<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: What Is Lead Scrubbing and How Does It Work?</title>
	<atom:link href="http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/</link>
	<description>By Jeremy Schoemaker</description>
	<lastBuildDate>Sun, 21 Mar 2010 08:23:23 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: trebuchet</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-138486</link>
		<dc:creator>trebuchet</dc:creator>
		<pubDate>Fri, 09 Oct 2009 19:58:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-138486</guid>
		<description>It&#039;s pretty clear which of you are nubs to the business. If you&#039;re complaining about shaving/scrubbing, you pretty much have no idea how publisher networks, or being an advertiser works. 

The remarks about DNC-R and deduping are spot on. Targus and other front end lead validation is used to scrub data pre-click, which is the same as post in many cases, without telemarketers picking up the phone. The only difference is that there&#039;s more transparency for the affiliate/publisher.</description>
		<content:encoded><![CDATA[<p>It&#8217;s pretty clear which of you are nubs to the business. If you&#8217;re complaining about shaving/scrubbing, you pretty much have no idea how publisher networks, or being an advertiser works. </p>
<p>The remarks about DNC-R and deduping are spot on. Targus and other front end lead validation is used to scrub data pre-click, which is the same as post in many cases, without telemarketers picking up the phone. The only difference is that there&#8217;s more transparency for the affiliate/publisher.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: 2008 ShoeMoney.com Year In Review - ShoeMoney&#174;</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-126309</link>
		<dc:creator>2008 ShoeMoney.com Year In Review - ShoeMoney&#174;</dc:creator>
		<pubDate>Sun, 31 May 2009 14:44:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-126309</guid>
		<description>[...] And I also explained what lead scrubbing was and how it worked. [...]</description>
		<content:encoded><![CDATA[<p>[...] And I also explained what lead scrubbing was and how it worked. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tosun</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-105183</link>
		<dc:creator>Tosun</dc:creator>
		<pubDate>Wed, 03 Dec 2008 09:14:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-105183</guid>
		<description>Am happy to see that you are banned from DP!!</description>
		<content:encoded><![CDATA[<p>Am happy to see that you are banned from DP!!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: How to Pick A Great Affiliate Network &#124; Affiliate Wire</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-86885</link>
		<dc:creator>How to Pick A Great Affiliate Network &#124; Affiliate Wire</dc:creator>
		<pubDate>Fri, 29 Aug 2008 16:28:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-86885</guid>
		<description>[...] #4 Are the offers converting? Humm&#8230; I have been through a few networks that meet all the requirements and then BOOM I start running an offer and they convert terribly. If you find out that your offers aren&#8217;t converting like they should just let your affiliate manager know on the first few times, however if you find that offer after offer after offer aren&#8217;t converting right I would drop the account and fast because you are wasting your time (This could with some networks be a sign of scrubbing). [...]</description>
		<content:encoded><![CDATA[<p>[...] #4 Are the offers converting? Humm&#8230; I have been through a few networks that meet all the requirements and then BOOM I start running an offer and they convert terribly. If you find out that your offers aren&#8217;t converting like they should just let your affiliate manager know on the first few times, however if you find that offer after offer after offer aren&#8217;t converting right I would drop the account and fast because you are wasting your time (This could with some networks be a sign of scrubbing). [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mayank Rocks</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-56266</link>
		<dc:creator>Mayank Rocks</dc:creator>
		<pubDate>Thu, 06 Mar 2008 05:14:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-56266</guid>
		<description>Smart auto warranty are good</description>
		<content:encoded><![CDATA[<p>Smart auto warranty are good</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Affiliate Confession</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-55874</link>
		<dc:creator>Affiliate Confession</dc:creator>
		<pubDate>Sun, 02 Mar 2008 23:45:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-55874</guid>
		<description>Yes, you can sue, but you have to prove it.</description>
		<content:encoded><![CDATA[<p>Yes, you can sue, but you have to prove it.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: How To Make Horrible Video Players</title>
		<link>http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-55715</link>
		<dc:creator>How To Make Horrible Video Players</dc:creator>
		<pubDate>Sat, 01 Mar 2008 00:12:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoemoney.com/2008/02/27/what-is-lead-scrubbing-and-how-does-it-work/#comment-55715</guid>
		<description>[...] my player. I do already and I don&#8217;t have to give them 70% of the revenue and then have them scrub the numbers therefore further diminishing my possibilities of [...]</description>
		<content:encoded><![CDATA[<p>[...] my player. I do already and I don&#8217;t have to give them 70% of the revenue and then have them scrub the numbers therefore further diminishing my possibilities of [...]</p>
]]></content:encoded>
	</item>
</channel>
</rss>
