Adtoll Introduces Peel Away Ads

37 responses..

adtoll

Adtoll introduced Peel Away Ads this week. Looks like a pretty interesting way to monetize sites. I am not so sure it would be ideal for blogs. I am not going to try it here BUT I think for high traffic content sites this could work well. I think its a MUCH better alternative then plugging in a interstitial.

You can see a demo of the Peel Away ad on adtolls homepage in the top right hand corner.

Adtoll has been really good on here. Since I started using them last earlier this month all slots have been sold out over 2 months ahead now ;).

So whats your thoughts on the Peel Away ads? The first sites I think that can benefit are proxy, myspace and other high traffic content sites.




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  • posted on February 13th, 2008:
    Written By: ShoeMoney

    Links To This Post :

    1. AdToll launches PeelAwayAds | Online Presence - Let's Make Money Online




    37 Comments

    @February 13, 2008 10:47 pm
    RacerX Says:

    Ummm…don’t see it!

    Saw it on another site though and would like to know how the conversion is.

    @February 14, 2008 2:55 am
    donalyza Says:

    You can see a live demo on my site. If you don’t want to use adtoll. You can install page peel script on you blog for FREE. If you search it in google the price of th page away script is worth between $5-100 but you can get at no cost.

     
     
    @February 13, 2008 10:47 pm

    I run a flash game website with decent traffic. I’m going to sign up and try it out right now.

    @February 15, 2008 3:27 pm

    You can get the script yourself for around $30 and you’ll probably make more selling the space privately anyways ;)

     
     
    @February 13, 2008 10:49 pm
    impNERD Says:

    I heard about peel away ads a while back, way before Adtoll. The product looks nice, but it is flash and hardly anyone knows how well they perform right now. High CTR yes, but it has just started and how many of those clicks result in buys/sells, etc?

     
    @February 13, 2008 11:18 pm
    jan Says:

    i know this since a while as “pagepeel”. not really new.

     
    @February 13, 2008 11:50 pm
    Dan Rucci Says:

    Yes the peel away concept has been around but now its been mainstreamed and is part of an actual ad network where we automate the whole booking of ads, rotations, statistics etc… until now it was just a nice to have one off ad format.

     
    @February 14, 2008 12:01 am
    Shane Says:

    Adtoll’s got some great ideas overall but right now I’m gathering subscribers rather than monetizing … and I use the page peel script on my blog to invite subscribers to sign up.

     
    @February 14, 2008 12:14 am
    DC Says:

    The eCPM is probably pretty low (relative to interstitials) but they look legit and don’t piss off visitors. I just can’t believe they used the istockphoto ‘business handshake’ image. I’ve seen that dude on way too many sites.

    @February 15, 2008 3:29 pm

    Yes, its used alot of the time on alot of sites.

     
     
    @February 14, 2008 12:15 am
    Dan Rucci Says:

    … thank BannersWorld for the stock photo, I personally didn’t realise it was used all that much. Maybe we should have it changed.

     

    [...] A few minutes ago, I had written about the free version of PeelAwayAds script.I read a post on ShoeMoney about the launch of PeelAwayAds support at AdToll. PeelAwayAds is still a very new concept and [...]

     
    @February 14, 2008 8:25 am

    I saw this on Chow’s site, and it looks intriguing. Like you said though, probably for high traffic sites, and I’m not quite there yet.

    @February 14, 2008 4:05 pm
    RacerX Says:

    Your traffic is 1.5 mine Fiscal!…Let me know when you get some stats! Us small guy will hang together!

     
    @February 15, 2008 3:30 pm

    John was doing a review of the one-off paid version and also mentioning how he’s incorporating in into his blog ;)

     
     
    @February 14, 2008 8:30 am
    Jojo Says:

    Such “pagepeel” ads were for a short period of time popular in Germany last year. But us far as I can tell they had a really small ctr and aren´t popular anymore.

     
    @February 14, 2008 8:44 am
    big money Says:

    Thanks Mister Shoemoney, I’ve been looking all over for that type of ad, I think Chow had one before but I didn’t know what the name of that type of ad was and never found it. I think they are pretty cool because it’s so new and people would be very curious because of the strange graphics.

     
    @February 14, 2008 8:50 am
    big money Says:

    GAH! I want to read about this but have to head out in a few minutes. Can you make money for displaying these ads like Adsense, or is it just a special advertising only for your stuff? This is definitely a great way to monetize that useless space in the corner of the site.

     
    @February 14, 2008 9:22 am

    I use better stuff for promoting. This stuff wouldn’t work for me I think.

     
    @February 14, 2008 9:48 am
    Feed Flare Says:

    I think the peel away ads rules, what I great concept.

     
    @February 14, 2008 10:18 am

    Shoe - are you at all concerned that as an advertiser who sells private ad space, Ad Toll could harm your revenue potential by publishing CTR data for your private ad spots? I’m assuming they are paying you to promote their service, since you’d be taking a mammoth cut in ad revenue otherwise. In the short-run, it works out well, but long term, this could do more harm than good.

     
    @February 14, 2008 10:46 am
    Paul Says:

    I haven’t seen this before and think it is pretty cool.

    @February 15, 2008 3:31 pm

    It been around for ages, I’m suprised you’ve never came across it.

     
     
    @February 14, 2008 11:04 am

    Yes, very interesting type of ad indeed.

     
    @February 14, 2008 11:10 am
    Hammer Says:

    I’ve used PagePeel ads on several sites for a while now and they work very well but instead of using them with AdToll, I’d recommend finding some good affiliate programs with products that match your site and making your own ads instead. No knowledge of flash is required and you only need to make the small graphic and the large graphic and embed the link. You can even rotate ads.

     
    @February 14, 2008 11:19 am
    stupid 3gp Says:

    Does it work with Adsense? Falls within TOS of Googles Adsense?

     
    @February 14, 2008 12:57 pm

    It is cool to look at, and not intrusive like an interstitial ad. Wonder why blogs don’t capitalize on the interstitial.

     
    @February 14, 2008 6:52 pm
    John Loch Says:

    I’ve been using peel away ads for some time now.

    Properly designed and positioned (not all peelaways are dogears), they can be quite lucrative. And yes, as already stated, roll your own.

    Cheers :)

     
    @February 14, 2008 9:44 pm
    Scorpiono Says:

    AdToll, uhm.. I’m seing the same Ad from AdToll for 2 days now, which is pretty much weird.

    But if you say you sold good amount, I might retry as CPXInteractive is making me $1 per 12,000 Impressions (huh?!)

     
    @February 15, 2008 12:03 am
    pete Says:

    I used a page peel script before, had lots of complaints… most of these do not render well with older browsers and they can actually slow down the users computer.

    People click them plenty but it seemed most were just curious and did not convert.

     
    @February 15, 2008 3:26 pm

    Its been around for ages, there are alot of other advertising networks developing an improved version and launching ones shortly too.

    @February 17, 2008 1:42 am

    I was unaware its been around for a while. I just picked up on this ad type a month or so ago.

     
     
    @February 16, 2008 7:14 pm
    oakling Says:

    I like the peel away ad I see there, but possibly just because I was afraid it would be the kind that’s in the middle of the page so when you accidentally mouseover it grows vastly and interrupts everything you came there to do. There’s a blog I frequently read and comment on that has a big Boca Burger ad that does this, and I have to sit there and wait for the ad to shrink again. So annoying! So does not make me hungry!

     
    @February 16, 2008 8:13 pm

    The peel away thing is kind of irritating. It sometimes inteferes with getting to the right things on a top nav bar. I don’t personally like it.

    @February 17, 2008 1:40 am

    I disagree. I think that if navigation bars are so high that small peel away links are interfering with clicks, then the site needs a redesign overhaul

     
     
    @February 17, 2008 1:39 am

    As a consumer of ads, I love the idea. I feel this is going to be very successful, if not only because i peel away link in the corner is intriguing!

     
    @February 17, 2008 11:17 am
    Rolando Says:

    I just installed adtolls on all 4 of my sites and it seems to get a lot of views and hits from my truck forum. From my 3 blogs it just gets ok traffic. But from my truck forum so far over 700 hits in just the last day. I even got an advertiser less than 24 hours of enabling the peel away code. Not bad if you ask me.

     

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