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Google To Sell Off SEO Portion Of DoubleClick

ShoeMoney
Photoshop ninjary by BigDave.

This morning Google Announced they are selling off the SEO Division (performics) of Doubleclick. This will come to no suprise to shoemoney readers as I predicted this last month live on Strikepoint with Mikkel Demib

Coin flip to danny sullivan



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Comments

  1. Not John

    I love the graphic image.

  2. Chetan

    That might be your view, but people mention you, Zac etc. as the super affiliates on the web Jeremy :)
    Lets see how big your check would be this year!

  3. Web Marketeer

    Google is in absolute denial about SEO, laughably so. Good prediction, look forward to more.

  4. Keylogger Hater

    But not a Shoe, isn’t he? ;)

  5. Keylogger Hater

    Thanks, i am still wondering how it was working, why they didn’t start to simply sell positions, a sort of premium edition of AdWords, huh?

  6. Paul

    what is your next prediction? I found this picture and think it says it all :)

    http://searchfeature.com/blog/google-officially-says-no-to-seo-in-fear-of-christmas-rumble/

  7. Flimjo

    Any recommendations?

  8. Flimjo

    The guy from 600 years ago who allegedly predicted many important world events.

  9. Flimjo

    Nostradamus is a fraud.

  10. SEO web hosting

    But Shoe why don’t you crank up the prediction machine for something really useful. Memphis or Kansas tonight?

  11. Azrael

    This is the first time that I’ve ever heard of doubleclick.

  12. Mayank Rocks

    They want to earn earn not make us earn only!

  13. Mike1115

    Because that’s only one part of their business.

  14. Affiliate Confession

    I’d have to agree with that. I’ve wasted a lot of money on Adwords. It would be nice if they were a little easier on the landing page guidelines.

  15. Mike1115

    Don’t DO evil, you mean.

  16. Wade

    Google is always buying or selling something. Why don’t they focus more on their ad programs to help users make more money…

  17. Terry Tay

    Nice prediction! I didn’t thinking Google was capable of selling, as I only hear of them buying, buying, buying, and buying, anything and everything on the net that has value to them.
    ~Terry

  18. Luisana

    good to know…

  19. Affiliate Confession

    Yea, they make it sound easy, but there is so much they don’t tell you it’s pathetic.

  20. Mike1115

    DoubleClick’s core business is Adserving, not advertising. It’s the technology that makes displaying ads on sites possible.

  21. gadgetgyan

    SEO and Search engines are like Cats and Mouse and LEave Tom and Jerry out they don’t stay together.
    http://www.gadgetgyan.com

  22. Webhosting Companies

    This news proves that Google is living up to its motto: Don’t be evil.
    Going into search business appears evil to webmasters.

  23. Meethere

    They should do that.
    Google opposes SEO and so that would contradict that. So in fear of that, they might be selling it.

  24. Free Foto Sharing

    Good prediction, shoestradamus!

  25. Mayank Rocks

    Something that pays awesome and is easy to earn :D

  26. Mayank Rocks

    Are you a double click publisher? I contacted them twice…but no reply!

  27. Mayank Rocks

    Who is that?

  28. Free Foto Sharing

    Good prediction, shoestradamus! You can earn money on such predictions.

  29. Hung Forex

    Hi – just wanted to say good blog.

  30. Making The Money

    As I understand it DoubleClick’s core business is advertising. The SEO services part was secondary. Google as they’ve done in the past have paid for the whole business in order to secure one part of it, so you’re right, to them the perceived value of the advertising network was worth it.

  31. Jason L.

    Good call! I love the graphic.

  32. Anon

    Google needs to wake up and get their shit together… cuz their stock is gonna tank. Adsense revenues are way down and many people are jumping the adsense ship…. perhaps because they treat us like garbage…. and pay us slave labor wages. Sell your GOOG while you can if you got any.

  33. Affiliate Confession

    I’d rather just have all the best keywords to advertise on Google for ringtones. I’m sure Shoe knows those.

  34. Melvin

    How do you define a super affiliate?

  35. Mike1115

    You and everyone else. :)

    The second they made the move to begin purchasing DoubleClick, anyone who understands what DoubleClick and Performics does realized they would need to sell it off. Biggest rumor I hear is Linkshare is looking at it. i think OpenX should look at it too, since Google is going to kill them with Ad manager and they need to leverage against it.

  36. online marketing forum

    So thats your secret… you can see the future! No wonder you make a killing online :D

  37. Foto Sharing

    Good prediction, shoestradamus!

  38. Foto Sharing

    Good prediction, shoestradamus! You can earn money on such predictions.

  39. Foto Sharing

    Good prediction, shoestradamus. You can earn money on such predictions.

  40. Search Engine Optimization Journal.com

    This news made a LOT of people happy today. :)

  41. ShoeMoney

    I never really was into posting checks….. I mean the only one here is from like 4 years old. 2006 was the last good year for nextpimp its been declining since. 2007 we fully focused on AuctionAds and in 2008 we are focused on fighters.com and other properties.

    Btw I am not a super affiliate ;)

  42. moneymatador

    Google says everything you need to know about SEO can be read in their faqs and help files so just get rid of this parasite-division.

  43. Kevin

    decision of buying DoubleClick has already created lots of discussion…. looks like wrong deal in Google acquisition history ;)

  44. jtGraphic

    I see. So basically the business itself – even though they don’t want a part in it. Has a conceived value higher than the sum of its assets… correct?

  45. Prosperity Writer

    great prediction shoestradamus!
    it means you know the industry well, or you do have genuine fortune telling abilities! lol

  46. matt

    Why don’t you post pictures of your checks anymore..I noticed nextpimp.com is dropping big time on alexa, what are you doing these days to be a super affiliate?

  47. logosamurai

    interesting pic.

  48. Homebizseo.com

    It is a conflict, but will this be an improvement?

  49. Funky South

    haha great graphic work also !

  50. Funky South

    good point !

  51. Rob

    Good call Shoe…that’s why i keep coming back.. to get the news before it happens.

  52. Keylogger Hater

    There are much wrong when search engine company occupy oneself with search marketing, therefore such step looks pretty right.

  53. Making The Money

    I imagine as a search company they don’t want anything to do with the SEO industry. Well outside of Matt Cutts blog anyway. Selling severs the link, burying doesn’t.

  54. Paul

    I’m not familiar with doubleclick!

    What does it do?

  55. Funky South

    Interesting . . . good prediction though shoe

  56. Yudhi Arie Baskoro

    trusted, i’ll wait for your next prediction.

  57. anonymous

    great prediction

  58. Leo F. Swiontek

    Great prediction!.Would u predict some more things to happen this week or near by.

  59. Mayank Rocks

    I never knew he made predictions. MAybe I didn’t read it lol. However it is awesome when predictions come true. :)

  60. Mayank Rocks

    It is a good move according to me!

  61. Mayank Rocks

    I second that.

  62. Josh

    Shoe, insiders at Google & Performics have been talking about the high likelyhood of a selloff of that division ever since Google announced they were buying Doubleclick…

  63. Darin Carter

    Shoe,

    Will you tell me the winning lotto numbers … LOL

    Darin

  64. Sean

    yep. get rid of it

  65. Affiliate Confession

    What , are you like a genius or something? I just got the email an hour ago.

  66. jack fretre

    dude can you stay some what on topic, and stop stroking your ego so much, it gets old. great post with fighters (humble) than this crap. No wonder the wickedfire people can’t stand you.

  67. jtGraphic

    I’m not familiar with the dynamics of it, but why sell it if there is a conflict of interest? Why not just bury it and leverage the assets

  68. Syed Balkhi

    I am not surprised because I agreed with your predictions when you made it.

  69. Erica DeWolf

    Great prediction. I think that it is a great move.

  70. Hustle Strategy

    now all they have to worry about is how much hand shaking gets done with the buyer…

  71. gamermk

    conflict of interest, pure and simple.

  72. Stephanie

    Sounds like a sensible move. Takes care of some of the conflict of interest.

  73. Make Money Talks

    Nostradamus is your guru? :)

  74. Melvin

    whew? why are they selling it?

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