Apr 8 2008
Jeremy Schoemaker

Widget Best Practices In a Google World

By Jeremy Schoemaker 49 comments

I am not a SEO but I have picked up a few things in the last 5 years or so. Its now 2008… Reciprocal links are not supposed to work, profiles/referrals, signatures, and other old tricks have been fingerprinted and discounted or the site owners are no longer passing page rank in those areas. Whats a new site to do.. Can’t buy links or reviews =(

You can make a viral widget that will get you a ton of links but then I hear they ban those too? Not so fast. While there has been a lot of talk lately about dangers of gaining too many links to fast and issues when all your same anchor text is the same I can tell you from experience I have never had a problem. I have also never had 1 site banned for widgets.

Here is the thing with widgets Google hates (from my experiences). They know just like you do that nobody is going to read the full source code in that box and so they are clearly not making an editorial decision and deciding they want to give you link juice.

You should always be able to easily defend your site if a Google engineer should want to nuke it. The only problem is your side of the argument is often made on your site.

So I will show you a real life example of something I have done. - Lets take the mclovin id maker for instance. Basically it makes a mclovin id for you… simple… then it gives you the code so you can put it on your site or your myspace. But it also tells you that by placing the code you will be linking to my site:

As you can see its CLEARLY labeled that by adding the image to the persons site they are linking back to the site also.

The mclovin site specifically has a ton of links all with the same anchor text and it ranks very well. #1 for mclovin id maker and pretty good for just “mclovin” which their is actually a lot of search volume for.

  1. Sean said on April 8th, 2008 at 5:50 pm

    I knew you were “linked” to that mclovin id maker somehow

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  2. The Daily Mind said on April 8th, 2008 at 5:57 pm

    Interesting stuff there. How do you defend your site to Google in the event of a nuking?

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  3. Zak Show said on April 8th, 2008 at 6:03 pm

    Yesss, cool idea not only cool but a great idea to get free backlinks, but it’s not an easy task for beginners to have their own widget and promote it !

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  4. eBusinessguy said on April 8th, 2008 at 6:12 pm

    OK Shoe… one I thought that movie was hilarious and two I am going to try this out and place it on my blog as well. Hope my newer site don’t get penalized…. hahah.

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  5. eBusinessguy said on April 8th, 2008 at 6:15 pm

    OK Shoe… one I thought that movie was hilarious and two I am going to have to make me one of those.

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  6. Andy Beard said on April 8th, 2008 at 6:24 pm

    How about noscript, or using javascript to style a text link with an image?

    Those are much better methods because it is a text link that appears as a graphic or widget, and can be made interactive (though more server load)

    How many links are allowed for one widget?

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  7. ShoeMoney said on April 8th, 2008 at 6:57 pm

    Noscript has been fingerprinted and does not pass nearly the link juice (in my experiences). Also Noscript I think just kind of looks spammy (just imo)

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  8. ShoeMoney said on April 8th, 2008 at 7:00 pm

    re inclusion request ;)

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  9. onemansgoal said on April 8th, 2008 at 7:09 pm

    Great post. I can see why you at the top on the niche. You are actively implementing Web 2.0 techniques while also killing the essentials.

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  10. Affiliate Confession said on April 8th, 2008 at 7:35 pm

    Yea, I just checked, there is search volume for “mclovin”. Who’d a thunk?

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  11. Aaron Nimocks said on April 8th, 2008 at 8:35 pm

    Only if those would work. Been trying to do a re-inclusion for one of my sites for 2 years now that used to dominate a great keyword on Google. Site is clean and follows all the rules. Basically I lost my faith in re-inclusion. :(

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  12. Terry Tay said on April 8th, 2008 at 10:07 pm

    SEO, google page rank, algorithms and all that stuff kind of has me confused. I have seen sites drop from PR6 to PR3 and PR3 drop to PR1.

    That McLovin makes me think of McDonalds. Is it McDonalds that has the slogan…”I’m Lovin it”? Maybe that’s why I’m thinking Mc and Lovin.
    ~Terry

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  13. Website Reviews said on April 8th, 2008 at 10:08 pm

    Just leaving some “mclovin” for the back link idea. I would never have guessed that mclovin would have such traffic!

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  14. Alejandro Reyes said on April 8th, 2008 at 10:32 pm

    I think it’s definitely a great idea shoe but my thing has always been, “what the heck am “I” going to do for my target audience. do you think it’s a little different for an entrepreneur/personal development niche vs teenagers on myspace?

    would be interested in what you think but this post has definitely sparked some ideas for me!

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  15. FreePSDLogo said on April 8th, 2008 at 11:00 pm

    I have tested this method before and it actually works great, it can be anything as simple as an image, provide the html and the social crowd usually adds them to their profile.

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  16. Homebizseo.com said on April 9th, 2008 at 1:06 am

    This actually does work. It is amazing that something so simple can be a great success.

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  17. Patrick Altoft said on April 9th, 2008 at 2:05 am

    It also helps if you are natural with the anchor text, a lot of people get binned because they include stupid keywords in the anchor.

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  18. Funky South said on April 9th, 2008 at 3:06 am

    cool post shoe, so much has changed even in one year ! People have to constantly think new link builing ideas, however the old classic is if your site is worthy then it will get links anyway ! 1 way all the way !

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  19. Andy Beard said on April 9th, 2008 at 4:57 am

    Maybe, but have you seen how many rankings Bidvertiser dominate using noscript?

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  20. Keylogger Hater said on April 9th, 2008 at 8:04 am

    The same things about weather informers, traffic jams, etc. Is here something new?

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  21. Nicholas James said on April 9th, 2008 at 8:04 am

    It sure does :)

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  22. Nicholas James said on April 9th, 2008 at 8:05 am

    Excellent post :) and very true points mentioned.

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  23. Brick Marketing said on April 9th, 2008 at 11:48 am

    Great post — unique ID for link building… although we totally got sidetracked with the McLovin’ ID maker…. created one!

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  24. shanker bakshi said on April 9th, 2008 at 12:26 pm

    lET ME SCRATCH MY HEAD , HOW CAN I MAKE A WIDGET LIKE THIS FOR LINKING BACK TO MY SITE.

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  25. SEO hosting said on April 9th, 2008 at 12:46 pm

    I’d say the same thing as mentioned. It has to be ok just think about all those weather widgets.

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  26. PleX said on April 9th, 2008 at 3:18 pm

    Thanks, now you’ve given me another way to fuck off at the office…

    Yep I’m Going To Hell…

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  27. Hustle Strategy said on April 9th, 2008 at 3:35 pm

    Crazy experiment. Put some adsense ads on the site to see if you move up in search for mclovin…

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  28. Paul said on April 9th, 2008 at 4:50 pm

    Sup guys, Jika Jika ya! It’s Mclovin guyz

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  29. Paul said on April 9th, 2008 at 4:59 pm

    I am sure you have seen this but for those who haven’t check it out LoL
    http://www.copyblogger.com/bloggers-rappers/

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  30. Robert MacEwan said on April 9th, 2008 at 5:02 pm

    Terry,

    PayPerPost type blogging is guaranteed to sink your Google Page Rank to zero. 6 to 3 is right on target.

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  31. Forumistan said on April 9th, 2008 at 8:11 pm

    I like the idea…

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  32. Michael D said on April 10th, 2008 at 12:17 am

    Is that the girl from the DMV standing to your left?

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  33. Felex Tan said on April 10th, 2008 at 4:14 am

    Amazing stuff.I like it!

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  34. Flimjo said on April 10th, 2008 at 9:07 am

    Geez, does Google have to act like Hitler??

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  35. Flimjo said on April 10th, 2008 at 9:08 am

    Popular movie. Everyone thought it was hilarious.

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  36. chandan said on April 10th, 2008 at 10:30 pm

    just created this

    http://www.mclovinidmaker.com/id/1207884309263.jpg

    very funny thanks for sharing :D

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  37. SEO Blog Wire said on April 11th, 2008 at 8:03 pm

    Sounds great. I’m trying to learn more web developing languages to build widgets to gain back links. Sounds like a great idea.

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  38. Edgar said on April 11th, 2008 at 11:13 pm

    Good idea. I will be trying that

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  39. Zacky said on April 13th, 2008 at 5:43 am

    Hey Shoe..

    This is fantastic. Never thot that a small thing like this could turn out to be a good link back. Well done mate.

    I am trying to learn some web programming so I can also make some of these cool widget for some link back. Any recommendation how one with no knowledge of web programming can easily start to make thier own widget? that will really help mate.

    Cheers
    Zacky
    http://zacksays.com

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  40. Chetan said on April 13th, 2008 at 1:32 pm

    Yep Aaron, lately its not that easy to get re-included. I too am requesting for the same for a site of mine 9 months old.. no good luck with it.

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  41. Not John said on April 13th, 2008 at 3:21 pm

    Shoe wouldn’t have it any other way.

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  42. Nate Hill said on April 13th, 2008 at 8:47 pm

    Yeh this sure is a really good idea and if it is popular it could have amazing results. I might try and do something like. Well done though!

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  43. Web Marketeer said on April 14th, 2008 at 3:16 am

    For somebody who isn’t a SEO you sure come up with some excellent SEO snippets and tips all the time, Shoe! Good widget example, thanks for that. Widgets are generally less simple to create than regular linking strategies, so that market is reasonably unexploited for the time being. Hop on quick before everybody else does, and follow blogs like this to stay ahead of the loop in identifying future trends.

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  44. SEOWatcher said on April 14th, 2008 at 10:17 am

    Which widget which can attract more visitor and make my page rank get higher is a good things to try.

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  45. McLovin - Shoemoney made me do it | eBusiness Guy said on April 8th, 2008 at 8:18 pm

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