Jan 16 2008
Jeremy Schoemaker

Why I do not like 95% of SEO Experts

By Jeremy Schoemaker 255 comments

I claim all the time I am not a SEO and I have never sold SEO services. I always get labeled as a SEO though for some reason. I actually despise being labeled a SEO. Why? SEO’s are like the 21st century car salesmen. Most are slimy and have no clue what they are talking about. They tell you you just need to put spammy keywords in your title tag, keyword tag, and write a spammy as hell description meta tag.

Here is a prime example. In this site this guy says that I am losing money because my title tag does not contain more spammy words I could rank for.

Shoemoney - current title “Shoemoney - Skills To Pay The Bills” (Shoemoney, as famous as you are, I know you already rank great for many keywords, and although the title sounds good, why not optimize it and cash in on more visitors? Come on, dude!)

So its probably a link bait attempt which i am biting on.. however if your going to bait me to link to your site and lecture me on how I can make money you should at least have something on your advertiser page besides a blank page. Your credibility just went out the window.

This is why SEO’s are like used car salesman…

1) They can always sell you something.

2) They can never guarantee results.

3) They can not be held accountable.

4) They have a answer for everything.

5) All the magic happens behind the curtains - they cant tell you what they are actual doing because that would be getting to much into the secret sauce.

6) Anyone can be a SEO.

Here is my advice to anyone thinking about getting SEO services:

Concentrate on building a quality service. One that people will actually WANT TO BOOKMARK and comeback to. When I showed my stats from Nextpimp and this site people kept asking how I get so many “direct” hits. Its like people don’t know you can goto a web site without going to a god-damn Search Engine. When you create a good, useful service/site people will actually want to come to your site without you spamming Google.

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  1. FF0000
    Adam said on January 16th, 2008 at 11:55 am

    Can the guy also get a huger f-ing logo please? No really it only takes up 1/3rd of my screen.

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  2. FF0000
    Tyler said on January 16th, 2008 at 12:03 pm

    Wow that is one large header!! Like his motto too:” We’re once all noobs”, well he still is ;)

    I normally type in the url of the sites I visit. I’m a DirectURL user ;) Besides its not hard to remember sites like shoemoney.com or gizmodo.com etc. I only use Google when I need to look for a site I have not been to yet! lol

    [Reply]

  3. FF0000
    Melissa said on January 16th, 2008 at 12:04 pm

    I completely agree with you. When I first began looking into affiliate marketing I signed up for every list I could. I was continually spammed with emails everyday on how I should buy their product. I’ve since deleted them from my email lists so they know that I don’t appreciate their garbage and included a message to that fact when cancelling my address from their list. I’ve only received a response from one of the SEO’s and they were very gracious and apologized.

    I think you have to be very cautious when signing up for things as you never know what you are going to get.

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  4. FF0000
    Alex Zhao said on January 16th, 2008 at 12:05 pm

    I despise when people with no credentials (0 PR, 0 Alexa) list some generic tips. I mean seriously, I’m sure people have read about title tags about a thousand different places.

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  5. FF0000
    Richard said on January 16th, 2008 at 12:09 pm

    Do I detect a hint of anger, Shoe?

    Great post, though. There is a reason why 99% of web businesses do very little or nothing at all. You just illustrated it.

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  6. FF0000
    syamsulariff.com said on January 16th, 2008 at 12:11 pm

    Too many seo expert out there and keep spamming blogger about their “great” service, i nver trust one

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  7. FF0000
    Jamie Harrop said on January 16th, 2008 at 12:13 pm

    Of course, we’re not all slimy sleaze bags. There are some of us out there who actually know what we’re talking about, have years of experience behind us, and have years of quality case studies behind us. :)

    But yes, there are plenty who like to think they know what they’re talking about when they really don’t have a clue. It was only yesterday when I gave a 140 character rant on Twitter about idiots who own a business in an industry they know nothing about. It’s something that really gets under my skin!

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  8. FF0000
    Warren said on January 16th, 2008 at 12:14 pm

    Some people, eh. I don’t think that guy (whoever he is since no one probably has heard of him) has anything to say to you about raising your traffic.

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  9. FF0000
    Davide Di Cillo said on January 16th, 2008 at 12:15 pm

    i think you wrote an article about how pissing off people was a great way to get links (even if your is a no-follow) ;)

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  10. FF0000
    Printnpost said on January 16th, 2008 at 12:16 pm

    Totally well said…..I have kept doing the same thing with my printnpost site and really just doing what i planned to do and not worry so much on the daily report i see on adsense and it is growing. I just focus on keeping the site going and the users happy and they just keep coming back and are very loyal :)

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  11. FF0000
    How To Rule The World said on January 16th, 2008 at 12:21 pm

    i think “SEO Experts” should change their name to “I might get you some traffic”…

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  12. FF0000
    Rhys said on January 16th, 2008 at 12:23 pm

    I’m sure you’ll agree, you know your brand and hence your title asserts your brand, rather than SEO nature.

    I think blogs are compeltely different from SEO, and the amount of time people spent SEO’ing for blogs is stupid. I feel that half of them are wasting their time - Social networking and bookmarking, with relevant article title tags, are more likely to succeed.

    And regarding the Sleazy Car Salesman comment, have a look at one of his comments:

    “I didn’t write this article for nothing people….”

    Fool.

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  13. FF0000
    Netmeg said on January 16th, 2008 at 12:26 pm

    I *am* an SEO, and I hate ‘em all too. See your post yesterday about incestuous circle jerks.

    Any of us who can be found at the top of the search engines with a one word search doesn’t need SEO. You don’t. I don’t either.

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  14. FF0000
    Vizion said on January 16th, 2008 at 12:42 pm

    wow - this cat is ridiculous! I couldn’t even read his whole post the teenage-style writing had me cringing with every attempt of constructive criticism…who is this guy, really and does he really think he has something to offer?

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  15. FF0000
    Ryan said on January 16th, 2008 at 12:46 pm

    Shoemoney…

    I’m the sleazy car salesman that posted about your title tag! For the record, the blog is roughly 5 days old…so, due to the fact that I can’t spend 12 hours a day on it, I haven’t completed some of the other static pages. I think that’s pretty understandable…

    Second, I wasn’t calling you out to be an ass, and I am well aware of the fact that you are, indeed, The Shoemoney. I know you could give a rats ass about optimizing your title because you already do very well for yourself, and probably more folks have you bookmarked or “type in”, than SE traffic.

    I used to run RyanShamus.com..(it looked alot different than it does now with the new owner) but anyway, I “grew up” in the blogging world paying attention to what you had to say. I’m not kissing ass…but just wanted you to know that. Also for the haters that said I was “probably a nobody” and a noob myself…I, and many others, would disagree.

    And Adam, I love my big header. I bet you’ll remember it :)

    For ZenProBlog - yeah, plenty of folks have heard about me…but the real question is (and I ask myself the same), who the hell are you? Never heard of you…but keep up the good work.

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  16. FF0000
    Jeremy Schoemaker said on January 16th, 2008 at 12:47 pm

    its very true… the attack hook is a great way to get links. BUT what are you getting links for? and in the end you wont get THAT many links. This site gets about 20-30 links per day just by having content people like.

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  17. FF0000
    Ryan said on January 16th, 2008 at 12:54 pm

    Rhys - thanks for pointing that out…you sure used to not mind me before, but it’s always easy to agree with the big guys, right?

    Vizion - I’m ridiculous? Teenage-style writing? Go watch some more MTV….

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  18. FF0000
    Farmer said on January 16th, 2008 at 1:09 pm

    I am known.

    You know me.

    I don’t know you.

    I’m so badass I don’t have time to know if I don’t know you but you know me so that is all that matters.

    [Reply]

  19. FF0000
    Todd Mintz said on January 16th, 2008 at 1:11 pm

    There are good and bad SEO experts like there are good and bad anything. However somebody calling you out for a bad title tag when you likely outearn him by 100x is the height of stupidity.

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  20. FF0000
    Ron said on January 16th, 2008 at 1:12 pm

    For us newer that new noobs who are the 5% that you like. Could you also state why you like them? Are the people you have had relationships with in the past? Could they demostrate their success in SEO? I’m just trying to educate myself.

    Great site!

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  21. FF0000
    Vizion said on January 16th, 2008 at 1:21 pm

    “go watch some more MTV”…what a tremendous rebuttal from someone who represents themselves as far form ‘noob’ i would’ve expected better. I guess my first observation is warranted.

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  22. FF0000
    Jeremy Schoemaker said on January 16th, 2008 at 1:22 pm

    I think its good you state your opinion. Keep doing that!

    You just have to be prepared to backup what you say.

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  23. FF0000
    Jeremy Schoemaker said on January 16th, 2008 at 1:23 pm

    If you really want to hire a seo that can do something for you ask to see their cell phone and look at how many Google/Yahoo/MSN search engineers are in there. These are the people who can do something for you just by making a call. They can also help you when you most need it. The rest is all basic seo you can read about in any forum.

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  24. FF0000
    Preventing duplicate content in wordpress said on January 16th, 2008 at 1:24 pm

    Yup, the link for my comment points to google, somehow I managed to be number one for that, youfoundjake.
    Why mention this?
    Heeh, try a search on google for http://www.google.com/search?hl=en&lr=&q=site:ryanshamus.com&btnG=Search
    see how all the descriptions are the same? And you know what the kicker is? I didn’t charge anyone for that little nugget of information.

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  25. FF0000
    Ryan said on January 16th, 2008 at 1:41 pm

    Viz - We’re done…I certainly didn’t come over to start flaming each other, it’s rather immature. Agree to disagree and forget about it.

    Todd - I (as I stated several times) know Shoemoney is a baller, and I never claimed anything else. I’m not concerned with how much money he makes, rather, I was trying to educate my target readers (who are brand new to the scene of SEO) on how to optimize titles.

    Shoemoney - Totally agree with that last statement of yours. Again, I’m catering to people that aren’t really familiar or comfortable yet with the concept of SEO. The same information is out there on a thousand different sites/blogs/forums, but I just like to write about it :)

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  26. FF0000
    Aaron said on January 16th, 2008 at 1:42 pm

    Telling someone they don’t know anything or their opinion is relevant because they don’t make as much as you or aren’t as well known is absolutely absurd. First of all, he has already received a lot of attention from everyone here reading this blog, and he has been up for all of about 5 days (check whois for domain registration date). Second, will title tags make or break your site? No. Do they help with “some” search engine rankings? Absolutely. I can’t speak to all search engines as I don’t know all of their algorithms, but some definitely consider the title tag.
    Third, he makes a valid point. If a title tag could “possibly” drive a few hundred more people to your site, why wouldn’t you change it? That’s just bad business, period.

    If you want to say, I’m not that worried about my title tag, I’d rather it say something witty.. great! You can’t find fault in the advice itself though.. good title tags do help.

    Also, its not spammy. Spamming is cluttering a website with useless information.. using good keywords in your title tag is both informative to a user and good for traffic.

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  27. FF0000
    Harry said on January 16th, 2008 at 1:46 pm

    Lol, dude why do you link back to such people anyways? Link back to me please. I have better crap ;)

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  28. FF0000
    joe said on January 16th, 2008 at 1:46 pm

    I think you totally fell for the linkbait :)

    However, Shoe, you are giving SEOs a bad rap. Everybody enters their market from a different point, and I can help 99% of new websites to their market with my recommendations. WIth SEO, you are paying for rankings but the real product you are going to get is that the SEO is going to put you on a plan, that you can use to construct your overall development plan. Making the right SEO choices can inform design, content creation and sub niche strategy for “optimized” profitability.

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  29. FF0000
    Farmer said on January 16th, 2008 at 2:00 pm

    Nah…SEOs are doing that themselves.

    Funny thing is the majority of SEOs are spewing crap that…well doesn’t matter anymore or has very little weight to pay any attention to.

    Aside from that, the best SEO is an SEO you never hear about.

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  30. FF0000
    Pablo Palatnik said on January 16th, 2008 at 2:15 pm

    what do you think constitutes an “EXPERT” in SEO…results or experience?

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  31. FF0000
    Vizion said on January 16th, 2008 at 2:19 pm

    in my ‘personal’ opinion wouldn’t it be both?

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  32. FF0000
    Ryan said on January 16th, 2008 at 2:20 pm

    Again, I haven’t owned the site for quite some time now…and it’s totally different, so…

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  33. FF0000
    50 Private Label Rights Products from Arthur said on January 16th, 2008 at 2:24 pm

    I hear you man. It’s really hard to tell who is legit and who isn’t. It could take months to see results in some cases and that give them time to disappear or make excuses. I think you have to look carefully at their previous clients and see what they have to say.

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  34. FF0000
    How To Rule The World said on January 16th, 2008 at 2:24 pm

    well im not too sure what Ryan did to get on the radar of shoemoney, but I think the overall result should be great in your eyes. You got a top blogger to link back to a smaller blog with less than 100 rss readers. Maybe I should start blogging about how crappy shoemoney’s site is and maybe he will link back to me to ;)

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  35. FF0000
    Denni Pultz Gottfredsen said on January 16th, 2008 at 2:25 pm

    I would rather listen to you, than a SEO expert. You really know what you are talking about.

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  36. FF0000
    Gerad said on January 16th, 2008 at 2:26 pm

    Ryan, you don’t even have your RSS feed setup correctly. When someone tries to add you to thier RSS reader it shows as “(title unknown)”. That’s not good. FREE nugget for you. Peace.

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  37. FF0000
    Adam said on January 16th, 2008 at 2:28 pm

    To be fair he’s just trying to get some linkbait going which is clearly working. Also I quite liked the tone of his writing from what I saw so meh, fair play I say.

    Admittedly as someone else already mentioned his header is ridiculously large and should be changed lol. I don’t think you can call him a slimy SEO for that though!

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  38. FF0000
    Josh Garner said on January 16th, 2008 at 2:34 pm

    Shoe,

    This post really kinda sucks man. There are a lot of spammers and scammers out there, I know. But we aren’t all bad. I know you said 95%, but hell man, at least leave an open ended “for the record, they aren’t all bad” at the end of the post or something. I have a rebuttal for you.

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  39. FF0000
    Ryan said on January 16th, 2008 at 2:59 pm

    I’ll say it again…the blog is now 5 days old. I work full time. I haven’t configured EVERYthing yet. So, kind of a weak point.

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  40. FF0000
    POOPeGifts_com said on January 16th, 2008 at 3:01 pm

    I hate those type of SEO’s too. I take no offense to this post, I’m not slimy. If I took offense, I’d just send you a can of dog poop.

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  41. FF0000
    Jason said on January 16th, 2008 at 3:06 pm

    Couldn’t agree more… I think it’s funny how Josh Garner is trying to convince you that “we aren’t all bad,” trying to say he’s not a spammer - as he spams his rebuttal for you. Hmm… I think that’s a case in point for you Shoemoney.

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  42. FF0000
    Josh Garner said on January 16th, 2008 at 3:08 pm

    No way. Shoe could afford more poop than I, and my fiance would banish me to the lands if I started such a fight that I could not finish.

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  43. FF0000
    Darin Carter said on January 16th, 2008 at 3:09 pm

    This is an awesome post … just be true in what you write and the people will come.

    Darin

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  44. FF0000
    Arejay Ell said on January 16th, 2008 at 3:10 pm

    Great Post! I think you were all too kind with saying 95% , its at least 98%. None of these SEO’s even have there own sites that make any money besides some adsense clicks (yay 5cents for someone to leave my website). One must always ask a SEO for proof, but then if you have to ask, then they are in that 98%. Real SEO’s are people who constantly charge $5,000 on the lowend for basic optomization, and have so many clients they are always expanding. These are the people who have no need to post in forums to advertise themselfs , they dont make blogs about how badass they are and how they can do the same for you for only $200. The real SEO’s understand the foundation of a solid business plan, timelines, goals, and don’t understand how someone can have a “online business” without a business plan , or even proper funding for the “business sites”. Again Great post Shoe!

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  45. FF0000
    Josh Garner said on January 16th, 2008 at 3:12 pm

    Jason,
    https://siteexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fwww.openjason.com&bwm=i&bwmo=d&bwmf=u
    After 10, I stopped counting the comments you have for links to your site. I’m not looking for a fight, I just wanted to rebut with an opinion without writing a novel in a comment.

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  46. FF0000
    NBN Group said on January 16th, 2008 at 3:21 pm

    Farmer…. I must agree with that.

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  47. FF0000
    lou said on January 16th, 2008 at 3:23 pm

    so maybe you shouldnt talk shit about people when your stuff isnt in order?

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  48. FF0000
    blue said on January 16th, 2008 at 3:25 pm

    YOU LOOK LIKE A IDIOT.

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  49. FF0000
    David G. said on January 16th, 2008 at 3:26 pm

    That hurts, am I the only used car salesman that reads Shoemoney.com Hell somebody has to sell used cars otherwise where would we stack them up after you’ve used them. I’am nearly at the bottom of the most untrusted professions in the world list already, previously I could have only moved lower by selling Life Insurance or becoming a Lawyer. Now I can become an SEO, LOL

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  50. FF0000
    Silvano said on January 16th, 2008 at 3:28 pm

    I think SEO is overwhelming when someone just starting a website/blog etc. is looking for ways to increase their traffic and or submissions to search engines. Hell, I typed in “submit site to google” and got a page of SEO links before ever finding googles own submission forms. Just saying, maybe the majority of them are crooked/spammy whatever you want to call it, but obviously theres a market for them, and they do look good coming from the eyes of someone starting up.

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  51. FF0000
    Netmeg said on January 16th, 2008 at 3:33 pm

    The bottom line is, the people who really know what they’re doing in this business don’t need to trumpet it around or beat the bushes to drum up clients. The people who know what they are doing are so in demand that they already have just about as many clients as they can handle; indeed they’re in a position to accept or reject projects as they choose. You’re lucky if you can convince one to help you out. The closest thing to a guarantee that you’ll get out of them is that they’ll improve upon your current situation - and they’ll be able to deliver.

    (And nobody gets to see the numbers in my cell phone - that’s the quickest way to lose your carefully cultivated google-friends!)

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  52. FF0000
    Josh Garner said on January 16th, 2008 at 3:41 pm

    Actually Silvano, that’s part of the problem. SEO IS overwhelming to new people, and there are a lot of “SEOs” or “SEO Firms” taking advantage of that. That’s why this post kinda sucks. Not because I’m personally offended, but because we SEOs have enough to battle with the snake oil salesmen (I won’t call you out David lol) without perpetuating SEO myths.

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  53. FF0000
    Josh Garner said on January 16th, 2008 at 3:45 pm

    Netmeg, after 4 years, I finally got to feel the luxury (or burden) of turning away my first client at the middle of 2007. Everyone has to start somewhere. You don’t just come out with a name that sells. I didn’t (actually in the SEO world I’m considered small time, even if I get to turn clients away), Shoe didn’t, Danny didn’t, nobody did. We all had/have to prove ourselves. We have to work hard to work our way up. We have to show our worth.

    And for anyone new to SEO reading any of these, who needs an SEO, and is told by an “SEO” that they know someone at Google, please walk away. That’s not a valid response. I’m hoping shoe wasn’t the one that left that comment before.

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  54. FF0000
    Catherine Lawson said on January 16th, 2008 at 3:45 pm

    What a dick that guy sounded. And so typical of many SEO experts. I have been criticised recently by a couple of SEO’s because of my lack of technical skills - and I don’t know why as I’ve never claimed to be technically skilled.

    The hilarious thing is - most of these SEO experts could not run a tap, let alone a business.

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  55. FF0000
    jim said on January 16th, 2008 at 3:47 pm

    Those who can’t teach… do. Oh wait, it’s the other way around.

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  56. FF0000
    jim said on January 16th, 2008 at 3:47 pm

    That’s very true but the most vocal ones, the ones doing the unsolicited inquiries, they give the rest a bad name.

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  57. FF0000
    Catherine Lawson said on January 16th, 2008 at 3:48 pm

    True - even I know about title tags and I’ve always been technologically challenged.

    But - I don’t agree with you on PR - PR sucks and it always will, for as long as they keep decreasing mine.

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  58. FF0000
    jim said on January 16th, 2008 at 3:48 pm

    It’s like colleges, the good ones don’t need to advertise on late night TV. :)

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  59. FF0000
    Aaron said on January 16th, 2008 at 3:52 pm

    I’m not really sure what the problem is here. Was there something wrong with the advice that was given? Regardless of what anyone here says, title tags ARE part of the SEO process. Matt Cutts talks about the importance of the title tag in Google search rankings. I don’t know that it can come from a better souce.

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  60. FF0000
    Ryan Blakemore said on January 16th, 2008 at 4:04 pm

    I agree with you there Shoemoney, too many people call themselves experts. I think too many people believe they are experts at things they are not good at and that isn’t limited to SEO. The difference with other industries like electricians for example, is they have to prove they are an expert at what they do by obtaining certification before they can legally provide that service. SEO is branded too much like VooDoo. SEOs need to educate their customers and explain exactly why they are doing what they are doing. To often they will say things like “That’s what Google likes”, because they don’t want to lose their customers and they really don’t know what they are talking about.

    SEO is still a fairly new industry, with lots of myths and misunderstanding, which is not helped along by us having to guess and figure things out, because the search engines are so vague. I also think the buyers of SEO services need to take some of the blame for the problems. The buyers need to make a bit of effort to understand the true value of SEO and understand what they are buying, instead of just hiring in a man (or woman) who will magically rank them at the top of Google.

    I have huge respect for you ShoeMoney, but I can’t help feeling this page looks like Robin Hood and his band of merry men (I don’t mean to disrespect anybody with that analogy, but I find it hard to believe that many people think exactly the same way as Shoe). I for one would like to congratulate Ryan on successfully getting a link from ShoeMoney.com, I’m sure the increase in traffic will be worth the flaming you received in the comments.

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  61. FF0000
    John M Weaver said on January 16th, 2008 at 4:13 pm

    What does your buddy Aaron Wall think about your love for SEO?

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  62. FF0000
    Josh Garner said on January 16th, 2008 at 4:16 pm

    Catherine, if some “SEO” criticises you for not knowing something, they are either not SEOs, or they have insecurity issues.

    Guys, really, most of us in the industry are incredibly helpful. I know how we look from the outside, believe me, I hear it all the time. I know that we get a lot of black eyes. But really. Spend a week or 2 at Sphinn or SEO Book. I say spend a little time at Sphinn because we have to waid through crap as well. It’s a community for SEO to share information and help each other. Inherently, there are “SEOs” that want to use it for their own gain. But with a little time, you’ll get to know the ones that are worth listening to, and the ones that aren’t. It’s like any other industry. Even Shoe’s (ever stayed up long enough to see the “work from home” commercials?).

    Alot of us run blogs, giving away the “secret information.” Hell, SEOmoz built a company around this idea. People don’t pay us for voodoo. It’s not rocket science. It just requires time and dedication. People pay us for our experience and working knowledge.

    OK. I gotta go home now.

    And for the one that asked who Shoe would recommend, he is a member of the Internet Marketing Ninjas himself. Those are a group of some of the most talented (known anyway) SEOs out there.

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  63. FF0000
    Affiliate Confession said on January 16th, 2008 at 4:29 pm

    Shoe, you gotta cash in, come on dude! lol - I think you’ve done some serious cashing in so far.

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  64. FF0000
    Bjorn Solstad - Devenia Internet Marketing said on January 16th, 2008 at 4:30 pm

    You are good at SEO the moment you are able to get your or your client’s site to the first page and KEEP IT there. Spamming a site to the top is quite easy - making sure it stays there over time (years) is another story. That is where you’ll see the difference in strategies.

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  65. FF0000
    Affiliate Confession said on January 16th, 2008 at 4:31 pm

    Maybe they sould try and SEO their own site instead of trying to sell their crummy services to Shoemoney.

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  66. FF0000
    How To Rule The World said on January 16th, 2008 at 4:32 pm

    Man this has to be the most intense topic ever. As for SEO, i think everyone thinks they are an SEO expert. If you make correct titles and add meta tags then bam, all of a sudden you are an SEO expert. If you were a real SEO expert then the guy who said he wouldn’t advertise SEO services is correct. If you have so much power and control over search engine rankings then you would use it to your own benefit to make yourself thousands of dollars, maybe even millions. I think SEO is just a great way to say, I might get something accomplished for you. I think there are people who can effectively get good positions out there but as shoemoney states. 95%, at the very least, ARE FULL OF CRAP.

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  67. FF0000
    POOPeGifts_com said on January 16th, 2008 at 4:33 pm

    RJ, real SEO’s do have time to post in forums and do write blogs about what they do. $5,000 though, for SEO sounds like a monthly payment to me, no where near what a complete package should cost.

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  68. FF0000
    Contest Beat said on January 16th, 2008 at 4:36 pm

    SEO’s are like the 21st century car salesmen. - classic

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  69. FF0000
    POOPeGifts_com said on January 16th, 2008 at 4:37 pm

    I know some people at Google. Knowing people at Google isn’t a bad thing.

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  70. FF0000
    Aaron said on January 16th, 2008 at 4:41 pm

    How would you go about making all of that money? Being good at SEO doesn’t mean you can sell absolutely anything. You have to be offering something that people want and are looking for as well. If your statement were really true there would be a lot of very wealthy SEO’s out there.

    As mentioned by a previous user, you have to start out somewhere. Even if you know absolutely everything, your not going to just jump into the business and charge 10k a job. No one is going to pay you money without a proven track record and your not going to get that track record in most cases, without taking some jobs for a few hundred bucks or even pro bono - unless your already in another segment of the industry and are just tying SEO into it.

    There are a lot of SEO’s out there that are full of crap for sure, but there are also a lot out there that know what they are talking about. To be honest, I’m not even sure how it came up that people who advertise must be terrible SEO’s, it seems completely off topic. No one here was trying to sell their services were they?

    For some reason people are jumping on the shoemoney train and getting upset that the title was criticized just because the site is popular. No one said a site would fail without a good title tag. The advice was valid, and thats the only thing that should matter.

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    How To Rule The World said on January 16th, 2008 at 4:46 pm

    Aaron, I think you could sell anything if you were a good SEO. If you could get on top of any keyword what would you sell? The advertising space of course… Provided from a site with good content, you don’t have to be selling a specific product to make money from it. You just need to offer the space your taking up.

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    Josh Garner said on January 16th, 2008 at 4:46 pm

    I’m sorry Poop. You’re right. Knowing someone at Google isn’t a bad thing. However, there are those that think they can tout that as a reason to go with their “SEO” services. The grand majority of the people at Google couldn’t help you rank higher. The ranking factors are sealed that tightly. So, when an SEO says “I know a guy at Google, I can guarantee rankings.” Then something is wrong.

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    Josh Garner said on January 16th, 2008 at 4:50 pm

    Actually that’s not what SEO is really all about. Well, it is…sorta. But that’s where Shoe is correct in this post. As an SEO, my passion is SEO. I don’t really have a passion for anything else. More often than not, if you set out to do something solely for the money, especially with blogging, and not because you have a passion for it, you will fail. So, we SEOs help those with a passion attain goals, be it rankings, traffic, conversion, or other.

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  74. FF0000
    Aaron said on January 16th, 2008 at 4:55 pm

    Really, because there are some crazy sites out there. mail order animal fescies(sp?) used underwear… I honestly don’t know how I would go about making a successful online business out of those products. Plus, there is a very good chance that most “solely” only business have a good amount of competition and as mentioned by the previous poster, I don’t want to be in online business.. I enjoy SEO and Web Development, so thats what I am going to continue doing.

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    Snowboard boots said on January 16th, 2008 at 4:57 pm

    plus the ridiculous amount that they charge people

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    How To Rule The World said on January 16th, 2008 at 4:58 pm

    Josh, I’m not sure that is a valid statement. I think every SEO and blogger is SECRETLY in it for the money. I am sure there are those, RARE, cases where some guy didn’t even realize he could make money doing it, but once he finds out he can, guess what he will probably focus on…. the money… If you are not in it for the money, they you are being played a fool by the person willing to pay you penny’s to make him thousands.

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    Mitch at Money News said on January 16th, 2008 at 5:01 pm

    And Mr Wall hath spoken. Still you have to admit the ‘has an answer to everything’ part is true with all the comments back that Ryan is responding with.

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    sean said on January 16th, 2008 at 5:08 pm

    push the SEO button and watch the comments fly. remember when yahoo was just a small list of websites? It was unimpressive but took off because no one could find anything by typing around. Today you have several forms of marketing to get the word out. Search engines are still important however. What people do after they find you is important too…really more important for the long term. Do they return, tell their friends etc. However they still need to find you the first time. I find it hard to believe that people found NextPimp the first time via a type-in

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    Sam I Am said on January 16th, 2008 at 5:08 pm

    Well spoken! By the way, in case no one’s already done it. For some reason your comment count in google reader always indicates 7, regardless of how many comments there are???

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  80. FF0000
    Josh Garner said on January 16th, 2008 at 5:17 pm

    To an extent you are correct HTRTW, but therein lies a completely different conversation. I’m sure Shoe knew he could leverage his passion/knowledge/experience to monetize the blog. But it had to start with a passion. He didn’t site back one day and think, “Hey, how can I make money?” More likely, he knew he had a gift that most people didn’t, and decided to capitalize on that gift. In reference to Netmegs comment on turning people away, this is the number 1 reason I do so. If someone comes to me and wants to make a blog, I ask why. If they say to make money, I explain that I can not help them. If they come back with something along the lines that they are really good at something, or know of a gap in information that they can fill, and they would like to monetize it, then they have my attention.

    All too often people start a blog with the intent to make money and nothing more, then lose interest when it doesn’t pan out after a month or 2. They didn’t have the passion in the first place that it takes to make it past the down sides.

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  81. FF0000
    Josh Garner said on January 16th, 2008 at 5:22 pm

    lol. You’re right. As voicing as I am right now, believe it or not, I’m probably the most docile SEO Blogger. We SEOs get really testy. I know it’s not funny, but I laugh.

    And you couldn’t be more correct about the rest of your comment. Any real SEO will tell you that rankings are only a piece of the puzzle. Traffic another, conversions another. This is the reason you need to educate yourself about SEO. It is too often touted as the magic bullet. But it’s not.

    Example? I may be wrong, but with all the times “SEO” has been used in these comments and on Shoe’s post, he will likely rank somewhere for the term. Not because his blog is about SEO, but because the site has a lot of authority, age, and I’m willing to bet a great number of links pointing to him that say SEO in the anchor, as pointed out by him that some people think of him as an SEO. Now THAT will be interesting to see. If anyone keeps up with that, please email me and let me know. I just don’t have the time for that kind of test right now.

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  82. FF0000
    POOPeGifts_com said on January 16th, 2008 at 5:27 pm

    This post just shows you how great of a marketer the J man really is. I might just write a post on my blog to give him props for once again stirring up the emotions of those that consider themself SEO’s.

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  83. FF0000
    How To Rule The World said on January 16th, 2008 at 5:45 pm

    HAHA… josh, maybe you are right… it is probably just a masterminded trick and attempt to get some SERP for the term SEO. If he has effectively stirred up enough attention, and with all the commenting on SEO, and all the linkbacks to this article with proper anchor, it may be possible to get a decent rank. But then again the competition is 151 million for that term… Can he do it?

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  84. FF0000
    Anthony a.k.a. OldSchool said on January 16th, 2008 at 6:01 pm

    Shoe, I was disappointed to read this. It’s the same old tired “don’t trust SEO’s” argument that many have ranted about before. Why is it sad? I think it is a cheap shot at the industry used as link bait, which lumps all of the bad guys with the good guys.

    Every industry has idiots and scam artists - doctors, judges, teachers, etc. It’s really all about integrity. Some people have it and some people don’t. Those that don’t will often profit at the expense of the ignorant, but many end up like this guy

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  85. FF0000
    Big Oak said on January 16th, 2008 at 6:21 pm

    Not only is the post about you link bait, the entire site is just one big piece of link bait. An entire site devoted to explaining why other sites don’t know what they are doing… But then again, the title of this post, “Why I do not like 95% of SEO Experts” is pretty link baitesque itself, don’t you think :-) Off topic, your Internet Marketing Ninjas videos were excellent.

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  86. FF0000
    steveffeo said on January 16th, 2008 at 6:24 pm

    SEO is just one part of the marketing sauce.

    Many SEOs seem to present a magic light switch that a client can pay for. This is very bad Karma for the industry.
    The good Internet marketers realize it is a 7 prong attack (atleast)
    Building an honest and great brand, Great writers, Web 2.0, SEO, Great design and usability, Traditional marketing, and Networking.

    I can think of only 3 people/companies who understand this.

    Shoe great work with the UFC Hope Randy comes back and Ty for tip about Photrade

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  87. FF0000
    Kenric said on January 16th, 2008 at 7:01 pm

    What kind of excuse is this? Who launches before they are ready? It’s like setting up a store and not configuring the shopping cart. Isn’t RSS feed like closing a sale?

    Please, with the 5 days old crap.

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  88. FF0000
    Jeremy Schoemaker said on January 16th, 2008 at 7:07 pm

    ya i have yet to ask someone at feedburner about it

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  89. FF0000
    Ryan said on January 16th, 2008 at 7:37 pm

    BigOak - So, have you read any of my other posts on my “piece of link bait” site? No. Because if you had, you wouldn’t have looked so foolish making a statement like that.
    I made the site to help people new to SEO figure out a thing or two to help them out. I never claimed to be a high and mighty SEO expert, all I did was given solid, proven advice, and used a list of well known bloggers as examples. But, as someone earlier said, as soon as you talk SEO, the shit starts flying, which in the case of my 5 day old blog, is very useful. Thanks for your time.

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  90. FF0000
    Russell Rockefeller said on January 16th, 2008 at 7:40 pm

    Jeremy, was this little tirade of yours a test to see how many bees you can stir up to post a comment?

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    Will said on January 16th, 2008 at 7:51 pm

    I couldn’t agree more. Seems like most people are just trying to earn a little $ advertising their SEO services which don’t really seem legit at all.

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  92. FF0000
    Will said on January 16th, 2008 at 7:54 pm

    the sad thing is that most people don’t know much about seo and end up falling for everything.

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  93. FF0000
    Ryan said on January 16th, 2008 at 8:25 pm

    Josh, I’m a little dissapointed in your choice of words there. I’m not a dick, I’m not evil.

    I gave sound advice on a real topic, and I used a list of good bloggers for examples. Hmmm, yeah, I’m evil alright….

    I work in SEO, I haven’t stated anything in my article that any SEO wouldn’t know…so what’s the big deal? How am I not being helpful? Take a look at my other posts…and you’ll see what I mean.

    Is it against the law to write a post that gets some attention? No, you’re in SEO, you should know the answer to that.

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  94. FF0000
    McBilly Wilford said on January 16th, 2008 at 8:25 pm

    Sarcasm at it’s best Adam. ;) It’s normal people would associate you as SEO shoe, since you are pretty good at it. But like you said, most people only know one technique in SEO and that’s spamming links.

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  95. FF0000
    Ryan said on January 16th, 2008 at 8:28 pm

    Yeah, okay, you’re right. No Alexa, no PR.

    THE BLOG is 5 days old, are you that dense???

    Point me in the direction of any links from shoemoney on your blog, oh that’s right…you have none. And before you criticize a five day old blog about rankings…take a look at your 1,000,090 (almost got tired typing all of those zero’s)+ Alexa rank, and your PR0. I had more visitors yesterday then you had in two months.

    Case closed.

    Next?

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  96. FF0000
    McBilly Wilford said on January 16th, 2008 at 8:29 pm

    Right on target there Jamie. I’ve read humorous seo experts claiming this is how to do this and that but in the end, the only technique they know is spamming a whole lot of links.

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  97. FF0000
    Ryan said on January 16th, 2008 at 8:31 pm

    Hey, bro, try reading the entire post first. No one was selling anyone SEO services, idiot!

    These comments got twisted at some point…and it’s from rocks like you that don’t take the time to read the article, rather you’re just worried about getting your little, tiny, insignificant link in the comment list =D Have a nice day.

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  98. FF0000
    McBilly Wilford said on January 16th, 2008 at 8:38 pm

    Indeed Farmer! Right on track with that one. The best SEO is an SEO you’ve never heard about. They don’t need the exposure to get clients.

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  99. FF0000
    Ryan said on January 16th, 2008 at 8:39 pm

    hmmm….thanks for the caps and no website. I look like the idiot? No.

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  100. FF0000
    McBilly Wilford said on January 16th, 2008 at 8:40 pm

    LOL. You can change that to “I might get you some traffic now but you might lose it later” ;)

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  101. FF0000
    Ryan said on January 16th, 2008 at 8:43 pm

    LOL, I love all of the shit talking, and no links…scared?

    And, who was talking shit, anyway? Read my article before you make yourself look stupid on such a nice blog. Most of the idiots above and below me played a simple game of “telephone”. It gets more and more twisted as it goes on…all I did was talk about the importance of title tags, and I ended up with a backlink from here, and many others. Oh, and I did your wife…damn..maybe that’s why you’re pissed. My bad!

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  102. FF0000
    Ryan said on January 16th, 2008 at 8:49 pm

    I’d love to know who was trying to get clients…?

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  103. FF0000
    賃貸 大阪 said on January 16th, 2008 at 8:51 pm

    Then why criticize Shoemoney when your own house is not in order?

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  104. FF0000
    賃貸 大阪 said on January 16th, 2008 at 9:04 pm

    Ryan, I think he is saying Shoemoney.com is a link bait site, not your site.

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  105. FF0000
    Hustle Strategy said on January 16th, 2008 at 9:10 pm

    This is getting interesting.

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  106. FF0000
    Hustle Strategy said on January 16th, 2008 at 9:12 pm

    Sounds like the elite retreat should have an octagon and the first post on fighters should be the youtube video. I think this would benefit all involved.

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  107. FF0000
    Hustle Strategy said on January 16th, 2008 at 9:16 pm

    True indeed… Now, back to optimizing my sight and trying to get keywords out there.

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