Blizzard Internet Marketing doesn’t get WordPress SEO

Mary Bowling and Carrie Hill over at Blizzard Internet Marketing invested quite a bit of time into writing a white-paper about SEO for WordPress blogs, which hit the front page of Sphinn yesterday. I think they would have been better of if they had invested a bit more time into researching the real tricks about WordPress SEO, instead of doing this white paper.

They say: “For a variety of reasons, nearly all SEOs agree that WordPress provides optimization benefits other blog platforms do not. ” and that’s the only explanation they give for why WordPress is such a well optimized system. Well I’m sorry, but I don’t agree, and yes I think I’m in the position to say something about this.

Out of the box, WordPress 2.3 and up comes with 4 different types of archives:

  • date based archives
  • per author archives
  • category based archives
  • tag based archives

Now, if you’re the sole writer of your blog, there’s at least one archive there that doesn’t belong there, and 3 other ones that create huge amounts of duplicate content. My advice is to pick 1 or 2, and get rid of the rest. Blizzard “sort of” advise you to pick categories (they never even mention tags), and then say, a page later “No-Index Your Archvies”. Not only is that very ambiguous, they never tell you how to do it either!

When I found a few of these things in their report, I started looking into some of the sites they provided as an example. It took me about 2 minutes to find some crap. Check out this site for instance, which lists vacation rentals. If you guys are so good with WordPress, how come I can find stuff like this, obviously showing that you don’t know what you’re doing?

Now I’ve got some advice for the people at Blizzard: start reading up on your WordPress SEO, by reading Michael Gray, Andy Beard and my own stuff.

For those of you who don’t have the time to learn everything there is to know about WordPress SEO by reading all of it in a few days, you should join my brand-new WordPress mailing list, which will give you weekly WordPress plugin news, SEO tips and more to optimize your blog!

About The Author

Comments 60

  1. Money Never Sleeps
  2. Jeremy Schoemaker
  3. Linda Tong
  4. Joost
  5. Webdesign Rotterdam
  6. SEOMaster
  7. Thrandur
  8. Jorg
  9. michael webster
  10. Carrie Hill
  11. Carrie Hill
  12. Simlock verwijderen
  13. John_loch
  14. Mark
  15. Think Like An SOB
  16. domprofesor
  17. Dave King
  18. RacerX
  19. RacerX
  20. MyBlogContest
  21. Paul
  22. Erica DeWolf
  23. Stevie12
  24. John B.
  25. john n
  26. Shane
  27. Ivan Seo Consultant
  28. Syed Balkhi
  29. big money
  30. Tom Beaton
  31. Survey Blogger
  32. oakling
  33. Douglas Karr
  34. jim
  35. Brian W
  36. Paul
  37. John Loch
  38. Affiliate Confession
  39. Affiliate Confession
  40. Epiphany
  41. Chuck
  42. web design
  43. Allan Stewart
  44. Charles Kirkland
  45. Simlock verwijderen
  46. Reynder (SEO)
  47. Bonus Ringtones
  48. Jason
  49. Big League Players Club
  50. Aberlorgo
  51. Corsmookers
  52. Crepteniwip
  53. Waingefeema
  54. Lancacleque
    • john
  55. joe
  56. john
    • Dale
  57. Dale
Weapons Of Marketing
My Legal Issues & Downloadable Resources
ACT Affiliate Marketing Method & Download
FaceBook Ninja Marketing Presentation
Interviewing Darren Rowse Of Problogger
Sarah East From PopCrunch – *NSFW* – Most Awkward Interview Ever
I Spill it All To Andrew Warner
Interviewing Penn Jillette @ TC 50
How To Be Successful Making Money Online (keynote)
NamesCon Keynote Talk (Domain Name Focused)
Affiliate Summit 2012 Closing Keynote With Slides
FaceBook Ninja Marketing Presentation