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Looking At Link Relationships

Posted March 1st, 2008 by Jeremy Schoemaker

The Google social api is sneaking up on us and I think its going to become a very good tool that we need to take advantage of. Google is hunting for suspicious links and the easier you can associate what the link is for the better. Its kind of been queit but here is basically how it works.

In your link include a rel=. The rel (relationship) tag is not new to most people but unfortunately people know it ONLY as rel="nofollow".

If you want to embrace this new social api (which imo will start to influence search results) then you need to know about some of these relationship tags.

me - For any of your social profiles give them a rel=me. This is important because you are the authority for you.

I will give you an example. I am the authority of shoemoney (for now anyway). But someone else owns the shoemoney aim, msn, myspace and other profiles. So how does google know which one is truly mine and how to rank them when someone searches for "shoemoney" ????

Well in using the rel="me" tag in your link IE:

HTML:
  1. <a rel="me" href="http://twitter.com/shoemoney">Twitter</a>
  2. <a rel="me" href="http://www.youtube.com/shoemoney">Youtube</a>
  3. <a rel="me" href="http://www.myspace.com/ringtoneking">MySpace</a>

You get the point.

This tells Google and anyone using the social API that not only am I linking to this twitter profile but I am saying it is me. (duh).

There is a lot of other relationship tags you can use but I think the "me" one is probably the most important for most people. Especially bloggers.

If you want to learn more about the Google Social API watch this video from Google here:

Disclaimer

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- Comment Likes - Comment Dislikes

67 comments. What say you?

  1. Good Comment?
    No Regrets Cash Gifting

    Very useful information, thanks a lot

  2. Good Comment?
    Real Cash Gifting

    Very useful info, thanks a lot!

  3. Good Comment?
    Real Cash Gifting

    Very useful information, thanks!

  4. Good Comment?
    sofia12

    So, should we use this instead of nofollow? Or, do we need to use both?

  5. Good Comment?
    Marketing Freeway

    Does one have to be a programmer, a techie to understand codes like rel and how to use it, where to use it?

  6. Good Comment?
    Chip

    this “rel” attribute will come in handy sometimes.

  7. Good Comment?
    HardGeek

    ya..right..
    nofollow sucks..

  8. Good Comment?
    Uzair

    there are many more tags. Check my blog to know.

  9. Good Comment?
    HardGeek

    I always had some doubts about links..

  10. Good Comment?
    Erica DeWolf

    Wow. I was unaware of this. If I begin doing this, what exactly will it do for me? What’s my benefit. This was not clearly identified in this post.

  11. Good Comment?
    Utah SEO

    The XFN Network and Microformats, including hCard, will be the future of semantic relationships through code relationships.

  12. Good Comment?
    Secrets Of Cash Gifting

    Very nice post

  13. Good Comment?
    Paul

    I forwarded this write up to a friend I have. He works with Hubpages and mybloglog. So I thought this would be a great way for him to link everything together and point to his blogs. Thanks for the great info, besides it may have got you another reader. Not that you need it. Thanks for all the tips and keep up the good work.

  14. Good Comment?
    Everett

    Despite a lot of people missing the point in the comments here, this is an extremely valuable blog entry. Thanks for sharing Shoe. Does anyone know of any sites currently utilizing the API? Is there a list of them somewhere?

  15. Good Comment?
    Michael

    Oops ..the link (better example)
    rel=”me” – href=”http:// myspace.com “>myspace

  16. Good Comment?
    Michael

    Couldn’t i just say rel= any top web site out there and make it ME?

    myspace

    or am i thinking about this wrong?

  17. Good Comment?
    Arnie

    Never heard of the me tag, but I don’t get why someone else still couldn’t imitate you.

  18. Good Comment?
    New Homes Phoenix

    That is pretty cool, but what exactly is the benefit of all this? Just more power brought to your original site?

  19. Good Comment?
    jtGraphic

    Are there any good search tools that index XFN yet? I haven’t found one that’s spectacular or anything. Just some startups. Does Google have an index in the pipe? is there a product already out?

  20. Good Comment?
    Dom

    I thought I just did.

    BTW, I’m a developer and wrote a FOAF web crawler and search engine a few years ago.. but shut it down because of constant complaints – many people don’t know that sites are generating this (often inaccurate) data about them. It’s a huge privacy mess.

  21. Good Comment?
    Keith Cash

    Dorn, Dude tell us how you feel will yah.

    Very interesting post. Has it improved anyones page rank????

  22. Good Comment?
    online games

    I think the rel attrib is a very bad idea………

  23. Good Comment?
    Dom

    The way the “rel=” attribute is being used is such a horrible, nasty hack, that anyone advising you to use if *for anything* clearly does not understand the implications.

    I’d also like to ask why the hell anyone would want Google to know even *more* information about them? Don’t they know enough about you already?

    Let’s also not forget that there’s no authority to this. I could quite easily use a “rel=” attribute to tell Google that shoemoney.com is my home page.

    The only people that benefit from the “Google Social API” are Google. It simply allows them to gather and aggregate more data about you. It’s a horrible, broken idea and should be avoided.

  24. Good Comment?
    Affiliate Confession

    Great, now what is Google going to do to people that game this? I’m sure they’re “looking forward” to that too.

  25. Good Comment?
    Uzair

    It is there, but redirects to google.com LOL

  26. Good Comment?
    Uzair

    Try putting it in quotes like “rel=me”

  27. Good Comment?
    Uzair

    I knew it from the Pownce. They include rel=”me” tag on social link, so I researched what exactly was it for.

  28. Good Comment?
    Uzair

    I am reading it LOL.

  29. Good Comment?
    Expert Earning

    This is Great piece of news from your end Shoe ..truly appreciate it for sure. Very Useful information, keep them coming for sure

  30. Good Comment?
    Tom Beaton

    Interesting stuff. It is a part of linking I have not looked at much.

  31. Good Comment?
    John_loch

    Old news. Old spam. Hmm.. now I wonder who’s authoritative for me ?
    Hey, I know ! I’ll put a Google generated string on my forehead to validate my existance..

    Sorry, but it just means more spam, and an excellent way to contextualize a network of garbage spinners.

    Here comes a new angle on ‘Dismal Failure’..

  32. Good Comment?
    What is going on, blog

    Great info about the rel=, thanks.

  33. Good Comment?
    Terry Tay

    Basically rel=”nofollow” tells the search engines, more specifically Google since it was created by Google’s spam department, that a link shouldn’t influence it’s index ranking. It was created to prevent search engine spamming. Which is when bots, and the like, are spamming comments to get as many links on different sites as possible.

  34. Good Comment?
    Start Blogging

    That’s really interesting. I’ve only thought of it has =nofollow. Heh!

  35. Good Comment?
    Paid Surveys Reviewed

    I never knew there was so much going on behind the scenes when it came to the little old links!

    I need to investigate more as I still don’t really understand the “nofollow” bit either.

    Jim

  36. Good Comment?
    NetHill

    Thanks for very good news. Do you know any more Relationships?

  37. Good Comment?
    anty

    I tried this API when it was released and it couldn’t connect anything with me or the persons I tried. Does anyone has a good example where you can truly see how the demos should look like?

  38. Good Comment?
    Mike Huang

    Interesting post, I’ll keep this in mind.

    -Mike

  39. Good Comment?
    eMarketing Chat

    Yeah, this rel (relationship) tag as explained comes in handy for us bloggers. Also like the video you attached! The Google Social API becomes an important tool.

  40. Good Comment?
    Mayank Rocks

    Myself too. But even then I never tried to use a no follow tag ever. I don’t link to sites I want with no follow :p

  41. Good Comment?
    Mayank Rocks

    lol. Atleast you did. I never did haha

  42. Good Comment?
    Mayank Rocks

    Wow. That is something interesting and something new I learnt ofcourse. Rel = me. I never knew that any such thing exist. Thanks!

  43. Good Comment?
    Affiliate Toolbox

    Google.gov, anyone? Yeah, no one else was paranoid enough so I took one for the team.

  44. Good Comment?
    Mary

    This seems like it could be a very useful tool; but I agree with dcr – it seems like spammers will definitely figure out ways to take advantage of this, too. I can see how they could create just endless loops which results in endless spam at the social sites.

    On the other hand it will open tons of opportunity to make money, because this will bring to life the SAPIOs – the Social API optimizer!!

    As usual, Google, we love you and we hate you :)

  45. Good Comment?
    Jon Dale

    S’funny, but if you try searching for: rel= on Google the “=” isn’t seen, it’s ignored. Ask and Gigabalst seem to recognise it, but not MSN Search or Yahoo!

  46. Good Comment?
    Jonathan Volk

    Great information there!

    Thanks!

  47. Good Comment?
    dcr

    What happens if someone else uses the rel=”me” to link to you? For example, a spammer sets up a splog and links to your other sites with the rel=”me” in the links. Won’t that make Google think that the spam site might be yours? While it’s true that none of your sites would be linking back to the spammer’s site with a rel=”me” tag, but still wouldn’t it have an effect of muddying the waters?

  48. Good Comment?
    Boardster

    Good post. I have never really paid attention to this either. Guess I will now.

  49. Good Comment?
    oakling

    This is so awesome! I can’t believe you can do that. I am going to be doing some serious HTML editing this weekend….

  50. Good Comment?
    Affiliate Confession

    I haven’t even really been paying attention to this. Thanks for the heads up.

  51. Good Comment?
    jtGraphic

    It’s funny that you posted this. I just found out about it like 2 days ago.

  52. Good Comment?
    Terry Tay

    This is great information. Most people focus on the anchor text for a link and even I haven’t paid attention to the rel= part of a link. That’s what’s good about blogs like this and it’s what keeps me coming back. It’s like I learn something new everyday.

    I guess doing a quick google search on link relationships will help me find some more information on it and how to use them properly.

    Thanks!
    ~Terry

  53. Good Comment?
    RacerX

    Great Information, Didn’t know about the other versions of the link!

    Thanks John!

  54. Good Comment?
    Feed Flare

    you know, Google would be much better off getting rid of how they track loinks for page rank and find a new system to get sites ranked. They are waisting millions trying to police a system they screwed up on in the first place.

  55. Good Comment?
    Think Like An SOB

    News to me…didn’t know about the “me” tag

  56. Good Comment?
    PopHero

    Seems like a minor step for many of us who’s been educated and somewhat aware of the Internet social marketing evolution. However, it should be a while before the many other bloggers who write for the sake of writing catch up.

  57. Good Comment?
    wallpapers

    I personally hadn’t heard of using the rel=me tag could be used, thanks for this Shoemoney. I am already learning new and interesting stuff from reading this blog. :) Soon I am sending you ExMafia Hoodie so make sure to save me a spot I am getting the shirts and sweaters printed this week :)

  58. Good Comment?
    Syed Balkhi

    yup i agree .. there are alot if you use wordpress to add the sidebar links … it will show Friend, Me, Acquaintance etc etc.

  59. Good Comment?
    Luiz

    ola amigo gostei muito do seu blog desejo muito sucesso.

  60. Good Comment?
    File Snatcher

    Yup, I agree most people only pay attention to the rel=”nofollow” tag, myself included. Nice post, I’m going to look into the relationship tags a little more.

  61. Good Comment?
    Karn Patel

    I see so google is using the rel=”" to see who it is that you are linking to, like friend or me.

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