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Talking Web Marketing With 10e20’s Chris Winfield

10e20.com founder Chris Winfield comes on the ShoeMoney show to talk about PR.

Some topics Chris Covered-

    How to get quoted by major magazines/sites.

    How to approach reporters.

    How to pitch your product without coming off like a scumbag.

    Is it worth it to SEO optimize your Press Releases anymore.

    Whats the difference with PRWEB price tiers and are they worth it.

    When do you need a marketing firm and what should they do for you.

    I think it was a really educational show about public relations. Let me know what you think.





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Comments

  1. Joel McLaughlin

    Absolutely great, like before. Thanks all

  2. Joel McLaughlin

    First time I came across this site, Great stuff! I have heard about it but never visited it. A new regular visitor – Thanks

  3. Real Cash Gifting

    As always…very interesting and informative, thanks!

  4. SecretBeaver

    My problem is Chris fails to explain how the only reason why his company is worth a penny is because of Danielle. Chris, you know it, I know it, we all know it. Lanzillo (spell check) is the reason why you got the business you do, be honest buddy.

  5. domprofesor

    Another great show.

  6. Sean

    Thanks for this. I was sending a press release over the weekend for my new coupon site and this really helped with some decisions.

  7. RacerX

    In a way a lot of Blogs do PR and don’t really realize it… Everytime you do a milestone post, which talks about traffic, or top commenters, etc. it really is PR. You are telling peaople how sucessful you are, how much content you have or just..HEY I am here!
    You should apply PR principles to those posts as well!

  8. dante

    good information, thanks for the info.

  9. Will

    eh looks like the stuff covered is way above me. until next time I guess.

  10. Syed Balkhi

    i need to listen to this unfortunately can’t do it right now but bookmarking it in my todo list once i get back :)

  11. Instant Community

    Yeah the show really elaborated alot of the aspects of PR web relations. Yeah defintely going to take down some notes as well.

  12. Affiliate Confession

    Thanks for the helpful info. I’m going ot have to listen a second time and take notes.

  13. JBiggs

    Thank you for good information :)

  14. ChowMunga!

    As website owners, we often forget about PR…at least some of us do! I think its a good reminder. good advice.

  15. Alan Johnson

    As long as your product is worth it and as long as you don’t have a “here’s the link, blog about it” attitude, most people will gladly look into it.

  16. Video Blog

    Another great show. well done

  17. SearchBuzz

    I loved the show…..Big fan of Chris W. and 10e20

    I was surprised how little credit was given to the power of a press release. I always felt it was a nice arrow to have in the quiver, for a few key reasons. (link building and reputation management to name a few)

    Overall —Great Stuff!

    -mike b.

  18. Feed Flare

    Great job Jeremy, I like the videos better.

  19. livebizwebcast

    very intresting

  20. Paul

    I was curious about this and believe that I had a post asking about it. Thank you for putting it up on your site!

  21. Utah SEO

    Awesome podcast! As expected.

  22. Start Blogging

    Sweet. Not exactly topics I was expecting but still great!

  23. Big Oak

    Nice episode.

  24. RacerX

    At my real job, we work with both a PR firmand our SEO firm to do just this. One or two releases isn’t gonna get you out of te clutter, we trying to do a major release 4x a month and 2 minor releases per month as well.

  25. SEOMaster

    This is great episode. Thanks a lot!

  26. Katie

    Shoe, Thanks for sharing that :) Very Educational!

  27. jim

    I take it back, I can download it via the podcast RSS feed.

  28. jim

    Can we no longer download episodes?

  29. Vizion

    GREAT show…minus the ‘caller’ who got cut-off…all in all fairly interesting. I think it can be extremely difficult to pitch your product w/o coming off like a ’scumbag’

  30. Instant Community Content

    Great show, definitely was worth listening too. Thanks Shoe

  31. Dan Rucci

    I listened to the whole show and I found it quite useful and took away some good tips from it! I even visited Chris’s site and emailed him for some info.

  32. Sheepeffect.com

    Liked it. But most beginners really need to be at least a bit of a scumbag to pitch their first product (not talking about any kind of spam though).

  33. Search◆ Engines WEB

    Is it worth it to SEO optimize your Press Releases anymore.

    Whats the difference with PRWEB price tiers and are they worth

    The press releases themselves, appear on the search engines and can bring traffic long after they have been issued. Why not SEO it to get it higher for relevent keywords???

    Also if they are picked up other sources – including blogs and feeds – the backlinks that can be given to your site can be helpful

    In terms of PR Web, you really do not get that much traffic directly, but sometimes all it takes if just one large order to more than break even from the cost of the release

  34. domprofesor

    Yes i tend to be a scumbag when in pitch my product. Interesting post.

  35. Melvin

    How to pitch your product without coming off like a scumbag.
    intresting

  36. Nick Throlson

    I Think its a Really Good Educational Show About Public Relations Did Good Job Smart Man.

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