Adtoll introduced Peel Away Ads this week. Looks like a pretty interesting way to monetize sites. I am not so sure it would be ideal for blogs. I am not going to try it here BUT I think for high traffic content sites this could work well. I think its a MUCH better alternative then plugging in a interstitial.
You can see a demo of the Peel Away ad on adtolls homepage in the top right hand corner.
Adtoll has been really good on here. Since I started using them last earlier this month all slots have been sold out over 2 months ahead now 
.
So whats your thoughts on the Peel Away ads? The first sites I think that can benefit are proxy, myspace and other high traffic content sites.
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Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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Ummm…don’t see it!
Saw it on another site though and would like to know how the conversion is.
I run a flash game website with decent traffic. I’m going to sign up and try it out right now.
I heard about peel away ads a while back, way before Adtoll. The product looks nice, but it is flash and hardly anyone knows how well they perform right now. High CTR yes, but it has just started and how many of those clicks result in buys/sells, etc?
i know this since a while as “pagepeel”. not really new.
Yes the peel away concept has been around but now its been mainstreamed and is part of an actual ad network where we automate the whole booking of ads, rotations, statistics etc… until now it was just a nice to have one off ad format.
Adtoll’s got some great ideas overall but right now I’m gathering subscribers rather than monetizing … and I use the page peel script on my blog to invite subscribers to sign up.
The eCPM is probably pretty low (relative to interstitials) but they look legit and don’t piss off visitors. I just can’t believe they used the istockphoto ‘business handshake’ image. I’ve seen that dude on way too many sites.
… thank BannersWorld for the stock photo, I personally didn’t realise it was used all that much. Maybe we should have it changed.
You can see a live demo on my site. If you don’t want to use adtoll. You can install page peel script on you blog for FREE. If you search it in google the price of th page away script is worth between $5-100 but you can get at no cost.
I saw this on Chow’s site, and it looks intriguing. Like you said though, probably for high traffic sites, and I’m not quite there yet.
Such “pagepeel” ads were for a short period of time popular in Germany last year. But us far as I can tell they had a really small ctr and aren´t popular anymore.
Thanks Mister Shoemoney, I’ve been looking all over for that type of ad, I think Chow had one before but I didn’t know what the name of that type of ad was and never found it. I think they are pretty cool because it’s so new and people would be very curious because of the strange graphics.
GAH! I want to read about this but have to head out in a few minutes. Can you make money for displaying these ads like Adsense, or is it just a special advertising only for your stuff? This is definitely a great way to monetize that useless space in the corner of the site.
I use better stuff for promoting. This stuff wouldn’t work for me I think.
I think the peel away ads rules, what I great concept.
Shoe – are you at all concerned that as an advertiser who sells private ad space, Ad Toll could harm your revenue potential by publishing CTR data for your private ad spots? I’m assuming they are paying you to promote their service, since you’d be taking a mammoth cut in ad revenue otherwise. In the short-run, it works out well, but long term, this could do more harm than good.
I haven’t seen this before and think it is pretty cool.
Yes, very interesting type of ad indeed.
I’ve used PagePeel ads on several sites for a while now and they work very well but instead of using them with AdToll, I’d recommend finding some good affiliate programs with products that match your site and making your own ads instead. No knowledge of flash is required and you only need to make the small graphic and the large graphic and embed the link. You can even rotate ads.
Does it work with Adsense? Falls within TOS of Googles Adsense?
It is cool to look at, and not intrusive like an interstitial ad. Wonder why blogs don’t capitalize on the interstitial.
Your traffic is 1.5 mine Fiscal!…Let me know when you get some stats! Us small guy will hang together!
I’ve been using peel away ads for some time now.
Properly designed and positioned (not all peelaways are dogears), they can be quite lucrative. And yes, as already stated, roll your own.
Cheers
AdToll, uhm.. I’m seing the same Ad from AdToll for 2 days now, which is pretty much weird.
But if you say you sold good amount, I might retry as CPXInteractive is making me $1 per 12,000 Impressions (huh?!)
I used a page peel script before, had lots of complaints… most of these do not render well with older browsers and they can actually slow down the users computer.
People click them plenty but it seemed most were just curious and did not convert.
Its been around for ages, there are alot of other advertising networks developing an improved version and launching ones shortly too.
You can get the script yourself for around $30 and you’ll probably make more selling the space privately anyways
Yes, its used alot of the time on alot of sites.
John was doing a review of the one-off paid version and also mentioning how he’s incorporating in into his blog
It been around for ages, I’m suprised you’ve never came across it.
I like the peel away ad I see there, but possibly just because I was afraid it would be the kind that’s in the middle of the page so when you accidentally mouseover it grows vastly and interrupts everything you came there to do. There’s a blog I frequently read and comment on that has a big Boca Burger ad that does this, and I have to sit there and wait for the ad to shrink again. So annoying! So does not make me hungry!
The peel away thing is kind of irritating. It sometimes inteferes with getting to the right things on a top nav bar. I don’t personally like it.
As a consumer of ads, I love the idea. I feel this is going to be very successful, if not only because i peel away link in the corner is intriguing!
I disagree. I think that if navigation bars are so high that small peel away links are interfering with clicks, then the site needs a redesign overhaul
I was unaware its been around for a while. I just picked up on this ad type a month or so ago.
I just installed adtolls on all 4 of my sites and it seems to get a lot of views and hits from my truck forum. From my 3 blogs it just gets ok traffic. But from my truck forum so far over 700 hits in just the last day. I even got an advertiser less than 24 hours of enabling the peel away code. Not bad if you ask me.
So it’s been a little over a year since the peel away ad has been introduced on adtoll. In general, would you say the peel away ad is gaining in popularity vs the 300×250, 728×90, etc, or is a dying ad format? For awhile there I saw many peel away ads, and now I dont see them so much nowadays on sites which leads me to believe they just weren’t effective for advertisers.