Holy Crap Kontera

by Jeremy Schoemaker on March 26, 2008 · 111 comments

Was looking at my arch nemesis John Chow’s blog today and noticed 8 million things loading in the status bar. Fired up firebug and holy crap kontera loads SIXTY EIGHT (68) different things:

I could not even fit them all in 1 screen shot on the 30″ Apple Studio Display.

Click for full image:

And notice the one is a 404 (file not found)…. oups.

Looks like a lot of people have been removing them from their site.

I was sitting with a guy from Kontera on a panel at blogworld and was asked point blank why I dont use it. I gave the honest answer…

1) Editorial control – Like with Google Adsense I have very limited editorial control over what is displayed on my site.

2) Selling yourself short – Unless you have some scrapper blog do you really want to give up your reader traffic for pennies?

3) Loading issues – as mentioned above.

I challenged Kontera a while back in my forums (now killed off) and they said they would accept but I have not heard back from them sense.

full disclosure

About the author...

– who has written 2895 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Sabrina

I signed up with Kontera right after I started Sabrina’s Money Matters and hated it, it made my page load slow and there were no conversions so it was a waste of my space.

Off topic though – - If I sent you a shirt for your Friday blog from my site, MouthyGirl.com – would you still wear it even though it’s for a “girl” site? I think you’d rawk it – but wouldn’t want to waste a tshirt if you don’t wear girl site shirts…..lol.

2 Ray

That’s why I use NoScript in Firefox. I don’t get all the junk like kontera. Just to check I went John’s site and no script forbids kontera from loading. Of course I don’t let pimptel.com load on Shoemoney.com.

3 Mark

LOL… In my never ending quest to learn as much about how YOU do things Jeremy…

I spent more time looking at the FF toolbars portion of the image! LOL

Lets see… typo generator, ringtone link, Ask… and one I’ve never read about, Trigget!

Time to go read for awhile… wait, wasn’t this about Kontera?


4 Karthik

Kontera’s never been my cup of tea – it really irks me to find a popup box when I accidentally hover over a “contextual” link.

5 Hyder

That’s why they pay him $1000 a month regardless of how much money he actually makes with them or not, which in my guess is not that much anyway.

6 devtrench

Yeah, I was able to get my blog signed up for Kontera by mentioning John’s blog, but took it off when I realized how slow it made my site. Like most things John pushes, it’s not the actual product that makes him $$, its all the signup referrals. I think that is where his marketing skills lie – he’s able to sign a ton of people up for stuff.

7 Sean

Didn’t even know about kontera until you mentioned it. seems like many of the smaller kontera images load slower than the big ones. although I would want to test it multiple times to really tell. You will be negatively hitting his signups now ;)

8 Dom

I ended up removing Kontera, and this is one of the reasons why. It’s impossibly slow (as well as being spammy looking and hardly earning any money).

9 Hustle Strategy

Does it load last? If it loads last, does it matter how long it really takes? Just curious…

10 Syed Balkhi

Yes I dont like it as well. First it takes too long to load, and second not a good conversion there.

11 Terra Andersen

I use Kontera, and have had no problems with it so far. @Hyder and Devtrench : I definitely agree that John Chow makes a great income from referring people to services.. probably is where his greatest skill lies.

12 Paul

What was the load time for that? Did some one say he gets paid for using the adds even when he is not referring any visitors? I will have to go visit his site and see how its doing, I did hear a buzz that he was unindexed altogether even for his name on Google. How did that turn out for him?

13 ShoeMoney

shhhhhhhhh fixed ;)

14 Sean W

I hate that crap with a passion…

15 Yogesh

That’s why I stopped using them on my sites as well, also I got the feeling that they were a bit annoying to the users as well.

16 Neil

Yes I have never had any luck or cared for Kontera. Thanks for bringing this to our attention Jeremy.

17 Affiliate Confession

Kontera seems like a big pain to me. I don’t enjoy having to dodge all the in content pop ups my mouse may scroll across.

18 Teddy

What’s typo generator for?

19 jtGraphic

He actually has good grammar, but doesn’t want to let on…

20 jtGraphic

I’ve never used it. It seems like I probably never will either.

21 cbinthehouse

I’m not a big time webmaster, but honestly, ?who cares? I make a significantly larger amount of money with the addition of in-text to my site than just AdSense alone and my users don’t hate it as much as my coder does. I get tired of people that bash everything new. I remember people that hated flash as well as and HTML in email. It’s 2008 — lighten up a little.

22 ShoeMoney

for generating typos

23 ShoeMoney

just my opinion chief ;) BTW I still hate flash.

24 Lisa

Yet there are still two typos in this post :)

25 Mike Huang

I tried Kontera in the past, but took it off after realizing that viewers HATE it! But I guess if you’re John Chow, no one really cares..


26 misterpro

Hey shoe, hit F11 on your browser and you’ll be able to show more of that screenshot.

27 Sabrina

Alternatively, would you have your babysitter or wife model it? If you picked it that is…

28 tech blog

it takes some time to optimise.

29 Dwayne

I never understand what Kontera was trying to get you to click for anyway. Their ads did not make any since to me. A first grade could have done better with the keywords. I do not think they will be around much longer anyway.

30 Rob

Used it for a while…a few readers complained…ditched it. Perhaps with John’s level of traffic it’s meaningful but for me it was just a distraction.

31 Terry Tay

It pays him enough that the positives outweigh the negatives. The visitors don’t seem to mind either. I don’t really like the delayed load time but I still go back for some reason :D

32 Jcyreus

AdBrite has something similar to what Kontera does. I actually replaced AdBrite’s with Kontera’s context links a few weeks ago and haven’t had enought run time to compare conversion rates. Any thoughts on one vs the other?

33 Melvin

In text advertisingf are scandalous…

34 sockmoney

We did a trial run with Kontera and asked for feedback from our members on what they thought of the ads. It was weird, but most folks preferred them over Adsense. Some went as far to say Adsense was annoying, and the Kontera ads were very subtle.

We were quite surprised with the feedback. Regardless, the payout was so poor we stopped using them after the trial week.

Then Kontera contacted us and asked what would it take to run their ads again. We gave them a CPM we wanted, and they agreed… We’ve been running them on a CPM contract ever since… and it has been an excellent addition to our income.

We have not had any performance complaints either… but we do limit the number of links to 3 per page, which might help on performance…

35 Mayank Rocks

They do. I dont like the fact that Johnchow.com loads so slow.

36 Mayank Rocks

My forum members get pissed off if I ever add that. They all complain the slow page loads. I myself face it. So I block myself from showing kontera. Unfair that members face that and I run away from it.

Johnchow.com loads so slow for me that it is extremely pissing. VERY SLOW!
Takes ages to load and most of the time never completely loads also.

37 Mayank Rocks

They are crappy. How much time you need to optimise? :P

38 Malayan

Yup, that happens to me also but still running on adsense do gives me better ads.

39 Myo Kyaw Htun

YUP! I removed it for long time because of low pay and it makes my visitors away from my blog. Loading time too!

40 UttoranSen

i have read that in your forum, and i was waiting for the kontera review. i guess the kontera staff agreed on the review on your forum. It is very sad to know that they did not responded.

My march average is 5 cents per click, and all my visitors are from google, msn/live, aol and yahoo, and the content is absolutely unique and sites are niche sites! looks like it’s time to remove and forget kontera,

41 Rob

Interesting approach. Perhaps I’ll give them another try.

42 jtGraphic

I think Flash has it’s place. But that place isn’t everywhere…

43 Too Much Vodka

Another proof that some advertising networks rather spam the computer han being user friendly.

44 Mayank Rocks

haha. I agree

45 Thanoz

I really agree that Kontrera and all similar programs on the market(don’t think it’s right to focus only on Kontrera) are not suited for a blog that really does provide quality content. They just ruin it.
At least me, personally, wouldn’t bother reading any article full of those links that can popup little windows at any time. I would be more willing to click a link or an ad at the sidebar rather than in-text.
As mentioned in the article above, they do slow your website, especially if they are a lot in number.
The only bad thing is that new bloggers, think that as their ideal way to earn money through their blogs, and focus on creating Kontrera-keyword-links-friendly articles so that they’ll get their..cents..
Actually with so many advertising programms (in case they don’t get accepted at AdSense), that plethora of affiliate networks and yet lot of people focus on Kontrera-like networks.

46 Rajaram S

I had Kontera on my blog for a month or so. It made me 36 USD only, much lesser than the other forms of ads on my blog. Also, it made my blog look ugly!
So, i forfeited that 36 USd and removed it :-)

47 Peter

John Chow and his useless tips. Look at the interview he had on tv, rubbish tips. He has no idea what he is toking about.

48 blogstheme.com

He’s doing typos so that the post will rank also for typos more traffic! ;)

49 Paul

Speaking of crap did you see Johns vid post about the subject? I thought it was really funny. I am sure that you have seen it, I just don’t know why he posted it. He is crazy!

50 oakling

Sounds like they had a good idea but aren’t backing it up the way they need to….

51 shanX

Kontera sure sucks, I even made a blog way back – http://xtoned.com/log/2007-08-29+kontera-sucks :D

But am still looking for a Kontera alternative, content link solution for my sites :S

52 king kong

i think its tacky! I dont think your selling yourself short, money is money!

53 Nick Larson

I’m dissapointed Shoe… you should be using Safari… :(

54 DamnSmiley

Who is even promoting them? I really dont see anything there but waste of time only!

55 DamnSmiley

are you sure of that? lol :D

56 Richard

Well, John Chow sees value in using them. For the life of me, I don’t see why. I think the quality of their ads are rather poor.

57 Erica DeWolf

Yeah, Kontera sucks.
If you’re gonna get pennies for your clicks, peakclick is the best, i think, after Adsense and Yahoo, of course.
CPA is a whole lot better.

58 MagicBlue


59 Terry Tay

That’s pretty interesting that they agreed to the CPM that you wanted. I guess they figured taking a cut in profits would benefit them in the long run. I wonder if they give everyone the option of choosing their prefered CPM?


The sudden pop-up in kontera is really distracting

61 Teddy

Wow, shoe PWNED me!

62 June Yasol

pop-ups are pop-outs for customers, its good only for first timers
if you use it you look desperate and tricky

63 Affiliate Confession

You should see the new ones John just wrote about on his blog. They’re even bigger.

64 Hakukoneoptimointi

Thank god that most of those sites I visit don’t use Kontera! A little tip for you webmasters: if you are frustrated by your sites loading time and slow loading is becouse of too much headers and stuff, try PHP Speedy. It gzips all code and images your site has and improves loading time.

65 shanX

Does anyone know a better Kontera alternative?? ;)

66 CodeFreedom

Hi Paul, I saw it too. I think it was posted to get reactions – like yours and mine, because it made no sense to me – I am a bit slow though ;-)

67 ninjashoes mixed martial arts

wow I am gonna stay away from kontera

68 Keylogger Hater

Sorry, but personally I regard AdSense as the best system to monetize most of my sites traffic. So in my opinion is really nothing to talk about.

69 Scott Fillmer

I got on with Kontera right at the beginning too, but it only took me about a week before I removed them totally. I know it has it merits and the advertising might be good for some people but I find it totally annoying when reading an article myself, so I didn’t want to have up something I didn’t like to read around.

70 Aerogarden

I suppose it depends on how successful your blog is, if your already well known then it probably doesn’t hurt much… If your a small blog like 99.95% of us then I agree it hurts more then it helps… I wouldn’t mind so much if the ad’s were a little less frequent… People visiting John Chow’s site are hammered with a lot of advertising already so whats a bit more..

71 Flimjo

John Chow likes Kontera. I’d like to see a viral video debate between JC and Shoemoney on this issue. That would get hits.

72 Flimjo

Is it really that annoying? I don’t mind it.

73 Flimjo

That’s about the one thing I don’t like about his site. Why is that?? It can’t just be Kontera.

74 Flimjo

I’d prefer it over Adsense as well. It’s hidden in the content as opposed to some bright ad box over on the right that’s distracting.

75 Flimjo

How much money did you make from other ad networks during that same period?

76 johnd

The ads are a little too intrusive for me.

77 johnd

Kontera’s ads are too intrusive.

78 Bash Bosh

I have just disabled them on my blog. Blog is little bit faster too.
Thanks for the nice warning :)

79 Affiliate Confession

Yea, they are kind of annoying. It’s a hassle when you drag your cursor across a target word and that dang box just pops up and blocks the content you’re trying to read.

80 Paul

John Chow blog loads very slowly but he has fresh content so he thus gets away from the nuisance which smaller blogs may not be able to do so.

81 Luke

NoScript rawks! It’s cool not being forced to load stuff you don’t want to load.

82 John Esberg

I’d eat that one up too. I would follow it like religion to say the least.

83 John Esberg

I really don’t mind it. I easily just cruise my mouse around the link and avoid the pop ups. I also prefer it to seeing another bunch of google text links.

84 UttoranSen

actually it dosenot makes a difference to my adsense earnings, so i keep them! am just worried about the page loading which is really really slow!

85 Funky South

never tried them, some ads look so cheap . . .

86 Meethere

yeh , kontera suchs.
It makes the site slow and i dont like irritating popups.

87 Forumistan

I dont like flash, too.

88 Forumistan

Looks nice, gonna use it soon.

89 Lisa- Add Your Site to DoFollow Directory

Ditto. I gave up on kontera after a few days. For the amount of impact it had on my website; i.e. slow load time, wall to wall links, etc it just wasn’t worth the pennies per click I made. I can’t recommend to anyone. In theory it is good idea- the implementation is just abysmal.

90 Not John

I hate all the double underlined words. it is simply a distraction that no one clicks on.

91 Nate Hill

I haven’t heard great things about it either but I might give it ago and then post a review of it and what it was like and it does make the site take much longer to load.

92 Gorilla Gripper

I tried kontera briefly…it made navigating my site a nightmare!

93 amarkord

I used Kontera, also, but removed it after a couple of months. Now they want me to start showing the ads again for 30 days or they won’t pay me (Kontera owes me about $500 for those couple of months). Nice guys, yeah.

94 undoIT

Yet another extremely dissatisfied ex-Kontera publisher.


95 warez

First it takes too long to load, and second not a good conversion there.

96 Islamochat

you can make kontera faster.

var dc_AdLinkColor = “#f26522″ ;
var dc_PublisherID = #######;

97 Islamochat

sorry looks like the code was filtered. what I was trying to say was use
LANGUAGE = “JavaScript1.1″
instead of
type = “text/javascript” to make it fetch faster.

98 Themebot

If you are thinking about using Kontera, please read this article. You might have to take them to court to get paid what they owe you:


99 jehzlau

good thing I closed my kontera account. I’ve waited for six months to get my $250.00 something, then after I was paid, I removed the kontera plugin in my blog. :)

I’m so happy kontera paid me even if I only earn a few cents per day. I will never put back kontera in my blog again.. never :D

100 Money Ideas

Don’t forget also that under Clause 4.2 of Kontera’s terms if you make $5 or less in any month Kontera keep that for themselves you won’t see any of it – ever – it is not added to your growing stash of Kontera dosh –
Kontera’s Payment Terms
Clause 4.2 – Payment Terms ………… Notwithstanding the foregoing, if the Revenue Share for any given month is five dollars ($5) or less, Kontera shall not be liable to the Publisher for any such payment.

101 Money Ideas

I forgot to mention that Clause 4.2 should in fact be renamed Catch 4.2 – much catchier !

102 kontera sucks

kontera owes me around $500 and has not paid me for over 5 months, it is ridiculous, there reply comes after ages, i have asked them for payment and waiting for there reply

are they out of funds?

103 Tim Edjerrs

Most of these “alternative” ppc or contextual adv. programs are scams. Why not stick with the majors or sell ads yourself and cut out the scammy ripoff middleman?

104 Anish K.S

Try infolinks or echotopic.

105 Vinay

I tried kontera for several months but it really sucks. The revenue rates are pathetic. I can’t even buy peanuts from Konteras revenue. I am removing them from all my sites.

106 Gary

uContext.com … simple, quick, and free starter membership with Clickbank products

107 online store

I wanted to thank you for this great information!! I definitely enjoyed every bit of it and I have you bookmarked your blog to check out the new stuff you post in the future.

108 directory of directories

I definitely enjoyed every bit of it and I have you bookmarked your blog to check out the new stuff you post in the future.

109 Tamela Stachnik

Fine, that is a nice beginning however i’ll have to look into that a little bit more. Will show you what more i’ve found.

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