A couple weeks ago we were in a really tight spot. It was about 10 weeks out from the Elite Retreat and we really needed a press release. We were about to make a big push for this years event in San Francisco (April 3-4) (yes shameless plug) and I was reaching out to various sites and media outlets but had no press information.
Trying to talk to news outlets who have no clue who you are without a press release behind you is… well pointless.
Dr. David Klein about the same time was talking to me about the Elite Retreat and asked me if we needed help with anything. I told him we were in a real pinch for a press release and asked if he knew anyone that could do it. He said he would like a crack at it so I said, “sure go for it!”.
He spent the next couple days researching everything about how to do it then came up with a really awesome press release that we ran the following Tuesday. He did a incredible job and the press release was a big hit. It was included in many “news” sites and I even got a few interviews as a direct result of the release. The biggest advantage was that now I could include a press release when reaching out to the media. A couple days later I had 10e20’s Chris Winfield on my radio show and he talked about how well it was written. Now that is saying something!
DK has written a great blog post about how he did it and I think its a very educational read. He chronicles everything from the first initial contact to getting the press release out.
On another side note… I get a lot of inquires from people that want to work with us. People who take the ball and deliver results (and ask for nothing) are people that I really love to work with in the future (lol that makes me sound like a cheapass but I think people know what I mean). This is a great example of someone who just wanted to be involved in something successful so he dove in and showed me what he could do. I will for sure in the future be excited about working with Dr David Klein. Another great example of someone doing this is Unique Blog Designs. They offered to redesign my blog for no charge an did a great job… as such I have sent them an enormous amount of business. So if you have what it takes you can get some awesome referral business by impressing the right people.