Things Internet Marketers Can Learn From The Pickup Artist

87 responses..

Shoemoney Pickup Artist




Last year VH1 started a new reality show called The Pickup Artist. The show brought world renowned dating romancer Mystery and his 2 boys to teach 8 total losers how to score with women. It was a very entertaining series but I think there is many things that internet marketers can take away from the show. (you can catch most of the episodes online at stage6)










Peacock theory

In episode 2 Mystery teaches the guys that in order to be noticed and remembered you need to stand out. For examples he says that women wear shorter skirts or show more cleavage to separate themselves from the crowd. He goes on to say Men can wear tighter pants or go crazy with their hair. Now if I had not experienced this in real life I would call bullshit but when Dillsmack bet Marcus Tandler 100$ he would not wear his lederhosen out on the town in vegas… we saw exactly the kind of effect this peacocking had on women. They came out of nowhere and were all over Markus asking him where he was from and where he got his outfit. Markus won the bet and got all the attention from the ladies.. win win for him.

So what can internet marketers learn from peacocking? Well several things. For one you need to make your website stand out. For traditional websites this might mean some subtle things like using alternate colors or interesting branding techniques. For people looking to collect email addresses maybe you dont go with that standard 90 page in 1 page email submit thingie…. for people selling ebooks maybe you smack people in the face with a picture or audio right off the bat to let them know you are real and not like the 10,000 other people selling books to get rich over night.

Be interesting and people will be interested in you

In episode 3 of the PUA Mystery says nobody will be interested in you if you are not a interesting person. Looks can only get you so far.

I do not think you have to look to far to see parallels here with marketing. You can have the greatest looking site on the planet but if it does not have any meat to it people are going bye bye… A great example of this is plenty of fish Sure it doesnt look like much but it sure is interesting. The site does not need flashy graphics to sell its product (free dating). So the real lesson here imo is focus on your core product and not so much on a great design.

In blogging this is probably easier to draw corelation. John Chow, Problogger, myself and many others all have been making over there blogs. But all of our blogs were successful WAY before we went for a nicer design. Functionality should always be key.

Making your date feel secure and safe

In Episode 4 Mystery brings in some girls for the guys to practice kissing to see who is the best kisser. But the real lesson was not so much on how well you can kiss… Its kind of like what sun tsu says “the war is won or lost before the first battle” so before you go in for a kiss you need to have made the girl feel secure and safe with you. They go through many steps on how this works.

How does this relate to internet marketing? Well you are not going to sell anything unless people feel secure and safe buying from you. There are many little things you can do to make your visitors trust you. One such thing is just by adding a phone number to your site. Another is by adding one of the secure tags like hacker safe or thawt or another one of the many things that have been proven to increase conversion.

Self Confidence

For episode 5 the lesson was in Self Confidence. All the guys were to go swimming with beautiful women in nothing but spedos. Pretty humbling.

The lesson here business owners/internet marketers can take away is the “act as if” mentality. A lot of times when I speak people come up and talk to me and talk about their websites. Many times these people are just getting started and they start off with “well its not much but..” or “I am just a little guy” nothing turns me off more then someone who starts off like that. To me it means they value their business as not very serious and if they do not take it very serious then why should I. On the opposite side you have a company like photrade who approached me about their product at the blogworld expo. I was really impressed and was happy to test their product and help them launch. Other very well known sites wrote about them to citing my post. Now what you don’t know about this company is its run by people who also have day jobs. They have no VC funding and they beg, borrowed, and stole their way to get a booth at blogworld. They acted “as if” and very clearly believed in their product and because they convey such confidence in their product people will take them much more seriously.

Listening and Learning

For episode 6 the guys have to watch a lingerie show from the models Mystery as brought in. During the show the ladies are talking about what lingerie they like the best and why. Course the guys are not really listening because they are distracted by the looks of the models. When Mystery gives them the challenge for the day they are to assemble a lingerie outfit for the models based on what they were communicating when they were modeling. As Mystery says “You should always appreciate beauty but never be distracted by it”.

The Pickup Artist

So what can an internet marketer learn from this? Well since you cant always hear feedback directly from your users you can study their behaviors and patters and really that is how you will listen and learn. Using tools like Google Analytics you can tell what pages users like, how long they stay on the pages, and many many other things your customers are telling you. Also I am a huge fan of heatmap tools like crazy egg which will show you a heatmap of your site and where your users are clicking. This is your customers voice and its vital when you are testing or measuring value.


Approaching moving targets

The challenge for episode 7 for the guys is to approach a girl who is walking by and try to pick her up. Mystery says “objects in motion tend to stay in motion” and talks about how much more difficult it is to pickup a girl who is on the move. Its really quite a interesting episode as the guys fumble around trying to pickup girls walking or running by them.

Your customer (surfing the internet) is moving super fast and is in-motion. You need to approach them and stop them. How do you do it? This is something you need to think about ;). For social media traffic this is super important. There are some tactics you can use to specifically target these people. (more on that in the next few days)

Shoemoney Pickup Artist




Shoemoney Final Thoughts:

Really the Pickup artist is mostly lessons in psychology and self worth. I can see why people who go and do Mystery’s course have a life changing experience.













Related Posts:

  • Headed To Pubcon - Accepting Guest Posts For This Week
  • 3 Things Internet Marketers Can Learn From Heroes
  • What Is The Internet Marketer’s Drug Of Choice?
  • posted on November 25th, 2007:
    Written By: ShoeMoney

    Links To This Post :

    1. ShoeMoney: Things Internet Marketers Can Learn From The Pickup Artist at TH·E CON·CEP’TU·AL·IST

    2. Shoemoney The Pickup Arist Of Internet Marketing « Blondeseo’s Weblog

    3. Seven Mile » Blog Archive » Monday Linkfest

    4. links for 2007-11-27

    5. Want to become famous? Then stop trying!

    6. Headed To Pubcon - Accepting Guest Posts For This Week - ShoeMoney®

    7. Comment Saboteurs

    8. Bountiful Buffet of Bookmarks :: JMorris Online

    9. Bountiful Buffet of Bookmarks :: JMorris Online

    10. RyanBlakemore.com » Blog Archive » What Internet Marketers Can Learn From The X Factor?

    11. What Wannabe Dot Com Moguls Can Learn From Gordon Ramsay | John Chow dot Com

    12. 2007 shoemoney.com Blog Year In Review - ShoeMoney®

    13. Carefree Communications » Blog Archive » What a creative post by Shoemoney




    87 Comments

    @November 25, 2007 9:27 am
    ferro Says:

    good article… I preciate

    @November 25, 2007 1:03 pm
    30 Day Man Says:

    Yeah I thought the same too. But I had never heard of ‘Mystery’ before. Is he a US based guy only? Reminds me of the ‘Cat in the Hat’ from the UK.

     
    @November 25, 2007 2:50 pm

    Agreed, but like I said weird videos

     
    @November 25, 2007 4:29 pm

    agreed good stuff. gotta think beyond the norm and a few steps ahead.

     
    @November 26, 2007 12:35 pm

    Totally Agree. Great post

     
     
    @November 25, 2007 9:53 am

    your right! internet users move uber fast - that is why so many users use tits and women as avatars to stop users and readers in motion to take a look and stop. I think that is why avatars of women are more popular and in use that regular users photographs.

    sometimes obscure headlines and titles stop users as well

     

    [...] following is a well thought out post at the ShoeMoney blog: “Peacock [...]

     
    @November 25, 2007 10:34 am
    jim Says:

    Very clever post Shoe and some good points, I particularly like the one about moving targets.

     
    @November 25, 2007 10:39 am

    TV- The Time killer has taught Shoe some valuable things and now we are learning it from him. Great post and there is no doubt that we should stand out from others

     
    @November 25, 2007 10:50 am
    Ricardo Says:

    I gotta admit the PU philosophy also changed my life.

    But I didnt need to apply for a tv show for that ;-) . Kudos to Marcus. That man has some balls if he really showed off in that costume.

     
    @November 25, 2007 11:02 am

    A tip for everyone in here

    @November 26, 2007 1:36 am
    lyricsreg Says:

    Yeah … right

     
     
    @November 25, 2007 11:14 am
    Seo Smarty Says:

    Listening and Learning - is the best one!

     
    @November 25, 2007 11:56 am

    Excellent post here Shoe. I only caught a few episodes on VH1 but the points you make are dead on for blogging and making money online.

     
    @November 25, 2007 12:06 pm
    TJ Says:

    Good post!!!!

     

    [...] LOL read the post here [...]

     
    @November 25, 2007 1:34 pm

    Great points. One of my MBA instructors always said that the most important business anyone is in is marketing for “Me, Inc.” Even though another company is giving you your paycheck, “you” is your primary employer, and if you fail to market yourself, you won’t excel in the business world.

     
    @November 25, 2007 1:34 pm

    Awesome post! I also like the one about “moving targets”

     
    @November 25, 2007 1:59 pm
    priya Says:

    Excellent post here Shoe. I only caught a few episodes on VH1 but the points you make are dead on for blogging and making money online.

     
    @November 25, 2007 2:05 pm

    The biggest item that stood out is the small fish in a big pond point. man oh man, thats a brutal one to confront. was it socrates or aristotle that said “nothing is new under the sun”…? How do I stand out? the $64,000 question.

     
    @November 25, 2007 2:42 pm
    Prija Says:

    nice twist to that Shoe.. I wonder how next season will turn out.

     
    @November 25, 2007 2:50 pm

    Great post, but were the videos exactly necessary ;)

     
    @November 25, 2007 3:31 pm
    Dave Says:

    The link you have pointing to mystery’s website is not actually his site. Due to reasons too lengthy to discuss here, he has split with his business partners (the guys who currently run themysterymethod.com) and was unable to secure his domain name and his new site and business can be found here: http://www.venusianarts.com

    @November 26, 2007 12:06 am

    Wow. That really sucks for him.

     
     
    @November 25, 2007 3:31 pm
    andre Says:

    Awesome!!!! I can’t believe Shoemoney’s into PU

    @November 25, 2007 9:56 pm

    Neither can Dr. Shoemoney, lol

     
     
    @November 25, 2007 3:54 pm

    Frickin loved that show

     
    @November 25, 2007 4:14 pm

    Very nice article

     
    @November 25, 2007 4:24 pm

    the next session you teach at the search conferences should be geared around this post.

    @November 25, 2007 4:29 pm
    ShoeMoney Says:

    Actually I always try to draw parallels whenever I speak. At blogworld I showed several RL affiliate programs and how people benefit from them…. and why you should use them on your blog

    @November 25, 2007 5:47 pm

    Are you going to wear that hat at pubcon?

    @November 26, 2007 3:05 am
    ShoeMoney Says:

    hmm maybe ;)… it might be a little warm for vegas

    (Comments wont nest below this level)
     
     
     
     
    @November 25, 2007 5:28 pm

    I’ve just finished reading the book called The Game where Neil Strauss explains about how he started the whole pick up artist business together with Mystery. I really recommend reading that book, since it reveals much more details around how they managed to make a system out of picking up.

    A few years back when I was single, I tested out a similar approach as they teach nowadays - and it sure works.

    Using the same approaches on the web as they do in the pick up business is a sound strategy in my opinion - I guess you can confirm that Jeremy? ;)

     
    @November 25, 2007 5:31 pm
    Mike Huang Says:

    Great post, but I never heard of it before.

    -Mike

    @November 26, 2007 12:02 pm
    commandos Says:

    same here , maybe we will get it in canada next year lol

    we are always late …

     
     
    @November 25, 2007 5:45 pm

    Great post. It reminds me of the Purple Cow thing. Need to stand out from the crowd and be remembered.

     
    @November 25, 2007 7:03 pm
    King Jacob Says:

    Very true, All a pick-up artist does is sell themselves. Also I never heard of this mystery guy but hes got to be a pretty good marketer to charge almost 3 grand for a sessions.

    @November 26, 2007 3:05 am
    ShoeMoney Says:

    yea nad he sells the shit out of them

     
     
    @November 25, 2007 8:17 pm
    Rob Says:

    Hey Shoemoney, like an earlier commenter mentioned, Mystery’s actual site is http://www.venusianarts.com. The other one is a former business partner trying to leech off Mystery’s success.

     
    @November 25, 2007 8:42 pm

    I get a lot of social media “moving targets”, so I’ll be watching in the next few days for more tips on how to better engage their attention.

     
    @November 25, 2007 10:53 pm
    Tyler Says:

    This is a great post!

    I’ve learned a lot from reading the book The Game: Penetrating the Secret Society of Pickup Artists which details a lot of what you just wrote. I especially like the part about the standing out, because in this crazy world of blogging, that’s exactly what you need to do.

     
    @November 25, 2007 10:57 pm
    Tyler Says:

    Great post! I’ve learned a lot from reading The Game: Penetrating the Secret Society of Pickup Artists. I especially like the part about standing out because in this crazy world of blogging it’s what you need to do.

     
    @November 25, 2007 11:27 pm

    Haha that picture is great! A new hat to wear out at conferences.

    @November 26, 2007 3:04 am
    ShoeMoney Says:

    its funny believe it or not I have had that hat for like 2 years

     
     
    @November 26, 2007 12:03 am
    serge Says:

    long post, I’ll read it in the morning when I am doin my nine to five.

     
    @November 26, 2007 12:05 am

    Great post. What an amazing way to relate all of that to internet marketing.

    Keep it up Shoe!

     
    @November 26, 2007 12:07 am

    Sorry to double post but does anyone notice how this guy’s LP is very inspired by DoubleYourDating.com? Lol…

     
    @November 26, 2007 1:33 am
    lyricsreg Says:

    Old stuff in a new presentation …

    @November 26, 2007 3:04 am
    ShoeMoney Says:

    isnt it always? ;)

    @November 27, 2007 4:06 am
    lyricsreg Says:

     
     
     
    @November 26, 2007 2:04 am

    you’re a big fan of reality TV. TV in general. Every think about producing your own internet tv show?

    @November 26, 2007 3:10 am
    ShoeMoney Says:

    I do like reality tv.. its pretty much a study of human behavior

    @November 26, 2007 12:00 pm
    commandos Says:

    the problem is most will change their nature because they know the world is watching them …

     
    @November 27, 2007 4:09 am
    lyricsreg Says:

    But usually the subjects are not right in the head (preferred for ratings)

     
     
     
    @November 26, 2007 2:39 am
    Marcus Says:

    I´ll definetly bring my new lederhosens to vegas this year - and I´ll even wear them without the 100 dollar bet :-)
    see ya next week!

     
    @November 26, 2007 6:18 am
    CatherineL Says:

    Great tips Shoe - especially the one on making people feel safe buying from you. They need to feel that they have some way of getting a refund if the product doesn’t work for them.

     
    @November 26, 2007 6:52 am

    i love the moving targets one lol

     
    @November 26, 2007 7:18 am

    That’s a great post! I love the way you can take almost anything and get a lesson from it. Maybe it’s the Dad in you that makes you so good at finding life lessons in normal life.

    @November 26, 2007 8:19 am

    That’s one of the reasons I keep coming back.

    @November 26, 2007 2:49 pm
    commandos Says:

    and maybe that’s why he has 13k subscribers

     
     
     
    @November 26, 2007 8:52 am

    I really enjoyed reading that post. It made me think and yes I agree it is easy to focus too much on the design and think that is going to make it all happen.

     
    @November 26, 2007 12:56 pm

    [...] marketers can learn from pick up artists and peacocking  http://www.shoemoney.com/2007/11/25/things-internet-marketers-can-learn-from-the-pickup-artist/  via Sahar:  (check out his pic of Roselyn Sanchez) Sahar: “In addition , I love women, the [...]

     
    @November 26, 2007 2:27 pm
    Svakanda Says:

    thats a BITCHIN hat you got on Shoe!

    @November 27, 2007 4:11 am
    lyricsreg Says:

    Do women like fuzzy hats ?? Time for me to go on ebay

     
     
    @November 26, 2007 3:21 pm
    OmegaSupreme Says:

    LOL @ 8 total losers ! Great post.

     
    @November 26, 2007 5:20 pm
    Josh Says:

    Nice article, wouldn’t have ever compared pickin’ up ladies to marketing a site.

     
    @November 26, 2007 6:47 pm

    [...] Things Internet Marketers Can Learn From The Pickup Artist - ShoeMoney® “Really the Pickup artist is mostly lessons in psychology and self worth. I can see why people who go and do Mystery’s course have a life changing experience. “ (tags: marketing psychology business relationships) [...]

     
    @November 27, 2007 12:31 am
    Gary Lee Says:

    Yo Shoe! . . . that was a great post . . . my friend just got me started on watching the Pickup Artist and as retarded as the concept it, I catch myself totally immersed in the show . . . you showed a lot of creativity tying that show into blogging . . . much props . . much props indeed!

     
    @November 27, 2007 5:59 am

    I must admit thats very interesting show.

     
    @November 27, 2007 8:22 am
    Rich Sage Says:

    Hi Jeremy, any thought on if some of the Pickup Artist stuff is fake/staged?

     
    @November 27, 2007 3:46 pm

    Good post. The comparisons are all true. I will have to watch this show sometime never seen it before.

     
    @November 27, 2007 6:05 pm

    Great post…I just had to say I love the lederhosen..and I would have laughed so much if I had seen them..but in a good way…I would have appreciated the courage and humor it took to wear them. And really they are cute.

     
    @November 27, 2007 11:25 pm
    Will Says:

    Hey I’ve heard of this guy… I always thought the show was a joke, but I guess not lol. I think I’ll check it out now. thanks for the link.. I don’t get vh1.

     
    @November 28, 2007 4:13 am
    Joeychgo Says:

    something about you is just not right jeremy :) great post.

     
    @November 28, 2007 2:25 pm
    Neon Says:

    nice post to apply the concept to internet marketing. similarly for the 36 stratagems or art of war. understand the concept and it could apply in situation with a twist.

     
    @November 28, 2007 7:03 pm
    Tim Says:

    Killer post!

    We we’re actually discussing the show today at work. Certainly not in terms of SEO or marketing but for the life of me(or anyone else), I couldn’t remember the name. Never thought I’d find the answer here:)

    I’m curious if the “reverse” works. Maybe I’ll go out this weekend and tell all the ladies about my link portfolio, how I reached the top of google for my keyword phrase, and how I make $5/day on adsense. Watch out ladies…here I come:)

     
    @November 29, 2007 6:15 pm

    [...] reveal all your cards – there needs to be some sort of mystery about you or else people will move on to the next hot thing. By building up suspense people will [...]

     

    [...] can see my post here last week on what internet marketers can learn from the pickup artist. So tell me what you have learned from tv shows, strippers, the lady at the drive through at [...]

     
    @December 3, 2007 2:49 pm
    James B. Says:

    Being interesting as you stated is definetly one of the most important things in marketing your blogging and in writing it.

     
    @December 3, 2007 6:40 pm

    That hat is awesome! How many pics did you take before you got that expression down?

     
    @December 8, 2007 5:14 am

    [...] Internet marketers can learn from X."  He’d recently done a post called "What Internet Marketers Can Learn From the Pickup Artist" which was really well received.  Thus, he asked that people submit what they’d [...]

     
    @December 11, 2007 11:59 pm

    [...] Things Internet Marketers Can Learn From The Pickup Artist - ShoeMoney® - Blog Entry About Things Internet Marketers Can Learn From The Pickup Artist [...]

     
    @December 11, 2007 11:59 pm

    [...] Things Internet Marketers Can Learn From The Pickup Artist - ShoeMoney® - Blog Entry About Things Internet Marketers Can Learn From The Pickup Artist [...]

     

    [...] reading ShoeMoney’s ‘Things internet marketers can learn from…’ series of posts I decided to do my [...]

     

    [...] Shoemoney did a series of guest posts of “what an internet marketer can learn from …” it is only suiting that John Chow have a similar post, showing “what Dot Com Moguls can learn [...]

     
    @December 29, 2007 12:46 pm

    [...] I wrote a post on things internet marketers can learn from the pickup artist [...]

     

    [...] bow before one of the master bloggers of our time, Jeremy Shoemaker and his post entitled “Things Internet Marketers can learn from Pick Up Artist“.  It is just awesome I recommend you read and join in the conversation about [...]

     

    Sorry, the comment form is closed at this time.