SEOMOZ whiteboard at SMX on monetizing blogs

48 responses..

I did a whiteboard with Rand about monetizing sites (blog specific).




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  • posted on March 4th, 2008:
    Written By: ShoeMoney

    48 Comments

    @March 4, 2008 2:18 pm
    Nullamatix Says:

    Thanks for sharing Shoe,

    I’m pretty stubborn and found out the hard way that adsense is not the best way to monetize a blog. Hopefully one of these days I’ll learn…

    @March 13, 2008 3:33 am
    Chip Says:

    For me, AdSense was the best so far.

     
     
    @March 4, 2008 2:34 pm
    marcusdinh Says:

    thank you for the info….I like this blog better than Chow’s

     
    @March 4, 2008 2:34 pm
    Israel Says:

    that was longer than it needed to be. informative for the rookie though, good job.

    @March 5, 2008 1:56 pm

    affiliate links, direct sell ads, donations

     
     
    @March 4, 2008 2:36 pm
    Terry Tay Says:

    Excellent video with some great info on monetizing. Thanks for sharing!

    Jeremy, I think maybe your big check has contributed to people thinking Adsense is the best way to make money with a blog or website. It’s great that even with your big check, you still prefer all the other ways of making money with your blog.
    ~Terry

    @March 4, 2008 3:38 pm
    Nullamatix Says:

    I could be mistaken, but I don’t think the earnings from the famous Shoemoney check were from this blog, but one of his ringtone sites instead (I’ll let Shoe mention the URL if he feels so inclined).

    @March 5, 2008 1:46 pm

     
    @March 5, 2008 7:55 pm
    Terry Tay Says:

    Yeah, I know. I was saying that even though he made that large amount of money with Adsense, he still prefered the other ways of making money with his blog ;-)

     
     
     
    @March 4, 2008 3:14 pm

    NICE NICE! - this is great! great work jeremey - yea adsense is trash I actually learned that the hard way

     
    @March 4, 2008 3:20 pm
    Melvin Says:

    yeah, but adsense is the best way for beginners… i got my first check last december worth $130… and that came from asking friends to click my ads.. unfortunately I didn’t get away with the same techqniue in feb hence I was terminated….

    @March 4, 2008 3:40 pm
    Nullamatix Says:

    Not surprising - the worst thing next to clicking your own ads is to ask your friends & family to click your ads. Google knows, which is why I explicitly ask my friends & family to *not* click my ads unless they’re genuinely interested in what’s being advertised. Have you applied for YPN?

    @March 4, 2008 11:53 pm
    Melvin Says:

    i did not apply for YPN… my alternative CPC is bidvertiser

     
     
    @March 4, 2008 3:46 pm

    Asking your friends to click your ads isn’t a technique, it’s called fraud. No wonder they booted you.

    @March 4, 2008 11:46 pm
    Melvin Says:

    At least I got away w/a $130.. and besides I instructed them to click 4 ads a week… maybe someone does that a day…

    @March 5, 2008 3:14 am
    anty Says:

    They must be looking really close if they detect this as a fraud.

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    @March 5, 2008 3:31 am
    Nullamatix Says:

    Yea, and you cheated Adwords advertisers out of their money. Way to go..

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    @March 5, 2008 10:39 pm

    Dude, that’s called fraud! You got 130 bucks and kicked out of Adsense for life, that doesn’t sound like a good pay day to me.

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    @March 4, 2008 9:54 pm

    Lol you are the kind of people we dont want in this business. Thats lame to all those advertisers. They paid for nothing.

     
    @March 5, 2008 6:35 am
    RacerX Says:

    …Uh…They have pretty good algorithms to know that a new site would never get that amount of clicks…surprised they even paid that first month!

     
     
    @March 4, 2008 3:29 pm

    Saw the post announcement on Twitter…liked what I saw and gave you a Stumble. Welcome back to Twitter, Shoe!

    - Mark A.

     
    @March 4, 2008 3:45 pm
    Andrew Says:

    Nice and informative video.

    Good idea to run affiliate links through a redirection script.

     
    @March 4, 2008 3:50 pm

    Microsoft Adcenter no longer has an affiliate program, they shut it down. It’s a bummer too, because I was making a few bucks from it.

     
    @March 4, 2008 3:50 pm
    Tom Beaton Says:

    I enjoyed that. Some useful insight.

     
    @March 4, 2008 4:02 pm
    jtGraphic Says:

    Thanks for the info. I went with AdSense for a while, but you’re right. There are so many more (better) affiliate programs out there. I’ve found that niche affiliates work the best for me. I’ve tried direct sales, but it tends to be a hassle sometimes - I don’t have anyone managing it (yet).

     
    @March 4, 2008 4:26 pm

    some very good advices there jeremy

     
    @March 4, 2008 4:47 pm
    Bibokz Says:

    Nice topic to have, i heard that you’re one of the most sought affiliate searches on “TAC” :) GO…

     
    @March 4, 2008 6:44 pm
    Boardster Says:

    I enjoyed the vid. Good info. Thanks

     

    [...] did a video post about monetizing blogs. He’s rather critical of AdSense (has a fair few points too) but he did offer one piece of [...]

     
    @March 4, 2008 8:30 pm
    wallpapers Says:

    hello it seems your place is having a problem, thought I would let you know. Error occured while sending the message: <– this is happening when I try to submit information to you. Just hope you fix this trying to see when I can reserve a block here.

     
    @March 4, 2008 9:53 pm

    I can say that I agree on most points that you do, jeremy. But I dont really understand why you guys are specifically reffering to blogs. In the end its just all about the niche and the way you market a site.

    @March 5, 2008 4:57 am

    they are referring to a blog because Jeremy owns shoemoney and he is doing very good with it thats why rand decides to ask him about blogs as we know so many people visit this website.

     
     
    @March 4, 2008 10:32 pm
    anty Says:

    I think those buy-me-a-coffee buttons are the last thing I would use to monetize my blogs. I still can’t believe that they make more money than AdSense.
    I would only use them on sites with a huge amount of traffic and where I don’t want to place any ads for whatever reason.
    Does anyone know a good statistics on which sites donation buttons are working?

    @March 5, 2008 3:27 am
    Nullamatix Says:

    Steve Pavlina (ranks #1 in G for “personal development”) says donation buttons pay. I’d much rather sport a “buy me a beer” than a “buy me a coffee.” I drink enough Starbucks every morning to quench the thirst of all liquid deprived African’s, so a nice cold stout at the end of the day would hit the spot. For me anyway..

    Check out Steve’s blog, he’s got a lot of great info about monetization, particularly about “donate” buttons.

    @March 5, 2008 4:54 am
    Darlington Says:

    I love Steve’s blog - been a long time reader.

    Thanks for the Vid shoe - good for a quick break. For someone who claims to not be a SEO, you know more than half the companies that call me on a regular basis to ‘help out’ with our SEO efforts!!

     
     
     
    @March 5, 2008 12:52 am

    Nice tips Shoe..I call this diversification.

     
    @March 5, 2008 3:49 am

    I thought this was pretty informative really. I learned a couple of things, particularly that you always do the “nofollow” stuff as well as how you set your pricing for direct advertising.

     
    @March 5, 2008 5:02 am
    Paul Says:

    Very interesting interview…THX

     
    @March 5, 2008 5:49 am
    Paul Says:

    Great interview. We do some adsense on our site thought it is not a blog we do okay. If anyone has some suggestions about how to increase that profit please let me know. I couldn’t afford to go to Shoe’s retreat.

     
    @March 5, 2008 10:53 am
    natespost Says:

    Shoe, I enjoyed the interview. I also wanted to let people know about my first contest…..good chance of winning $50. They can click on my name for info, and I’ll send the link directly to you.
    Keep up the good work!

     
    @March 5, 2008 12:28 pm
    Brewster Says:

    Really appriciate the video. I’m just about to start looking into how I can monitise my blog, so I found the information very useful

     
    @March 6, 2008 3:32 am

    Great video… This should give us some ideas how to improve our site’s revenue. Thanks for sharing this information with us!

     
    @March 6, 2008 10:04 am
    Brian Says:

    That guy who was interviewing you was amking me nervous with his rapid hand movement. I thought he was either hexing you or getting ready to launch a fireball at you. I think he was just nervous. Thanks for the useful information. - BK

     
    @March 6, 2008 9:09 pm
    Tom Ross Says:

    It was pretty basic stuff, but I did find it useful for your to confirm that adsense sucks for blogs. I’ve been debating whether to use it on mine or not for a while now.

     
    @March 8, 2008 2:35 pm
    shamess Says:

    I agree completely with ditching AdSense. Getting my account frozen was the best thing to ever happen. I make far more money now that I don’t bother with it.

     

    [...] Firstly I’m going to be monetizing the website properly soon. However, don’t worry the page won’t become laden with annoying adverts or anything. I’m thinking about keeping things very simple, such as ‘buy me a beer’ and non-obstrusive affiliate links. I’ll basically be combining the themes of my users voluntarily giving something back (for instance if they appreciate a good article or tutorial) and providing affiliate links WITH A PURPOSE that should provide useful content to my visitors. What I won’t be doing is splashing adsense all over the place. I’ll also hopefully be working on posting some paid reviews as my traffic is growing nicely right now. This strategy is partly inspired by the great video over at ShoeMoney about ‘monetizing your blog’. [...]

     
    @March 9, 2008 8:37 pm
    Mike Says:

    Thanks for doing this video… I got some really good tips from it.

     
    @March 12, 2008 12:44 pm

    Excellent tips in the video. I think it is important for bloggers and webmasters in general to try out the different advertising options available, before they can truly determine which one works best for them. Many times it may even be a combination of several, but great advice as usual, thanks.

     

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