Performancingads Blog Ad Network Launches – But Who Is It For?

by Jeremy Schoemaker on July 28, 2008 · 88 comments

PerformancingAds launched on Saturday and was well covered in the blogosphere. When I initially heard they revenue split was 40/60 with 60% going to the publishers I was really turned off. I currently use Google Ad Manager and it costs me nothing. It did not make sense why we should give someone 40% for no additional benefits? I twittered as such and immediately got my answers (<3 twitter).

performancingads

So that changes things a bit. I missed the fact that they take 0% of the revenue of ads placed direct from you that they host and serve for you. They ONLY take 40% of advertising that comes from their marketplace.

I think everyone should at least put their site into the performancing system. I have only sold a few reviews through reviewme over the years being in the marketplace has brought a lot of advertisers. It does not hurt anything to give it a go. I will be putting mine in their and seeing how it goes. (even though I dunno where I would put the ad atm)

So who is Performancing Blog Ads for?

Well… there is a TON of bloggers out their who would be thrilled at making even 5$ per month on their blog. I think this service will benefit them the most.

I think its also a great service for advertisers to “fish” with various websites.

About the author...

– who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 85 comments… read them below or add one }

1 Chetan July 28, 2008 at 1:36 pm

There is OIOPublisher plugin which manages banner ads and also there is a marketplace for them too.. i still don’t see any perfect reason why should switch to that.

It’s just one of those other ad networks.. nothing much special!

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2 Pelana July 28, 2008 at 1:43 pm

Also, you have to keep in mind, 99% of blogs don’t have a sales force. If you did, and you were paying them on commission, you’d have to give them 30-40% of any deal, and if you were paying them a salary, it’d be between $4-8k/month plus a 10% commission. Nothing is free in this world and PerformancingAds looks like it goes to the ad agencies and acquires the big guns – they even have a VIP program that sells 728×90, 300×250 and 160×600′s.

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3 Andrew July 28, 2008 at 1:44 pm

It is definitely something that will help a lot of the smaller sites pick up some advertising.

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4 Deborah Ng July 28, 2008 at 1:48 pm

Regulars to my blog know I don’t endorse anything unless I truly believe in it.

I was able to participate in the beta launch of PerfAds and I believe I’m their biggest success story so far. Ads sell for my blog at least twice a week. And lately 3 out of 4 available spots are filled. I can’t complain about that at all.

I have no luck with affiliates – I tried CJ, Chitika and others and other than Adsense (which still does pretty terrific on my blog) PerfAds has had the best results.

Perhaps it’s not for everyone but I’m happy to have gotten in at the beginning and I hope to continue to earn using this program.

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5 TEKFIRM July 28, 2008 at 2:04 pm

Wow ! i just saw the reviewme 6500$ for a review ? isn’t that like too much ?

i prefer to send you a t-shirt :p , at least good to hear that you sold some review ;)

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6 Hustle Strategy July 28, 2008 at 2:12 pm

I think the price is there to also discourage the JC type of blog…

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7 Geiger July 28, 2008 at 2:21 pm

Let us know when you got one up here. Did you post your affiliate link?

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8 Chris Abernethy July 28, 2008 at 2:34 pm

Just to clarify, this is not CPC or CPA, right? These advertisers are renting space on your site for a flat fee per time period? Are there any other ad networks that offer that kind of service?

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9 Geiger July 28, 2008 at 2:39 pm

Just added it to my site below the text for individual posts. $25 a week seems like a good start. Their MarketPlace search isn’t working.

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10 Moneybites July 28, 2008 at 2:39 pm

I know a few other networks like this are poised to launch, so it will be good to see how this one pans out

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11 Chetan July 28, 2008 at 2:56 pm

Exactly.. Shoemoney just tries to build a brand… this blog is a big network for Shoemoney, not a review-make money blog.

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12 ShoeMoney July 28, 2008 at 3:12 pm

And I would much rather write about your company with a shirt then you paying the review fee.

I HATE HATE HATE doing paid reviews.

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13 Glen Allsopp July 28, 2008 at 3:20 pm

Shoe, any chance you have invites for Google Ads manager? If so please use the email I’ve supplied with this comment, I would greatly appreciate it

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14 TEKFIRM July 28, 2008 at 4:21 pm

is it because it’s hard to show negative points when its a paid review ? (i mean no one will have a paid review to see their products bashed)

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15 Ash July 28, 2008 at 4:48 pm

“making even 5$ per month on their blog.”
Got there last month… :D already at $8.24 now :D

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16 sockmoney July 28, 2008 at 5:50 pm

Hey Shoe, just FYI — For some reason your site does not come up on my iPhone any more… I just get a blank page.

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17 Patrick July 28, 2008 at 6:16 pm

Good for the smaller sites. I don’t think it will take off though.

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18 TEKFIRM July 28, 2008 at 6:33 pm

i think he mentioned that few days ago , that he messed up the iphone template :)

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19 Sherry July 28, 2008 at 7:42 pm

wow, this is something new to me. I am sure many blogger or advertiser will be interested.

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20 ajaz July 28, 2008 at 8:01 pm

Great to hear about your success. I haven’t had much luck with CJ and others either, guess it’s time to look into this a little more.

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21 ajaz July 28, 2008 at 8:04 pm

Do you believe doing paid reviews hurts a reviewers credibility? Unless you are very selective, it would be hard to knock a product/service if they are paying you.

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22 Craig July 28, 2008 at 8:09 pm

pretty good for the little guy’s getting started and and make enough to pay for the hosting fees. Then maybe move onto better paying and performing networks.

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23 ajaz July 28, 2008 at 8:13 pm

Why do you think it is only good for smaller sites?

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24 ajaz July 28, 2008 at 8:15 pm

Good point on the sales force. I think this could provide a lot of opportunity for many people.

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25 Start Blogging July 28, 2008 at 8:16 pm

I might check this out. I mean I have OIOPublisher but if their marketplace grows bigger…

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26 ajaz July 28, 2008 at 8:20 pm

You are right Chris. It isn’t CPC or CPA and the advertisers rent space on your site.

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27 Shannon Herod July 28, 2008 at 8:32 pm

I’ve heard a lot of great things about this company, but I have not had a chance to fully check them out yet.

That is definitely one of the things I enjoy about your blog is reading your opinions and seeing the opinions of all of the other readers.

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28 Sohan July 28, 2008 at 8:55 pm

I personally haven’t sold advertising on my blog because it’s not big enough yet.

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29 meethere July 28, 2008 at 9:20 pm

OMG – $6,500.00 for a reviewme :eek:
I am sure you made 6500 with this performanics post :D

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30 ajaz July 28, 2008 at 9:43 pm

Wow, $6500 per review…. I guess you only need to sell a few at that rate. Do you get any feedback regarding the results of your reviews?

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31 Winning Startups July 28, 2008 at 10:26 pm

Interesting concept I will look into it, yeah, $5 a month sounds heavenly.

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32 wuttrain July 28, 2008 at 11:33 pm

$5 per month is alright with me.

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33 DotDriven July 29, 2008 at 12:01 am

I have held off checking them out but think I might need to now. Thaks for the heads up on the extra features…

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34 Melvin July 29, 2008 at 12:56 am

They are giving $10 for free ref ryt? sounds intrsting

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35 Melvin July 29, 2008 at 12:57 am

because it doesn’t make sense to big sites because advertisers find them very easy…. unlike smaller sites

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36 Melvin July 29, 2008 at 12:58 am

I agree! But then OIO costs $37 and small people find it hard and expensive

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37 Melvin July 29, 2008 at 12:59 am

btw, i always think openads is still one of the better there…

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38 2008 Beijing Olympics - Medal Tally Updates and Results July 29, 2008 at 1:44 am

i think the opportunity that Performing Ads are sharing would give some benefits on small time bloggers (like me) on their journey on making some decent money online.

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39 2008 Beijing Olympics - Medal Tally Updates and Results July 29, 2008 at 1:46 am

hmmmmmmmm, $5 would be quite enough for me, $5 would be big as of nothing, lol

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40 2008 Beijing Olympics - Medal Tally Updates and Results July 29, 2008 at 1:52 am

i do agree, this would be a perfect deal for small time bloggers (just like me) who want’s to earn some decent money online

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41 Agent Magenta July 29, 2008 at 2:06 am

Can this be used alongside google adsense? Looks like an interesting idea, certainly no harm in trying it out for a bit.

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42 Agent Magenta July 29, 2008 at 2:11 am

Good to hear you have had success with them – are you saying that you get more revenue from perfads than adsense?

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43 JumboCasher.com July 29, 2008 at 2:15 am

I think any new blog with little traffic should definately give them a chance

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44 Dick July 29, 2008 at 2:40 am

I think it is done to small blogs. And by the way, this is not a bad idea.

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45 Dick July 29, 2008 at 2:51 am

I think this is modestly. $ 500 is already well – ))

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46 Lhurey July 29, 2008 at 3:43 am

$37 is affordable. it’s not expensive

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47 Lhurey July 29, 2008 at 3:44 am

I’ll give them a try and see.

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48 Step-by-Step Internet Marketing July 29, 2008 at 5:27 am

This does sound great for the smaller blogger!

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49 Melvin July 29, 2008 at 6:13 am

caldwell seemed to be mad and gave 6 answers immediately.. but then all make sense…

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50 Melvin July 29, 2008 at 6:15 am

i think it pans out pretty great because performancing is known by a lot of people

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51 Melvin July 29, 2008 at 6:17 am

it is… if it is not then all people would probably have self-hosted wordpress blogs instead of free service blogs…

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52 NaldzGraphics July 29, 2008 at 6:40 am

i think $5 is a bit low.but its fine than nothing:)

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53 Alex July 29, 2008 at 7:22 am

I haven’t been able to have a good look at this, but would this also be a benefit to the Blog having advertising for sale? I mean, if you have a good, quality blog within a community built upon referrals from other bloggers wouldn’t that grow your traffic as well?

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54 Agent Magenta July 29, 2008 at 7:28 am

Surely a blog should meet some sort of minimum amount of visitors to be able to display the ads? As a publisher I wouldn’t to be paying for ads on a low traffic site.

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55 sockmoney July 29, 2008 at 8:04 am

Ah okay. thank you Tekfirm.

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56 don July 29, 2008 at 8:44 am

Might give this a try. Could be worth some extra mullah in the long run.

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57 TEKFIRM July 29, 2008 at 10:05 am

just gave it a try .. lets see the results ..

Shoe do you think google will penalise ppl for selling links ? i got 1 of my 4 years old site penalized by google went from pr4 to pr0 ( i suspect because i was selling links on text ads links)

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58 frank July 29, 2008 at 11:49 am

I think everyone should at least put their site in here

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59 Erica DeWolf July 29, 2008 at 2:32 pm

I agree- a lot of the time its harder for smaller sites to pay those more expensive monthly fees. This will be a great tool for them!

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60 Paul July 29, 2008 at 3:24 pm

I did it but had trouble uploading it. I am not very techy so i am sure that is the problem. Reading over it the features it is pretty cool.

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61 ajaz July 29, 2008 at 8:00 pm

I don’t see why it couldn’t be used with AdSense.

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62 ajaz July 29, 2008 at 8:01 pm

I think this may be treated a little different by the big G.

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63 ajaz July 29, 2008 at 8:02 pm

What is the advantage of openads over this?

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64 River Girl July 29, 2008 at 10:51 pm

Thinking about giving this a try on your writeup.

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65 Melvin July 30, 2008 at 12:53 am

i think its affiliate program is scraped…. had some refs but not reflectin on my account

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66 Melvin July 30, 2008 at 12:56 am

i dont like io’s marketplace either…

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67 Web Marketeer July 30, 2008 at 1:56 am

Point well taken! When one starts factoring in the costs of employing people (and the other associated factors allied to being an employer) it really puts things into perspective!

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68 Web Marketeer July 30, 2008 at 1:59 am

A reference like this indicates that there definitely is value to be had from this offering. This is why the blogosphere is such an awesome place. Instant swopping of experiences and results, without one needing to learn eveything yourself through trial and error.

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69 Web Marketeer July 30, 2008 at 2:03 am

Kudos to you for being open and forthright about this matter, Jeremy.

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70 Mayank Rocks July 30, 2008 at 9:09 am

But paid reviews can bring a lot of money :)

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71 Mayank Rocks July 30, 2008 at 9:10 am

I only just read about it. All the subscribers ehre will know bout it.

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72 Mayank Rocks July 30, 2008 at 9:12 am

Good Luck with it. Whats your blog url?

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73 Mayank Rocks July 30, 2008 at 9:13 am

I have bookmarked it and will give them a try surely. Sounds good to me.

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74 OnlineGodfahter July 30, 2008 at 12:57 pm

Preformacing Ads looks fine for me :)

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75 Zak Show July 30, 2008 at 5:02 pm

Sounds very good, I am looking for more info about this, I hope I can find some.

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76 Make-money-online-SFM July 31, 2008 at 1:08 am

Performancing Ads Network looks attractive to me. I have been able to sell a 125*125 banner ad on my blog through Performancing

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77 TYCP Entertainment Magazine August 1, 2008 at 9:01 am

They won’t penalize if you use a robot.txt file or the nofollow attribute.

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78 O. Messaoud August 8, 2008 at 5:44 am

It is a great program for little blogs and new bloggers who do not always have enough funds to pay for more professional tools.

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79 Heather August 29, 2008 at 10:56 am

Let me just issue a warning to those considering getting in bed with PerfAds. My experience has not been pleasant. I submitted a Premium Publisher application and never heard back despite it saying on their site that a reply could be expected in seven days. I wrote asking why a response hadn’t arrived and that too went ignored. Some time later I finally received a message from someone name Luis. He asked a few questions to which I replied. My last message then, once again, went unanswered. I wrote to Luis asking if I could expect for this to go anywhere or if that was the end of the discussion. Since ignoring messages seemed to be their M.O. I thought that this was a valid question. His subsequent messages were extremely rude and surprisingly unprofessional. What I found to be funny, however, was that he could write back very quickly when in a snit, but customer service questions go unanswered for days on end. Save yourself the trouble and go with a real ad network instead of a “company” pretending to be one.

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80 aktenium.net October 9, 2008 at 4:58 pm

I think “it is for” established blogs only. There is no point in waiting to sell ads through PerformancingAds if you have a new blog. Their affiliate program is quite attractive and works for all, though.

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81 DrRussia April 10, 2009 at 2:50 pm

For example, my nickname on forum is DrRussia because me doctor and I’m from Russia :)

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82 KattyLoL April 11, 2009 at 7:16 pm

last night we had to go over to the skids place to drop something off and the boys came outside to talk to DH in the front yard. i was in the car, and SS6 came running over to me, he have me a hug and a kiss and then stayed chatting to me for a while before saying “i’d better go and talk to dad now” and running off

i had assumed that DH had told him to say hello to me, but when DH got back in the car he told me that he hadn’t said anything, SS had just run straight over to me when DH said i was in the car

its moments like that that can make a lot of the other cr@p fade away

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83 Tad Herford June 7, 2010 at 4:01 am

Useful test. I’m going to test it for myself. Do you think it will work without problems with the new WP 3 that will be released soon? Now it is available as Release Candidate version.

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84 Kimberlie Stavros November 30, 2010 at 10:40 am

Hello. Great job. I did not imagine this. This is a impressive story. Thanks!

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85 forex morning trade January 9, 2011 at 11:35 pm

Hello! This article has actually helped me chose a path to follow. Thanks so much for the great info and keep up the good work!

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