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	<title>Comments on: What Is Lead Scrubbing and How Does It Work?</title>
	<atom:link href="http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/</link>
	<description>Skills to Pay the Bills</description>
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		<title>By: Lyle</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-229328</link>
		<dc:creator>Lyle</dc:creator>
		<pubDate>Wed, 27 Jul 2011 13:37:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-229328</guid>
		<description>Why is it that your blog comes up as the first search item on google for &quot;scrubbing leads?&quot; I really can&#039;t believe somebody who can&#039;t spell (or know the difference between its and it&#039;s) is holding the first spot on the search. Either this means nobody but retards use the term, or retards have taken over the internet and now define business terms. Either way, you didn&#039;t really explain the term and this is a bunch of shit that doesn&#039;t look at all definitions or cite any sources. God, please scrub this shit writer from the Internet.</description>
		<content:encoded><![CDATA[<p>Why is it that your blog comes up as the first search item on google for &#8220;scrubbing leads?&#8221; I really can&#8217;t believe somebody who can&#8217;t spell (or know the difference between its and it&#8217;s) is holding the first spot on the search. Either this means nobody but retards use the term, or retards have taken over the internet and now define business terms. Either way, you didn&#8217;t really explain the term and this is a bunch of shit that doesn&#8217;t look at all definitions or cite any sources. God, please scrub this shit writer from the Internet.</p>
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		<title>By: divemaster</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-199545</link>
		<dc:creator>divemaster</dc:creator>
		<pubDate>Sun, 13 Feb 2011 05:50:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-199545</guid>
		<description>Hi my friend! I want to say that this article is awesome, nice written and include approximately all important infos. I would like to see more posts like this .</description>
		<content:encoded><![CDATA[<p>Hi my friend! I want to say that this article is awesome, nice written and include approximately all important infos. I would like to see more posts like this .</p>
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		<title>By: kino</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-199356</link>
		<dc:creator>kino</dc:creator>
		<pubDate>Sat, 12 Feb 2011 05:54:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-199356</guid>
		<description>I will right away grab your rss as I can&#039;t find your email subscription link or newsletter service. Do you&#039;ve any? Please let me know in order that I could subscribe. Thanks.</description>
		<content:encoded><![CDATA[<p>I will right away grab your rss as I can&#8217;t find your email subscription link or newsletter service. Do you&#8217;ve any? Please let me know in order that I could subscribe. Thanks.</p>
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		<title>By: Zac</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-152813</link>
		<dc:creator>Zac</dc:creator>
		<pubDate>Sat, 01 May 2010 01:32:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-152813</guid>
		<description>Lead scrubbing&#039;s always been a problem. A piece of advise: ask your AM about offers before promoting them - a lot of the time they&#039;ll give you a heads up that the advertiser is thought to scrub it; it&#039;s in both of your best interests to let you know about that!</description>
		<content:encoded><![CDATA[<p>Lead scrubbing&#8217;s always been a problem. A piece of advise: ask your AM about offers before promoting them &#8211; a lot of the time they&#8217;ll give you a heads up that the advertiser is thought to scrub it; it&#8217;s in both of your best interests to let you know about that!</p>
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		<title>By: trebuchet</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-138486</link>
		<dc:creator>trebuchet</dc:creator>
		<pubDate>Fri, 09 Oct 2009 19:58:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-138486</guid>
		<description>It&#039;s pretty clear which of you are nubs to the business. If you&#039;re complaining about shaving/scrubbing, you pretty much have no idea how publisher networks, or being an advertiser works. 

The remarks about DNC-R and deduping are spot on. Targus and other front end lead validation is used to scrub data pre-click, which is the same as post in many cases, without telemarketers picking up the phone. The only difference is that there&#039;s more transparency for the affiliate/publisher.</description>
		<content:encoded><![CDATA[<p>It&#8217;s pretty clear which of you are nubs to the business. If you&#8217;re complaining about shaving/scrubbing, you pretty much have no idea how publisher networks, or being an advertiser works. </p>
<p>The remarks about DNC-R and deduping are spot on. Targus and other front end lead validation is used to scrub data pre-click, which is the same as post in many cases, without telemarketers picking up the phone. The only difference is that there&#8217;s more transparency for the affiliate/publisher.</p>
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	<item>
		<title>By: 2008 ShoeMoney.com Year In Review - ShoeMoney&#174;</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-126309</link>
		<dc:creator>2008 ShoeMoney.com Year In Review - ShoeMoney&#174;</dc:creator>
		<pubDate>Sun, 31 May 2009 14:44:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-126309</guid>
		<description>[...] And I also explained what lead scrubbing was and how it worked. [...]</description>
		<content:encoded><![CDATA[<p>[...] And I also explained what lead scrubbing was and how it worked. [...]</p>
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	<item>
		<title>By: Tosun</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-105183</link>
		<dc:creator>Tosun</dc:creator>
		<pubDate>Wed, 03 Dec 2008 09:14:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-105183</guid>
		<description>Am happy to see that you are banned from DP!!</description>
		<content:encoded><![CDATA[<p>Am happy to see that you are banned from DP!!</p>
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