A really neat side effect of having this blog is from time to time I get to help other companies startup/launch. I remember what it was like back in the day and getting started is often the hardest part. I just do not write about anything though it has to be something I would actually use.
Moneybites has actually defined the term the Shoemoney effect
from Moneybites:
To me, this coverage is more effective than any advertising because it brings QUALITY TARGETED traffic. People that want to read the same kind of stuff your writing about. This will convert into more RSS readers and repeat readers for you giving you a permanent traffic boost. Its also more effective due to it actually being read content rather than an ad someone reads. This way you get more branding out of it anyways. Next time someone sees your name, they’ll think, “oh yeah, that’s what I read about on (insert name here)’s blog! Your brand is already in their head you don’t have to establish it from scratch.
A bit ago I blogged on a new product called triggit. I tried it.. liked it and decided to write about it. The site was on techcrunch, mashable, guykawasaki.com, and many other huge sites but they report that this site drove them the 2nd most users (behind techcrunch)!
It was nice to see a post on their blog (and surprising) about the shoemoney effect:
ShoeMoney can sure drive traffic
One of the most interesting things to come out of all the great press of last week was that we got to see how much traffic each of the sources set us. While it was interesting to see what the big guys like TechCrunch did, it was ShoeMoney who really blew us away. For a site many times smaller then TechCrunch, ShoeMoney drove the second most visitors of all our press, and is on track to catch up with TechCrunch soon. It goes to show that the fanciest press isn’t always the best. Nice work Jeremy.
Very recently I wrote about how I was going to give AdToll a go. I really like the service. I sold over 40 ads in less then 4 days! How can I not like it?. AdToll made a post last night to their blog about the ShoeMoney Effect:
This publicity on ShoeMoney.com has created “buzz” for us in the industry and has had an overall huge impact. The endorsement has helped us increase our Publisher and Advertiser-base lifting the quality of our network overnight.
Probably one of the biggest impacts was a article I wrote on million dollar wiki. A couple days later Graham updated his blog saying I drove more then $40,000.00 in sales.
Pretty cool stuff!
About the author...
Jeremy Schoemaker – who has written 2414 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 79 comments… read them below or add one }
Hello, my name is Jake, and I’d like to experience The Shoemoney Effect.
Thank you for your consideration.
Jake
Shoemoney Effect VS John Chow effect
Which is better?
Well, I think both of them share the same effect..
Both are great blogger in our time..
Shoe, can we purchase paid reviews from you?
Of course, cause you have a high traffic of regular readers that trust you. I guess that no matter what you would sell there will always be a lot of people buying it.
By the way, don’t you have a guitar related site with the same traffic?
Shoemoney effect is far superior I am sure!
Shoemoney driving more traffic than Techcrunch? I’m sure your ad rates would go up.
Fantastic! By the sounds of it it’s more authorative than the John Chow effect (which talks about Alexa traffic) because Shoe actually writes about things he’s interested in, rather than gets paid writers to write about something. Top work
Hi Jerry! Guess what? There’s another kinda Shoemoney effect detectable… Reading up on your stuff here and actually following most of the hints and advice given improves earnings rather dramatically – even as far away as here in Denmark. So there’s definately more than one angle to the Shoemoney effect. Keep it up!
No, just use the contact form to send information. If I like it I will write about it.
The Shoemoney Effect isn’t something to be bought. If you could buy posts it would bring down Jeremy’s effect due to the fact that people are interested what he thinks, not his opinion being influenced by others money. Thats one of the reasons many like this blog I feel. Now don’t get me wrong theres nothing wrong with selling paid plugs, I may even do it in the future, but different bloggers have different philosophies.
I would like some of that too please LOL
johnChows review sold about 10k worth of ads
Shoemoneys sold about 40k.
You do the math.
That is a lot of money …!!
wouldn’t it be funny if a web hosting service was created just to handle the shoemoney effect? :p
It’s interesting that you don’t do paid reviews anymore since your testimonial is featured on ReviewMe’s homepage
I’d love to do a blog post about the Shoemoney effect too. Can I experience that effect, jeremy?
The quality of the visitors is actually more important than volume in this case since people visiting the website in question will be interested in seeing what it’s all about as a result of Jeremy’s vote of confidence.
It’s just like adbrite isn’t it?
LOL.. your ego knows no boundaries mate. Nothing wrong with it though, rock on
Interesting
Thanks again for the post about Triggit. We are killing it these days, and I can only think that your post was a huge part of it. Keep up the good work.
Thats great man, the power of the blogsphere is in your hand…..aint there a song about that?………I’ve go the whooooole blogsphere in my handssss
I’m waiting for the day when I get a certain piece of software finished to send you. Perhaps it will be worthy of a post and I too can enjoy the love that is the Shoemoney Effect.
I confess we are all sheep following the ShoeMoney shepard. Lead us down the straight and narrow oh great one!
The success definetly comes from the way you create your posts, as they always sound as a personal impression, and not just some words.. That’s the reason I read the blog at least.. so you branded yourself nicely.
Good job, Jeremy and give more to the community.. somehow!
Thanks again Shoe for your endorsement it was great and really lifted our network. Its also helped bring on board a lot of other bloggers like darin.cc.
We will do paid reviews… but its very unlikely. About 90% are turned down. I have to be willing to use the product myself or I wont do it. The fee is mainly for my time in researching the product. I think I have done 2 reviewme’s ever.
(in 3 years)
I wrote one after Free T-Shirt Friday
http://www.browie.info/the-shoemoney-effect
Big Alexa spike, did it help my site like those other stories? No, but my site isn’t a “well targeted niche” like those other sites. Mine is random.
sorry Jeremy but I wouldn’t call it the Shoemoney Effect. I would rather call it The Well Done Product Effect. A lot of people still think it’s all about traffic, it’s all about exposure, it’s all about page rake and links. Wrong. It’s all about the product. If you create a very good product (like triggit) and you do a minimum work of pr soon everybody will start talking about it, not cause you pay them to do it, but because the like and they use your product (like Jeremy does).
All you can ask is to get someone over to try it. It is then up to you to convert them! This site is not only a great read, but gives really powerful tips to get your own!
Adtoll is like adbrite but its alot better
Its $2,500 for a shoemoney review
Hmmm…possibly would have to agree on that one. However, $30k/month off a blog is nice whatever way you look at it
Wow, this is one of the funniest comments i’ve seen on here
Look at the comparisons on the adtoll blog
Hi there,
I’m am a regular reader (even a fan), not looking for a paid referral, but if you find anything of interest in my startup SEO training blog http://www.weimprovesearchenginerankings.com/seotrainingblog/
I am confident that any mention and the “Shoemoney effect” could do wonders.
Thanks in advance
The power of the “connector” in operation. Interesting how much online authority has built up. Good on you for doing it when you feel right about it… not just selling whatever gets thrown at you.
Jeremy you work magic :p maybe you should get a schu dictionary lol where you have all these terms.
The shoemoney effect is really amazing.. It’s a sucessful blog
For me the shoemoney effect is also about inspiration. Thanks for not only providing tools but the example for success in the blogosphere as well.
Rob West
Those are some really impressive stats. Hopefully one day I’ll get to that point myself.
promise good feedback. wait, i need a product with revenue, so i can leave good $ feedback.
this serves a dual purpose. it allows for him to stroke his ego while also make you the reader feel great that you are a part of something. you are better then the shitty readers over at the other places. so give yourself a pat on the back. you can expect a paid review soon/affiliate link. this is psychology 101 (or longterm marketing, however you want to see it)
Simple math: Chow x 4 = Shoemoney
The ShoeMoney Effect Could Be a great success for anyones website i posted on my blog about the mini shoemoney effect 120 clicks from adtoll ads
http://nickthrolson.com/?p=53
Thanks ShoeMoney For The Mini Effect
Well your always very valuable. This is awesome. I think shoe having such a popular site is all about “Dominance”. So what ever it goes to your site simply makes a huge buss. Anyhow I wish I can be a slBlog effect someday. Well I know if I work hard like you we can.. Simply its all about determination.. right shoe?
The shoemoney effect… will we ever experience that?
Wow! This is my read of the day
Keep up the good work!
-Mike
Its true, I only actually remember one where it was for that Harponz guy. He doesnt even blog anymore but sure as hell spent a ridiculous amount of money promoting his blog.
Targeted traffic is the name of the game, add that with an honest review, and that targeted traffic is primed and ready to act.
When i get a bit bigger and around 200 posts under my belt, I plan on approching you Shoemoney for a review….you are incredible! you are seriously my hero!
If you put out some Shoemoney linkbait, maybe he will bite.
This is excellent Shoe – and it just adds to the evidence that buyers on the Internet want the opinions of real people, not just some faceless company.
This great and congratulations.
Very interesting. Impressive stats.
Shoemoney effect. I think we all want some of that. If it was only that easy.
“click here for the shoemoney effect.”
It’s great that you won’t charge everyone for smaller sized review post. Please the customer and the customer will reward you
I think there’s three bloggers:
Those that write what they think.
Those that take suggestions of what products to think about, and then write what they think, taking in a small profit
And those that get paid to think.
I think the middle is the best to be.
I don’t know if it’s better than adbrite.
Well, i am sure ShoeMoney can get you listed, and give yous the right attention from all the webmasters. I would defintely love to experience the ShoeMoney effect.
Exactly. JC doesn’t even write the reviews!
Hah. Nice try!
Shoe, you have said that this blog earns a very little for you. However I think your ShoeMoney effect has even applied to yourself. I don’t think AuctionAds would been nearly as popular if you hadn’t used the ShoeMoney effect on it. This is an awesome place to promote brand names. So even if Shoemoney.com hasn’t brought in direct earnings, I don’t think you would have gotten the same for AuctionAds if you had not had Shoemoney.com to promote it on.
I would love for Shoe to “ShoeMoney Effect” a good commentor’s blog here. I don’t think he will because he will get an endless stream “Shoe ME TOO” emails/comments/etc… Although it would be highly cool to be able to measure the ShoeMoney Effect.
You’re right, getting started is the hardest, but every successful person has had to start somewhere once upon a time. Congrats, dude! You’re a real inspiration!
That’s very interesting. The Shoemoney Effect. I went on looking around and found out that John Chow has his effect too. Very amazing indeed.
~Terry
$40,000 in sales is freakin’ serious traffic.
Any site with big traffic can give out a great amount of effects
I’m one of the many new publishers / advertisers who signed up for Adtoll based on your review. I like the service so far from what I’ve seen. Thanks for writing the review.
Now, if only I could get the dollars rolling in the Shoemoney does …
I for example, the daily visit ShoeMoney, while necessary to use online translator to understand what is written.
How can BlgAds feel this ShoeMoney effect?
nobody can top shoemoney effect as we all know.
I think everybody wants that
Shoemoney effect is better than the Digg effect.
That’s totally true. I have a small grocery business I am starting up, and my big ad effort is going to soon involve sending free samples to high-profile foodbloggers because I know that word of mouth is priceless. As a consumer, I’ll read and respect reviews from good bloggers, while totally avoiding even looking directly at the ads on their sites most of the time.
The shoemoney effect simply rocks…
Now not only is there the digg effect, the slashdot effect, and so on, you’ve just added the shoemoney effect. Congrats!
You’re just like the “Colbert Bump”!
{you know, from The Colbert Report tv show)
Alison