I did a quick off the cuff interview with Elmer Thomas about brand importance
About the author...
Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 28 comments… read them below or add one }
True. Branding is important. How effective are t-shirts and other print media for online branding?
I am grieved because I am not in the Pubcon 2007. I hope to travel to USA for the next event… I believe it is a really interesting and amusing event.
Qué chévere!
I wonder how it is like to be at such an event… must be thrilling! Anyway, I think Jeremy is spot on… Branding is one of the most important marketing essentials, if not the most important out of them all.
BTW. Jeremy, you are featured in my new post here
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Branding is definitely important. During the video the question was asked where to begin. Here’s a spot I found for those needing identity/logo creation. http://www.designcontest.net Spending 150-300 bucks on a design contest at that site or some other design forum might be worth your time if you don’t already have a logo/concept done.
One thing you’ve always stressed is branding SM… just look at the t-shirts!
Hehehe. Gotta love the T-Shirt branding you’ve always been doing
In my opinion this is something that should come later on in the game… unless you know how to do it right.
Branding is very important!
I discussed it on my blog a while back which can bee seen here: Branding: Why its needed
Branding is very important!
I made a post about it a while back on my blog: http://www.profitbaron.com/2007/11/08/branding-why-its-needed/
VOLK, didn’t you just make some sweet ass t-shirts for Affiliate Unleashed? mwahaha.
I think branding needs to actually start from day one of company being released because “first impressions are everything” and if your product is out on the net then it is essentially availabel to the masses from the second you place it on a website.
Branding is important – but it should be no substitute for highest quality and constant hunger to keep improving the product or service.
Also, branding can turn into a PR nightmare with any scandle
Good info there Shoe. Many bloggers often overlook branding all together and just start posting.
Damn, you’re right. I do need to come up with a brand.
And wow, I thought you got your logo straight from Superman but I sit corrected.
It’s a well known fact that branding is required for any company. It doesn’t matter how small your business is as long as people know you
you are right. branding is very important.
Good info about branding, on a semi related note, here is a NY Times article relating why ADD & dyslexia helps you to be such a good entrepreneur:
http://preview.tinyurl.com/3bprd6
Dude – you are so Tiger Woods
Branding is required for everything even sports. Glad you recognize this. If you didn’t i would question your inteligence level.
Branding is without a doubt the most important aspect of business.
Thanks for the interview!
Shoemoney has been drawinig his logo since he was 12 years old. I guess he knew what he wanted to do some time ago.
Having a brand is a major advantage.
Why? You can charge higher prices and instead of being a price taker you can become a price maker like Nike, Addidas etc.
I would say it depends on your audiance and where they are going to be given out.
I came to that conclusion a few months ago and started rebuilding http://www.joeychgo.com with branding in mind.
as always a great post
I agree…your audience is definitely the key factor in answering that question…
hmm good tips. thanks