40 Million is HOT

Hot Or Not Hot Or Not has been purchased by Avid Life Media for a reported 20 million dollars. Big congratulations to founders Jim Young and James Hong. I originally met James at a TechCrunch party last fall. Very cool & down to earth guy. He was telling me about the explosive growth that hot or not was experiencing due to Facebook and other super high trafficked social media sites.

Hot or Not has a great story. Basically 2 buddies built a site for fun where people could rate people based on their looks. They always had a moderation queue so they could weed out the pornography. The funny thing behind this is James’s parents were doing most of the moderation for the first couple years of the site. He told me it was kind of weird paying his parents to sort out the porn pictures on Hot or Not. Anyway they implemented a dating/connection component and other items to create revenue over the years. Techcrunch reported last may the site was bring in 5 million a year in revenue with 2-3 million of that being profit on average. Also reported was that the founders had taken out 20 million from the site over the years.

So this means they have personally taken in 40 million from the site now with the sale. Great job guys.