With blogging, the most obvious things that we should all do are usually the ones we forget to. If you are looking to increase the popularity of your blog in 2008, here are some simple things you need to start doing:
Email Subscriptions – if you are using Feedburner, you are probably already using the email subscription service. What you may have not noticed is that when you use the Feedburner email subscription service, when someone gives their email to Feedburner to subscribe to your blog it doesn’t mean that they are a subscriber. They usually get a follow-up email from Feedburner verifying that they subscribed, but many people end up missing this email and never fully subscribe. So if you log into your Feedburner account and go under email subscriptions you will notice that some email address are not active. For those non-active email addresses, take them and re-subscribe them to your blog. This way they get another verification notice to subscribe to your blog and many of them will end up subscribing.
SEO – a lot of people claim that they are SEO experts or that their blog is already optimized for search engines. Yes, WordPress is not that bad out of the box, but there are still a lot of modifications you need to make to your WordPress blog if you want more search love. If you want to make sure your blog is SEO friendly, check out this video.
Participate on other blogs – if you are trying to make your blog popular, you are probably concentrating fully on your blog instead of other competing blogs. A great way to increase the popularity of your blog is to find all your competitor blogs and start participating on them. By placing valuable comments on them others will find you and most likely subscribe to your RSS feed because they are targeted visitors.
Share some love – don’t expect to be popular if you are not willing to link out. If you want others to link to you or start reading your blog then start linking to them. When you link to others they may end up linking back to you or they may end up finding your blog interesting and start reading it.
What’s your edge – if you want people to read your blog you need something that differentiates yourself from the competition. This could be your attitude, your content, or anything else like that. But if you don’t have something that differentiates yourself from the competition then it is going to be hard to grow your readership.
Although these tips are basic, hopefully they will come in value to you during 2008. Just think about them every once in a while and you will start seeing growth in your blog traffic.