I noticed today on the Digg Most Dugg stories there was one on “Why you should buy your girlfriend Wii Workout” which had a thumbnail of some girl in her underwear and a video symbol. For research purposes I followed and watched it. Here so you have a frame of reference give it a watch.
Pretty good. I can see how this would make some guys want to rush our and purchase the Wii Workout. Err I guess that is what Nintendo had on its mind when they hired the Tinsley Advertising company to make this video for them.
The first clue to me was the username on YouTube: tinsleyadvertising
Then a quick search on the Tinsley Advertising site lead me to the employee page where I found 1 guy who looked very similar to the guy in the video. His name is Giovanny Gutierrez.
From Gio’s Bio:
Giovanny Gutierrez
Director of Interactive MediaGio comes from the future. He is perfectly versed in most programming languages, dreams in code and can’t sleep when his pixels aren’t in order.
As Tinsley’s Director of Interactive Media, he creates web, e-mail and interactive marketing solutions that perfectly integrate with television, radio and print campaigns. Gio is a master of e-commerce, having created web portals for scores of businesses. He was founder and creative director of web-design firm Ionic Studios, teaches digital web programming at Miami-Dade College, is a certified Macromedia Developer, an Apple Certified System Administrator and a Certified Internet Webmaster. He’s also won numerous awards and accolades in the web design circuit.
Gio will be your point man on anything even remotely futuristic. Be nice to him or he will hack into your bank account.
Then doing a quick search on flicker with those tags we come across some interesting photos also tagged as tinsley which also give us clues as to who the girl is in the video. It appears to be another tinsley employee named Lauren Bernat.
Here are the photos captured from flickr:
Brilliant and subtle advertising viral ad. I actually have no proof it was a paid Nintendo spot…. If it is not it should have been. Everyone should tweet @Giovanny and congratulate him on a well done viral video.
- Comment Likes 
- Comment Dislikes
December 20, 2008 at 12:24 pm
Very well done, I agree. If Nintendo did not pay him, he should bill them.
September 30, 2008 at 8:53 am
You should be earning money doing skip trace work for a collection agency or get a private detective license. This thread would read nicely on a resume.
September 17, 2008 at 10:34 am
They’ll be on the Tyra Show today. Here’s the preview:
http://www.youtube.com/watch?v=9kwI6fewGUE
http://tyrashow.warnerbros.com/TyraMediaPlayer/player.html?=promos/4009
June 11, 2008 at 5:11 pm
she’s hot.. but her dude looks like a midget in the 1st pic..
June 10, 2008 at 7:03 pm
Hot girl and nice video…
June 4, 2008 at 4:05 am
Haha everybody think same.
June 4, 2008 at 4:04 am
I bet she wasn’t like in the video the time you knew her
June 4, 2008 at 4:00 am
The wii and the girl too? j/k
June 4, 2008 at 3:59 am
At least he is honest, nintendo got free ad. thanks to him.
June 4, 2008 at 3:56 am
Google rules over the www and this won’t change anytime soon imo
June 4, 2008 at 3:54 am
That’s a great example of how viral something can go!
June 4, 2008 at 3:52 am
This has no sense imo, crazy for what?
June 4, 2008 at 3:50 am
She has been working out too much
June 4, 2008 at 3:49 am
Yeah that’s right but how about the numa numa video? Nothing sexy in it haha
June 4, 2008 at 3:47 am
He was showing us his detective skills!
June 4, 2008 at 3:45 am
2 replies?
June 4, 2008 at 3:44 am
So they are together, nice ad anyway
June 3, 2008 at 6:15 am
She is pretty hot.
June 1, 2008 at 9:38 am
The 3rd Picture is Awesome
May 29, 2008 at 8:25 pm
It’s amazing what the media goes after for an interview now a days.
~Terry
May 29, 2008 at 6:29 pm
Too bad I sold 2 of my Wiis’ when it was in demand
-Mike
May 29, 2008 at 3:22 pm
Meh, I did all that then asked her how it was going, and got a response:
http://i31.tinypic.com/w80v1w.jpg
Sounds like she just had a long, weird day.
May 29, 2008 at 3:16 pm
I spoke with the guy on messenger and he said that it wasn’t for WII, it was just a test video. He also said that the videos been featured on tv and he’s been interviewed all day. It’s rockin digg thats for sure!
May 29, 2008 at 2:35 pm
Good investigation skills, great marketing skills!
May 29, 2008 at 2:12 pm
haha, thats awesome. I went to high school with the girl in the video.
May 29, 2008 at 2:03 pm
What most people missed is that Tinsley Advertising company paid Shoemoney for this fake “busted” post, which is generating even more buzz and views.
May 29, 2008 at 2:02 pm
Worrrrr, Nice find ShoeMoney
The Girls Nice :p JK
May 29, 2008 at 1:41 pm
Don’t you know that sex sells. Men all over the world now will buy the Wii because it might, just maybe, get them laid.
May 29, 2008 at 11:34 am
wow brilliant detective work, it even says they guy is from a marketing company. how did you find this out!
May 29, 2008 at 11:30 am
Nice find. That girl looks pretty awesome by the way.
When I first read the headline I thought it would be some guy putting the controller in front and pretending to do his girl…
May 29, 2008 at 10:56 am
I’m more impressed by the detective work and research then the actual video. Nice work Shoe.
May 29, 2008 at 10:32 am
I agree, some yoga movement would be great.
May 29, 2008 at 10:26 am
I think that Wii has developed its own unique target audience that “games” like playstation and Xbox did not even think about. Its brilliant.
May 29, 2008 at 9:57 am
Meh! She stills has her shirt on.
May 29, 2008 at 9:51 am
lol.. what’s the purpose of this detectiveness ?
time to change your job
May 29, 2008 at 9:50 am
She isn’t the hottest thing, but you can get hypnotized by the movement of her hips for sure.
May 29, 2008 at 9:25 am
They seem to have funny jobs in this company. Where can i apply?
May 29, 2008 at 8:39 am
I quickly realized that $90 for Wii Fit was well worth it the first time my wife played the hula-hoop game. Thank you Nintendo!
May 29, 2008 at 8:38 am
great find. it should be a nintendo ad for sure!
May 29, 2008 at 8:10 am
I want his job…
May 29, 2008 at 8:04 am
In the first Flickr photograph, the outfit she’s wearing, by the colors, looks like it could be a Shoemoney employee uniform.
May 29, 2008 at 8:04 am
They did a good job with this. But how many games is it really going to move? This is more of a party trick than an advertsiing campaign.
May 29, 2008 at 7:56 am
Looks like they added a post script to the video:
“
“PS This is a personal video I made… I just work at Tinsley Advertising (not related to Nintendo whatsoever). However I’d love to do work for them
May 29, 2008 at 7:42 am
Excellent cyber search. She’s a hottie for sure.
May 29, 2008 at 7:00 am
I like the last pic out there. Wow
May 29, 2008 at 7:00 am
haha…Shoemoney working? That sounds funny for some reasons
May 29, 2008 at 6:59 am
Godtube? LOL whats that?
May 29, 2008 at 6:58 am
I have to agree with that lol
May 29, 2008 at 6:57 am
Both an excellent marketing video…and also a superb sleuthing exercise as well.
Amazing how one can connect the dots in ways the original ‘actors’ probably never imagined….
Barbara
May 29, 2008 at 5:27 am
It’s all good fun until your 16 stone mate decides to jump on and have a go at the hula leaving you mentally scarred for the rest of your life.
May 29, 2008 at 5:17 am
@Sabrina: Nonetheless it is a nice benefit for nintendo, even if not (n)intended. Personally I liked the video quite a bit.
May 29, 2008 at 4:54 am
Don’t hate the player… very nice detective work.
May 29, 2008 at 4:15 am
Seriously nice butt on the lady, another classic example of “sex sells”, let’s face it. Your detective skills amaze me Jeremy, you’re truly an internet master!
May 29, 2008 at 3:05 am
good work. now let’s find that osama guy.
no seriously, good detective skills
May 29, 2008 at 2:55 am
Nice bit of detective work!
May 29, 2008 at 2:14 am
I know them, and nintendo had nothing to do with it. It was just Gio being funny.
May 29, 2008 at 1:23 am
leave it to shoemoney to get to the bottom of things
May 29, 2008 at 1:16 am
I can only say the power of Google is simply amazing. You can actually find out a lot about people these days just by a couple minutes of search.
May 29, 2008 at 12:55 am
That’s some pretty impressive research!
May 28, 2008 at 11:55 pm
That’s marketing!
great video, hot babe…
May 28, 2008 at 11:50 pm
there is no way this makes digg fp… shoemoney has been on autobury for like a year or so since we hit the front page every day for 5 days to prove how easy it was
May 28, 2008 at 11:41 pm
I could watch that video all day. That one of the best videos I have seen in a while.
May 28, 2008 at 11:03 pm
Great work there by Gio and team
Wii looks hotter now 
May 28, 2008 at 10:53 pm
lol the last pic is hotter than the video….. must go buy wii now….
May 28, 2008 at 10:34 pm
Whew!!! So hot in here… Gonna buy nintendo, hoping to get some hot chick also..
May 28, 2008 at 10:19 pm
I love that you took the time to research and share this! I’ve been fascinated by the responses to Lyndons attention getting post. It’s a huge topic that’s only going to get more attention.
May 28, 2008 at 10:18 pm
I’m in love.
May 28, 2008 at 10:00 pm
Thank God! … that I didn’t have to Google it to find out. Thanks for the info!
May 28, 2008 at 9:59 pm
I don’t care if it’s a professional. I need one now. Obviously the equation is Wii = Hot Chicks!
May 28, 2008 at 9:34 pm
Oh Man! She’s is damn! hot….
May 28, 2008 at 9:15 pm
I swear to god, Chris Hooley is in one of those pics. LOL
May 28, 2008 at 9:01 pm
Lol that’s … interesting :/
May 28, 2008 at 9:00 pm
The first links title is “Mr. Lala (aka Giovanny Gutierrez) loves Lauren Bernat”
May 28, 2008 at 8:57 pm
Don’t hate the player… very nice detective work.
May 28, 2008 at 8:57 pm
and of course the most important part…
May 28, 2008 at 8:55 pm
haha, good point.
May 28, 2008 at 7:59 pm
Aww come on Jeremy – why ya gotta harm their chances at gaining links?
May 28, 2008 at 7:51 pm
Great research Shoe! Definitely very interesting to see an organization like that behind a viral youtube video.
May 28, 2008 at 7:43 pm
Either it was paid or he isn’t getting enough campaigns and made that one to grab some attention. Either way it worked.
May 28, 2008 at 7:42 pm
Actually, if you were to Google it you’d see: GodTube is the premier, Christian video-driven social network where users find inspiration, interact, chat, share and upload Christian videos, …
May 28, 2008 at 7:37 pm
Man those are some uber detective skills. Did you go to school to learn how to use google?
May 28, 2008 at 7:32 pm
Heck, I don’t care…that was sexy as hell.
May 28, 2008 at 7:29 pm
she has no butt
May 28, 2008 at 7:24 pm
AWESOME!!!!
May 28, 2008 at 7:20 pm
She looks better from the back.
May 28, 2008 at 7:14 pm
Put a sexy girl in her underwear in a video and there will always be plenty of guys (or even girls I would assume
) willing to take the video viral.
~Terry
May 28, 2008 at 7:10 pm
Awesome research!! Last pic is the winner !
May 28, 2008 at 7:08 pm
Awesome research!! The last pic is the winner!!
May 28, 2008 at 6:47 pm
I believe he means youtube, it’s just a pun on words….
May 28, 2008 at 6:47 pm
Ha ha, yeah, I’m not sure if Ninendo paid or if it is just a great way to get this companies name out there…
May 28, 2008 at 6:41 pm
LOL… Shoe, you rank on Google (#10) for the Wii girl’s name “Lauren Bernat” already
May 28, 2008 at 6:21 pm
i can tell you 100% fact this was not a viral ad that nintendo got in on
May 28, 2008 at 6:18 pm
Crazy for playing a Wii or crazy for being a chick?
May 28, 2008 at 6:15 pm
what in the world is a godtube
May 28, 2008 at 6:07 pm
Already keenly waiting the Nintendo retraction statement written by Lyndon. Or wait, will it be Youtube having him write the statement since the links are actually all over to their site… just plain beautiful!!! Well done research; we like.
May 28, 2008 at 6:05 pm
Nice work Jeremy, I better go get the Wii and Wii fit
May 28, 2008 at 6:03 pm
Hilarious.
And hot too!
May 28, 2008 at 6:01 pm
I would make the clip way shorter or increase the variety in the workout.
May 28, 2008 at 6:00 pm
she is hot, yes. but she is crazy i think. very crazy.
May 28, 2008 at 5:34 pm
Wow, very nice find.
May 28, 2008 at 5:30 pm
that video is obviously photo shopped – that’s clearly shoemoney working the wii and Dillsmack enjoying the action
May 28, 2008 at 5:18 pm
Well, as hot as she is, and as great as that movement is, I do not feel like buying a wii.. .oh well, maybe I am just old and out of touch!
May 28, 2008 at 5:12 pm
Dude, godtube is real, but not as real as FSM
May 28, 2008 at 5:09 pm
GodTube…yes, that’s correct. Balieve it, playa
May 28, 2008 at 5:06 pm
Wtf? Did this dude actually just say “godtube” LOL
May 28, 2008 at 5:06 pm
so whose gonna be first to post that this is also a link bait digg story lol
May 28, 2008 at 5:04 pm
Filith! watch GodTube to purify today’s sex and materialistic world
May 28, 2008 at 4:44 pm
most viral videos are from paid ad companies IMO, its just that some companies are better at hiding it
May 28, 2008 at 4:41 pm
She’s hot!
May 28, 2008 at 4:40 pm
Wow! good detective skills … it all seems pretty convincing
genius … keep it up