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Wohl Optics New Advanced SEO Technique

Posted July 7th, 2008 by Jeremy Schoemaker

In Wohl Opticals Terms And Conditions page located here:

http://www.wohloptics.com/terms.htm#external

External Links to the Site:

All links to the Site must be approved in writing by Wohl Optics, except that Wohl Optics consents to links in which: (i) the link is a text-only link containing only the name “Wohl Optics”; (ii) the link “points” only to www.WohlOptics.com and not to deeper pages;(iii) the link, when activated by a user, displays that page full-screen in a fully operable and navigable browser window and not within a “frame” on the linked website; and (iv) the appearance, position, and other aspects of the link may neither create the false appearance that an entity or its activities or products are associated with or sponsored by Wohl Optics nor be such as to damage or dilute the goodwill associated with the name and trademarks of Wohl Optics or its Affiliates. Wohl Optics reserves the right to revoke this consent to link at any time in its sole discretion.

How in the hell could they possibly enforce this?

What would happen if everyone linked to this post with Wohl Optics as the anchor text =P.

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73 comments. What say you?

  1. Good Comment?
    Godaddy Coupons and Promo Codes

    Only one way to find out. Lets do it!

  2. Good Comment?
    Robert

    Pretty funny.

  3. Good Comment?
    Affiliate Confession

    Srsly lame!

  4. Good Comment?
    Rasim

    The idea is that if you tell people not to do something, they do it more. :)
    I wonder if they try to measure how many weekly emails they get and see what kind of websites want to link to them.
    As for enforcing, there is not much they can do, except run a regular “link:” query on google and figure out who links to them without the “permission”. :)
    This may be a move to just tell google “hey, why did you penalize our pagerank? Look at our TOS, they linked to us without permission.” :)

  5. Good Comment?
    petnos

    this men are crazy, i think:)

  6. Good Comment?
    PPC

    I must be honest and say that I smell a rat here….seems like choice linkbait to me. How did you across this Shoe?

  7. Good Comment?
    PPC

    Make that me three….what kind of a comment was that?

  8. Good Comment?
    PPC

    Why not? I dare you to!

  9. Good Comment?
    Web Marketeer

    I smell fish too….could it be the Rand variety….LOL

  10. Good Comment?
    Web Marketeer

    Gotta love them lawyers….the world will be such a better place without them and their expensive pieces of paper…hahahaha

  11. Good Comment?
    Web Marketeer

    A touch of linkbait here, courtesy of Jeremy. Dunno how effective this strategy will be in the long term though!

  12. Good Comment?
    IMFreakz

    :LOL:
    How do you find this stuff?

  13. Good Comment?
    Forumistan

    Thats just hilarious…

  14. Good Comment?
    jim

    It’s amazing how foolish old school companies are… to think you can enforce this is amazing.

  15. Good Comment?
    Dick

    Haha…
    They are funny guys

  16. Good Comment?
    Zak Show

    Yes, me too! Weird!

  17. Good Comment?
    Affiliate Marketing Blog

    :-o ! I am reporting you to the FBI sir!!! Hahahaha…

  18. Good Comment?
    Brad Blogging.com - Personal Blog Tips And Blog Help

    I wish them the best of luck with their absurd TOS. ;)

  19. Good Comment?
    vitalis

    you are 100% right

  20. Good Comment?
    Berry

    I just wonder what they are going to do with that !

  21. Good Comment?
    Amir Ahmad | MindValley Labs

    Hehehe, that’s just hilarious!

  22. Good Comment?
    How -To Squidoo - Best Lens for Website Promotion

    LMAO……OHNO!!! You just broke the TOS!!!!!!

  23. Good Comment?
    Popular Wealth

    No, unfortunately they are serious and at least ONE individual has successfuly enforced a ruling against someone linking to the company site (later overturned). It’s most likely a ploy to potentially defend against a competitor.

    “Our prices are WAY lower than Whols” is what they don’t want.

    Google would be out of business if a judge stops linking.

  24. Good Comment?
    Eva White

    I wonder why they put up such a policy if they know that they can’t enforce it and it is almost illegal. Is it for the publicity?

  25. Good Comment?
    Elisha Terada

    Would SEO matters so much? I had a blog which got most access from google search. But apparantly, most people did not stay for long time for the quality of contents. Since then I started to focus more on providing better contents.

    http://www.marketingnavi.com

  26. Good Comment?
    Popular Wealth

    Simply put, they cannot enforce it. Why? Because nothing makes me agree to those terms.

  27. Good Comment?
    Make Money Talks

    Can i put that link in my comment :)

  28. Good Comment?
    Ranked Hard

    Put a deep link to them on your site and find out. They’ll call you up kicking and screaming and spazing until you take it down. Trust me, I’ve done it. They scream at you until their heads pop off.

  29. Good Comment?
    Ranked Hard

    Don’t link to our deep pages. Of course not, why would they want people to do anything that might help their SEO?

  30. Good Comment?
    nate

    Pretty clever on their part. for the record, none of you can link to me either. EVER. I’m telling you, DON’T DO IT!

  31. Good Comment?
    nate

    Pretty clever on their part. For the record…none of you are allowed to link to me either. EVER. Just DON”T DO IT!

  32. Good Comment?
    Geiger

    That’s like saying, You can’t talk about us without you telling us it’s ok.

  33. Good Comment?
    Hustle Strategy

    i hope you have written permision…

  34. Good Comment?
    Ryan.

    Haha, that’s hilarious. How can hey enforce that?

  35. Good Comment?
    shamess

    I think it’s a common clause to put in TOSs. I don’t know if they still do, but Neopets’ used to say that you couldn’t link to any of their web pages except the front page. They obviously don’t enforce that though; there are dozens of help websites linking to all sorts of pages.

  36. Good Comment?
    Wilson

    You are right, but a little Javascript (or PHP) code on your pages can prevent people from using your content in a frame to. And with better results I guess …

  37. Good Comment?
    Bradford Knowlton

    Something is fishy…

    If you goto the opening page of their site, and review the source code there is approx 1/2 dozen links, with the anchor text of “.”, now why would an optical website be linking to any of these sites:
    http://www.LongIslandSewer.com
    http://www.nassaurubbish.com
    http://www.lirubbishremoval.com

    Something doesn’t make sense. I’m wondering if either the site had a recent SEO overhaul and the seo company traded in some links or it was hacked by an SEO firm? None of the pages which it links to seem to have any links back to the optical site?

    I hate to say it, but I wonder if this is either a paid post by the company or a publicity stunt by Shoemoney Media to promote this site as their client?

    Puzzled,
    Bradford Knowlton
    http://x86v.com

  38. Good Comment?
    Working Man Design

    Who wouldn’t want link love? Weird.

  39. Good Comment?
    Jimmy Daniels

    Hah, this page is already number 5 in the rankings.

  40. Good Comment?
    marhgil

    sounds like LOL Optics :)

  41. Good Comment?
    Ruslan

    Thank you, it was new information for me

  42. Good Comment?
    Mike

    This is the anchor text of a link to a non-existent page at Wohls. Take that!

    Hope I didn’t just violate some 404 law that I’m not aware of. :P

    Maybe those jackasses are onto something… I think I’ll either start charging people $10 each to link to me, or maybe just start killing anyone that links to me. I guess it will depend on my mood at the time. ;)

  43. Good Comment?
    Paul

    Well what ever they have to do I guess. It is a new internet, so get with the times.

  44. Good Comment?
    RacerX

    Great find…that’s funny!

  45. Good Comment?
    Goran Website

    Not sure what happened but when I go and check out their site I get a 500 server error, lol.

  46. Good Comment?
    Goran Website

    Exactly that Beau, its brilliant.

  47. Good Comment?
    Goran Website

    A great way to get bloggers talking about them, and maybe just linking to them “because”. Interesting strategy.

  48. Good Comment?
    Joe

    Everybody reading this comment is allowed to send me money; however, it must be in cash (large bills only), in a sealed yellow envelope with my first, middle, and last name on it, and delivered to me at home on Tues only between 2:45-3:00 pm.

    Paypal, checks, money orders, wire transfers, and credit cards will not be accepted. I appreciate your business.

  49. Good Comment?
    Tom

    It looks like there server could not handle the load. It is down as of 4:48 pm Eastern.

  50. Good Comment?
    Stefanie

    Working in retail, I’ve actually seen a number of companies that require you to agree not to optimize for certain words if you become one of their retailers – and not just trademarked stuff, either. I’ve seen documents that say you can’t use certain phrases on your product page, your meta tags, your Google AdWords…

    …but this is easily the most obnoxious search-related policy I’ve ever seen, given that it appears to apply to anyone who happens upon their site.

  51. Good Comment?
    Zak Show

    WTF is that?! is the first time when I knew about this, Weird!

  52. Good Comment?
    netmeg

    I guess that means they don’t want to show up Google, Yahoo and MSN if their SERPS don’t appear in compliance with the above.

    The search engines oughta take ‘em up on that.

  53. Good Comment?
    Mitchell Blatt, JSB

    Excuse me while I engage in some illegal actions:

    Wohl Newsletter
    Online Catalog
    TOC
    LOLZ~!
    Can I Use a New Frame?

  54. Good Comment?
    Winning Startups

    This is bizarre. I’ve never heard of such a thing. How do you find this stuff???

  55. Good Comment?
    Noviece SEO

    Want to see something really funny. Visit their homepage then scroll all the way to the bottom. See those dots?? Run your mouse over them………… hhhhhhhhhh What do you think??

  56. Good Comment?
    Todd Mintz

    The work of a misguided lawyer who charged a large fee for a paragraph that people will laugh at.

  57. Good Comment?
    Dave

    hahaha. This is great. 1) It’s great that they actually put this garbage in their TOS 2) if this post would outrank them for their own name 3) That shoe is using the idiocy of this company, along with the eagerness for this company to get smoked, to get linsk to his own blog. Brilliant I say!

  58. Good Comment?
    Catfish SEO

    These guys are hilarious. Next they will say that if you don’t pronounce their name correctly, you must quit looking at the site.

  59. Good Comment?
    Tuppy Glossop from Job Is a Four Letter Word

    Seeing as I’m an old, old man (IOW, I’ve been doing this about ten years now) … this used to be very common. Wohl is just being old school about it (or more likely, they haven’t updated their site for years).

    I used to run a content portal site for the Time Warner cable franchise in Minneapolis when they first started selling RoadRunner cable modem service. I remember having to go through corporate legal channels sometimes in order to link to certain media sites … and Time Warner owned the damn things in many cases … Time, CNN, Money, etc, etc. And heaven forbid you wanted to “deep link” to anything but the front page.

    So yes, this is completely insane … but let me tell ya, you young whippersnappers, back when the Internet was powered by steam and we had to carve html on stone tablets, this is how it was! And we liked it like that!

    Kids today, don’t know they’ve been born, tsk tsk … and stay off my lawn, you dang varmints!

  60. Good Comment?
    Kevin Boss

    haha, how cute

  61. Good Comment?
    Hustle Strategy

    that is great stuff. i was going quote individual sections and lol them, but i would have to quote the whole thing.

  62. Good Comment?
    Kevin L

    They must have had trouble with someone to get all lawyered up. I do not see how they can enforce it though. Links will happen.

  63. Good Comment?
    Beau Fernald

    How clever of them to use reverse psychology! Get everyone to “fight back” by linking, Digging, Stumbling Upon, and blogging their site.

  64. Good Comment?
    ddn

    lolz

  65. Good Comment?
    Greg

    Shoe, did you get permission to post that link? It’s not to the home page.

  66. Good Comment?
    corey

    Wohl Optics: We Own Hyper Linkings

  67. Good Comment?
    Felix

    haha, me too

  68. Good Comment?
    Feed My Wii

    wow that’s advanced seo right there. Or just really lame link strategy. Note to self never link to Wohl Opticals.

  69. Good Comment?
    Gref

    Shoe, I know you got approval in writing before posting that link.

  70. Good Comment?
    Stuart

    Wow, that would make me rebel from linking to them. :)

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