Ringtone Scams Exposed on CBS Evening News Tonight

by Jeremy Schoemaker on February 22, 2008 · 70 comments

On CBS Evening news tonight they are taking a look at CPA Empire’s Ringaza. The piece is actually titled Ringing Up Big Charges For “Free” Tones. CPA Empire is current under investigations from the Florida Attourney Generals office and other authoritys.

From the CBSnews site:

“I did not purchase anything,” Anderson said. “I did not agree to any charges. I did not download anything. All I did was navigate to a site.”

An innocuous-looking website run by a company called Ringaza. Peel away the layers of Ringaza and you find a man named Scott Richter, better known to some as “the King of Spam.” A few years back, Richter was one of the biggest e-mail spammers in the world. He even paid a $7 million settlement over it.

Here is the funny twist. This site which is supposedly *exposing* Verizon specifically from profiting from these “ringtone scams” is actually being monetized by VERIZON RINGTONE OFFERS

Verizon Ringtones

Hi, hypocrite called. Anyone home?

Also this is a great time to post the video of Scott “King of Spam” Richter when he did a very funny piece on the daily show.



About the author...

– who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

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{ 65 comments… read them below or add one }

1 Webmogl February 22, 2008 at 5:46 pm

I feel sorry for all you guys legitimately doing ringtone stuff, as this will make you look bad. Seems ringtones have become the new email spam. The legitimate offers are being drowned out by the bad ones.

On the flip side, I’ve heard that even the music industry has been pushing artists to do and promote ringtones as well.

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2 Rajuthan February 22, 2008 at 5:51 pm

LOL funny video

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3 Royal Radande February 22, 2008 at 5:56 pm

Damn it! I missed it!

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4 Affiliate Confession February 22, 2008 at 6:00 pm

That’s hilarious! I just went to the article and saw that it’s being monetized by ringtone offers. I’m sure CBS will volunteer to give that money back…right.

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5 Money Never Sleeps February 22, 2008 at 6:00 pm

This is crazy stuff! I can’t wait to see it on the news! This scam looks huge!

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6 Erica DeWolf February 22, 2008 at 6:23 pm

I can’t believe it’s monetized by ringtone offers. Very hypocritical.

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7 Brent February 22, 2008 at 6:31 pm

That’s funny. In defense of CBS, I doubt their advertising and journalism department’s have much to do with one another.

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8 Joe | Dominate And Prosper February 22, 2008 at 6:44 pm

Scott Richter is my hero/role model/BFF. I’m redoing my entire business model on account of his trailblazing entrepreneurialism.

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9 Zak Show February 22, 2008 at 7:04 pm

OMG ! a lot of scams these days !!

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10 Altace February 22, 2008 at 7:04 pm

Thank you

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11 Affiliate Toolbox February 22, 2008 at 7:38 pm

This was bound to happen sooner or later. I just wonder what kind of impact it will have on the industry as a whole. Small dent? Most likely.

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12 Terry Tay February 22, 2008 at 8:27 pm

It’s unfortunate that there are people using deceptive practises to try and take other people’s money. As technology advances so will the scammers and spammers.

That is so funny it was being monetized by Verizon ringtone offers!

The Jon Stewart video had me cracking up. “High Volume Email Deployment”? I wonder if any email was “deployed” to him after that?

Well, I got to go delete any “deployed email” that got through my spam filter.

~ Terry

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13 Tom Beaton February 22, 2008 at 8:35 pm

That video is hilarious. Spam really is a hassle. Everyone loves emails, but the sheer volume of spam is crazy.

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14 nickycakes February 22, 2008 at 9:16 pm

scott richter is my hero

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15 RacerX February 22, 2008 at 10:00 pm

That made my day…Gotta protect those little white trucks.

Funny thing is, email has been a whack to the USPS, but probably not due to vagiskill.

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16 RacerX February 22, 2008 at 10:06 pm

It would be like…”Drugs are bad for you…But if you are gonna take them anyway, go to Rite-Aide!”

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17 ViralKing February 22, 2008 at 10:55 pm

Ive seen that video before – Very good! It was obviously scripted but some people didn’t see it that way at the time

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18 Zac Johnson February 23, 2008 at 12:12 am

Seems like CPAEmpire / Scott Richter are in the news whenever Affiliate Summit comes around…

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19 Think Like An SOB February 23, 2008 at 12:45 am

Probably not a good time to start promoting the ringtone offers now huh? lol

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20 Nick Leavens February 23, 2008 at 1:00 am

This really correlates with yesterday’s blog on shoemoney.com about ‘why you should embrace negative press’. Verizon is a company that enables other companies to produce and distribute ringtones to their customers, while pocketing a little bit for each one. And of course, you can’t just cancel your service with Verizon, because you’ll be charged an ETF. How convenient.

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21 File Snatcher February 23, 2008 at 2:33 am

That’s the first thought that came to mind! lol

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22 Coryan | UTurnAhead February 23, 2008 at 4:28 am

What a great video. I wasn’t sure if Scott Richter actually believes that drivel, or does he just believe the public is that stupid? I get over 150 spam emails a day and would love to see those idiots held accountable for my lost time to deal with it.

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23 Simlock verwijderen February 23, 2008 at 5:56 am

That’s really funny. Never thought it could be CBS news cheating on it..

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24 jatt February 23, 2008 at 6:23 am

My company having problems with spam emails. Everyday in the morning we need to delete each and every one of them. It was too much! And the IT DEPT still can’t handle the problem.. It is annoying!!

Kurasan Blog

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25 Chris Jacobson February 23, 2008 at 10:27 am

I just joined CPA Empire… looks like I have to take advantage of some of these ringtone offers. :)

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26 Harrison February 23, 2008 at 10:52 am

lol, cpaempire right

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27 Jon February 23, 2008 at 10:52 am

Isn’t this how you made your fortune?

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28 ShoeMoney February 23, 2008 at 11:11 am

ya its kind of weird… I know Scott loves the attention though.

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29 Colleen Johnson February 23, 2008 at 11:13 am

I missed this. Great video. I hate spam and have to delete soooo much of it daily. It’s ridiculous.

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30 Affiliate Confession February 23, 2008 at 11:54 am

Very funny video. Yea, I hate missing all those offers when they don’t come in.

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31 Syed Balkhi February 23, 2008 at 12:45 pm

gave me a good laugh

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32 Think Like An SOB February 23, 2008 at 1:27 pm

This interview is so “Borat” like and I am amazed that Scott was taking it so damn seriously. After watching this video – Rule #1 – Spammers are DUMB!

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33 Start Blogging February 23, 2008 at 2:46 pm

A spammer and a scammer? I don’t like this guy.

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34 DC February 23, 2008 at 4:12 pm

also makes adsense look pretty bad.

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35 Larry February 23, 2008 at 4:33 pm

Ah, I remember when Scott was just ripping people off at his first go-around: OptIn Real Big (yes, that was the company name) back in the late 90s. Seriously, how has this guy eluded jail time up until this point.

I registered ringtonelawsuit.com about a year ago and think its value just climbed a bit more.

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36 RacerX February 23, 2008 at 5:24 pm

A great point to PR…research who is interviewing you!

scottrichter442@yahoo.com

Wonder how much email he got?

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37 Nick Throlson February 23, 2008 at 5:43 pm

Wow adsense looks bad now made me laugh

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38 Monty February 23, 2008 at 8:13 pm

Even though it looks really hypocritical, and somebody at CBS should have checked, the advertising department and editorial department probably don’t have any communication about what is being advertised, particularly the automated contextual advertising from Overture.

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39 Chris Austria February 23, 2008 at 8:45 pm

The video is too funny. What’s really funny though is that Richter is pretty smart or at least he is smarter than the people he scammed or still scamming. :)

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40 oakling February 23, 2008 at 9:36 pm

You mean, aren’t ALLOWED any communication about what is being advertised!

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41 Average Joe Helpers February 24, 2008 at 2:42 am

This is by far one of the funniest video’s I have seen. that guy was obviously not given the gift of intelligence (although he was making alot of money, geez 20k per day?)

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42 Mike Huang February 24, 2008 at 3:00 am

HAH! The king of “spam”. There are new kings now! :)

-Mike

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43 domprofesor February 24, 2008 at 3:16 am

That was a funny piece.

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44 hyms bb February 24, 2008 at 3:20 am

Oh my goz..I really hate scsm. I wish to kill the scammer with my intelectual property.

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45 Mitchell Blatt February 24, 2008 at 10:38 am

Is anyone still sending him emails?

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46 semarketin February 24, 2008 at 1:06 pm

All sounds a little hypocriticial as usual…

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47 Paul February 24, 2008 at 1:53 pm

Is there things like out there right now that you know of? Ones that have not yet been exposed?

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48 Google Adwords Professional February 24, 2008 at 3:06 pm

The Daily Show is awesome. I’m so glad the writers are back!

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49 Ty Brown February 24, 2008 at 7:38 pm

Hilarious video. I’m sure that guy can’t be buying what he is saying. At one point he even alludes to the fact that his made up title is the same as ‘spammers’.

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50 Affiliate Confession February 24, 2008 at 9:37 pm

CBS isn’t going to cut off their advertising dollars if they can make a buck. They’re just like anyone else.

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51 Sergey Rusak February 25, 2008 at 5:06 am

Regular things… Try to sign up with FreeCreditReport and it will be the same. I was charged 3-4 times untill it was completely removed. Internet (including ringtones) is a “wild wild west” now and it will take a years when JFK consumer laws will reach this field.

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52 anty February 25, 2008 at 8:05 am

It’s interesting how some people just ignore or bend laws to make big money. I couldn’t do this. Taking away money and making it impossible for the victims to stop it is a step too far in my opinion.

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53 Too Much Vodka February 25, 2008 at 1:50 pm

Didn’t azoogle got fined $1m for those “free” offers in california?

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54 ShoeMoney February 25, 2008 at 1:56 pm

kind of… azoogleads is one of the companies that has “settled” so far.

I posted about it here:

http://www.shoemoney.com/2008/02/13/valueclick-vclk-settles-ftc-investigation-for-29-million/

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55 Simlock verwijderen February 26, 2008 at 5:03 am

Nice to hear about that ValueClick settled hisself too. Every place where I am reading I read about AzoogleAds, but there are more settled players. I will give ValueClick a try!

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56 Paul February 26, 2008 at 6:13 am

How come??

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57 Paul February 26, 2008 at 6:14 am

How come this happen? What can be done from our parts?

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58 Gloria February 26, 2008 at 9:52 am

thanks for sharing!

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59 Brent Hodgson February 26, 2008 at 6:13 pm

Interesting – big fan of the Daily Show too, but I don’t think it’s on “daily” in Australia like it is in the U.S. I think we get the “World Edition” once a week though.

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60 Affiliate Confession February 27, 2008 at 2:36 pm

No, they probably don’t have any idea those ads are on that page, Kind of ironic though.

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61 Affiliate Confession February 27, 2008 at 9:07 pm

LOL! He’s just doing what a lot of us have done at some point either now or in the past, but on a much larger scale. It is getting to be a bit of a pain now with all the spam I still get.

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62 Mike February 29, 2008 at 6:21 pm

Haha that video at the end is hilarious

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63 Affiliate Confession March 1, 2008 at 5:39 pm

Let’s not forget this was the network of the unbiased (yea, right) Dan Rather.

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64 CodeFreedom March 3, 2008 at 10:51 pm

I was scammed once by a ringtone company when I put my cell phone number into their website to”get info”, only they sent me a ringtone and unbeknown, if I opened the sms message they sent me, it charged me $5 for the incoming sms message telling me that I could accept the ringtone, but nothing about the $5 cost.
I found out who they were thru my cell phone service provider. When I rang them they said I had entered a contract by entering my cell phone number into their website and they sms message charges, which were now around $170, stood and they would pursue me for it.
I called my cell phone provider back who said to write us (the cell phone provider) a letter and they would look into it. They did and this ringtone company then told me it was my bad luck and they would send my account to a debt collector.
I got assertive (not rude) with them and told them I would be referring the matter to the communications authority. The next thing I heard was from my cell phone provider was that the sms charges have been reversed which meant these crooks backed off when I called their bluff.
Lesson is, never put your cell phone number into a ringtone website unless you know they are above board.

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65 Chip March 13, 2008 at 3:40 am

Ringtones sites are so scammy. And ads loaded.

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