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When A Puppet Making Fun Of You Becomes More Important Then You

Posted May 24th, 2008 by Jeremy Schoemaker

I have been a big fan of Loren Feldman for a long time. I think like 2-3 years ago when I did my first video post I was throwing him shutouts. Of all these people who “keep it real” Loren is the real mother frickin deal. The first time I met him in person he was calling out Robert Scoble at blogworld something like “Hey Bobby I bet you spend a fortune on your editor for your videos getting rid of those double/tripple chins”.

Last winter Loren introduced the Shel Israel puppet. Now I had/have absolutely NO CLUE who Shel Israel is but I thought the puppet was pretty funny. Then the puppet started interviewing people. Now the Shel Israel puppet has all the A-listers lining up for a interview. Check out the latest one with Digg creator Kevin Rose:

The puppet has interviewed the who’s who of Silicon Valley including Jason Calacanis and Michael Arrington.

Its not the first hit Loren has had and I am sure it wont be the last.

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42 comments. What say you?

  1. Good Comment?
    Urban Wear Addict

    Kevin Rose is the shiz.

  2. Good Comment?
    bvisual

    I agree, “China Dolls, Clowns then Puppets” can be VERY creepy. But hey, it gets attention and that’s what it’s all about.

    “When you can’t be there, bVisual”

  3. Good Comment?
    Geiger

    I concurr.

  4. Good Comment?
    Geiger

    China Dolls, Clowns then Puppets. The 3 creapiest things in the world.

  5. Good Comment?
    Paul

    That journalist was a little ruff around the edges. A tough nut to crack. lol

  6. Good Comment?
    Link Snitch

    The puppet puts things into perspective.

  7. Good Comment?
    Goran Website

    I enjoyed that, not scary though.

  8. Good Comment?
    Alex D

    Hahahaha, that puppet is so funny :D .

  9. Good Comment?
    Apoorv

    @ EVA WHITE,

    Try it once ;)

  10. Good Comment?
    Eva White

    Its not that novel a concept. An interview with a puppet, but its funny all the same.

  11. Good Comment?
    DamnSmiley

    let me just watch it and kick some ass lol

  12. Good Comment?
    DamnSmiley

    getting attention is the main thing on the web dude…so thats it!

  13. Good Comment?
    DamnSmiley

    yea i know for sure. lol hahahahaha

  14. Good Comment?
    Alex

    funny

  15. Good Comment?
    Alex

    funny video

  16. Good Comment?
    Best Videos

    lol.. funny
    I will add this video on my site soon. :)

  17. Good Comment?
    Chetan

    Anything but Loren is da man :)
    But the idea of puppet is not that cool.

  18. Good Comment?
    FreeKill

    LOL, Shel Israel must not have been too tough for Loren. Shel sounds and acts exactly like Loren does in all his other videos…

  19. Good Comment?
    Mike Allan

    A bit of the background on the puppet is actually a valuable lesson in personal branding. Loren found out that shelisreal.com was available so he scooped it and put the puppet videos on there. Shel was supposed to be part of the digerati along with Scoble and Arrington. Loren just got his digs in about Israel not being savvy enough to make sure he protected his own personal brand on the web.

    When all of this went down I made sure I had name as my domain name!

  20. Good Comment?
    Terry Tay

    Giving the Muppets a run for their money. He also has an Oscar the Grouch kind of interview style.
    ~Terry

  21. Good Comment?
    joe

    Funny? I’ve never seen anything by that Feldman guy that I thought was funny or smart. He knows how to get attention, that;s for sure.

  22. Good Comment?
    izm

    LOL first thing that popped in my head was John Cow…

  23. Good Comment?
    purposeinc

    That was lovely. What’s not to like about a puppet?

  24. Good Comment?
    Jonathan Volk

    That’s hilarious / crazy.

  25. Good Comment?
    Arrne

    >The first time I met him in person
    You can learn more

  26. Good Comment?
    Mike1115

    Loren is brilliant at getting attention. The buzz is he and Shel are in on it. Look at his track record, he bashes Calacanis and Arrington and now he stays over their houses and interviews them. Everyone is waiting for the Shel puppet to stay over Scoble’s house and the big Shel puppet interview with the real Shel Israel.

  27. Good Comment?
    Rani

    lol so fuuny :)

  28. Good Comment?
    Robert

    I’ve been watching this for a while. Shel actually had a big blowout online with Loren about this. Can’t find the link right now, but they went at it on twitter, on their blogs. Loren was just too savvy an online viral marketer to be beat though. Shel had to announce defeat. The puppet is an awesome idea. My props to Loren.

  29. Good Comment?
    Robert

    I’ve been watching this for a while. Shel actually had a big blowout online with Loren about this. Can’t find the link right now, but they went at it on twitter, on their blogs. Loren was just too savvy an online viral marketer to be beat though. Shel had to announce defeat. The pupppet is an awesome idea. My props to Loren.

  30. Good Comment?
    Zak Show

    Well he shouldn’t do an interview with a puppet, NOT that funny !

  31. Good Comment?
    Apoorv

    I find that puppet cute :)

  32. Good Comment?
    MoneyBites

    Ha ha, now this is why I love the blogosphere..

  33. Good Comment?
    JR

    THAN you

    more important thAn you…

  34. Good Comment?
    Make Money

    Puppet is very scary!

  35. Good Comment?
    Dave King

    Puppet is kinda scary!

  36. Good Comment?
    Making Money Online

    Brilliant. Puppet is kinda scary though!

  37. Good Comment?
    Nick

    Just another example of how you can find success through creativity. He’s not just another guy interviewing people.

  38. Good Comment?
    Website Reveiws

    ummm??? That puppet is a bit scary! I dont know if I could do an interview with him!

  39. Good Comment?
    team ray

    loren funniest man on web

  40. Good Comment?
    Make Money Talks

    lol Digg creator giving interview to pupet :)
    He he funny!

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