I noticed today on the Digg Most Dugg stories there was one on “Why you should buy your girlfriend Wii Workout” which had a thumbnail of some girl in her underwear and a video symbol. For research purposes I followed and watched it. Here so you have a frame of reference give it a watch.
Pretty good. I can see how this would make some guys want to rush our and purchase the Wii Workout. Err I guess that is what Nintendo had on its mind when they hired the Tinsley Advertising company to make this video for them.
The first clue to me was the username on YouTube: tinsleyadvertising
Then a quick search on the Tinsley Advertising site lead me to the employee page where I found 1 guy who looked very similar to the guy in the video. His name is Giovanny Gutierrez.
From Gio’s Bio:
Giovanny Gutierrez
Director of Interactive MediaGio comes from the future. He is perfectly versed in most programming languages, dreams in code and can’t sleep when his pixels aren’t in order.
As Tinsley’s Director of Interactive Media, he creates web, e-mail and interactive marketing solutions that perfectly integrate with television, radio and print campaigns. Gio is a master of e-commerce, having created web portals for scores of businesses. He was founder and creative director of web-design firm Ionic Studios, teaches digital web programming at Miami-Dade College, is a certified Macromedia Developer, an Apple Certified System Administrator and a Certified Internet Webmaster. He’s also won numerous awards and accolades in the web design circuit.
Gio will be your point man on anything even remotely futuristic. Be nice to him or he will hack into your bank account.
Then doing a quick search on flicker with those tags we come across some interesting photos also tagged as tinsley which also give us clues as to who the girl is in the video. It appears to be another tinsley employee named Lauren Bernat.
Here are the photos captured from flickr:
Brilliant and subtle advertising viral ad. I actually have no proof it was a paid Nintendo spot…. If it is not it should have been. Everyone should tweet @Giovanny and congratulate him on a well done viral video.
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Very well done, I agree. If Nintendo did not pay him, he should bill them.
You should be earning money doing skip trace work for a collection agency or get a private detective license. This thread would read nicely on a resume.
They’ll be on the Tyra Show today. Here’s the preview:
http://www.youtube.com/watch?v=9kwI6fewGUE
http://tyrashow.warnerbros.com/TyraMediaPlayer/player.html?=promos/4009
she’s hot.. but her dude looks like a midget in the 1st pic..
Hot girl and nice video…
Haha everybody think same.
I bet she wasn’t like in the video the time you knew her
The wii and the girl too? j/k
At least he is honest, nintendo got free ad. thanks to him.
Google rules over the www and this won’t change anytime soon imo
That’s a great example of how viral something can go!
This has no sense imo, crazy for what?
She has been working out too much
Yeah that’s right but how about the numa numa video? Nothing sexy in it haha
He was showing us his detective skills!
2 replies?
So they are together, nice ad anyway
She is pretty hot.
The 3rd Picture is Awesome
It’s amazing what the media goes after for an interview now a days.
~Terry
Too bad I sold 2 of my Wiis’ when it was in demand
-Mike
Meh, I did all that then asked her how it was going, and got a response:
http://i31.tinypic.com/w80v1w.jpg
Sounds like she just had a long, weird day.
I spoke with the guy on messenger and he said that it wasn’t for WII, it was just a test video. He also said that the videos been featured on tv and he’s been interviewed all day. It’s rockin digg thats for sure!
Good investigation skills, great marketing skills!
haha, thats awesome. I went to high school with the girl in the video.
What most people missed is that Tinsley Advertising company paid Shoemoney for this fake “busted” post, which is generating even more buzz and views.
Worrrrr, Nice find ShoeMoney
The Girls Nice :p JK
Don’t you know that sex sells. Men all over the world now will buy the Wii because it might, just maybe, get them laid.
wow brilliant detective work, it even says they guy is from a marketing company. how did you find this out!
Nice find. That girl looks pretty awesome by the way.
When I first read the headline I thought it would be some guy putting the controller in front and pretending to do his girl…
I’m more impressed by the detective work and research then the actual video. Nice work Shoe.
I agree, some yoga movement would be great.
I think that Wii has developed its own unique target audience that “games” like playstation and Xbox did not even think about. Its brilliant.
Meh! She stills has her shirt on.
lol.. what’s the purpose of this detectiveness ?
time to change your job
She isn’t the hottest thing, but you can get hypnotized by the movement of her hips for sure.
They seem to have funny jobs in this company. Where can i apply?
I quickly realized that $90 for Wii Fit was well worth it the first time my wife played the hula-hoop game. Thank you Nintendo!
great find. it should be a nintendo ad for sure!
I want his job…
In the first Flickr photograph, the outfit she’s wearing, by the colors, looks like it could be a Shoemoney employee uniform.
They did a good job with this. But how many games is it really going to move? This is more of a party trick than an advertsiing campaign.
Looks like they added a post script to the video:
“
“PS This is a personal video I made… I just work at Tinsley Advertising (not related to Nintendo whatsoever). However I’d love to do work for them
Excellent cyber search. She’s a hottie for sure.
I like the last pic out there. Wow
haha…Shoemoney working? That sounds funny for some reasons
Godtube? LOL whats that?
I have to agree with that lol
Both an excellent marketing video…and also a superb sleuthing exercise as well.
Amazing how one can connect the dots in ways the original ‘actors’ probably never imagined….
Barbara
It’s all good fun until your 16 stone mate decides to jump on and have a go at the hula leaving you mentally scarred for the rest of your life.
@Sabrina: Nonetheless it is a nice benefit for nintendo, even if not (n)intended. Personally I liked the video quite a bit.
Don’t hate the player… very nice detective work.
Seriously nice butt on the lady, another classic example of “sex sells”, let’s face it. Your detective skills amaze me Jeremy, you’re truly an internet master!
good work. now let’s find that osama guy.
no seriously, good detective skills
Nice bit of detective work!
I know them, and nintendo had nothing to do with it. It was just Gio being funny.
leave it to shoemoney to get to the bottom of things
I can only say the power of Google is simply amazing. You can actually find out a lot about people these days just by a couple minutes of search.
That’s some pretty impressive research!
That’s marketing!
great video, hot babe…
there is no way this makes digg fp… shoemoney has been on autobury for like a year or so since we hit the front page every day for 5 days to prove how easy it was
I could watch that video all day. That one of the best videos I have seen in a while.
Great work there by Gio and team
Wii looks hotter now 
lol the last pic is hotter than the video….. must go buy wii now….
Whew!!! So hot in here… Gonna buy nintendo, hoping to get some hot chick also..
I love that you took the time to research and share this! I’ve been fascinated by the responses to Lyndons attention getting post. It’s a huge topic that’s only going to get more attention.
I’m in love.
Thank God! … that I didn’t have to Google it to find out. Thanks for the info!
I don’t care if it’s a professional. I need one now. Obviously the equation is Wii = Hot Chicks!
Oh Man! She’s is damn! hot….
I swear to god, Chris Hooley is in one of those pics. LOL
Lol that’s … interesting :/
The first links title is “Mr. Lala (aka Giovanny Gutierrez) loves Lauren Bernat”
Don’t hate the player… very nice detective work.
and of course the most important part…
haha, good point.
Aww come on Jeremy – why ya gotta harm their chances at gaining links?
Great research Shoe! Definitely very interesting to see an organization like that behind a viral youtube video.
Either it was paid or he isn’t getting enough campaigns and made that one to grab some attention. Either way it worked.
Actually, if you were to Google it you’d see: GodTube is the premier, Christian video-driven social network where users find inspiration, interact, chat, share and upload Christian videos, …
Man those are some uber detective skills. Did you go to school to learn how to use google?
Heck, I don’t care…that was sexy as hell.
she has no butt
AWESOME!!!!
She looks better from the back.
Put a sexy girl in her underwear in a video and there will always be plenty of guys (or even girls I would assume
) willing to take the video viral.
~Terry
Awesome research!! Last pic is the winner !
Awesome research!! The last pic is the winner!!
I believe he means youtube, it’s just a pun on words….
Ha ha, yeah, I’m not sure if Ninendo paid or if it is just a great way to get this companies name out there…
LOL… Shoe, you rank on Google (#10) for the Wii girl’s name “Lauren Bernat” already
i can tell you 100% fact this was not a viral ad that nintendo got in on
Crazy for playing a Wii or crazy for being a chick?
what in the world is a godtube
Already keenly waiting the Nintendo retraction statement written by Lyndon. Or wait, will it be Youtube having him write the statement since the links are actually all over to their site… just plain beautiful!!! Well done research; we like.
Nice work Jeremy, I better go get the Wii and Wii fit
Hilarious.
And hot too!
I would make the clip way shorter or increase the variety in the workout.
she is hot, yes. but she is crazy i think. very crazy.
Wow, very nice find.
that video is obviously photo shopped – that’s clearly shoemoney working the wii and Dillsmack enjoying the action
Well, as hot as she is, and as great as that movement is, I do not feel like buying a wii.. .oh well, maybe I am just old and out of touch!
Dude, godtube is real, but not as real as FSM
GodTube…yes, that’s correct. Balieve it, playa
Wtf? Did this dude actually just say “godtube” LOL
so whose gonna be first to post that this is also a link bait digg story lol
Filith! watch GodTube to purify today’s sex and materialistic world
most viral videos are from paid ad companies IMO, its just that some companies are better at hiding it
She’s hot!
Wow! good detective skills … it all seems pretty convincing
genius … keep it up