Looking At Yahoo’s New BOSS

by Jeremy Schoemaker on July 10, 2008 · 39 comments

Yahoo recently launched a new service called BOSS (Build Your Own Search Engine/Service). Vanessa Fox has a great (and lengthy) writeup on the service on Search Engine Land.

I will cut right to the chase.

It appears to offer the same services as Microsoft and Google’s Custom search APIS but it will allow you to place more influence on how items are ranked… like by how many links they have from social sites or whatever algorithm you can come up with (to an extent). But really is this a needed service? It seems like we already have lots of search engines that rank according to social mentions.

From the BOSS blog:

What’s in it for users?
More choice. BOSS will enable a range of fundamentally different search experiences. These new search products will provide value to users along multiple dimensions, such as vertical specialization, new relevance indicators and ranking models, and innovative UI implementations. Our hope is that the resulting expansion in user choice will have the effect of fragmenting the increasingly consolidated search market in much the same way that cable TV dramatically increased programming choices for television viewers.

I am looking forward to playing with it when I have time. It is a interesting concept and I personally like the Yahoo API’s best out of all the major search engines.

Monetization wise currently you are permitted to monetize however you want BUT in the future they will be throwing in Yahoo Ads into your listings and you are required to show them.

Anyway I am always for api’s especially those with unlimited calls ;)

full disclosure

About the author...

– who has written 2896 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

Jason recommends you check out these amazing posts:

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1 Make Money Talks

Thanks for headsup, looks like API war is coming on big door!
They want all our traffic to see their ads :)

2 Start Blogging

Interesting. Definitely something to try out!

3 Hustle Strategy

true that. i will have ot check out what can be done through the api…

4 Chetan

Please share your experience with it, and how can it be compared with Google’s custom search engine!

5 jim

I think it’s a clever move, but if MS buys them I see it going away… MS isn’t quite so open. :)

6 Amirulcyber

I never think about.Thanks a lot.very nice.

7 the story lady

Is this just one more thing to mess with, or will it provide any real value?

8 Winning Startups

Looking forward to working with it. While I think it’s a technological marvel that Google can come up with so many searches so quickly, I think there is definitely a lot of room for improvement, and am interested in seeing Yahoo’s new product.

9 Winning Startups

They need to do something. I know my stats show very few results from Yahoo searches, mostly from Google. I think this is a step in the right direction for Yahoo

10 Movies

it will go the way it come

11 Forumistan

I never think about that….

12 Planet Comic Book Radio

The problem with Yahoo is the traffic. This may help them out if bloggers and webmasters install the BOSS.

13 Saad Kamal

It would be interesting to see whether any individual or company can come up with a better ‘algorithm’ of some sort of use that to power another niche engine.

14 Paul

First time I have heard about this. This is really going to help us with our new feature for real estate agents. Thanks for the information! I always learn something new everyday that I visit. You’ve been an inspiration to me and my team.

15 Affiliate Marketing Blog

Wow… This could really be useful. I wonder what web 2.0 services will come out of this lol…

16 Zak Show

Sounds good, but I think Google custom search is better. Isn’t it ?

17 Chetan

YSearchBlog gave some good points and info about BOSS. Anyone who wants to try them seriously can check that out.

18 Amirulcyber

i come to your blog again because i always think about your blog.Nice blog.thanks..

19 Hoo Kang

Hey Shoe,

What do you mean by unlimited calls? Calls to the yahoo server?

20 greg

Search APIs are nothing new, but typically they’ve included rate limits, strict terms of service regarding the re-ordering and presentation of results, and provided little or no opportunity for monetization. These constraints have limited the innovation and commercial viability of new search solutions.

21 TechDude

So Google has competition now…?

22 Web Marketeer

This is the best new news from Yahoo! for quite a while. Nice seeing that the Microhoo saga hasn’t stifled them too much. This will create opportunity for the community to tweak and develop their search offering. Good move, look what became of Firefox….

23 Web Marketeer

There is an awesome post about the possibilities of Yahoo’s BOSS offering on Marketing Pilgrim – http://www.marketingpilgrim.com/2008/07/yahoo-now-the-boss-of-6602224175-volunteers.html

24 Web Marketeer

Unlimited queries to the Yahoo server(s)

25 Hands-On Internet Marketing Guides

Look interesting, will check it out!

26 Web Marketeer

There is a comprehensive post about the ins and outs of Yahoo’s new BOSS service on Andy Beal’s Marketing Pilgrim Blog, for anybody desiring some extra info and insight. Enjoy!

27 Amir Ahmad | MindValley Labs

Ah, the more of this, the merrier. It’s we the consumers who benefit after all. More choices baby!

28 Dick

I think that Yahoo not the best of search engines. However, this service is interesting.

29 Movies

can you post the direct link ?

30 PPC

Microsoft sure needs to get with the open source type mindset that is starting to dominate the internet…..

31 PPC

Thinking is really good….you should try it sometime….what was that comment all about? People like you give legitimate responses a bad name!

32 Web Marketeer

Please check my post two up. I did this one after it didn’t register, seems there is a delay on posts with direct links in, most prob 2 make sure that they’re not garbage?

33 Web Marketeer

My pleasure!

34 RacerX

Yep, they might slip to 90% market share otherwise :)

35 petnos

It will be more tasty than the others if i can able to understand how it works.

36 Steve Watts

I don’t see how anything like this can really take off. The search APIs have always been a little hit or miss in terms of results and reliability. Will be interesting to play around with Yahoo’s version though.

37 Godaddy Coupons and Promo Codes

I prefer google custom search engine

38 Chip

Yeah, I like API’s too. they allow you to develop new stuff. Hope to see what’s new soon.

39 DomeImpevealp

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