Everyone seems to love numbers so I will give you my full stats from 2007 (well at least up until the 25th).
Financials:
Server cost: The server I host this on sits in our company rack. The server cost me about 3,000. Its a dell 2950 2x dual core ( model 5120 Intel Woodcrest CPUS). It has 8gb of ram and 5x 160gb sata drives in a raid 5 configuration. I paid like 3k or so for the server.
Hosting Cost: The blog is hosted in our 200mb rack at Iphouse in MN. The blog consumes less then .2mb on average so its not even worth breaking out the cost.
Income: I have been working pretty hard the last couple days trying to figure out how much this blog brought in in 2007. We started doing advertising in January of 2007 but the blog was only bringing in about 5k per month by last May. I made a easy to use advertising page and that drastically increased the income per month by 4x by June 1st and since we have never had a open spot for advertising. Often times they are sold out 3-4 months in advance. In November the blog made right around $30,000.00 for the month for the 2nd consecutive month.
The premier sponsors for 2007 were Azoogleads, ClickBooth, Facebook Ads, and Rocketprofit. We have signed longterm deals with Clickbooth and Facebook so you will see them around shoemoney.com for some time to come 
.
From a quick look shoemoney.com will profit over $200,000.00 in 2007 from a combination of direct sponsorship, affiliate links, and other various things.
Total Dashboard:
Nothing here should be too suprising. Keep in mind this is from Google Analytics which only counts 1) pages that have google analytics on them 2) browsers that parse the javascript.
Webalizer logs show about 5x the traffic but that is due to a lot of spiders and hotlinked images.
Most visited pages (with Google analytics code):
Traffic sources:
Search engine traffic stats:
December 16, 2009 at 6:20 pm
uuh, it´s impressing how many direct visitors u have. Seems you don´t need any SEO ,o) Ralf
March 16, 2009 at 10:43 pm
Thankyou for your blog stats , very impressive , nice backbone for your blog also 200mbps Sweet
February 26, 2008 at 2:24 am
Hey Jeremy,
How is it that you stopped using adsense if you used to make $100k/month with them? What happened?
Thanks,
Adir
February 19, 2008 at 2:49 am
Funny to see “Britney Spears shaved head” in your top keywords
February 8, 2008 at 3:45 pm
Incredible profits, how many people working to keep this blog?
February 1, 2008 at 10:11 am
When I saw the picture I found so close to my screen as I enter in Google Analytics. Hahaha (Using Google Translator)
January 29, 2008 at 1:07 pm
thats very very impressive, how long to learn the techniques?
January 16, 2008 at 12:31 pm
It depends a lot on your industry
January 14, 2008 at 9:24 pm
Thanks for posting. It is really hard to get data that you can count on as accurate. Big help to new blogs
January 5, 2008 at 6:00 pm
How did you get reffered by google, i understand organic traffic from them but referrer?
January 3, 2008 at 12:55 pm
You are definitely the little guy’s hero!
January 2, 2008 at 8:29 pm
Wow – you know you’re famous when you get that many searches for your own name.
January 2, 2008 at 3:30 pm
I think I got 3 visits on my blog last year.
should be easy to figure out the earnings
January 2, 2008 at 2:03 pm
Shoemoney – congrats on the success of your blog. I love seeing that only 10% of your traffic comes from the whore known as Google – proof that you can make money online without the search engines. Let’s see that number double in 2008!
January 2, 2008 at 9:24 am
Yikes. Social Bookmarking sites sure brought in a decent amount of traffic. Looks like Britney’s shaved head brought in some nice traffic too haha
January 1, 2008 at 4:43 am
woo. thats a huge traffic and money.
Congrats..
why dont you share your tricks and tips. :p
January 1, 2008 at 4:24 am
That’s sickening. 4 million page views. *gasp
January 1, 2008 at 3:23 am
Well done. really appreciate on your stat. at least we get some reference to evaluate our performance. You just show it can be done to earn money online. as long we put our efforts into it and be patient we will succeed.
Traffic is the main component to generate income online. i’m now still learning on that part. hope can achieve that much traffic someday.
I believe you never thought the money could be that much while you started blogging. so do i but you have done it so let ’s all do that and make money online.
Congratulation and Happy New Year.
December 31, 2007 at 10:44 pm
They have similar earnings at this point, with John having made $27k from his blog in November and with Jeremy having earned $30k for the same month.
December 31, 2007 at 5:32 pm
If I can get even 25% of these stats for next year I’ll be stoked and I’ll be makin some cash too!
December 31, 2007 at 5:01 pm
Haha, one of those Britney or Jessica, Pick one! ads probably would have worked well.
December 31, 2007 at 4:59 pm
Lol now if we’ll all look right at the red light on the shiny pen, we’ll get everything taken care of.
December 31, 2007 at 4:51 pm
Lol yeah…. in a couple of years
December 31, 2007 at 4:48 pm
I think that just shows how pathetic Y and MSN are at search right now. We need someone new to take on the giant G.
December 31, 2007 at 4:47 pm
See, everyone thinks Chow is the big man when it comes to blog income but it looks like you’ve still got him beat. $200k from one blog is quite simply amazing.
December 31, 2007 at 1:50 pm
There will always be people that make more money than you. I don’t think Shoe is bummed out that Bill Gates is making billions, he’s got his own cut of the pie. That’s all that matters. Determine what your cut is and go get it.
December 31, 2007 at 11:16 am
SU works great for me as well (and I’m saying this even though I’ve made the digg frontpage this month) but that definitely doesn’t mean that SEO should be neglected
December 31, 2007 at 11:12 am
Of course, but the useless/over-hyped and overpriced ebooks give the company a bad name. I’m surprised that there are people who actually fall for such products.
December 31, 2007 at 10:17 am
Congratulations on your success! And thank you for sharing your stats, it’s very appreciated. I’m sure 2008 will be even better.
I also hadn’t realized that your direct advertising page had increased your revenues by four times. That’s very significant. Again, thank you for sharing your information.
December 31, 2007 at 7:27 am
The Britney Spears thing is too funny!
December 31, 2007 at 6:15 am
Thats because, not many people who make $132,000 with Google Adsense brag about it like Shoemoney did
December 31, 2007 at 6:14 am
Nice stats and earnings for 2007. Good luck with 2008
December 31, 2007 at 6:13 am
StumbleUpon brings me more traffic then Yahoo and MSN too. Many users don’t really use Yahoo and MSN search engines for “webmaster” “make money online” type stuff.
December 31, 2007 at 6:11 am
Sure is
December 31, 2007 at 6:11 am
He already is
Look at his sales for some of his companies like AuctionAds
December 31, 2007 at 3:59 am
What is interesting about the stats is how Digg and Stumbleupon bring more traffic than Yahoo or MSN
It would be great if you could share more of your keywords and show which specific Digg stories brought in the most traffic
December 31, 2007 at 3:37 am
Hey Shoe,
Nice of you to be so open about the exact figures, traffic and financials for your blog. It is good for cross referencing it with my own stats and figures and make assumptions about the performance of other blogs.
I guess the little side project gained a little bit more importance by now. Also because of the indirect benefits of speaker and press passes for conferences etc. and the better access to people you want to reach and vice verso, because the increased likelihood that they know you (or think that they know you) from reading your blog.
Happy Holidays and see ya at Affiliate Summit in LV in February.
December 31, 2007 at 1:06 am
Awesome earnings man!
December 31, 2007 at 12:02 am
Lol. Yea. I’m sure it was just the demographic you were looking for.
December 31, 2007 at 12:01 am
Nice job on the monetization of the blog! Certainly a nice chunk of change!
December 30, 2007 at 10:56 pm
aww shoemoney you big show off. Best of luck for 2008.
December 30, 2007 at 10:46 pm
Have you seen the $132K Adsense check, the Azoogle Ads check, he sold Auction Ads, ringtones. Ya, I think he’s a millionaire.
December 30, 2007 at 10:43 pm
There are some decent products sold through Clickbank besides GRQ scammy ebooks. Build A Niche Store is one of them.
December 30, 2007 at 10:19 pm
Mike, he already is a millionaire (this blog is definitely not his only income stream)
December 30, 2007 at 10:18 pm
Jeremy is showing you that it can be done. You can either be motivated and work towards achieving similar goals (and, why not, even higher ones) or you go along the “I could never do it” path. Doesn’t the first option seem a little more productive?
December 30, 2007 at 10:10 pm
Wow Shoe! You’re definitely making it big now. In a couple years, if you’re at a steady pace, you’ll become a millionaire
-Mike
December 30, 2007 at 10:00 pm
Wow, you see, that has just killed my day, Thanks alot for making me feel like shit.
December 30, 2007 at 9:39 pm
Great post. Thanks for sharing the details. Did you spend anything on marketing beyond this? I guess speaking at conferences broadened your audience too. Congratualtions on the great year. Looking forward to 2008!
December 30, 2007 at 7:59 pm
Those are some insane statistics…. someday I too will want to see such stats..
December 30, 2007 at 7:52 pm
nobody saw anything =P
December 30, 2007 at 7:10 pm
Wow! That is very impressive! You have inspired me!
March 4, 2009 at 11:08 am
Me too…!!
December 30, 2007 at 7:09 pm
I remember noticing the word “clickbank” in the post as well and something didn’t seem right (I am not exactly a fan of clickbank products). I think he has edited the post now, it was most likely a typo.
December 30, 2007 at 6:44 pm
Impressive! You did well and your marketing skills are great. Looking at your stats, I realized that we should definitely work on getting sponsors for our blog as well, the traffic we have is pretty high as well.
Anyway, good job Jeremy and I hope 2008 will be an even better year.
Regards,
edbmw
December 30, 2007 at 5:17 pm
Clickbank or Clickbooth?
December 30, 2007 at 5:08 pm
$30K per month for the last 2 months…schweet!
December 30, 2007 at 4:32 pm
$200k? That’s impressive. Nice work Jeremy.
December 30, 2007 at 4:11 pm
ya good point. the serps page and the marketplace did not have google analytics until very recently and also the forums and gallery… which account for many of the impressions. Rss was not included. You can also see the overall traffic spike near the end of the year when Google Analytics was implemented on those pages even though the overall traffic was way down due to the holidays
December 30, 2007 at 4:00 pm
I don’t understand Jeremy you announce 1.4 million visits for the year but in advertising zone it is 20 000 uniques per day. that would be 7.3 million per year ?
So, in 20 000 do you include rss reading?
December 30, 2007 at 3:56 pm
Awesome! I was hoping you would post your 2007 blog stats…now I have a goal for 2008!!!
December 30, 2007 at 3:55 pm
I bid on shoemoney and some other things when we have promotions… but ppc traffic doesnt even show up its less then like 1000 hits total
December 30, 2007 at 3:00 pm
This is fun to see. Stats encourage and give goals. Thx for the post.
December 30, 2007 at 2:59 pm
I don’t know, I think girls that like celebrity gossip may be interested in affiliate marketing. Maybe…
Though, I’m surprised you didn’t find an affiliate program that you could quickly redirect the traffic to and come up with a huge check.
December 30, 2007 at 2:58 pm
it has good page position…
December 30, 2007 at 2:57 pm
Where did you rank on google for the term?
December 30, 2007 at 2:28 pm
Jeremy,
Great job though you got the community built up
December 30, 2007 at 2:27 pm
around average 500 uniques a day from search engines
December 30, 2007 at 2:23 pm
dude thats amazing I was just searching for your traffic stats last night and then you posted them today
December 30, 2007 at 2:17 pm
nice catch.. think a draft overwrote what i was doing =(
December 30, 2007 at 2:15 pm
Nothing here should be too suprising. Keep in mind this is from Google Analytics which only counts… Is something missing here?
December 30, 2007 at 2:05 pm
thanks for sharing, I think it helps people to see if they are getting the most $$$ out of their site or not. I am at 6x the pageviews and double the uniques but only make about 220k p/year in the automotive field. Gonna try hard to push it to 300k in ‘08.
December 30, 2007 at 2:03 pm
Nice job $hoe, 200k profit in a year. The neat thing about this is when people ask you how you did it, you can just refer them back to your site, since you posted about every step along the way, not really making it a secret, but instead sharing with everyone.
Thanks Jeremy
December 30, 2007 at 1:30 pm
Meant to write $50 for every 1k impressions as the yearly average, sorry about that
December 30, 2007 at 1:14 pm
$200k profit (I’m not taking expenses into consideration here, just a rough estimate on my part) and 4 million impressions…an average of abour $20 for every 1k impressions for 2007. It is quite clear that the 5 first months are at fault for this fairly low (compared to the potential of the blog) average, since your $30k income for the previous two months would bring your current monthly average close to $100 per 1k impressions, which is definitely impressive.
December 30, 2007 at 1:08 pm
wow – i think we can all learn a lot from this post – was any of the traffic PPC? or all natural and from refferals?
December 30, 2007 at 12:58 pm
Not bad.. you´ve my biggest respect
December 30, 2007 at 12:53 pm
and it looks like the adsense check is still the most viewed! very viral image there
December 30, 2007 at 12:47 pm
heh 1 day of shit traffic =P
December 30, 2007 at 12:46 pm
I like how one of your top search terms is [britney spears shaved head]. So did you pay her to get the shoemoney look as a celebrity endorsement? Who knew!