Google To Sell Off SEO Portion Of DoubleClick

by Jeremy Schoemaker on April 2, 2008 · 77 comments

ShoeMoney
Photoshop ninjary by BigDave.

This morning Google Announced they are selling off the SEO Division (performics) of Doubleclick. This will come to no suprise to shoemoney readers as I predicted this last month live on Strikepoint with Mikkel Demib

Coin flip to danny sullivan

About the author...

– who has written 2414 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

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{ 75 comments… read them below or add one }

1 Melvin April 2, 2008 at 4:10 pm

whew? why are they selling it?

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2 Make Money Talks April 2, 2008 at 4:20 pm

Nostradamus is your guru? :)

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3 Stephanie April 2, 2008 at 4:22 pm

Sounds like a sensible move. Takes care of some of the conflict of interest.

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4 gamermk April 2, 2008 at 4:34 pm

conflict of interest, pure and simple.

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5 Hustle Strategy April 2, 2008 at 6:05 pm

now all they have to worry about is how much hand shaking gets done with the buyer…

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6 Erica DeWolf April 2, 2008 at 6:11 pm

Great prediction. I think that it is a great move.

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7 Syed Balkhi April 2, 2008 at 6:13 pm

I am not surprised because I agreed with your predictions when you made it.

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8 jtGraphic April 2, 2008 at 6:15 pm

I’m not familiar with the dynamics of it, but why sell it if there is a conflict of interest? Why not just bury it and leverage the assets

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9 jack fretre April 2, 2008 at 7:00 pm

dude can you stay some what on topic, and stop stroking your ego so much, it gets old. great post with fighters (humble) than this crap. No wonder the wickedfire people can’t stand you.

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10 Affiliate Confession April 2, 2008 at 7:41 pm

What , are you like a genius or something? I just got the email an hour ago.

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11 Sean April 2, 2008 at 9:52 pm

yep. get rid of it

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12 Darin Carter April 2, 2008 at 10:33 pm

Shoe,

Will you tell me the winning lotto numbers … LOL

Darin

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13 Josh April 2, 2008 at 10:37 pm

Shoe, insiders at Google & Performics have been talking about the high likelyhood of a selloff of that division ever since Google announced they were buying Doubleclick…

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14 Mayank Rocks April 2, 2008 at 11:10 pm

I second that.

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15 Mayank Rocks April 2, 2008 at 11:10 pm

It is a good move according to me!

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16 Mayank Rocks April 2, 2008 at 11:12 pm

I never knew he made predictions. MAybe I didn’t read it lol. However it is awesome when predictions come true. :)

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17 Leo F. Swiontek April 3, 2008 at 12:43 am

Great prediction!.Would u predict some more things to happen this week or near by.

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18 anonymous April 3, 2008 at 12:45 am

great prediction

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19 Yudhi Arie Baskoro April 3, 2008 at 1:02 am

trusted, i’ll wait for your next prediction.

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20 Funky South April 3, 2008 at 2:44 am

Interesting . . . good prediction though shoe

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21 Paul April 3, 2008 at 2:55 am

I’m not familiar with doubleclick!

What does it do?

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22 Making The Money April 3, 2008 at 3:20 am

I imagine as a search company they don’t want anything to do with the SEO industry. Well outside of Matt Cutts blog anyway. Selling severs the link, burying doesn’t.

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23 Keylogger Hater April 3, 2008 at 3:54 am

There are much wrong when search engine company occupy oneself with search marketing, therefore such step looks pretty right.

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24 Rob April 3, 2008 at 3:58 am

Good call Shoe…that’s why i keep coming back.. to get the news before it happens.

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25 Funky South April 3, 2008 at 4:19 am

good point !

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26 Funky South April 3, 2008 at 4:20 am

haha great graphic work also !

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27 Homebizseo.com April 3, 2008 at 5:12 am

It is a conflict, but will this be an improvement?

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28 logosamurai April 3, 2008 at 6:35 am

interesting pic.

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29 matt April 3, 2008 at 8:31 am

Why don’t you post pictures of your checks anymore..I noticed nextpimp.com is dropping big time on alexa, what are you doing these days to be a super affiliate?

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30 Prosperity Writer April 3, 2008 at 9:19 am

great prediction shoestradamus!
it means you know the industry well, or you do have genuine fortune telling abilities! lol

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31 jtGraphic April 3, 2008 at 10:19 am

I see. So basically the business itself – even though they don’t want a part in it. Has a conceived value higher than the sum of its assets… correct?

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32 Kevin April 3, 2008 at 10:46 am

decision of buying DoubleClick has already created lots of discussion…. looks like wrong deal in Google acquisition history ;)

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33 moneymatador April 3, 2008 at 10:58 am

Google says everything you need to know about SEO can be read in their faqs and help files so just get rid of this parasite-division.

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34 ShoeMoney April 3, 2008 at 11:30 am

I never really was into posting checks….. I mean the only one here is from like 4 years old. 2006 was the last good year for nextpimp its been declining since. 2007 we fully focused on AuctionAds and in 2008 we are focused on fighters.com and other properties.

Btw I am not a super affiliate ;)

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35 Search Engine Optimization Journal.com April 3, 2008 at 1:52 pm

This news made a LOT of people happy today. :)

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36 Foto Sharing April 3, 2008 at 3:47 pm

Good prediction, shoestradamus. You can earn money on such predictions.

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37 Foto Sharing April 3, 2008 at 3:50 pm

Good prediction, shoestradamus! You can earn money on such predictions.

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38 Foto Sharing April 3, 2008 at 3:51 pm

Good prediction, shoestradamus!

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39 online marketing forum April 3, 2008 at 5:52 pm

So thats your secret… you can see the future! No wonder you make a killing online :D

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40 Mike1115 April 3, 2008 at 7:07 pm

You and everyone else. :)

The second they made the move to begin purchasing DoubleClick, anyone who understands what DoubleClick and Performics does realized they would need to sell it off. Biggest rumor I hear is Linkshare is looking at it. i think OpenX should look at it too, since Google is going to kill them with Ad manager and they need to leverage against it.

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41 Melvin April 3, 2008 at 8:08 pm

How do you define a super affiliate?

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42 Affiliate Confession April 3, 2008 at 8:49 pm

I’d rather just have all the best keywords to advertise on Google for ringtones. I’m sure Shoe knows those.

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43 Anon April 3, 2008 at 9:58 pm

Google needs to wake up and get their shit together… cuz their stock is gonna tank. Adsense revenues are way down and many people are jumping the adsense ship…. perhaps because they treat us like garbage…. and pay us slave labor wages. Sell your GOOG while you can if you got any.

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44 Jason L. April 4, 2008 at 12:46 am

Good call! I love the graphic.

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45 Making The Money April 4, 2008 at 1:23 am

As I understand it DoubleClick’s core business is advertising. The SEO services part was secondary. Google as they’ve done in the past have paid for the whole business in order to secure one part of it, so you’re right, to them the perceived value of the advertising network was worth it.

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46 Hung Forex April 4, 2008 at 3:15 am

Hi – just wanted to say good blog.

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47 Free Foto Sharing April 4, 2008 at 4:37 am

Good prediction, shoestradamus! You can earn money on such predictions.

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48 Mayank Rocks April 4, 2008 at 4:38 am

Who is that?

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49 Mayank Rocks April 4, 2008 at 4:39 am

Are you a double click publisher? I contacted them twice…but no reply!

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50 Mayank Rocks April 4, 2008 at 4:42 am

Something that pays awesome and is easy to earn :D

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51 Free Foto Sharing April 4, 2008 at 5:12 am

Good prediction, shoestradamus!

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52 Meethere April 4, 2008 at 6:30 am

They should do that.
Google opposes SEO and so that would contradict that. So in fear of that, they might be selling it.

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53 Webhosting Companies April 4, 2008 at 6:52 am

This news proves that Google is living up to its motto: Don’t be evil.
Going into search business appears evil to webmasters.

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54 gadgetgyan April 4, 2008 at 7:41 am

SEO and Search engines are like Cats and Mouse and LEave Tom and Jerry out they don’t stay together.
http://www.gadgetgyan.com

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55 Mike1115 April 4, 2008 at 8:50 am

DoubleClick’s core business is Adserving, not advertising. It’s the technology that makes displaying ads on sites possible.

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56 Affiliate Confession April 4, 2008 at 11:42 am

Yea, they make it sound easy, but there is so much they don’t tell you it’s pathetic.

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57 Luisana April 4, 2008 at 4:07 pm

good to know…

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58 Terry Tay April 4, 2008 at 8:18 pm

Nice prediction! I didn’t thinking Google was capable of selling, as I only hear of them buying, buying, buying, and buying, anything and everything on the net that has value to them.
~Terry

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59 Wade April 4, 2008 at 8:33 pm

Google is always buying or selling something. Why don’t they focus more on their ad programs to help users make more money…

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60 Mike1115 April 4, 2008 at 8:42 pm

Don’t DO evil, you mean.

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61 Affiliate Confession April 4, 2008 at 10:09 pm

I’d have to agree with that. I’ve wasted a lot of money on Adwords. It would be nice if they were a little easier on the landing page guidelines.

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62 Mike1115 April 4, 2008 at 11:58 pm

Because that’s only one part of their business.

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63 Mayank Rocks April 5, 2008 at 9:07 am

They want to earn earn not make us earn only!

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64 Azrael April 7, 2008 at 4:35 am

This is the first time that I’ve ever heard of doubleclick.

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65 SEO web hosting April 7, 2008 at 7:46 am

But Shoe why don’t you crank up the prediction machine for something really useful. Memphis or Kansas tonight?

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66 Flimjo April 7, 2008 at 8:25 am

Nostradamus is a fraud.

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67 Flimjo April 7, 2008 at 8:29 am

The guy from 600 years ago who allegedly predicted many important world events.

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68 Flimjo April 7, 2008 at 8:31 am

Any recommendations?

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69 Paul April 8, 2008 at 1:25 am

what is your next prediction? I found this picture and think it says it all :)

http://searchfeature.com/blog/google-officially-says-no-to-seo-in-fear-of-christmas-rumble/

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70 Keylogger Hater April 8, 2008 at 5:40 am

Thanks, i am still wondering how it was working, why they didn’t start to simply sell positions, a sort of premium edition of AdWords, huh?

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71 Keylogger Hater April 8, 2008 at 5:41 am

But not a Shoe, isn’t he? ;)

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72 Web Marketeer April 12, 2008 at 11:50 am

Google is in absolute denial about SEO, laughably so. Good prediction, look forward to more.

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73 Chetan April 13, 2008 at 1:37 pm

That might be your view, but people mention you, Zac etc. as the super affiliates on the web Jeremy :)
Lets see how big your check would be this year!

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74 Not John April 13, 2008 at 4:32 pm

I love the graphic image.

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75 Cheap Logo Design February 23, 2010 at 2:49 am

Hey really inspirational design indeed. I really appreciate the originality of designs in real creativity. I am also working on my new logo project. Thanks for sharing it will surely help me alot.

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