Talking Web Marketing With 10e20’s Chris Winfield

Posted on: February 6th, 2008 by Jeremy Schoemaker

10e20.com founder Chris Winfield comes on the ShoeMoney show to talk about PR.

Some topics Chris Covered-

    How to get quoted by major magazines/sites.

    How to approach reporters.

    How to pitch your product without coming off like a scumbag.

    Is it worth it to SEO optimize your Press Releases anymore.

    Whats the difference with PRWEB price tiers and are they worth it.

    When do you need a marketing firm and what should they do for you.

    I think it was a really educational show about public relations. Let me know what you think.



Post written by Jeremy Schoemaker

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

More about Jeremy at http://www.shoemoney.com!

Have You Read:

47 Comments. What Say You?

  1. Web Marketing Search Engine Optimization
    December 22, 2009 at 12:14 am

    Thanks for this great post..I was planning for press release and this really helps me

  2. MakingMoneyOnline
    October 10, 2009 at 4:03 pm

    As always great stuff.

  3. Joel McLaughlin
    November 7, 2008 at 5:17 pm

    Absolutely great, like before. Thanks all

  4. Joel McLaughlin
    November 7, 2008 at 5:15 pm

    First time I came across this site, Great stuff! I have heard about it but never visited it. A new regular visitor – Thanks

  5. Real Cash Gifting
    November 7, 2008 at 11:03 am

    As always…very interesting and informative, thanks!

  6. SecretBeaver
    February 20, 2008 at 1:36 pm

    My problem is Chris fails to explain how the only reason why his company is worth a penny is because of Danielle. Chris, you know it, I know it, we all know it. Lanzillo (spell check) is the reason why you got the business you do, be honest buddy.

  7. domprofesor
    February 15, 2008 at 1:59 am

    Another great show.

  8. Sean
    February 11, 2008 at 9:20 am

    Thanks for this. I was sending a press release over the weekend for my new coupon site and this really helped with some decisions.

  9. RacerX
    February 9, 2008 at 12:03 am

    In a way a lot of Blogs do PR and don’t really realize it… Everytime you do a milestone post, which talks about traffic, or top commenters, etc. it really is PR. You are telling peaople how sucessful you are, how much content you have or just..HEY I am here!
    You should apply PR principles to those posts as well!

  10. dante
    February 8, 2008 at 3:36 pm

    good information, thanks for the info.

  11. Will
    February 7, 2008 at 11:34 am

    eh looks like the stuff covered is way above me. until next time I guess.

  12. Syed Balkhi
    February 7, 2008 at 6:44 am

    i need to listen to this unfortunately can’t do it right now but bookmarking it in my todo list once i get back :)

  13. Instant Community
    February 7, 2008 at 6:13 am

    Yeah the show really elaborated alot of the aspects of PR web relations. Yeah defintely going to take down some notes as well.

  14. Affiliate Confession
    February 6, 2008 at 11:39 pm

    Thanks for the helpful info. I’m going ot have to listen a second time and take notes.

  15. JBiggs
    February 6, 2008 at 8:24 pm

    Thank you for good information :)

  16. ChowMunga!
    February 6, 2008 at 6:18 pm

    As website owners, we often forget about PR…at least some of us do! I think its a good reminder. good advice.

  17. Alan Johnson
    February 6, 2008 at 5:57 pm

    As long as your product is worth it and as long as you don’t have a “here’s the link, blog about it” attitude, most people will gladly look into it.

  18. Video Blog
    February 6, 2008 at 5:49 pm

    Another great show. well done

  19. SearchBuzz
    February 6, 2008 at 5:25 pm

    I loved the show…..Big fan of Chris W. and 10e20

    I was surprised how little credit was given to the power of a press release. I always felt it was a nice arrow to have in the quiver, for a few key reasons. (link building and reputation management to name a few)

    Overall —Great Stuff!

    -mike b.

  20. Feed Flare
    February 6, 2008 at 4:48 pm

    Great job Jeremy, I like the videos better.

  21. livebizwebcast
    February 6, 2008 at 4:47 pm

    very intresting

  22. Paul
    February 6, 2008 at 4:43 pm

    I was curious about this and believe that I had a post asking about it. Thank you for putting it up on your site!

  23. Utah SEO
    February 6, 2008 at 2:58 pm

    Awesome podcast! As expected.

  24. Start Blogging
    February 6, 2008 at 2:12 pm

    Sweet. Not exactly topics I was expecting but still great!

  25. Big Oak
    February 6, 2008 at 1:26 pm

    Nice episode.

  26. RacerX
    February 6, 2008 at 12:54 pm

    At my real job, we work with both a PR firmand our SEO firm to do just this. One or two releases isn’t gonna get you out of te clutter, we trying to do a major release 4x a month and 2 minor releases per month as well.

  27. SEOMaster
    February 6, 2008 at 11:57 am

    This is great episode. Thanks a lot!

  28. Katie
    February 6, 2008 at 11:35 am

    Shoe, Thanks for sharing that :) Very Educational!

  29. jim
    February 6, 2008 at 8:32 am

    I take it back, I can download it via the podcast RSS feed.

  30. jim
    February 6, 2008 at 8:28 am

    Can we no longer download episodes?

  31. Vizion
    February 6, 2008 at 8:25 am

    GREAT show…minus the ‘caller’ who got cut-off…all in all fairly interesting. I think it can be extremely difficult to pitch your product w/o coming off like a ’scumbag’

  32. Instant Community Content
    February 6, 2008 at 7:04 am

    Great show, definitely was worth listening too. Thanks Shoe

  33. Dan Rucci
    February 6, 2008 at 5:37 am

    I listened to the whole show and I found it quite useful and took away some good tips from it! I even visited Chris’s site and emailed him for some info.

  34. Sheepeffect.com
    February 6, 2008 at 4:20 am

    Liked it. But most beginners really need to be at least a bit of a scumbag to pitch their first product (not talking about any kind of spam though).

  35. Searchâ—† Engines WEB
    February 6, 2008 at 3:54 am

    Is it worth it to SEO optimize your Press Releases anymore.

    Whats the difference with PRWEB price tiers and are they worth

    The press releases themselves, appear on the search engines and can bring traffic long after they have been issued. Why not SEO it to get it higher for relevent keywords???

    Also if they are picked up other sources – including blogs and feeds – the backlinks that can be given to your site can be helpful

    In terms of PR Web, you really do not get that much traffic directly, but sometimes all it takes if just one large order to more than break even from the cost of the release

  36. domprofesor
    February 6, 2008 at 2:33 am

    Yes i tend to be a scumbag when in pitch my product. Interesting post.

  37. Melvin
    February 6, 2008 at 2:15 am

    How to pitch your product without coming off like a scumbag.
    intresting

  38. Nick Throlson
    February 6, 2008 at 2:11 am

    I Think its a Really Good Educational Show About Public Relations Did Good Job Smart Man.

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