Setting up Audio Ads Within Google Adwords
I have mentioned in a couple posts and interviews radio advertising has been a great source of traffic for fighters.com. I have been getting quite a bit of inquiries on exactly how it works so I thought I would go into a little more detail.
The way it works is you log into your Google Adwords account. Hit the Audio Tab.
Type in a brief script (I actually just typed in what I wanted to convey… it was really simple) then hit their marketplace (if you do not already have an ad).
As you can see their marketplace has all kinds of GREAT feedback from people. You can request bids for your script from up to 5 companies.
The companies will reply back with bids. I received bids for the fighters commercial within 1 hour from all advertisers (it was during the day).
I ended up choosing David K. Jones (they only bid the whole thing at $150) and within 1 more hour they had a draft for me to listen to. I liked it… but made 1 quick change and 10 mins later they emailed me with what I ended up using.
Here it is if you want to hear it.
We have been running the ad since mid April and not 1 day goes by without someone telling me they heard it on the radio somewhere.
Also if you subscribe to Fight! magazine you will see our ad this and next month.
Here is the ad: (click for larger version)
We will see what kind of traffic the magazine brings. We used unique blog designs for the design. I think they did an outstanding job.
- 34 Comments. What say you?
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Oh, I never realized Google Got an audio thing. Thank you, will look into that
That’s a pretty good audio ad for only $150.
Wow that is awesome I didn’t know about the google audio ads either, have to check that out!
The $150 is just for the creation of the ad, right? One of the problems I have with the Google TV / Audio / Print programs is that they really give you no idea of what types of ballpark costs you’re going to incur to run these programs. I manage Google AdWords for a variety of clients, some of whom might fit with these programs very well - but we don’t have even the faintest clue if we’re talking three figures, four figures or five figures. I finally got someone at Google to tell me ‘off the record’ that a print campaign would probably require $2k to $3k to launch, and that at least was a start.
That is quite a good audio ad. For $150 I must say I am quite impressed.
Why did you delete your last post?
Interesting information, very impressed.
solid radio ad. can’t believe you got it so cheap
I didn’t know that google provide audio ads. Interesting. Thanks J.
Me neither and I use it everyday.
Google is just increasing there offering all the time, its hard to stay on top of things.
always good to learn something entirely new, good article
They actually will give you a exact proposal.
I decided using my blog to promote offers was pretty lame. I have a talented team who does not need me to whore out my blog.
wow that is amazing. I didnt even know you could do that with google…
and i love that magazine ad!!
OH if only I had a voice like that. I would command respect from my friends and fear from my enemies.
and i love that magazine ad!!
That magazine ad….like it man.
So, does that mean Mr. Chows team is not so talented if they have to whore out his blog?
Hello Shoe
I was just wondering what the prices are to actually run that ads on the radio stations. Are they super expensive like if you called the radio station directly?
i love the fighters.com ad it turned out really well. I’m headed to vegas to see forrest and rampage this saturday i can’t wait. You going to the fights shoe? not trying to stalk you just curious if your going?
With google at the helm one would expect a great ad and it is.
Not bad and what a great price. Are you running this on regional radio spots?
Absolutely amazing! In the old days you’d have to hire studios and voice artists and, and….once again the internet revolutionizes thye way things were traditionally done! Geez, for $150 you canh do this during an afternoon, whilst having other stuff on the go, and get a pro result. All I canh say is wow!
heheheheheheh
Google are sure on top of things. New tricks from them all the time. Must say this onbe came as a bit of a surprise, but it is a logical progression, really!
I think that 150$ is not a big sum at all for a useful thing in all situations.
That makes three of us! Google is full of surprizes, indeed!
Fighters.com’s marketing is looking impressive indeed! Can’t believe how easy it is to do a radio ad these days, what a service!
you got a very professional sounding ad there Shoe, next time let me know and I’ll get the Babalu Bad Boyz to do a bad ass commercial for ya!
Darin
Interesting experiment!
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