I have mentioned in a couple posts and interviews radio advertising has been a great source of traffic for fighters.com. I have been getting quite a bit of inquiries on exactly how it works so I thought I would go into a little more detail.
The way it works is you log into your Google Adwords account. Hit the Audio Tab.
Type in a brief script (I actually just typed in what I wanted to convey… it was really simple) then hit their marketplace (if you do not already have an ad).
As you can see their marketplace has all kinds of GREAT feedback from people. You can request bids for your script from up to 5 companies.
The companies will reply back with bids. I received bids for the fighters commercial within 1 hour from all advertisers (it was during the day).
I ended up choosing David K. Jones (they only bid the whole thing at $150) and within 1 more hour they had a draft for me to listen to. I liked it… but made 1 quick change and 10 mins later they emailed me with what I ended up using.
Here it is if you want to hear it.
We have been running the ad since mid April and not 1 day goes by without someone telling me they heard it on the radio somewhere.
Also if you subscribe to Fight! magazine you will see our ad this and next month.
Here is the ad: (click for larger version)
We will see what kind of traffic the magazine brings. We used unique blog designs for the design. I think they did an outstanding job.
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July 7, 2008 at 10:30 am
Interesting experiment!
July 4, 2008 at 3:46 pm
you got a very professional sounding ad there Shoe, next time let me know and I’ll get the Babalu Bad Boyz to do a bad ass commercial for ya!
Darin
July 4, 2008 at 7:12 am
Fighters.com’s marketing is looking impressive indeed! Can’t believe how easy it is to do a radio ad these days, what a service!
July 4, 2008 at 7:09 am
That makes three of us! Google is full of surprizes, indeed!
July 4, 2008 at 4:46 am
I think that 150$ is not a big sum at all for a useful thing in all situations.
July 3, 2008 at 1:50 pm
Google are sure on top of things. New tricks from them all the time. Must say this onbe came as a bit of a surprise, but it is a logical progression, really!
July 3, 2008 at 1:37 pm
heheheheheheh
July 3, 2008 at 1:18 pm
Absolutely amazing! In the old days you’d have to hire studios and voice artists and, and….once again the internet revolutionizes thye way things were traditionally done! Geez, for $150 you canh do this during an afternoon, whilst having other stuff on the go, and get a pro result. All I canh say is wow!
July 3, 2008 at 12:55 pm
Not bad and what a great price. Are you running this on regional radio spots?
July 2, 2008 at 10:17 pm
With google at the helm one would expect a great ad and it is.
July 2, 2008 at 12:05 pm
i love the fighters.com ad it turned out really well. I’m headed to vegas to see forrest and rampage this saturday i can’t wait. You going to the fights shoe? not trying to stalk you just curious if your going?
July 2, 2008 at 10:31 am
Hello Shoe
I was just wondering what the prices are to actually run that ads on the radio stations. Are they super expensive like if you called the radio station directly?
July 2, 2008 at 3:33 am
So, does that mean Mr. Chows team is not so talented if they have to whore out his blog?
July 2, 2008 at 12:43 am
That magazine ad….like it man.
July 1, 2008 at 11:24 pm
and i love that magazine ad!!
July 1, 2008 at 8:33 pm
OH if only I had a voice like that. I would command respect from my friends and fear from my enemies.
July 1, 2008 at 8:10 pm
and i love that magazine ad!!
July 1, 2008 at 8:09 pm
wow that is amazing. I didnt even know you could do that with google…
July 1, 2008 at 6:49 pm
I decided using my blog to promote offers was pretty lame. I have a talented team who does not need me to whore out my blog.
July 1, 2008 at 6:48 pm
They actually will give you a exact proposal.
July 1, 2008 at 6:14 pm
always good to learn something entirely new, good article
July 1, 2008 at 5:17 pm
Google is just increasing there offering all the time, its hard to stay on top of things.
July 1, 2008 at 5:15 pm
Me neither and I use it everyday.
July 1, 2008 at 4:22 pm
I didn’t know that google provide audio ads. Interesting. Thanks J.
July 1, 2008 at 4:19 pm
solid radio ad. can’t believe you got it so cheap
July 1, 2008 at 3:27 pm
Interesting information, very impressed.
July 1, 2008 at 2:55 pm
Why did you delete your last post?
July 1, 2008 at 2:54 pm
That is quite a good audio ad. For $150 I must say I am quite impressed.
July 1, 2008 at 2:24 pm
The $150 is just for the creation of the ad, right? One of the problems I have with the Google TV / Audio / Print programs is that they really give you no idea of what types of ballpark costs you’re going to incur to run these programs. I manage Google AdWords for a variety of clients, some of whom might fit with these programs very well – but we don’t have even the faintest clue if we’re talking three figures, four figures or five figures. I finally got someone at Google to tell me ‘off the record’ that a print campaign would probably require $2k to $3k to launch, and that at least was a start.
July 1, 2008 at 2:19 pm
Wow that is awesome I didn’t know about the google audio ads either, have to check that out!
July 1, 2008 at 2:09 pm
That’s a pretty good audio ad for only $150.
July 1, 2008 at 2:01 pm
Oh, I never realized Google Got an audio thing. Thank you, will look into that