Talking Web Marketing With 10e20′s Chris Winfield

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10e20.com founder Chris Winfield comes on the ShoeMoney show to talk about PR.

Some topics Chris Covered-

    How to get quoted by major magazines/sites.

    How to approach reporters.

    How to pitch your product without coming off like a scumbag.

    Is it worth it to SEO optimize your Press Releases anymore.

    Whats the difference with PRWEB price tiers and are they worth it.

    When do you need a marketing firm and what should they do for you.

    I think it was a really educational show about public relations. Let me know what you think.



48 thoughts on “Talking Web Marketing With 10e20′s Chris Winfield

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  2. Search◆ Engines WEB

    Is it worth it to SEO optimize your Press Releases anymore.

    Whats the difference with PRWEB price tiers and are they worth

    The press releases themselves, appear on the search engines and can bring traffic long after they have been issued. Why not SEO it to get it higher for relevent keywords???

    Also if they are picked up other sources – including blogs and feeds – the backlinks that can be given to your site can be helpful

    In terms of PR Web, you really do not get that much traffic directly, but sometimes all it takes if just one large order to more than break even from the cost of the release

  3. Dan Rucci

    I listened to the whole show and I found it quite useful and took away some good tips from it! I even visited Chris’s site and emailed him for some info.

  4. Vizion

    GREAT show…minus the ‘caller’ who got cut-off…all in all fairly interesting. I think it can be extremely difficult to pitch your product w/o coming off like a ‘scumbag’

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  6. RacerX

    At my real job, we work with both a PR firmand our SEO firm to do just this. One or two releases isn’t gonna get you out of te clutter, we trying to do a major release 4x a month and 2 minor releases per month as well.

  7. SearchBuzz

    I loved the show…..Big fan of Chris W. and 10e20

    I was surprised how little credit was given to the power of a press release. I always felt it was a nice arrow to have in the quiver, for a few key reasons. (link building and reputation management to name a few)

    Overall —Great Stuff!

    -mike b.

  8. Alan Johnson

    As long as your product is worth it and as long as you don’t have a “here’s the link, blog about it” attitude, most people will gladly look into it.

  9. Pingback: More Public Relations Secrets With Shoemoney | 10e20 Blog

  10. RacerX

    In a way a lot of Blogs do PR and don’t really realize it… Everytime you do a milestone post, which talks about traffic, or top commenters, etc. it really is PR. You are telling peaople how sucessful you are, how much content you have or just..HEY I am here!
    You should apply PR principles to those posts as well!

  11. Sean

    Thanks for this. I was sending a press release over the weekend for my new coupon site and this really helped with some decisions.

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  17. SecretBeaver

    My problem is Chris fails to explain how the only reason why his company is worth a penny is because of Danielle. Chris, you know it, I know it, we all know it. Lanzillo (spell check) is the reason why you got the business you do, be honest buddy.

  18. Pingback: Talking Web Marketing With 10e20’s Chris Winfield - Affordable Web Developer - Just another WordPress weblog on Affordable open source web development.

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