What is your edge?

by Jeremy Schoemaker on December 28, 2007 · 62 comments

full disclosure

About the author...

– who has written 2896 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

Justin recommends you check out these amazing posts:

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1 Thor Schrock

Nice video Shoe. Its all about the competitive advantage. ALlways has been, always will be.

2 Martin

i agree with you… This video should can help a lot of newbie … :)

3 Alan Johnson

Come on Jeremy, there is no need to try to minimalize the value this particular blog adds to the Web, people are obviously interested in the opinion of someone raking in over $1m on a monthly basis from affiliate marketing, that’s just pure common sense :)

And sure, while the income generated by the blog in itself may only represent a fraction of what you earn through your other ventures, I’d say that the brand you’ve created for yourself has definitely helped reach your current status and that it has also helped you meet a lot of people you have had a thing or two to learn from, wouldn’t you agree?

Alan Johnson

4 Patrick

How do you know shoe generates $1m a month?

5 Alan Johnson

I believe he has mentioned that figure in one of his podcasts.

Alan Johnson

6 Julie

Interesting video. Thanks for sharing :)

7 ATV Style

My edge, free traffic via solid whitehat SEO implementation. Top 10 out of 58 million+ competitors for my primary keyword has its advantages.

8 CPA Affiliates

It is a good point the thing also to remember is SOME not many people really blog just to blog to get the word out on what they are doing. But either way if you want to gain eyes u do have to have some kind of edge….

9 Your World Gallery

Yep its your no bullshit out look that brings me here. I hate smoke blowers!!!! Cool shirt btw, and when I look at your bug check you talked about I just wander “how the hell did he do that” not wow or this guy knows something.

10 Affiliate Unleashed

This is a great video. What is your edge… I love it.

11 SonicReducer

My edge is that I post my own content and tips, straight from the trenches of affiliate marketing. Not stuff I find on the internet, or the latest site or service. Seems like most of the blogs just pass the same topics around, so if you are original it stands out.

12 Luke

love the shirt!

13 Michael Kwan

Super affiliate Zac Johnson *almost* got a free plug in the beginning. :)

14 MillionEuroMan

Great video! Made me think even more……edge, edge, edge…….what is my edge?

15 jim

Who’s the friend? :)

16 Nicholas James

Your “edge” is also know as your USP (Unique Selling Point) ;)

Nice video blog btw :)

17 Warner Carter

Edge is similar to USP (Unique Selling Propsition), but the way you put it seems a little more toward personality or style mixed with interesting informaton. Good point.

18 mubin


three letters missing, but hey at least he got a almost mention

19 mubin

I think you sell yourself short a bit there shoe. I mean you have predicted alot of the stuff that has happened in the industry and broke alot of the news that has happened.

Pamcakes rox btw, when is she coming back.

And thank you for suggesting to this new seo girl to do some video blogging. Get her to do it topless and she could be known as the topless blogger. It would make millions.

20 Tyler Dewitt


You are too funny, but anyways you should put music on the beginning of your videos don’t take me wrong it looks great, but music would pimp it out I’m surprised you guys don’t have some type of music to go along with your blog yet.

21 Affiliate Confession

Funny shirt there. Gotta have an edge and set yourself apart, because most money making blogs suck big time.

22 Mike Goad

Interesting video. Interesting perspective. Having nothing to lose is my edge, too! (I’m retired)

23 Iantrepreneur

that is true competitive edge – I mean 3k blogs on make money online and shoe is tied into them – which his blog is mostly not about making money online, like shoe says it is what is happening now and has his attention

in others words jeremy means “I hate doing this shit”
-> his T shirt! lol
great vid jeremy

24 Super Affiliate Bob Johnson

I got an edge over all you byatches


25 Super Affiliate Bob Johnson

don’t you mean #16

26 賃貸 大阪

Nice job on this. I think your blog works and keeps us coming back because you are fearless. Also you have the discipline to post regularly.

27 Elite By Design

Beautiful video. I think that you are 100% correct – with so many new blogs being pumped out every day, it’s becoming harder and harder to beat off the competition. Really people have to find what is unique to them and why they are different or better than who they are competing against.

28 Russell Rockefeller

Hi Jeremy,
People have really type cast you as the ultimate blog arbitrager/monetizer and I think it is for valid reason. It’s a really wonderful thing actually, and your obviously very talented & intelligent. Your a natural leader. I also blog and it accounts for less than 1% of our revenue. I would be lying if I told you I don’t do it for the money. If you are measuring direct revenue that’s one thing.. but you cannot put a price tag on industry recognition and the business and opportunities that such recognition can generate.

29 axa

nice shirt,,, but what the exact definition of “edge” for you shoe ?

30 Contest Beat

There are figures flying everywhere

31 Contest Beat

I don’t know my edge, but I know my weaknesses for sure

32 Alojate

good video, but the audio is very low. I can harly hear it.

one quote from the seobook concerning this is: “think about your site, and what would make your users come to it daily”. That’s the edge

33 Chris Jacobson

Pics of the cute girl for reference?

34 Bohol

It’s about finding a niche. Standing out in the crowd also means persistence, not just doing something for money, but something that you really love to do, and being good at it.

35 Julia

Still looking for my edge. And what is it with the cute girls, are they more successful?

36 Small Business Marketing

I now have my new years top resolution. To determine my edge as quickly as possible.

37 Webmaster Forum

Good video !! Going to find my edge!

38 seo audit

If you will read your blog I’m pretty sure you will have succes

39 Hugo Chavez

dude, your head is shiny

40 CatherineL

Great video. I don’t like watching videos on blogs but I liked this one.

41 Affiliate Confession

At least you are started in the right direction. It’s important to know your limitations and the things that need work. Those will get you closer to the edge.

42 TheMobiBlog

I just sat here watchin this feed.. God!

Blogs its like you said a nice diary. As you can tell by my heat trail. I visit you often. Not to learn shit!

As a way to read comments of folks who really think your J.. The shit is funny..

I also get to go wild on your ringtone topics which btw your posts on that subject are almost done as the Spammers have fucked that revenue opp totally up..

That girl you mentioned is better off not starting a blog with the intention of making money.. If its rent shes gotta pay there is more money in theaching the blind to read brail btw you look like Mr Limpet without your glasses.. Id like to get rid of mine .. Im too old and wont heal as good..

That video to me said that nobody knows what you really do, except only the choice few of us.. stop by say hi $$$$$$

Pulp Fiction.. You are the Weak and I am the Tyranny of Evil Men… or however the F you spell it!

Peace Rock Star

43 Julia

Thank you for being honest with your readers.

44 Nicholas James

Nice video btw, i didn’t mention it on an earlier comment response. Its better then just reading text all the time, makes a nice change :)

45 ATV Style

check again

46 Bubblynn

I am not sure why it took me so long to get this, But I love your honest advice and look forward to seeing what a cute smart girl in this business can do ;)

47 FreeScamMoneyMaker

Nice video and thanks for sharing.

48 MonetizeYourBlog

Thats true!

49 Angad Sodhi

What I feel is your edge is:
1. that you have a really efficient website.
2. a logo that people relate to.
3. the really cute bald Jeremy cartoon next to the title of every post!! ;-)

but what really works is that you are bold enough to put up your own pics in your favour. Most people (including me) are too conscious to put up their pics on the net. Even John Chow doesn’t do that!

50 Kristi @ Addicted2Decor

This is a really good video…made me think. I only recently discovered your blog, and I’m so glad I did. You have some great information here.

51 ogaron

Nice video …

52 Scott Weaver

Hey, a trackback. How nice. I forgot about that.

My edge is mad programming skills baby.

53 Real Lottery Winner

I think I have a good edge. A pretty sharp one at that.

54 Healthy Tips

Awesome video, great tips your giving! I’m a new fan!

55 Twitter Business

Thanks to you, I now know my edge–super fresh web 2.0 marketing to get on the Front Page of Serps mega fast. Thanks Shoe! :)

56 Visit This Link

thnx for sharing your neat webpage.

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