Jul 25 2008
Jeremy Schoemaker

12 Seconds Micro Video

By Jeremy Schoemaker 68 comments

12 seconds

New site called 12 Seconds just started and my friend Big Dave sent me a invite to the beta. I might have a bunch of beta invites soon… I will keep you posted.

The service is pretty simple… record 12 seconds of video. Its like the twitter of video. Its pretty sweet but a little intimidating!


  1. JamiesB said on July 25th, 2008 at 11:29 am

    Shoe speaking of your tools I signed up yesterday and scored a domain with 85 .edu links and 12 .mil links and today it had over 800 pages indexed. I will be spending a lot of money in shoemoney tools for sure!

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  2. ShoeMoney said on July 25th, 2008 at 11:30 am

    Glad you like it. Just remember its in beta and will have some bugs but we have a lot of new features coming.

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  3. Blue22 said on July 25th, 2008 at 11:32 am

    Why have you not done a post on shoemoney tools? are you trying to keep it on the low?

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  4. TEKFIRM said on July 25th, 2008 at 11:35 am

    Ohh ! you still look away when you take videos !! LOOK AT US !

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  5. ShoeMoney said on July 25th, 2008 at 11:36 am

    I actually did do a preview post a while back… I am trying to keep it on the low so we can properly judge scale but we have had no issues with scaling so far with all the people currently subscribing.

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  6. Paul said on July 25th, 2008 at 11:36 am

    i took quick a look at your tool video. Can you buy these domains, then direct them to your original url?

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  7. ShoeMoney said on July 25th, 2008 at 11:43 am

    of course. Niel Patel just posted how he uses them and also an example rotation script for deep linking:

    http://www.pronetadvertising.com/articles/how-to-get-the-most-out-of-shoemoney-tools-beta546769.html

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  8. Paul said on July 25th, 2008 at 11:47 am

    Thank You

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  9. Geiger said on July 25th, 2008 at 11:47 am

    Not sure if it will catch on BUT I thought twitter was a loser at first as well.

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  10. meethere said on July 25th, 2008 at 11:53 am

    12seconds sounds cool.
    I like the concept.

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  11. Ro said on July 25th, 2008 at 11:57 am

    Super-cool and I have been waiting for the true Youtube/Twitter mashup. I thought it might be Seesmic — and I love the community-vibe there — but I just don’t have time to follow threads full of 5 minute videos.

    Would love to check it out.

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  12. Bubba said on July 25th, 2008 at 12:00 pm

    I’ll create a site called 10seconds and then another one called 5seconds and so on.

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  13. TEKFIRM said on July 25th, 2008 at 12:05 pm

    Too late , the idea is taken :) , think of something new now dont do like other people

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  14. the Story Lady said on July 25th, 2008 at 12:07 pm

    funny - like video twitter

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  15. Rekzai said on July 25th, 2008 at 12:39 pm

    Yeah and I have to turn my speakers up just to make out what you’re saying!!

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  16. Jacky Supit said on July 25th, 2008 at 1:02 pm

    hahah i am waiting for shoe’s reply too :)

    Can we make money with this Shoe?

    Oh and btw, have a nice Pagerank Update guys :)

    This is so exciting!

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  17. Debby Phillips said on July 25th, 2008 at 1:07 pm

    What a great concept! I am surprised someone hasn’t thought of this before now.

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  18. Matt Leo said on July 25th, 2008 at 1:11 pm

    Interesting. Could be used for one’s elevator pitch if you can get it short enough.

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  19. Randomly Writing said on July 25th, 2008 at 1:17 pm

    So it’s a good thing to only last 12 seconds? =]

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  20. Nick Stamoulis said on July 25th, 2008 at 1:38 pm

    12 seconds… hopefully no one uses it “inappropriately “because well we all know - some people only need 12 seconds. :-)

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  21. joghurtKULTUR said on July 25th, 2008 at 1:38 pm

    nice concept! cac someone send me an invitaton? my addy is joghurtkultur@me.com

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  22. Hustle Strategy said on July 25th, 2008 at 1:49 pm

    that doesn’t sound too bad… it would be interesting to see what you do with it.

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  23. Jerry said on July 25th, 2008 at 1:58 pm

    Is 12 seconds even enough? I thing 20 would be good.

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  24. Agent Magenta said on July 25th, 2008 at 2:33 pm

    I like the way they decided that 12 seconds was the ideal time:

    “Because anything longer is boring. The scientists here at the 12seconds dodecaplex have conducted countless hours of research to determine the precise amount of time it takes for boredom or apathy to set in during typical Internet video viewing. Our patent pending Electro-Tear-Duct Prongers have determined that exactly 12 seconds of video is the ideal amount of time to keep anything interesting.”

    And you know what? I reckon they have got it spot on!

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  25. Matt Leo said on July 25th, 2008 at 2:55 pm

    Looks like he had to watch the clock. Definitely need to be a fast talker to deliver your message.

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  26. Ash said on July 25th, 2008 at 3:11 pm

    12 seconds seems like a cool idea. Can’t see it being of the same magnitude of what twitter was though

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  27. Craig said on July 25th, 2008 at 3:28 pm

    great concept but not enough time for the average user to say what they need to, it would have to be broken up into multiple video posts

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  28. Andrew said on July 25th, 2008 at 3:40 pm

    If you’re a fast talker, you could probably fit a lot into 12 seconds. :-D

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  29. Andrew said on July 25th, 2008 at 3:51 pm

    20seconds.com was probably taken already, as was 15seconds.com, heck even 99seconds.com is taken.

    If anyone is interested 115seconds.com is available lol

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  30. Andrew said on July 25th, 2008 at 3:54 pm

    I’m not sure. I actually like this concept better than the twitter idea. Video is more personal. It does take a bit more time to create and upload the video, but I think this could work if the same people that hyped up twitter, hype this up. With Jeremy posting about it, it just got a big boost.

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  31. Tyson said on July 25th, 2008 at 4:05 pm

    Sorry, but 12 seconds is just too short for video. 30 seconds would be the minimum. I see where you’re going… 140 characters (twitter) … 12 seconds… but it’s just short, period.

    T.

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  32. corey said on July 25th, 2008 at 4:22 pm

    shoe, can i get one of those invites?

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  33. OnlineGodfahter said on July 25th, 2008 at 4:42 pm

    Great idea and it looks good too.

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  34. Wesley said on July 25th, 2008 at 5:43 pm

    Interesting concept, but I’d have done at least double the seconds (24seconds).

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  35. anty said on July 25th, 2008 at 5:57 pm

    12 seconds are a little bit too short, at least for me.

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  36. Now this is innovative but I agree with Anty and Wesley, 12 seconds is too short. At least 25 would have been better.

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  37. TEKFIRM said on July 25th, 2008 at 6:13 pm

    You are not supposed to give a lecture , it’s like twitter only few sentences … that’s the idea .

    if he made it longer it would just be like youtube …

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  38. Chris Abernethy said on July 25th, 2008 at 7:48 pm

    Sounds cool, but creating 12 seconds of video seems like a little too much work for this to catch on like twitter… who knows though.

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  39. Dan said on July 25th, 2008 at 7:50 pm

    Should be interesting to see how it is used…

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  40. Sohan said on July 25th, 2008 at 10:04 pm

    I don’t really feel comfortable making videos lol. Plus it will kill the bandwith for a lot of people. Twitter is easier.

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  41. Matt said on July 25th, 2008 at 10:37 pm

    How are you getting around the change in the WHOIS data?

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  42. DotDriven said on July 25th, 2008 at 10:46 pm

    I could see this being a bigger idea more in the future as “mobile video” is more common. So, like, someone on their iphone taking and sending quick video updates rather than texting their tweets.

    That and it could be the start of 12 second pron lol.

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  43. DotDriven said on July 25th, 2008 at 10:48 pm

    probably the reason for 12 seconds…bandwidth would be much lighter than longer vids obviously. Though don’t know if that was a consideration in the name idea…probably more trying to be “unique” than worried about bandwidth.

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  44. FurnitureQuest said on July 25th, 2008 at 10:50 pm

    Sweet… Now the 15 seconds of video I can record on my cell phone is actually useful for something. Also, like the idea of short. Who can spare a whole minute to watch an online video anyway?

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  45. Patrick said on July 25th, 2008 at 11:09 pm

    It’s worth a try, but I don’t think it will end up working out too well.

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  46. petnos said on July 26th, 2008 at 6:32 am

    its too short. what can you show in 12 seconds???

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  47. Zak Show said on July 26th, 2008 at 7:17 am

    Pretty cool, but why exactly 12 sec? Why not 20?

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  48. Dick said on July 26th, 2008 at 7:46 am

    It’s a micro Video. 24 seconds is not a micro…
    haha

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  49. Zak Show said on July 26th, 2008 at 8:14 am

    20 sec may be much better!

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  50. sockmoney said on July 26th, 2008 at 9:33 am

    Porn is about the only thing you can effectively show in 12 seconds… ;-)

    I agree with everyone else. It should be 30 seconds.

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  51. River Girl said on July 26th, 2008 at 11:47 am

    Guess you better cut the intro short. :-)

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  52. Google Massacre said on July 26th, 2008 at 10:39 pm

    Seems like a cool idea but how time consuming is it to edit the clips, does it take more time to edit/compress/upload the clip than its worth for 12 seconds of video? Or is the process user-friendly and automated so all I have to do is fire up the webcam and click a button?

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  53. Erica DeWolf said on July 26th, 2008 at 11:12 pm

    Like this concept a lot. If you do one every day as an update / hello, it makes you get right to the point then cuts you off! Wasting neither your time or others time!

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  54. Erica DeWolf said on July 26th, 2008 at 11:13 pm

    I think it depends on what you’re trying to do. If you just make a short video with only video (as shoe did above), then you click record, start talking, and click stop / (or you’re cut off when 12 seconds is done?). Perhaps if you want to put some text in the video it would be a little more complex.

    I’d love to try it out soon!

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  55. jnash said on July 27th, 2008 at 3:09 am

    i guess i could just stand there and promote one of my lander’s or websites lol

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  56. Goran Website said on July 27th, 2008 at 1:13 pm

    I missed it as well, heard about it off-line from a friend. If its PPC tools I am really interested.

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  57. Goran Website said on July 27th, 2008 at 1:14 pm

    I just went to http://tools.shoemoney.com/ and it says the video preview is no longer available, what’s up with that.

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  58. Goran Website said on July 27th, 2008 at 1:18 pm

    Also a nice catchy name, would like to see it in action.

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  59. Goran Website said on July 27th, 2008 at 1:19 pm

    Our bandwidth in South Africa is slow, 12 seconds wont use much.

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  60. Nick Throlson said on July 31st, 2008 at 1:58 pm

    Thats great idea great website thanks shoe 12sec vids

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  61. davidrod said on July 31st, 2008 at 2:20 pm

    invite me

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  62. Raghuram said on July 31st, 2008 at 3:05 pm

    invite me

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  63. nexy said on July 31st, 2008 at 5:34 pm

    Invite me please, thank you :)

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  64. azSerge said on August 1st, 2008 at 5:41 pm

    lame

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  65. David G. said on August 8th, 2008 at 6:58 am

    Shoe,

    Found another cool tool in beta I think you will love it, http://www.piclens.com

    No affiliation here.
    Regards,
    David G.

    [Reply]

  66. Chris Guthrie said on August 8th, 2008 at 9:48 am

    invite me

    By the way I tried to type just invite me but it gave the error my comment is too short which you talked about recently.

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  67. Need a 12seconds Invite? - ShoeMoney® said on July 31st, 2008 at 11:36 am

    [...] wrote a bout a new service last week called 12 seconds which allows you to record only 12 seconds of a video. The site also has some nice networking [...]

  68. Need a 12seconds Invite? | Just Past Stories said on July 31st, 2008 at 4:22 pm

    [...] wrote a bout a new service last week called 12 seconds which allows you to record only 12 seconds of a video. The site also has some nice networking [...]

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