Looking At Yahoo’s New BOSS

Yahoo recently launched a new service called BOSS (Build Your Own Search Engine/Service). Vanessa Fox has a great (and lengthy) writeup on the service on Search Engine Land.

I will cut right to the chase.

It appears to offer the same services as Microsoft and Google’s Custom search APIS but it will allow you to place more influence on how items are ranked… like by how many links they have from social sites or whatever algorithm you can come up with (to an extent). But really is this a needed service? It seems like we already have lots of search engines that rank according to social mentions.

From the BOSS blog:

What’s in it for users?
More choice. BOSS will enable a range of fundamentally different search experiences. These new search products will provide value to users along multiple dimensions, such as vertical specialization, new relevance indicators and ranking models, and innovative UI implementations. Our hope is that the resulting expansion in user choice will have the effect of fragmenting the increasingly consolidated search market in much the same way that cable TV dramatically increased programming choices for television viewers.

I am looking forward to playing with it when I have time. It is a interesting concept and I personally like the Yahoo API’s best out of all the major search engines.

Monetization wise currently you are permitted to monetize however you want BUT in the future they will be throwing in Yahoo Ads into your listings and you are required to show them.

Anyway I am always for api’s especially those with unlimited calls 😉

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