I frickin love April fools day. Especially online. Its the ultimate link bait day. Everyone is looking for it.. I ALWAYS DO IT and yet people still will fall for it 
. I will tell you right now I have something really good in store for this year and its like only 10 weeks away! AND yes even though I am announcing it now some of you will for sure fall for it .
If you do not know what you are going to do for this years April Fools Day prank then GET AFTER IT. Its a creative marketers dream and if you can make something good enough that people will bit it is the ultimate glory for a marketer (IMO). Of course if you suck, your prank will get called out early then you will have a full year in shame that you couldn’t pull it off.
About the author...
Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 42 comments… read them below or add one }
can’t wait. did you pull a prank last year?
Ahh – diden’t think about that, but this could be a great way to make some linkbait. Thanks for the tip, will start the planing now.
Hmm – any tip?
Staale aka Vikingblogger
Meh. Mine was done in August
What’s it gonna be Shoe? That’s thinking outside the box!
At first I didnt think it was a good post, but then I realised this will be a great trick and a great oppotunity for driving a massive amount of traffic to my sites as everything is allowed on the day, I will think up of some stories that are so outrageous that people will find it hard to belive they are not true. Thanks for the early heads up Shoe
)
Thanks for the laugh in the morning
I love the post title, lol
Well. According to Rebecca you could get away with farting and video blog about it. So is that what we are planning on seeing?
BTW, last year was good.
http://www.shoemoney.com/2007/03/31/april-fools-day-fun-shoemoney-station-closes/
Shoe pulls a prank every year.
Nice…i’m started preparing mine as of yesterday for a few of my sites
Ugh…poor grammer mistakes above I thought i’d reply before someone else does, it should have read:
“Nice…i started preparing mine yesterday for a few of my sites
“
Much thanks for the brainstorm!!!
Nothing could be more cruel than being born on April Fools day
hahaha I can’t wait. What did you do last year? I’m so curious.
lol!
just google “shoemoney april fools” for the link. I tried to link but it might have set off the scam filter…
Don’t wet yourself there Shoe. I’ll have to get to work on my April Fool’s post. Thanks for the reminder.
I spoke to someone at ShoeMoney Media and they told me what you’re planning. Muhaha.
Of course if you suck your prank…
Oh, what a difference a COMMA makes. May go down as one of the most quotable of the month
Remember, it’s not a truly epic April Fool’s joke if, in the process, you don’t piss off a lot of people.
The best April Fool’s joke I ever took part in was actually begun about two weeks prior to April Fool’s. I and a programmer friend were both members of an online community, back in the day when online communities were still pretty new. We cooked up this scheme over pizza one night. We were both system administrators of this online community. He wrote up a nice little program that purported to be an intelligent matchmaker program – you filled out a ten or twelve questions online, and then it selected from the database of other people who’d filled out the questionnaire to tell you who your best match was. That’s all it did. He installed it, I wrote up the announcement, and we let it fly.
It took off like wildfire. Everyone was running it, and then re-running it, because the more people who sent in their questionnaires, the more potential choices for a ‘match’ each person had.
But then all hell started breaking loose. Straight people were being matched with gay people. 60-year olds were being matched with 15 year olds. Husbands and wives, girlfriends and boyfriends WEREN’T being match. Several couples started dating based just on the results of this program. People were actually questioning their relationships (and maybe even their sexuality!!) The amount of drama it caused was unequalled in the history of the online community.
After two weeks, when April 1st arrived, we finally came clean, in the opposite way you’d expect – we actually *told the truth*. The matchmaking program was a shill. All the answers to the questionnaire were tossed – people were being matched in a pretty much total random fashion – actually, I think it had something to do with counting up the number of characters in their login-ids.
Boy, were people pissed at us! If we hadn’t been sysadmins, we probably would have been thrown off the system.
I remember it fondly to this day.
I was due to be born that day, and what’s worse is that my older sister’s name is April, yes indeed, my nickname would’ve been April’s Little Fool.
I held on 4 more days and am nobody’s fool.
oh! i like it very much!
Heeh, netmeg, that’s funny..
I can’t wait to see what you throw out there Jeremy, something like “I’m buying the johnchow.com network” maybe?
haha… I just saw last years… that is awesome. I guess I will start planning now. I not usually one for April fools, but I guess its a blogging tradition huh?
I’m sure you’re going to announce that you’re going to form an SEO agency on 4/1 :.)
Shoe…I really wonder what you have up your sleeves
-Mike
Funny thing is how you are publicly announcing this now in January, we will all probably all forget about it between now and April 1st and fall for it like and old boot!
Thanks for the warning Shoe! LOL!
Cheers!
WineGuy
I know?????
You quite this gig and go on tour as a professional poker player called SHOEMONEY.
You do not have me fooled.
Good luck and lets us know when you get near making a final table.
Cheers
Todd that is very funny.
LMAO
Indeed, quite a few people see it as a great link baiting opportunity but then again, given the date, people will most likely think twice before biting
He tricked people by making his frontpage look like this: http://www.shoemoney.com/f.html
Posting a link didn’t work so here it is: “shoemoney dot com/f.html”
LOL yea I love april fools, but I never participate. I just like seeing others do it heh.
Thanks for the warning
Wow…My Grandfather must have really liked April Fools before he died, as he always smelled of pee…Kidding
I love aprils fools, gotta get some good ideas ready
Indeed, people will most likely forget about this post until April 1st, that’s probably the reason why he has written it now instead of later in the first place.
shoemoney,
bring it on. Pranks & Linkbait is what Zug dot com was found on.
Lets see what you online marketers can do!
The prank masters at Zug
This is the first time I have heard of your pranks. Cant wait. I just started reading your blog!
Well I am sure I will fall for it. But bring it baby, lets see whats going down.
A fool and their dignity are easily parted.
Yes, I am destinately agreeing with you after hearing it is so accomplished that is not complicated to make an fool joke for someone you near loving you.