Jan 31 2008

Giving AdToll A Go

By Jeremy Schoemaker 53 comments

I have been checking out this Australian based ad network called AdToll for a little bit now. Its been on my “to check out list” for a couple weeks and last night I finally got around to setting up an account. A few friends had told me it was like AdBrite only it offered publishers and advertisers many more options. I thought I would give it a go and see what happens.

So to start if you would like to advertise a 125×125 on the right sidebar of shoemoney.com prices start at only a couple dollars per day. They run in rotation and there are several spots available. I expect them to be sold pretty fast at the low cost of only $20 per week (there are discounts per longer commitment.

So why AdToll? Well as I said before it was compared to AdBrite but I did a little investigating and …. really its not even close.

On the Publisher side: They do CPC based pricing and not CPM for banner ads. I always hated that about AdBrite. They also offer a MUCH higher percentage payout and give you better editorial control over your ads.

On the Advertiser side: You get much better demographics and statistics where your ads are being placed.

They also offer some nice geographical data not just on traffic but clicks. AND its not like some bullshit Alexa stat.

Here is a advertiser with some data to show you what I am talking about:

Here is what my page looks like when you goto it. There is not very much data on it right now:

Some other interesting things. You can use AdToll for sites that normally you could not use competitors for. Like poker/gambling/porn/adult. Both as a advertiser and publisher. If you do not want those ads on your sites you just do not approve them.

I look for good things from this company and am going to give them a go for a while.

Free Auto Blogs said on January 31st, 2008 at 12:40 am

Crikey! I reckon it looks like the bees knees.

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Adtoll Forums said on January 31st, 2008 at 12:50 am

I Have Been With Adtoll Since They Started I Highly Recommend Them You Can Get Some Really Great Deals If Your An Advertiser Glad To See ShoeMoney Giving Them A Go!!
~Nick~

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Hottest Girls said on January 31st, 2008 at 1:55 am

Looks good. i’ve joined up.

Anyone interested in getting the top banner ad at http://www.hottestgirlonline.com (non-adult ads only) can look me up on adtol - as soon as they approve me that is

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Melvin said on January 31st, 2008 at 2:22 am

So jeremy, rate it in 10 stars please 10 is highest…. ^^

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domprofesor said on January 31st, 2008 at 2:22 am

Never new about AdToll. That’s why i’m glad i read Shoemoney.

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Melvin said on January 31st, 2008 at 2:23 am

wrong grammar, I mean how do you rate it… good? mediocre? above average or what?

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xbrain said on January 31st, 2008 at 2:25 am

hey shoe, you should try the aductions also.
have you sign up with them.
they are really transparent with the advertiser ..

try this : Aduction

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RacerX said on January 31st, 2008 at 2:41 am

Looks cool, wonder what their minimum traffic level is, in order to sign up?

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Dan Rucci said on January 31st, 2008 at 2:43 am

We have no minimum traffic requirement at AdToll but we do require your site either have some use or contain meaningful and useful content. We won’t accept a site thats just full of ads for example.

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Paul said on January 31st, 2008 at 2:47 am

There are no minimum traffic requirements.

Check out http://www.adtoll.com/publishers.php#gs_2

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Judson said on January 31st, 2008 at 2:50 am

Great.. it appears you’ve sold yourself to the devil a bunch of ads..

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Vikingblogger said on January 31st, 2008 at 4:25 am

Theres no minimum level of traffic to join. And I also recommend them, and have been using them since the beginning.

I took a spot, will write how it went!

Staale aka Vikingblogger.com

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michael said on January 31st, 2008 at 5:03 am

I am using too AdToll for a few days and I am not able to tell you very much, but I saw that they have a good contest with EC prizes: first price - 10000 credits, second place - 2000 and third - 1000. Today is the last day to enter so hurry up. :d

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Hustle Strategy said on January 31st, 2008 at 6:22 am

John Chow would be proud… :> This is good info though and a great way for people to get on your site.

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custodio said on January 31st, 2008 at 7:29 am

I have been using AdToll for a while with great success. Very easy to use, to sell ads, and to buy ads. High payouts, and I even have 47 referrals already (about 6% of the sites they have ) I have already bought and ad here!

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Linda Tong said on January 31st, 2008 at 7:34 am

Well I am on way over to try out both programs, Adtoll and Adbrite. I have tried bidvitiser, clicksor and widgetbucks(the stats never update properly). Thanks for some new programs to try on website. I will eventually get it right.

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justus said on January 31st, 2008 at 7:54 am

Good luck dude!

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Fat Kid Unleashed said on January 31st, 2008 at 8:40 am

Looks like a pretty cool program, I’ll have to check em out here soon. Thanks for the in-depth review, Jeremy.

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Martin said on January 31st, 2008 at 9:04 am

Ive tried them out, I wasnt too impressed from the advertiser side, might be better from the publisher side.

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Denis said on January 31st, 2008 at 9:35 am

Looks good. I’ll try them out

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IngaOz said on January 31st, 2008 at 10:49 am

Ooo, I think there is no minimum requirement for traffic - I signed with a new blog that has something about 15-25 visits per day only!

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Adam said on January 31st, 2008 at 11:03 am

This actually looks really awesome. I like how they run down how many views/clicks there are with a CPC calculation.

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Mike - Twenty Steps said on January 31st, 2008 at 11:35 am

Thanks for the heads up on this one. Will give it a whirl

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ShowYes said on January 31st, 2008 at 12:41 pm

Stunning, the man knows all programmes of advertisements on the internet… All news appear here

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Affiliate Confession said on January 31st, 2008 at 1:54 pm

I’m going to have to check out AdToll. I’ve been seeing their banners everywhere.

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Start Blogging said on January 31st, 2008 at 2:04 pm

Seems like I’ll have to check this one out. I’ve been hearing about it quite a bit lately.

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FundsZine.Com said on January 31st, 2008 at 2:11 pm

We had many issues with Adbrite, especially with fraudulent publishers… Seems like Adbrite does not check from where and how the click are performed (quality traffic with traffic generated by click scripts).
Read here in detail:
1) http://fundszine.com/77-adbrite-fraudulent-publishers/
2) http://fundszine.com/83-adbrite-fraudulent-publishers-the-results/
3) http://fundszine.com/85-adbrite-fraudulent-publishers-the-conclusion/

Shoe, this is not a spam comment I just want to warn fellow bloggers if they want to get traffic from Adbrite.

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Silvano said on January 31st, 2008 at 6:24 pm

I’ve tried adbrite, advolcano, and wil be trying this as well as bidvertiser shortly. Both of my sites are currently very low traffic though, so I’m guessing this is the main problem holding me back from getting actual results out of these programs. Both currently hold a very loyal base of readers though, so I’m hoping to expand it through word of mouth.

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http://eddyt7878.blogspot.com said on January 31st, 2008 at 7:06 pm

I’m going to have to check out AdToll. I’ve been seeing their banners everywhere.

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MrAdVenture said on January 31st, 2008 at 7:40 pm

As someone who has tried over 30 different ad agencies and whose main niche is the testing and reviewing of all the different AdSense Alternatives out there,I can tell you that you will go a long way before finding a more responsive and professional support system them that found with AdToll.
Support is the major shortfall of many ad agencies,and it is refreshing to see a decent one
They are young,but seem very well set to become a major contender-I too give them a hat`s off.

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zorde said on January 31st, 2008 at 7:49 pm

My company advertise our clients and ourselves through Adtoll using PPC video ads, they are extremely effective with 5%+ CTR.

Also the service is 10 STAR!

My Advice is to give Adtoll a try, let the results speak for themselves.

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sukosaki said on January 31st, 2008 at 8:50 pm

Well, looks like another well recommended site on shoemoney.com, what a shocker! I started thinking the other day, “what $$$ would I put on the information I have found at shoemoney alone?”

Thanks for the heads up, again!

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Erica DeWolf said on January 31st, 2008 at 10:32 pm

This is something I hadn’t heard of before…Shoe, it’s come off your “to do” list and put onto mine. Thanks!

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Vikingblogger said on February 1st, 2008 at 6:00 am

Wrote a post today about my experience with advertising one day at Shoemoney. Check it out if you like.

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Affiliate Confession said on February 1st, 2008 at 7:44 am

Wow and 83.33% bounce rate is pretty high.

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Rob said on February 1st, 2008 at 9:17 am

It looks pretty good. I’m testing it out at the moment as well… let’s see how it goes.

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Dan Rucci said on February 1st, 2008 at 7:14 pm

Very strange considering the traffic is coming from this web site… we find that the ad media plays a big part as well as landing page. For example vikingblogger has a lot of info on the front page so for some there is no reason to click anywhere else.

I must admit I went to the site and I bounced straight off because I read all I needed to.

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Collin LaHay said on February 2nd, 2008 at 7:07 pm

I am giving them a go as well. I found them on digitalpoint and I want to see if they will pay more than adsense does for blogging niches.

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Dan Rucci said on February 4th, 2008 at 1:07 am

We find success is really in the hands of the publisher. Lets look at Jeremy for example… he is using AdToll serving the 125×125 banner… he SOLD out in the first day and is booked out until the end of February. Why? Because his price is realistic, he has a qualiy site and has decent targeted traffic.

Jeremy is the perfect example of what to do…. and even if you don’t have the sort of traffic and attention this site does you can still be successful. We have many publishers making a fair bit of money and selling a lot of ads. Its all about expectations… my advice is start your ads cheap, get advertisers on board and go from there.

We are building up a very valuable and efficient marketplace with plenty of advertisers scouring the site directory daily looking to book sponsored ads.

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Dan Rucci said on February 4th, 2008 at 10:34 pm

The “ShoeMOney Effect” on AdToll - http://blog.adtoll.com/2008/02/05/the-shoemoney-effect-on-adtoll/

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Feed Flare said on February 5th, 2008 at 11:10 am

Well I am not entering that contest now, you just made the odds very low on winning it for the average bloggers. But great post though.lol

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Desertdyno said on February 16th, 2008 at 1:15 pm

I’ve never heard of AdToll, but had thought of signing up with AdBrite. I did buy a 1 day ad with Shoemoney just to see how AdToll works and it seemed pretty slick. I didn’t get a lot of clicks, but then it was just my logo too. So far, what do you think Jeremy?

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Desertdyno said on February 16th, 2008 at 1:21 pm

I had never heard of AdToll, but had thought about signing up with AdBrite. I bought a one day ad for $4 on Shoemoney just to see how AdToll worked from the buyer’s perspective and it seemed pretty slick. I didn’t get alot of clicks, but then again, I just used my logo. How do you like AdToll so far Jeremy?

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