I have been checking out this Australian based ad network called AdToll for a little bit now. Its been on my “to check out list” for a couple weeks and last night I finally got around to setting up an account. A few friends had told me it was like AdBrite only it offered publishers and advertisers many more options. I thought I would give it a go and see what happens.
So to start if you would like to advertise a 125×125 on the right sidebar of shoemoney.com prices start at only a couple dollars per day. They run in rotation and there are several spots available. I expect them to be sold pretty fast at the low cost of only $20 per week (there are discounts per longer commitment.
So why AdToll? Well as I said before it was compared to AdBrite but I did a little investigating and …. really its not even close.
On the Publisher side: They do CPC based pricing and not CPM for banner ads. I always hated that about AdBrite. They also offer a MUCH higher percentage payout and give you better editorial control over your ads.
On the Advertiser side: You get much better demographics and statistics where your ads are being placed.
They also offer some nice geographical data not just on traffic but clicks. AND its not like some bullshit Alexa stat.
Here is a advertiser with some data to show you what I am talking about:
Here is what my page looks like when you goto it. There is not very much data on it right now:
Some other interesting things. You can use AdToll for sites that normally you could not use competitors for. Like poker/gambling/porn/adult. Both as a advertiser and publisher. If you do not want those ads on your sites you just do not approve them.
I look for good things from this company and am going to give them a go for a while.
About the author...
Jeremy Schoemaker – who has written 2412 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
Images provided by ShutterStock
Progress and Completion 
I Am A Recovering Addict of MMORPG Games 
Are You Scared Shitless? 
{ 44 comments… read them below or add one }
Crikey! I reckon it looks like the bees knees.
I Have Been With Adtoll Since They Started I Highly Recommend Them You Can Get Some Really Great Deals If Your An Advertiser Glad To See ShoeMoney Giving Them A Go!!
~Nick~
Looks good. i’ve joined up.
Anyone interested in getting the top banner ad at http://www.hottestgirlonline.com (non-adult ads only) can look me up on adtol – as soon as they approve me that is
So jeremy, rate it in 10 stars please 10 is highest…. ^^
Never new about AdToll. That’s why i’m glad i read Shoemoney.
wrong grammar, I mean how do you rate it… good? mediocre? above average or what?
hey shoe, you should try the aductions also.
have you sign up with them.
they are really transparent with the advertiser ..
try this : Aduction
Looks cool, wonder what their minimum traffic level is, in order to sign up?
We have no minimum traffic requirement at AdToll but we do require your site either have some use or contain meaningful and useful content. We won’t accept a site thats just full of ads for example.
There are no minimum traffic requirements.
Check out http://www.adtoll.com/publishers.php#gs_2
Great.. it appears you’ve sold yourself to the devil a bunch of ads..
Theres no minimum level of traffic to join. And I also recommend them, and have been using them since the beginning.
I took a spot, will write how it went!
Staale aka Vikingblogger.com
I am using too AdToll for a few days and I am not able to tell you very much, but I saw that they have a good contest with EC prizes: first price – 10000 credits, second place – 2000 and third – 1000. Today is the last day to enter so hurry up. :d
John Chow would be proud… :> This is good info though and a great way for people to get on your site.
I have been using AdToll for a while with great success. Very easy to use, to sell ads, and to buy ads. High payouts, and I even have 47 referrals already (about 6% of the sites they have
) I have already bought and ad here!
Well I am on way over to try out both programs, Adtoll and Adbrite. I have tried bidvitiser, clicksor and widgetbucks(the stats never update properly). Thanks for some new programs to try on website. I will eventually get it right.
Good luck dude!
Looks like a pretty cool program, I’ll have to check em out here soon. Thanks for the in-depth review, Jeremy.
Ive tried them out, I wasnt too impressed from the advertiser side, might be better from the publisher side.
Looks good. I’ll try them out
Ooo, I think there is no minimum requirement for traffic – I signed with a new blog that has something about 15-25 visits per day only!
This actually looks really awesome. I like how they run down how many views/clicks there are with a CPC calculation.
Thanks for the heads up on this one. Will give it a whirl
Stunning, the man knows all programmes of advertisements on the internet… All news appear here
I’m going to have to check out AdToll. I’ve been seeing their banners everywhere.
Seems like I’ll have to check this one out. I’ve been hearing about it quite a bit lately.
We had many issues with Adbrite, especially with fraudulent publishers… Seems like Adbrite does not check from where and how the click are performed (quality traffic with traffic generated by click scripts).
Read here in detail:
1) http://fundszine.com/77-adbrite-fraudulent-publishers/
2) http://fundszine.com/83-adbrite-fraudulent-publishers-the-results/
3) http://fundszine.com/85-adbrite-fraudulent-publishers-the-conclusion/
Shoe, this is not a spam comment
I just want to warn fellow bloggers if they want to get traffic from Adbrite.
I’ve tried adbrite, advolcano, and wil be trying this as well as bidvertiser shortly. Both of my sites are currently very low traffic though, so I’m guessing this is the main problem holding me back from getting actual results out of these programs. Both currently hold a very loyal base of readers though, so I’m hoping to expand it through word of mouth.
I’m going to have to check out AdToll. I’ve been seeing their banners everywhere.
As someone who has tried over 30 different ad agencies and whose main niche is the testing and reviewing of all the different AdSense Alternatives out there,I can tell you that you will go a long way before finding a more responsive and professional support system them that found with AdToll.
Support is the major shortfall of many ad agencies,and it is refreshing to see a decent one
They are young,but seem very well set to become a major contender-I too give them a hat`s off.
My company advertise our clients and ourselves through Adtoll using PPC video ads, they are extremely effective with 5%+ CTR.
Also the service is 10 STAR!
My Advice is to give Adtoll a try, let the results speak for themselves.
Well, looks like another well recommended site on shoemoney.com, what a shocker! I started thinking the other day, “what $$$ would I put on the information I have found at shoemoney alone?”
Thanks for the heads up, again!
This is something I hadn’t heard of before…Shoe, it’s come off your “to do” list and put onto mine. Thanks!
Wrote a post today about my experience with advertising one day at Shoemoney.
Check it out if you like.
Wow and 83.33% bounce rate is pretty high.
It looks pretty good. I’m testing it out at the moment as well… let’s see how it goes.
Very strange considering the traffic is coming from this web site… we find that the ad media plays a big part as well as landing page. For example vikingblogger has a lot of info on the front page so for some there is no reason to click anywhere else.
I must admit I went to the site and I bounced straight off because I read all I needed to.
I am giving them a go as well. I found them on digitalpoint and I want to see if they will pay more than adsense does for blogging niches.
We find success is really in the hands of the publisher. Lets look at Jeremy for example… he is using AdToll serving the 125×125 banner… he SOLD out in the first day and is booked out until the end of February. Why? Because his price is realistic, he has a qualiy site and has decent targeted traffic.
Jeremy is the perfect example of what to do…. and even if you don’t have the sort of traffic and attention this site does you can still be successful. We have many publishers making a fair bit of money and selling a lot of ads. Its all about expectations… my advice is start your ads cheap, get advertisers on board and go from there.
We are building up a very valuable and efficient marketplace with plenty of advertisers scouring the site directory daily looking to book sponsored ads.
The “ShoeMOney Effect” on AdToll – http://blog.adtoll.com/2008/02/05/the-shoemoney-effect-on-adtoll/
Well I am not entering that contest now, you just made the odds very low on winning it for the average bloggers. But great post though.lol
I’ve never heard of AdToll, but had thought of signing up with AdBrite. I did buy a 1 day ad with Shoemoney just to see how AdToll works and it seemed pretty slick. I didn’t get a lot of clicks, but then it was just my logo too. So far, what do you think Jeremy?
I had never heard of AdToll, but had thought about signing up with AdBrite. I bought a one day ad for $4 on Shoemoney just to see how AdToll worked from the buyer’s perspective and it seemed pretty slick. I didn’t get alot of clicks, but then again, I just used my logo. How do you like AdToll so far Jeremy?
i will try this tools. thanks