Google To Sell Off SEO Portion Of DoubleClick
76 responses..
Photoshop ninjary by BigDave.
This morning Google Announced they are selling off the SEO Division (performics) of Doubleclick. This will come to no suprise to shoemoney readers as I predicted this last month live on Strikepoint with Mikkel Demib
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posted on April 2nd, 2008:
76 Comments
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whew? why are they selling it?
conflict of interest, pure and simple.
I’m not familiar with the dynamics of it, but why sell it if there is a conflict of interest? Why not just bury it and leverage the assets
I imagine as a search company they don’t want anything to do with the SEO industry. Well outside of Matt Cutts blog anyway. Selling severs the link, burying doesn’t.
I see. So basically the business itself - even though they don’t want a part in it. Has a conceived value higher than the sum of its assets… correct?
As I understand it DoubleClick’s core business is advertising. The SEO services part was secondary. Google as they’ve done in the past have paid for the whole business in order to secure one part of it, so you’re right, to them the perceived value of the advertising network was worth it.
DoubleClick’s core business is Adserving, not advertising. It’s the technology that makes displaying ads on sites possible.
I second that.
Nostradamus is your guru?
Who is that?
The guy from 600 years ago who allegedly predicted many important world events.
Sounds like a sensible move. Takes care of some of the conflict of interest.
now all they have to worry about is how much hand shaking gets done with the buyer…
Great prediction. I think that it is a great move.
I am not surprised because I agreed with your predictions when you made it.
I never knew he made predictions. MAybe I didn’t read it lol. However it is awesome when predictions come true.
dude can you stay some what on topic, and stop stroking your ego so much, it gets old. great post with fighters (humble) than this crap. No wonder the wickedfire people can’t stand you.
What , are you like a genius or something? I just got the email an hour ago.
Are you a double click publisher? I contacted them twice…but no reply!
yep. get rid of it
Shoe,
Will you tell me the winning lotto numbers … LOL
Darin
I’d rather just have all the best keywords to advertise on Google for ringtones. I’m sure Shoe knows those.
Shoe, insiders at Google & Performics have been talking about the high likelyhood of a selloff of that division ever since Google announced they were buying Doubleclick…
It is a good move according to me!
Great prediction!.Would u predict some more things to happen this week or near by.
great prediction
trusted, i’ll wait for your next prediction.
Interesting . . . good prediction though shoe
I’m not familiar with doubleclick!
What does it do?
There are much wrong when search engine company occupy oneself with search marketing, therefore such step looks pretty right.
good point !
Thanks, i am still wondering how it was working, why they didn’t start to simply sell positions, a sort of premium edition of AdWords, huh?
Good call Shoe…that’s why i keep coming back.. to get the news before it happens.
haha great graphic work also !
It is a conflict, but will this be an improvement?
interesting pic.
[...] I used Twitter when it first came out and didn’t really get it. I read other blogs such as Shoemoney and John Chow and I see that they are all getting back into Twitter so I thought I would try it [...]
Why don’t you post pictures of your checks anymore..I noticed nextpimp.com is dropping big time on alexa, what are you doing these days to be a super affiliate?
I never really was into posting checks….. I mean the only one here is from like 4 years old. 2006 was the last good year for nextpimp its been declining since. 2007 we fully focused on AuctionAds and in 2008 we are focused on fighters.com and other properties.
Btw I am not a super affiliate
How do you define a super affiliate?
Something that pays awesome and is easy to earn
Any recommendations?
That might be your view, but people mention you, Zac etc. as the super affiliates on the web Jeremy
Lets see how big your check would be this year!
great prediction shoestradamus!
it means you know the industry well, or you do have genuine fortune telling abilities! lol
decision of buying DoubleClick has already created lots of discussion…. looks like wrong deal in Google acquisition history
Google says everything you need to know about SEO can be read in their faqs and help files so just get rid of this parasite-division.
Yea, they make it sound easy, but there is so much they don’t tell you it’s pathetic.
This news made a LOT of people happy today.
Good prediction, shoestradamus. You can earn money on such predictions.
Good prediction, shoestradamus! You can earn money on such predictions.
Good prediction, shoestradamus!
So thats your secret… you can see the future! No wonder you make a killing online
You and everyone else.
The second they made the move to begin purchasing DoubleClick, anyone who understands what DoubleClick and Performics does realized they would need to sell it off. Biggest rumor I hear is Linkshare is looking at it. i think OpenX should look at it too, since Google is going to kill them with Ad manager and they need to leverage against it.
Google needs to wake up and get their shit together… cuz their stock is gonna tank. Adsense revenues are way down and many people are jumping the adsense ship…. perhaps because they treat us like garbage…. and pay us slave labor wages. Sell your GOOG while you can if you got any.
Good call! I love the graphic.
Hi - just wanted to say good blog.
Good prediction, shoestradamus! You can earn money on such predictions.
Good prediction, shoestradamus!
They should do that.
Google opposes SEO and so that would contradict that. So in fear of that, they might be selling it.
This news proves that Google is living up to its motto: Don’t be evil.
Going into search business appears evil to webmasters.
Don’t DO evil, you mean.
SEO and Search engines are like Cats and Mouse and LEave Tom and Jerry out they don’t stay together.
http://www.gadgetgyan.com
good to know…
Nice prediction! I didn’t thinking Google was capable of selling, as I only hear of them buying, buying, buying, and buying, anything and everything on the net that has value to them.
~Terry
Google is always buying or selling something. Why don’t they focus more on their ad programs to help users make more money…
I’d have to agree with that. I’ve wasted a lot of money on Adwords. It would be nice if they were a little easier on the landing page guidelines.
Because that’s only one part of their business.
They want to earn earn not make us earn only!
[...] From Shoemoney: This morning Google Announced they are selling off the SEO Division (performics) of Doubleclick. This will come to no suprise to shoemoney readers as I predicted this last month live on Strikepoint with Mikkel Demib … Read More [...]
This is the first time that I’ve ever heard of doubleclick.
But Shoe why don’t you crank up the prediction machine for something really useful. Memphis or Kansas tonight?
Nostradamus is a fraud.
But not a Shoe, isn’t he?
what is your next prediction? I found this picture and think it says it all
http://searchfeature.com/blog/google-officially-says-no-to-seo-in-fear-of-christmas-rumble/
Google is in absolute denial about SEO, laughably so. Good prediction, look forward to more.
I love the graphic image.