arrow116 Comments
  1. James
    May 15 - 10:49 am

    Shoe at first I thought the seo series was linkbait but you make a lot of sense. Great post. Not many are willing to put out their thoughts like this.

    • ultima
      Oct 10 - 3:47 pm

      Sorry trying to read all this I am soooo confused lol. I have a question on for example I play a game called ultima online. When I type in say uo gold on google some of the sites are very new and I dont see how in the heck they are up at the top of google. Especially when I see (the most used site in ultima online) further below them. Can anyone answer this?

      • Kevin
        Nov 16 - 12:14 am

        Yeah its really easy, its because searchuo sucks and its not the best website for Ultima Online, is.

      • Leo
        Dec 18 - 2:13 am

        Kevin is probably right, finduo is probably used more than searchuo, but to be honest the reason why other websites rank higher is because frankly they are actually the ones who sell uo gold more and have been for a while. their focus is on selling uo gold, ie websites like so google probably getting it right. on that particular keyword

  2. Ian
    May 15 - 11:05 am

    Google (and all other engines) will always rank sites based on some sort of criteria. Finding out the general guidelines and methods behind that criteria will always be possible through research and testing.

    Once you have a fairly solid idea of what the search engines are looking for, making sure a site performs well in those areas (SEO) will help your search engine exposure. I don’t see how that could ever be done away with completely, to the point where SEO is “dead”.

  3. Samir
    May 15 - 11:06 am

    Shoe do you look at or read every link back you get? How did you find that video?! It has almost no views.

  4. Michael D
    May 15 - 11:12 am

    I don’t know what to call them, but people that are at the top of their game now will continue to to get even better at what they do. I think humans will influence the results of search for a long time to come, but we may have to step back to get a glimpse at their intentions.

    Take for example the McLovin ID. Knowing human behavior one could have predicted (when writing the screenplay) the anticipated future online opportunities and incorporated something into the film. It may seem far-fetched, but imagine taking someone like Neil Patel and inviting him in on a review process of the screenplay before its filmed. Words and scenes in the movie could be “optimized” in a way that would result in increased Web traffic and profits when consumers follow through on these predictability patterns.

  5. ShoeMoney
    May 15 - 11:13 am

    nope I have no clue most of the time of linkbacks unless they are trackbacks. And no clue what video you are talking about…

  6. Middlesbrough Photographer
    May 15 - 11:14 am

    I agree. I find it harder and harder to SEO a site, and I can see the day when usage data is 90% of Google’s algorithm. On page factoes and link building will be a thing of the past – generating quality traffic using viral methods will still be important, as will useful content, but SEO as we know it will no longer be around.

    And good riddance – If I get another phone call from an SEO company who claims that reciprical linking is the way of the future , I’m gonna kill someone!

  7. mcQ
    May 15 - 11:16 am

    hey J – This entry describes your definition of SEO, a day before you actually tried to clarify things….

  8. corey
    May 15 - 11:16 am

    “I personally believe that Google will achieve their original goals and not allow humans to influence its algorithms.”

    so google is only going to rank content that was not created by humans in the future?

  9. Theresa
    May 15 - 11:19 am

    And then all the SEOs will find themselves reincarnated as SEMs with hardly a blip in the action.

  10. ShoeMoney
    May 15 - 11:20 am

    human content creation and human intent to rank sites where they naturally would not is 2 different things.

  11. corey
    May 15 - 11:26 am

    but you can’t stop people from reading the search patents and observing the results pages to see what google likes. if its old domains, then thats what works. if its links and youtube titles then thats what works. google can’t stop that.

  12. ShoeMoney
    May 15 - 11:29 am

    I agree there will always be a future in trying to game/cheat the search engines. It just will not be search engine condoned SEO. As written above… we will all go back to being spammers.

  13. Stephan Miller
    May 15 - 11:30 am

    Anything build in an algorithm can be torn apart the same way. The national ID was hack proof for about 5 minutes. It was impossible to fly to the moon for eons. Never say never.

  14. jamieD
    May 15 - 11:32 am

    Wow this is a great right up. Google’s FUD is whats fueling all the snake oil salesmen SEO’s. The current SEO industry is completely pathetic.

  15. ShoeMoney
    May 15 - 11:33 am

    And I didnt …. again… there will always be a future in gaming the search engines

  16. Sean
    May 15 - 11:38 am

    on the wholistic view of your website by google using analytics,toolbar,adwords, and maybe adsense data and then having that weight the serps…do you have confirmation that they do this or is this educated speculation?

    on that Last point around adwords being the entry point…great now we have to pay google to get ranked! :)

  17. Mike1115
    May 15 - 11:45 am

    Gaming the search engines is black hat, and that is certainly getting harder and harder, to the point that I can see that dieing. But there are new sites going up all the time by people who don’t know what html is. They would need to SEO their site with the right keywords, headings, link backs and such. So I think you’re just playing with the words here and flipping around black/hat seo and spam. Right now, I think the best way to beat the spam is with what Calacanis is doing with Mahalo.

  18. Jagdeep
    May 15 - 11:55 am

    sorry but i disagree
    google will never rank websites the way you say
    it would completely rule out the small businessman and any new sites

  19. Claye
    May 15 - 12:12 pm

    First of all, kudos for biting into the trendy “controversy is king” concept.

    Good article, good definition – I like it – but I am predicting that the opposite is true. SEO isn’t going anywhere, but it will undertake a dramatic transformation if/when search engines move to exclusively using behavioral data in their rankings. Instead of spending time on title tags and content, our role will move to user behavior analysis – optimizing websites to get traffic, increase traffic, and to keep them coming back.

  20. [...] of Jeremy’s more recent posts echoes my own opinion, That SEO is going to fade away. I look at tools like Mahalo and Powerset, but Jeremy thinks Google themselves may have the [...]

  21. [...] Actualización 15.05.08 Jeremy ha aclarado por qué predice la muerte del SEO [...]

  22. Icheb
    May 15 - 12:36 pm

    Thanks for pointing that out so I don’t have to! I have a feeling all of this “The Death of SEO” is just linkbait because Shoemoney must have come to the same realization.

  23. Anthony Shapley
    May 15 - 12:38 pm

    I’m afriad to say that I agree and disagree with parts of your post. You have left many developing things out of your theory. Including Digg & Feedburner. Whilst I do agree that the amount of factors google use to rank a site will increase. The idea of using Adwords is very unlikely. How would a site such as Wikipedia or any free organization get a good ranking? They wouldn’t, they don’t have the cash to.

  24. Debo Hobo
    May 15 - 12:42 pm

    Well after reading this post and watching the embedded video I have a clearer understanding of what SEO is. I don’t think SEO will go away it will simply transform…

  25. Alex
    May 15 - 1:04 pm

    I understand your premise about google making the decisions about rankings instead of humans, however, this is what was missed: I think SEO will evolve what it is that google finds favorable and people will then optimize for the new standards. if google likes conversions, time on a website, bounces, content, amount of visitors, duration of visitors, etc. Some of the content and layout on the page could be manipulated to get users to take a certain action that would prove positive in google’s eyes and raise their rank. Additionally, SEO may move to other techniques such heavy placement on viral to get the google search results instead of buying links. People will figure out what google likes to see and although it may be more difficult to manipulate, ie changing your title tag, a whole marketing campaing of the future can still be made to increase rankings based on any new standards.

  26. 80sFilms
    May 15 - 1:04 pm

    I don’t think SEO will go away either. But the practice will evolve in emphasizing some other factor instead of what’s being emphasized now. In the meantime, the list-building model for emails and RSS feeds just got a lot more attractive as a long term business model.

  27. Chetan
    May 15 - 1:24 pm

    Whatever Shoe, but i still disagree with your point that SEO has no future.

  28. purposeinc
    May 15 - 1:25 pm

    Smart idea.

  29. corey
    May 15 - 1:25 pm

    ok, i’m not trying to troll here, but you have to draw a line between what is marketing a website and what is trying to cheat a search engine.

    if i have a listing in a local newspaper to promote my website and i included a large bold block of ink that draws attention, it’s marketing the newspaper and no one will call me a cheater for doing it.

    if i have a listing in a search engine and i want to draw attention to my listing, i can’t make a big bold bar behind the title, so i do something else within the means of control i have over the listing to draw attention to it. all of a sudden i am a cheater because i am marketing in the search engine.

    the actions in both cases are pretty similar. i want effective listings, so i learn about what can be done within the medium to attract the most eyeballs. one place it is marketing, in the other it becomes cheating the system. i don’t agree.

  30. Leo Dimilo
    May 15 - 1:53 pm

    Spoken like a true PPC guy. SEO is going nowhere. As long as there is some type of metric to analyze, there will always be SEO. After all, Google will always have to have something to determine who has authority in the SERP’s and once SEOer’s figure it out, then it will be exploited (just like the current fad of getting as many backlinks with the proper anchor text as possible in order to rise in the SE’s)

    You do agree that there will always be people who will try to game the SEs, right? Well, those people are the SEO guys….and if and when the algorithm changes, those “SEO” guys that should be dead will do what it takes to rise in the SERPS using the very metrics that google determines to the governing factors of the search world.

  31. Chris Edwards
    May 15 - 2:11 pm

    Hey Shoe,
    I always love to hear your opinion on this subject. What do you think about how Google indirectly promotes the mission to also keep everything relatively free but not “ad free”? Hence the serps. I don’t think everyone would like having to pay to jump into AdWords to get ranked. Wouldn’t that defeat the purpose of keep the Internet neutrality balanced?

  32. Rosenstand
    May 15 - 2:37 pm

    Today SEO might be manipulative towards the algorithm, but tomorrow? I guess SEO will be the art of making websites so easily navigated and so user friendly that Google improves their rankings by those terms. Nope – SEO will not die as a profession. It will simply transform into whatever needed. Like any other profession :-)

  33. ShoeMoney
    May 15 - 2:40 pm

    you are actually completely agreeing with me.

  34. Sam Daams
    May 15 - 2:41 pm

    Your definition of SEO is missing some words (intentionally?): “Basically everyone is on the same page as me (or I as them) that SEO is the human interaction with a website that makes it rank than it naturally would have”

    I’m guessing you wanted to included the word ‘higher’ in there?

    Personally I’d define it more along the lines of “makes it rank where it naturally would have”. Ie. have a great site in flash and it won’t rank where it naturally should but with some seo it will.

    It’s all semantics anyway but always fun to watch SEO’s go a little nuts – guess you enjoy it too based on your posts. Best thing to worry about is to develop a brand rather than focus on SEO solely. That’s business 101, but unfortunately a lot of SEO got into it because it was so easy for so long and therefore really never looked that far ahead.

  35. Todd Mintz
    May 15 - 3:00 pm

    I think you can say “SEO Will Die” and I can respond with “SEO Is / Will Evolve” and we would be both right with how each of us define “SEO”.

  36. Monica Livingstone
    May 15 - 3:13 pm

    Really Google is not a small company. They plan the company future very well.

  37. Bill D
    May 15 - 3:47 pm

    I think that you’re on the right track here. Google is closing the door as fast as they can (and they’ve got some real muscle behind it), and more and more people are rushing to all get through at once. Market saturation will make what little of traditional SEO that Google allows (and thus is not spam) lose profitability, and fast. They will also get better and better at quietly using real usage data (especially as we all start making our preferences widely known via social media and bookmarking), and they’ll learn quickly how to spot artificial data of this sort. Spam will have to get spammier, and SEO, as it exists today, will split into those who go the true blackhat, spam route and those who concentrate more on producing real content, optimizing it for users, and developing real authority. It will slow the rise of a “mom and pop,” but it won’t kill it as so many fear. The middle ground has already started to fade and separate, and this is going to continue until that gray area that is what we currently think of as “SEO” will be gone.

  38. Joe
    May 15 - 3:53 pm


    I always loved the way you put things into writting. I hope the word will sprad so more and more SEO’rs will live the industry for having ” no future” ( and maybe start working on PPC???) while the rest of us SEO’rs will have less competition.

  39. Cathlyn
    May 15 - 4:27 pm

    If we didn’t ‘know’ you Jeremy, I’d swear this was written by Jason Calacanis!

  40. chuckallied
    May 15 - 4:37 pm

    Let me see if I’m getting this straight, SEO is going to die, because all the current aspects that are SEO in nature will…

    A: …be technical hurdles that Google (and the other search engines… wink-wink-cough-cough) can overcome, and can holistically fit into its algorithm no matter the web platform, content form, code, language, etc. Using user data, website modeling, click tracking, IP data, etc actual code differences and computerized schemes will be minimalized and easy for the all seeing eye to flag as SPAM or real human website lovin.

    B:… and Google (and those other SEs… keep forgetting about them) will also say, “Tweaking anything as it relates to our secret sauce is defacto spam. So you’re spammers now. Deal. SEOs no longer exist. Please ignore the people that use traffic flow models to increase websites visits or who successfully create targeted ‘visit’ bait, and who are also good at making their listing appear more attractive some how. We do that, and we do it better. Let us manage your AdWords account now. It’s in your best interest.”

    Basically, “because I say so.” You’re a new dad, huh?

  41. Brick Marketing
    May 15 - 5:49 pm

    Not sure we fully agree as we believe the algorithms will certainly change but SEO dying as a whole seems unlikely. Also, Google would have even more enemies but not allowing any human control.

  42. theconcertaholic
    May 15 - 5:53 pm

    I starting Using more SEM talk and methodology a while back versus SEO with clients. Feeling SEO is and will change…
    congrats on your visit-my-blog-bait – Thats why we all subscribe to ya

  43. Dave
    May 15 - 5:53 pm

    SEO is optimizing for the search algorithm, so as long as their is an algorithm, there will be a need for SEO and there will be a way to game the system. Truth be told, I could care less what’s going on with Matt Cutts, SES, or GoogleGuy. I’ve built million dollar businesses from being at the top of the SERPs. To me, results are what appears in the search listings, not what any google employee says the results are.

    SEO is action you can take to influence organic results. And I don’t see how they can ever stop that.

  44. Glenn A
    May 15 - 5:56 pm

    So few people in business know how to set up their blogs and do the basic things that attract the search engines. Of the people who come to me, I’d say 80% know nothing about that process and none of them understand it. Then there ‘s production of keyword-targeted content, which is an art in itself. So in those needs alone I see a long life ahead for SEO. Don’t think SEO has to be forever associated with trickery and manipulation.

  45. Ze
    May 15 - 6:10 pm

    Excellent post, Shoe! I have that story very clear in my mind, having worked since Infoseek and Altavista. I all but abandoned SEO in 2002 and you summarised the death of SEO perfectly. These days it’s all about marketing, there is little technical SEO to do!

  46. Tony
    May 15 - 6:19 pm

    Why would Google change? Apart from constantly tweaking their URL i dont think the SERPS are too far from genuine at the moment. 99/100 i get what i want when i search. Google isn’t going to change anytime soon.

  47. Eric Go
    May 15 - 6:48 pm

    I do agree, it is all about going to the right niche.

  48. Eric Go
    May 15 - 6:48 pm

    I do agree, in the present it is all about going to the right niche.

  49. King
    May 15 - 7:03 pm

    I disagree that SEO will die soon, Google is in too deep and already makes tons of cash out of today’s webmaster through Google Adsense. SEO will evolve through time, but we are talking many years.

  50. Dave
    May 15 - 7:04 pm

    Seriously…when google has such a ridiculous market think they are going to tweak to make it better at this point?

  51. MyGoodFinds
    May 15 - 7:58 pm

    People who sell professional SEO services don’t want this post being read by their clients.

    Businesses will continue to hire ‘SEOs experts’ in hopes of getting in the front page of Google. After SEO experts do the standard keyword analysis/optimization, XML site map, tags tweaking and other stuff, they will resell Adwords and buy back links from bloggers. Google comes in to level the playing field and slash the page ranks of the bloggers. SEOs will then be forced to resell more expensive Adwords and keep a maintenance contract to replenish back-links. It’s a game that calls for persistence and stamina.

    Having been paid for “reviews”, I can say that it all comes down to the quality to sell the products. No amount of SEO will make a product have a sustainable future if it sucks big time.

  52. Will
    May 15 - 8:35 pm

    Why would we all become spammers? That’s utterly nonsensical and is even more nuts than anything Jason Calacanis has said. Good SEO begins and ends with good content, and I fail to see how that won’t be true in the future. And you haven’t explained why it wouldn’t be–except in vague ways. Say you make the ultimate good piece of content (like your SERPS tool, the strongest subpage on this site). Loads of people will naturally link to it, and it will help the SEO of your entire site. This is going to end in the future how? You’re saying Google isn’t going to care that there are loads of natural links being built to a site and it will refuse to reward it? What in blue hell is your argument?

  53. Robert
    May 15 - 9:06 pm

    What can I tell you, I’m just a dumb schuck trying to make money online, and one minute it’s SEO, and I reap the benefits, and the next it’s the dark underbelly of the net, spamming, that beats the crap out of my site on the SERP’s. SEO? I don’t do it anymore. SEM? maybe, I don’t know. Trying to service my customers, probably the most important thing I can do. I made a good site, with good navigation, and good, up to the minute information, and a good product at a decent price. I’m not lying, cheating or stealing, and I tell my customer that I’m trying to make an honest buck. I don’t care about SEO anymore, I care about my customers. Caring for my customers means trying to get more, so I can take care of them as well.

  54. Terry Tay
    May 15 - 9:26 pm

    I think you have the right approach. Look after the customers you currently have and eventually more will follow. If you are already providing a decent product and service keep focusing on that.

  55. Bibokz
    May 15 - 10:07 pm

    Cool, what google want is… you should stick on their guidelines (Google webmasters). That’s SEO according to Matt Cutts.

  56. Olga - Used Cheap Laptops
    May 15 - 10:49 pm

    I do not agree with you on this one at all. At the center of SEO is relevant link building, there are billions of sites using this as a primary technique, which Google openly relies upon for serps and KW relevance and so to say that this link building will become obsolete is to put a death sentence on billions of sites, BIG guns as well as the little guys. Also, unless I am confused about your comment on Adwords being the entry, this would be ludicrous, since there are millions of sites for whom PPC is neither financially beneficial or viable. And since Google is in the business of providing relevant content for their customers, why would they want to eliminate such a huge chunk?

  57. Olga - Used Cheap Laptops
    May 15 - 10:52 pm

    Good content is at the center of any SEO endeavors, it is not SPAM, which is completely different, in all my experience, Google optimizes their Algo’s to look for that relevant content and as long as you provide that, no way will Google overlook that, because that is their business.

  58. Ed
    May 16 - 12:57 am

    I don’t think adwords would be a pathway to ranking ever, if anything, I think its gonna be the other way around. Why would Google organically rank sites that are paying them for a spot? It doesn’t make any business sense

  59. Sasha T.
    May 16 - 1:28 am

    I don’t agree that Adwords will be your way in. If it happens it will mean that if you have money you’ll earn even more money and if you don’t then you can go to some other search engine looking for rankings.

    Google wants relevant results at least that’s what they say but we do have to realize that relevance in search engines is relative. Think about 10 hotels in new york, which would be the most relevant for the key phrase: “new york hotel”? they are all equally relevant because:
    a) they are hotels
    b) they are in new york

    I hope you got my message :)

    Sasha T.

  60. Felex Tan
    May 16 - 3:17 am

    One thing i don’t understand is some scam site remain the top ranks in google search ,basically how google judge…?

  61. Robert
    May 16 - 6:17 am

    I’ve always thought that the future of search engine ranking lay not in links or keyword placement, but in content analysis.

    Google must be working on some AI technology to analyse the quality of content on as site. Such a system would give more prominence to well researched, comprehensive content than to, say, something that only took a few minutes to create.

  62. Zafar Ahmed
    May 16 - 6:23 am

    Google itselfs mentioned somewhere on their blogs that they have nothing against white hat SEO’s. Who the hell are you to say they’ll no longer be in business?

    if you look at it from Google’s business point of view, people SEO because of Google and why would Google destroy this industry which was created to market GOOGLE only!

  63. Eyad Mix
    May 16 - 6:59 am


    I think Google will try to change their Bot’s techniques and rules but I think this will directly affect the Black Hat SEO not the White Hat SEO. But both of them will loose their popularity and importance in the upcoming 7 years (as i guess)

  64. Melvin
    May 16 - 7:07 am

    wow, sounds frightening! I hope at the end of all of this that we won’t end up going back as spammers…

  65. Best Videos
    May 16 - 7:26 am

    Great man. Nice to see you coming forward to the paid link policy of google.

    Hats off to you man. ;)

  66. Best Videos
    May 16 - 7:27 am

    Because they want to earn.. Earn all money with adwords..
    You being an old guy in this industry and dont understand google policies ?? Strange man.

  67. Joe
    May 16 - 7:59 am

    Google has an algo that calculates a site’s quality and relevance to determine how high the site ranks. As an SEO, I’m improving my site’s quality and relevance based on what Google (or any search engine) is looking for. Yes, my end result is to rank high, but I’m doing things that makes my site DESERVE to rank high. If you want to get buff, you lift weighs. If you want to get rich, you work hard, smart, and invest. In all 3 scenarios, you’ve EARNED and are entitled to the fruits of your labor. I don’t call that beating the system or even scamming it. Plus, natural ranking no longer exists, and it is my own personal opinion that good SEO improves the quality of serps, especially in commercial verticals. As long as there are search engines, there will always be SEOs (aka Achievers, Play Makers, Ballers, Winners) that will rise to the top. You may not like it. Matt Cutts may not like it, but we will always exist.

  68. Ranked Hard
    May 16 - 9:30 am

    “Google itselfs mentioned somewhere on their blogs that they have nothing against white hat SEO’s. Who the hell are you to say they’ll no longer be in business?”

    He’s Jeremy Shoemaker, sir. A little Jason Calacanis wannabe.

  69. Uri
    May 16 - 10:50 am

    Agreed. I think that the more players you have the more Black hat scenarios you will get. Goolge will never be able to control all of it and their algos will always be broken.

    I believe that the futre of search engines with be commerical.

    Has anyone heard of “Pay Per Keyword”???
    check it out:

  70. Popular Wealth
    May 16 - 1:52 pm

    You’ve got a very narrow view on what SEO actually is Jeremy. An example, getting your links, rel tags and javascript calls INSIDE your head area would be considered good search engine optimization. Right now you’ve got those sitting above the head section….

    a check at shows has a very small number of top results in google… as you’d expect with crappy seo.

  71. themonkeyone
    May 16 - 3:31 pm

    I like this — it seems so damn right. I wouldnt care if you couldnt use SEO — It would be so much LESS work for site owners. Less time working trying to get visitors to your site, more time working on your site — which really helps spread the word of a good site. You dont need SEO anyway if your sites good. Good post shoe i like it!

  72. Dave
    May 16 - 5:54 pm


    If SEO has no future, why keep banging on about it?

    It’s crap like this that makes this blog an absolute joke.

    • SEO Training
      Sep 07 - 5:44 am

      The fact that there are soooo many comments on this post means that it must be a hot topic. SEO will evolve over time with the focus more on content authoring and metrics rather than trying to fool the BIG “G”.

  73. Best Videos
    May 16 - 11:43 pm

    If thats a joke then why visit this blog?

  74. Best Videos
    May 16 - 11:45 pm

    if google keeps targetting seo companies, then definitely there is no future for SEO.

  75. Keith Cash
    May 17 - 12:32 am

    Very good post. Something we all need to start shifting gears for the future of our sites

  76. Goran Website
    May 17 - 2:52 am

    I cannot see how search engine optimisation can ever be gone. Its exactly what it says optimisation. Maybe the way we do it will be different but it will still be the same. I mean there are only 10 results on the front page of millions of results. I just don’t get it.

    We will just adapt, its evolution and its expected.

  77. Web Marketeer
    May 17 - 3:02 am

    Agreed James. I think the key here is that Jeremy isn’t a traditional SEO exponent, and hence he can cast a much more unbiased view. Agreed on adsense. Generally recommend to combine the quest for organic rankings with adwords, as adwords gives you immeadiate placement on your keywords, with meaningful traffic. Analytics is great for keeping track of your traffic. As your pages start ranking organically for chosen keywords, the adwords campaigns can be targeted around other keywords thyen.

  78. Dave
    May 17 - 8:34 pm

    Why not?

    Laughter’s always a good thing to have.

  79. internet marketing
    May 17 - 11:05 pm

    its a branch of marketing and does matter, just Google the corrupt bastards doesn’t like you trying to cheat them, but its ok if you spend 50k on adwords hehe.

  80. Jag
    May 18 - 12:32 am

    Hi shoemoney,

    SEO is based on shaky foundation because Google can just change the algorithim and give a slap to anyone at anytime.

    That said, I believe there is a place for SEO. Definitely shouldn’t be the only source of traffic generation but useful to have as part of your marketing arsenal.

    Google is always looking for relevance and useful content. As long as go towards that direction, you are optimizing for Google. Quality incoming links will still apply now as is the future.

    So yes, SEO do have a place. But it shouldn’t be the main focus for online marketers.


  81. [...] the clamour as of late from from those who insist that Search engine optimization is dying, on the contrary, SEO in fact is evolving. The umbrella of [...]

  82. Goran Website
    May 18 - 4:48 pm

    Hi Internet Marketing, Well put, spend the money on PPC and not SEO.

  83. [...] shoemoney is calcanizing the SEO accord with his Definition of SEO and fighting the SEO is gonna be departed presently drum. SEO module expire presently after grouping kibosh wanting to surpass higher than they merit to in [...]

  84. Best Videos
    May 19 - 9:27 am

    Better visit comedycentral for more jokes. ;)

  85. Zak Show
    May 19 - 11:34 am

    I think it depend on advertising not only on SEO. You pay more, you rank more better.

  86. Moldova
    May 19 - 12:18 pm

    I also think that SEO will have no impact on the google searches and it will die slowly.

  87. SEO is dead
    May 19 - 5:00 pm

    [...] If you come this far reading this post, allow yourself another 2 minutes and read Shoemoney’ post here. [...]

  88. Web Marketeer
    May 21 - 12:54 am

    This thread has really stirred up a storm, and every time I revisit it I pick up on more convincing arguments both for and against. The challenge will always be there to design pages / sites that are both appealing to the visitor and visible to the search engine spiders. So on page optimisation factors will always have to be adressed, coupled to off page optimisation and marketing via link building, etc.

  89. Web Marketeer
    May 21 - 12:59 am

    Identifying popular trends and moulding a marketing campaign around that is traditional marketing. Applying these techniques to the online world is key in getting both popular traffic and getting the search engines to notice you.

  90. Web Marketeer
    May 21 - 1:01 am

    The line between the definitions of SEO and SEM is quite blurry. Personally I like to equate SEO to on-page factors, and SEM to off page factors.

  91. Georgia
    May 21 - 8:46 am

    Google will deny up and down that Adwords influence rankings. I feel otherwise…

  92. Paul
    May 21 - 4:02 pm

    So you are saying that Google will only rank sites well if you pay them?

  93. Mayank - Make Money Online
    May 21 - 10:37 pm

    What about non commercial sites – why would they go for Adwords?

  94. Denny
    May 22 - 3:07 am

    Shoe you may be onto something. Not sure what though. Maybe Google is just sending a message that there really is no more VooDoo to SEO as the high priced SEO Companies would like potential clients believe! Good SEO “secrets” are for the most part available to anyone willing to dig for them.

    Google loves blogs. Hmmmmm Why? Google loves Adword advertising! Why? Good accurate information is what the Internet is all about….via communication

    I feel good information will prevail…algo’s be damned!

  95. Goran Website
    May 24 - 4:28 am

    if a non commercial site does not need visitors then they dont need Adwords.

  96. Deepak
    May 27 - 1:42 am

    Not everyone can afford adwords.Google has to figure a way out of ranking sites with good content at any cost.If not it will spell doom for new sites.

  97. Bob
    May 28 - 9:46 pm

    Google is imorving their serch engine every day & i can smell that SEO will go down then !…

  98. [...] Search engine optimization (SEO) is not dead. I don’t care what ShoeMoney says. And no one makes a stronger case for search engine optimization’s continued survival – and [...]

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  100. Billige mobiler
    Aug 06 - 2:27 am

    great post. i could really use this one.

  101. [...] SEO for a living, you will be out of business or irrelevant in 3 years.”  For Shoemoney readers (My Definition Of SEO and How The Death Will Play Out) this is not news. We’ve been reading about the death of SEO since the late 1990s when SEO was [...]

  102. [...] SEO for a living, you will be out of business or irrelevant in 3 years.”  For Shoemoney readers (My Definition Of SEO and How The Death Will Play Out) this is not news. We’ve been reading about the death of SEO since the late 1990s when SEO was [...]

  103. Webster
    Dec 22 - 2:35 pm

    Here is your 2005 post about how SEO is dead:

    That one didn’t exactly pan out. Care to comment?

  104. [...] Was reviewing my twitter stream the other day, which led me to a handful of interesting posts over at the Shoemoney blog about how SEO is is being rendered irrelevant by social media and facing an impending demise. [...]

  105. Badaei
    Jan 16 - 1:07 pm

    do you know who’s the spammer.?
    Google ..
    He spam all of us long time ago..
    we smile on it…
    why we not use another engine…

  106. [...] world can be occasionally sketchy, the insane growth of SEO within Internet Marketing has been dying down as of late and I highly believe that affiliate marketing has massive potential and will continue to grow as [...]

  107. [...] people would be confused. You should read my back posts about SEO… and things in particular the history of SEO and the future of [...]

  108. [...] people would be confused. You should read my back posts about SEO… and things in particular the history of SEO and the future of [...]

  109. [...] people would be confused. You should read my back posts about SEO… and things in particular the history of SEO and the future of [...]

  110. [...] necessarily have the same goals. Rob has brought this up a few times, and Shoemoney wrote a great post on it as well, so I thought it would be worth discussing the idea [...]

  111. table protection
    May 25 - 4:02 pm

    What you said made a great deal of sense. But, consider
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    Jul 26 - 12:03 pm

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