Google quietly allowed new users to apply for there ad serving platform today. This is probably the first Google product since analytics that I am really really excited about.
So what is it? Basically Google Ad Manager is a hosted solution similar to OpenX (formally known as OpenAds… and even more formally known as PhpAdsNew). I guess that is the easy way to say it. The bottom line is that they are going to destroy OpenX and everyone like it with this product. I really like the OpenX guys. They were guests on my radio show not to long ago. I would have much rather seen Google aquire them but… I guess that did not make business sense.
Anyway so what this will do is give you a easy to use platform to sell your ads on your website. I have said in many many many posts, panels, and speaking at conferences that Adsense is one of the worst ways to monetize your blog and direct ad sales was the best way. The only issue with doing ad sales yourself is you need a person to handle it (if you dont have time) and also you need to maintain the ad server.
What are the other features of Google Ad Manager? Well the first things that come to mind is the analytical data on your site. You will be able to give advertisers data that Google can provide. Demographics/geotargeting/ctr and all kinds of things. Also having a easy place where users can “self serve” is a massive benefit.
I think the benefits are pretty obvious but you can read about all of them here on the features page.
So what are the negatives? Well the only one I can really think of is privacy issues that come with it.
So if its free what does Google get out of it? Well for 1 you can use Adsense to backfill your inventory. I think the biggest feature is just getting more users into the Google system.
So you better go and sign up for admanager now. I suspect these invites will be hotter then gmail and ypn (if you remember those selling on eBay) to the right people.
From there FAQ:
- What ad management problems is Google Ad Manager designed to solve?
Many publishers with direct ad sales experience the following problems:
- Confusing, slow, and complicated workflows
- Inflexible site tagging
- Uncertainty about which ad source to deliver to optimize yield
- Unreliable inventory forecasting
- High ad-serving costs
In response to these challenges, we designed Google Ad Manager to offer you:
- A clear user interface: Increase your staff’s efficiency and productivity.
- Simplified tagging: Tag your site only once.
- Yield optimization: Automatically maximize your CPMs.
- Reliable inventory forecasting: Always know what inventory is available to sell.
- Higher ROI: Save costs, because Ad Manager is free.
- Is Google Ad Manager right for me?
Please consider Ad Manager for your business if you:
- Operate a website with reserved and network ad inventory.
- Sell your ad inventory directly to advertisers (or plan to sell directly to advertisers in the future).
- Want to improve the efficiency of the sales process and feel confident in your forecasting.
- Need a consistent way to deliver ads that make you the most money.
- Find that some of your inventory always remains unsold because you couldn’t accurately forecast availability.
- Is Google Ad Manager really free?
Yes. There are no sign-up, ad serving, feature, or support costs for Google Ad Manager.
- Does Ad Manager require exclusivity?
No. Ad Manager doesn’t require exclusivity. You’re free to use other ad management
and ad serving products along with Google Ad Manager or switch to another provider at any time.
- Will I be restricted to AdSense as my ad network?
No. You can use any ad network you like. With Google Ad Manager, you can optionally enable AdSense to deliver the best-paying ad source for each impression.