Tally Updates and Results said on July 29th, 2008 at 1:46 am

    hmmmmmmmm, $5 would be quite enough for me, $5 would be big as of nothing, lol

    [Reply]

  40. FF0000
    2008 Beijing Olympics - Medal Tally Updates and Results said on July 29th, 2008 at 1:52 am

    i do agree, this would be a perfect deal for small time bloggers (just like me) who want’s to earn some decent money online

    [Reply]

  41. FF0000
    Agent Magenta said on July 29th, 2008 at 2:06 am

    Can this be used alongside google adsense? Looks like an interesting idea, certainly no harm in trying it out for a bit.

    [Reply]

  42. FF0000
    Agent Magenta said on July 29th, 2008 at 2:11 am

    Good to hear you have had success with them - are you saying that you get more revenue from perfads than adsense?

    [Reply]

  43. FF0000
    JumboCasher.com said on July 29th, 2008 at 2:15 am

    I think any new blog with little traffic should definately give them a chance

    [Reply]

  44. FF0000
    Dick said on July 29th, 2008 at 2:40 am

    I think it is done to small blogs. And by the way, this is not a bad idea.

    [Reply]

  45. FF0000
    Dick said on July 29th, 2008 at 2:51 am

    I think this is modestly. $ 500 is already well - ))

    [Reply]

  46. FF0000
    Lhurey said on July 29th, 2008 at 3:43 am

    $37 is affordable. it’s not expensive

    [Reply]

  47. FF0000
    Lhurey said on July 29th, 2008 at 3:44 am

    I’ll give them a try and see.

    [Reply]

  48. FF0000
    Step-by-Step Internet Marketing said on July 29th, 2008 at 5:27 am

    This does sound great for the smaller blogger!

    [Reply]

  49. FF0000
    Melvin said on July 29th, 2008 at 6:13 am

    caldwell seemed to be mad and gave 6 answers immediately.. but then all make sense…

    [Reply]

  50. FF0000
    Melvin said on July 29th, 2008 at 6:15 am

    i think it pans out pretty great because performancing is known by a lot of people

    [Reply]

  51. FF0000
    Melvin said on July 29th, 2008 at 6:17 am

    it is… if it is not then all people would probably have self-hosted wordpress blogs instead of free service blogs…

    [Reply]

  52. FF0000
    NaldzGraphics said on July 29th, 2008 at 6:40 am

    i think $5 is a bit low.but its fine than nothing:)

    [Reply]

  53. FF0000
    Alex said on July 29th, 2008 at 7:22 am

    I haven’t been able to have a good look at this, but would this also be a benefit to the Blog having advertising for sale? I mean, if you have a good, quality blog within a community built upon referrals from other bloggers wouldn’t that grow your traffic as well?

    [Reply]

  54. FF0000
    Agent Magenta said on July 29th, 2008 at 7:28 am

    Surely a blog should meet some sort of minimum amount of visitors to be able to display the ads? As a publisher I wouldn’t to be paying for ads on a low traffic site.

    [Reply]

  55. FF0000
    sockmoney said on July 29th, 2008 at 8:04 am

    Ah okay. thank you Tekfirm.

    [Reply]

  56. FF0000
    don said on July 29th, 2008 at 8:44 am

    Might give this a try. Could be worth some extra mullah in the long run.

    [Reply]

  57. FF0000
    TEKFIRM said on July 29th, 2008 at 10:05 am

    just gave it a try .. lets see the results ..

    Shoe do you think google will penalise ppl for selling links ? i got 1 of my 4 years old site penalized by google went from pr4 to pr0 ( i suspect because i was selling links on text ads links)

    [Reply]

  58. FF0000
    frank said on July 29th, 2008 at 11:49 am

    I think everyone should at least put their site in here

    [Reply]

  59. FF0000
    Erica DeWolf said on July 29th, 2008 at 2:32 pm

    I agree- a lot of the time its harder for smaller sites to pay those more expensive monthly fees. This will be a great tool for them!

    [Reply]

  60. FF0000
    Paul said on July 29th, 2008 at 3:24 pm

    I did it but had trouble uploading it. I am not very techy so i am sure that is the problem. Reading over it the features it is pretty cool.

    [Reply]

  61. FF0000
    ajaz said on July 29th, 2008 at 8:00 pm

    I don’t see why it couldn’t be used with AdSense.

    [Reply]

  62. FF0000
    ajaz said on July 29th, 2008 at 8:01 pm

    I think this may be treated a little different by the big G.

    [Reply]

  63. FF0000
    ajaz said on July 29th, 2008 at 8:02 pm

    What is the advantage of openads over this?

    [Reply]

  64. FF0000
    River Girl said on July 29th, 2008 at 10:51 pm

    Thinking about giving this a try on your writeup.

    [Reply]

  65. FF0000
    Melvin said on July 30th, 2008 at 12:53 am

    i think its affiliate program is scraped…. had some refs but not reflectin on my account

    [Reply]

  66. FF0000
    Melvin said on July 30th, 2008 at 12:56 am

    i dont like io’s marketplace either…

    [Reply]

  67. FF0000
    Web Marketeer said on July 30th, 2008 at 1:56 am

    Point well taken! When one starts factoring in the costs of employing people (and the other associated factors allied to being an employer) it really puts things into perspective!

    [Reply]

  68. FF0000
    Web Marketeer said on July 30th, 2008 at 1:59 am

    A reference like this indicates that there definitely is value to be had from this offering. This is why the blogosphere is such an awesome place. Instant swopping of experiences and results, without one needing to learn eveything yourself through trial and error.

    [Reply]

  69. FF0000
    Web Marketeer said on July 30th, 2008 at 2:03 am

    Kudos to you for being open and forthright about this matter, Jeremy.

    [Reply]

  70. FF0000
    Mayank Rocks said on July 30th, 2008 at 9:09 am

    But paid reviews can bring a lot of money :)

    [Reply]

  71. FF0000
    Mayank Rocks said on July 30th, 2008 at 9:10 am

    I only just read about it. All the subscribers ehre will know bout it.

    [Reply]

  72. FF0000
    Mayank Rocks said on July 30th, 2008 at 9:12 am

    Good Luck with it. Whats your blog url?

    [Reply]

  73. FF0000
    Mayank Rocks said on July 30th, 2008 at 9:13 am

    I have bookmarked it and will give them a try surely. Sounds good to me.

    [Reply]

  74. FF0000
    OnlineGodfahter said on July 30th, 2008 at 12:57 pm

    Preformacing Ads looks fine for me :)

    [Reply]

  75. FF0000
    Zak Show said on July 30th, 2008 at 5:02 pm

    Sounds very good, I am looking for more info about this, I hope I can find some.

    [Reply]

  76. FF0000
    Make-money-online-SFM said on July 31st, 2008 at 1:08 am

    Performancing Ads Network looks attractive to me. I have been able to sell a 125*125 banner ad on my blog through Performancing

    [Reply]

  77. FF0000
    TYCP Entertainment Magazine said on August 1st, 2008 at 9:01 am

    They won’t penalize if you use a robot.txt file or the nofollow attribute.

    [Reply]

  78. FF0000
    O. Messaoud said on August 8th, 2008 at 5:44 am

    It is a great program for little blogs and new bloggers who do not always have enough funds to pay for more professional tools.

    [Reply]

  79. FF0000
    Heather said on August 29th, 2008 at 10:56 am

    Let me just issue a warning to those considering getting in bed with PerfAds. My experience has not been pleasant. I submitted a Premium Publisher application and never heard back despite it saying on their site that a reply could be expected in seven days. I wrote asking why a response hadn’t arrived and that too went ignored. Some time later I finally received a message from someone name Luis. He asked a few questions to which I replied. My last message then, once again, went unanswered. I wrote to Luis asking if I could expect for this to go anywhere or if that was the end of the discussion. Since ignoring messages seemed to be their M.O. I thought that this was a valid question. His subsequent messages were extremely rude and surprisingly unprofessional. What I found to be funny, however, was that he could write back very quickly when in a snit, but customer service questions go unanswered for days on end. Save yourself the trouble and go with a real ad network instead of a “company” pretending to be one.

    [Reply]

  80. FF0000
    aktenium.net said on October 9th, 2008 at 4:58 pm

    I think “it is for” established blogs only. There is no point in waiting to sell ads through PerformancingAds if you have a new blog. Their affiliate program is quite attractive and works for all, though.

    [Reply]

  81. PerformancingAds is rock | John Doro dot Com said on August 16th, 2008 at 5:10 pm

    [...] network. John Chow reviews it on Make Money Online with Performancing Ads. Shoemoney exposed it on PerformancingAds Blog ad network launches But-Who-is-It-For? Darren Rowse assesses it on Performancing Ad [...]

  82. [...] lot of people have been talking recently about Performancing Ads, John Chow, Problogger and Shoemoney to name a few. I totally understand the system they are trying to put in place, but is it actually [...]

  83. A hat tip to John Chow said on October 12th, 2008 at 8:14 pm

    [...] Jeremy Shoemaker at Shoemoney [...]

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