Flycell Ring Tones Google Adwords Domination

by Jeremy Schoemaker on November 17, 2007 · 115 comments

Reader sent me a email saying if you searched Google for Ring Tones you would see all the same domain.

You can see it here (for now)

and screenshot:

I am thinking its got to be all separate accounts but you think google would be smart enough to see they all 301 to the same flycell landing page:

Good technique or about to be banned? What do you think?

About the author...

– who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


Mark recommends you read these posts also:

  1. imgres How to Sell Your Website
  2. skitched-20100315-200537 Are You Scared Shitless?
  3. Bad news #3 Why You Should Embrace Negative Press

{ 110 comments… read them below or add one }

1 Jamie Harrop November 17, 2007 at 1:42 pm

I’m not sure, Shoe. However, it isn’t happening for me. Maybe Google noticed already?

Reply

2 lyricsreg November 17, 2007 at 1:54 pm

These things come and go. But they do it very often lately. Google seems to be getting old

Reply

3 Farmer November 17, 2007 at 2:06 pm

Well…they are not being very smart about it.

All you need is three accounts and three domains, keep one in the top tier, the next in the second tier and the third in the third tier.

Reply

4 Bill Lea November 17, 2007 at 2:12 pm

Shoe, I bet you are actually somehow involved in this, am I right?

Reply

5 ToddW November 17, 2007 at 2:17 pm

As long as it’s not breaking google’s TOS they shouldn’t care if someone is dominating.

Reply

6 ddn November 17, 2007 at 2:22 pm

Yeah we’re really big on outing our own extremely profitable exploits. Idiot.

Reply

7 Stuart November 17, 2007 at 2:23 pm

Going to be banned… I actually noticed the same shit the other day. It’s total crap and the way adwords has been cracking down… it won’t be too long now.

Reply

8 Common Sense November 17, 2007 at 2:31 pm

I’m not sure. How often does Google examine their own search results for instances like these?

Reply

9 Dustin November 17, 2007 at 2:43 pm

I think they’ve already changed it, I went there and started going through the links and they weren’t 301 directing. Is it doing the same for anyone?

Reply

10 Gary Lee November 17, 2007 at 2:47 pm

I’ve come to learn that Google doesn’t have enough bandwidth to find all the shady activities . . . . those who can stay just ahead of Google are the ones that are going to make big bucks . . . but once they get caught . . they’re screwed cuz Google not only goes after you, but your whole family!

Reply

11 SEO Vibe November 17, 2007 at 3:01 pm

Why ban some fool who is competing against himself? Money in the coffers! oh wait, Shoemoney is onto the scam… they’ll ban the guy. Nice find!

Reply

12 Steven November 17, 2007 at 3:02 pm

I think you made a mistake. Your Google link is to REAL tones, not ring tones.

Reply

13 Matthew November 17, 2007 at 3:10 pm

thats nothing new….. he just has multiple accounts and is stupid enough to run the same affiliate offer for each one…

Reply

14 Blog Empire Builder November 17, 2007 at 3:12 pm

He’s gone. The ad box doesn’t appear on the right side (search term: “ring tones” per your graphic). It’s not a good idea to mess with Google this pass few months: first, John Chow, then Text Link Ads, then Pay Per Post, now (apparently) Review Me and other sites. Google’s on the warpath. I assume this would also apply to its advertisers (remember arbitrage?)

Reply

15 Blog Contests November 17, 2007 at 3:23 pm

Ringtones, realtones I’m seeing it

Reply

16 stocks and bonds November 17, 2007 at 3:23 pm
17 anonymous coward November 17, 2007 at 3:31 pm

How stupid is this guy to make all the adwords URLs obviously related. Who would have noticed if it all the adwords ads went to separate, distinct domain names, perhaps with different aff ids for additional safety, they’d have been bulletproof.

I would have registered 10 (or however many) completely different urls, with different TLDs and raped the SERPs for as long as my credit limit held out, then cashed in the commission checks, and started over again.

What a lazy ass this guy must be. He must have been on his eight redbull when he cooked up this scheme.

Remember kids, the best weapon Google has against spammers are the webmasters whose toes you step on when you spam their “pet” keyword.

Reply

18 Matthew November 17, 2007 at 3:37 pm

lol its still working, i explained how you can get away with this in my ebook i wrote, by the time he gets slapped he will already be starting over again with his next campaign lol.

Reply

19 Scorpiono November 17, 2007 at 3:49 pm

What are the advantages? Bigger CTR ?

Reply

20 Matthew November 17, 2007 at 3:52 pm

the advantage is his only competitor is himself…. he is monopolizing on his keywords. If he doesn’t make a conversion, nobody does

Reply

21 Kyle November 17, 2007 at 4:22 pm

Ban the bitch!

Reply

22 Adsense Loser .com November 17, 2007 at 4:40 pm

Wow. Well I would think that Google will boot them off soon and then all the extra work was for nothing (depending how long they will take).

I think it is the same effect if you encounter multiple ads on ONE news paper page: it looks rather like “desperation” than “social proof” (pretending others advertise for the original company).

After all I am not sure it the extra work is worth it.

But after all we are lazy bastards

Reply

23 Affiliate Unleashed November 17, 2007 at 4:42 pm

Uhhh. yes.

Reply

24 Affiliate Unleashed November 17, 2007 at 4:45 pm

This makes me smile. :)

Reply

25 Tom November 17, 2007 at 5:13 pm

Ahhhh… I see the secret too…

Reply

26 Neon November 17, 2007 at 5:20 pm

before this post, that affiliate probably happily converting
after shoe posted this, google will probably fix it.

Reply

27 Neon November 17, 2007 at 5:23 pm

i dont mind competing with myself if the target audience is going to click either of the ads.

Reply

28 Domtan November 17, 2007 at 5:53 pm

This will most likely come under scrutiny by Google.

Reply

29 Funny t shirts November 17, 2007 at 6:00 pm

Well, he is doing a re-direct to a different URL than he is displaying in the ad which Google does not like…. i’m surprised all his ads are still displaying.

Reply

30 SlightlyShadySEO November 17, 2007 at 6:13 pm

heh I don’t think the question is really “Good Technique, or about to be banned?”
I think the question is “Do we think the person who did this can replicate it, and hence not care about being banned?”
It seems like a pretty solidly blackhat job, which means most of the process was probably automated.
He’ll definitely eventually get banned. But I’m not so sure he cares that much.

Reply

31 SonicReducer November 17, 2007 at 6:49 pm

This probably cost the guy a fortune-all of Shoemoney’s thousands of readers clicking on his ads to check this out. Talk about conversion drop.
As far as the technique this is a good example of how not to compete with yourself.

Reply

32 Matthew November 17, 2007 at 6:59 pm

if he knew what he was doing and used the right method i highly doubt he even paid for his adwords or spent pennies on the dollar for them : )

Reply

33 Jon November 17, 2007 at 6:59 pm

Yep, he is still advertising. I’m surprised Google hasn’t cracked down yet as he is redirecting from a different display url.

Reply

34 mascix November 17, 2007 at 8:13 pm

this is another kind of business structure I guess. these people opens account and get banned allways somehow they r still in the market. it means they earn from this flow nice job :)

Reply

35 SlightlyShadySEO November 17, 2007 at 9:00 pm

@SonicReducer: I disagree a bit with your point about not competing with yourself. If it’s a profitable market, and you’re making more than you’re spending, sometimes it’s nice to completely 100% dominate a niche. For something like ringtones, each site there is worth a LOT of money. Well worth it. Although if I were him, I would’ve used different affiliate programs at least, so it wasn’t completely obvious, and wouldn’t garner attention like this.

Reply

36 wethead November 17, 2007 at 9:01 pm

I wonder if its our boy uber who owned facebook :)

http://forums.digitalpoint.com/showthread.php?t=560765&highlight=wtb

He seems to be want some massive vouchers, Hmmmmmmm I wonder why……lol

Reply

37 Mike Huang November 17, 2007 at 9:11 pm

Seems like someone is going to get banned :)

Anyways, Jeremy, I think you meant to say “REAL” Tones at your beginning message of this post. I’m just assuming that since your Google Search Page brings the search to “REAL” tones :)

-Mike

Reply

38 great008 November 17, 2007 at 9:17 pm

hehehe good stuff

Reply

39 Phillip November 17, 2007 at 9:54 pm

Smart and stupid at the same time. According to Google’s terms you are not allowed to have 2 ads pointing to the same site bidding on the same keyword.

Reply

40 Shaun Carter November 17, 2007 at 10:36 pm

I don’t think Google will have a problem with it because it is boosting the bid prices and increasing their revenue. If it was the same phenomena in the organic results it would be corrected in hours.

Reply

41 jim November 17, 2007 at 10:47 pm

when it’s so obvioius, i wonder if it works

Reply

42 Brent November 17, 2007 at 10:50 pm

Nah, Google is more concerned about user experience here. Just think how many people would quit using their search engine if every SERP looked this way. The result would be a huge decrease in revenue.

btw, I see them owning sponsored links down through 2 1/2 pages.

Reply

43 Matt Larson November 17, 2007 at 11:25 pm

Those jerks – you’re supposed to be a bit more subtle than that or else they screw it up for everybody else :(

Reply

44 Matt Cutts November 17, 2007 at 11:56 pm

“This will most likely come under scrutiny by Google.”

Agreed.

Reply

45 DC November 18, 2007 at 12:53 am

Is this guy/girl simply paying more than everyone else? Or is their quality score so high that they get top placement without paying top dollar?

Reply

46 tyler dewitt November 18, 2007 at 2:06 am

Yea thats go a little over board with things. Whats funny is every one from this page is probably going to go search for real tones and then go clicking on the ads lol.

Reply

47 JC November 18, 2007 at 4:30 am

Well once they ban your accounts then you are screwed

Reply

48 Dollar November 18, 2007 at 6:00 am

hahaha,
I think just rained on this guys ringtone parade.

Reply

49 Portal Feeder Member November 18, 2007 at 8:02 am

I don’t think this will last but it is a good idea.

If they had mixed the landing page style up, and used display URLs that were more varied it would have been a lot longer before they were caught.

Reply

50 Kieron November 18, 2007 at 8:04 am

Lol :)

Reply

51 Rich Sage November 18, 2007 at 8:41 am

Just a matter of time… This will be a rather expensive lesson.

Reply

52 Qwer12 November 18, 2007 at 8:53 am

Hard not to, but if it’s all within the TOS why would google care?

Reply

53 CPA Affiliates November 18, 2007 at 8:58 am

Man shoe you beat me to it i was going to post about this :) … but i would have to say at some point google willt ake notice but as far as how soon… who knows…

Reply

54 al davies November 18, 2007 at 9:59 am

how about outing one of your competitors exploits

Reply

55 joe November 18, 2007 at 10:32 am

a great demonstration of how to subtly screw your competition in a crowded market.

Reply

56 SonicReducer November 18, 2007 at 10:38 am

Ya, I wasn’t saying its not a profitable technique, I’m saying this isn’t a good example of how to do it. If you have different ads, domains, affiliate offers etc. it works much better.

Reply

57 Christian Little November 18, 2007 at 1:03 pm

You would figure they’d at least use different looking domain names and ad text to make it look like different websites, rather than all of them using a domain that looks very similiar with almost identical ad text.

Reply

58 Israel November 18, 2007 at 3:33 pm

I didnt see it in time.

Reply

59 Neon November 18, 2007 at 5:25 pm

maybe he cracked google’s quality score.

Reply

60 Ilias November 18, 2007 at 6:57 pm

Good technique, even just for a while !

Reply

61 Jonathan November 18, 2007 at 6:57 pm

These results are showing up in my google searh results, maybe it depends on the region.

Reply

62 serge November 18, 2007 at 8:05 pm

how much is the ring-tone market worth?

Reply

63 Affiliate Unleashed November 18, 2007 at 8:36 pm

About 5 Billion dollars a year (in 2005)

Reply

64 Affiliate Unleashed November 18, 2007 at 8:36 pm

I think Shoemoney did a pretty good job of doing that himself. ;)

Reply

65 Affiliate Unleashed November 18, 2007 at 8:39 pm

It’s a bit difficult when you have millions of advertisements… Posts like this should be able to pwn this method.

Reply

66 Affiliate Unleashed November 18, 2007 at 8:41 pm

Anyone know how much it costs to be in the top spots like this? I bet his profit margins are tight.

Reply

67 ms danielle November 18, 2007 at 10:34 pm

try it again…it’s still there

Reply

68 ms danielle November 18, 2007 at 10:38 pm

they’re redirecting through azoogle

Reply

69 Bill Lea November 18, 2007 at 10:44 pm

Um… I was joking, maybe it didn’t come across that way, my fault. Real classy calling me an idiot though.

Reply

70 ms danielle November 18, 2007 at 10:46 pm

if you look at the display URLs carefully they are all slightly different, and redirecting through different aff links. the TOS state there can only be one display URL. this way you don’t see 10 different ads all with the display URL as “www.Amazon.com” if you go around it, you could create the same ads with diff display URLs like am-azon.com, ama-zon.com and amaz-on.com…as an example

Reply

71 ms danielle November 18, 2007 at 10:48 pm

amen. idiots that take it to the extreme make it stricter for the rest of us

Reply

72 ms danielle November 18, 2007 at 10:48 pm

hahahahaha!! :D

Reply

73 IM Alliance November 18, 2007 at 11:36 pm

I’d say its a big banning for sure.

Especially such a competitive market, with so many people watching it. Guys would be complaining right away.

Regards
Marc

Reply

74 fr0gman November 18, 2007 at 11:41 pm

I am sure that their ROI is all out of whack after everyone clicked to see the redirects.

Reply

75 fr0gman November 18, 2007 at 11:43 pm

Looks like $2.50 per click will get you on the top and FlyCell pays out about $11.50 so his conversion ratio would have to be 1:4 in order to make $0.60.

Reply

76 lyricsreg November 19, 2007 at 2:19 am

Why would he posts it if he is involved ?

Reply

77 cocknballs November 19, 2007 at 2:34 am

They are sending it through azoogle to flycell. Kinda sucks they support this crap but oh well. Everyone search and click his ads, he has been doing this for about a month now. Doesn’t look like he’s going anywhere.

Reply

78 trademark registration November 19, 2007 at 2:46 am

Very sneaky, and kind of brilliant. But I’m sure Google will catch on to this pretty quickly.

Reply

79 ibt November 19, 2007 at 6:51 am

I posted about this guy at WF two weeks ago..and several users reported to Azoogle but he/she still up & running..just amazing.

Reply

80 Gecko Tales November 19, 2007 at 7:05 am

It should be banned. It’s hard enough trying to get good SERPS without others trying to screw up the rankings.

Reply

81 Joshua Wexelbaum November 19, 2007 at 8:08 am

Just FYI, I posted a short screen capture clip of the sponsored link spam on my blog:

http://www.scrappybusiness.com/google-sponsored-link-spam.htm

Reply

82 Joshua Wexelbaum November 19, 2007 at 8:08 am

FYI, I just posted a short screen capture of this sponsored links spam on my blog.

Reply

83 Credit Score November 19, 2007 at 8:43 am

Yea, that will get you banned quick

Reply

84 SEO Consultant November 19, 2007 at 10:07 am

Been going on for a long time, there’s an old thread on WF about this, lots of speculation about how this person is getting away with this… prepaid credit cards, etc. Surprising that Azoogle hasn’t sent hitmen to his house, considering all the flack they’re taking over ringtone offers.

Reply

85 Geiger November 19, 2007 at 11:18 am

If he masks the 301 redirect, he’ll be banned for sure. Otherwise it is fine for the most part as long as they are setup by different users.

Reply

86 darkm0nk November 19, 2007 at 11:18 am

Is he doing some really effective cloaking to the quality score bot? Seems pretty ingenious to me…

Reply

87 Nicholas James November 19, 2007 at 11:46 am

Amazing that Google Adwords, didn’t check this out in the first place and let everyone else find about about it ;) .

Either way I’m suprised Azoogle are still continuing to run his account, after their recent “donation”.

Reply

88 darkm0nk November 19, 2007 at 12:17 pm

Why wouldn’t they continue his account? He’s effectively promoting the product, bringing the buyer and seller together and bringing sales…

Reply

89 DC November 19, 2007 at 1:05 pm

Is anyone here running PPC for ringtone offers? If so, has your traffic gone to zero (assuming that you are bidding on some of the same terms as the Ringtone Dominatrix)?

Reply

90 Credit Score November 19, 2007 at 2:00 pm

very smart yes, it is amazing the ways people come up with to beat the system

Reply

91 Jason Brailow November 19, 2007 at 7:08 pm

No wonder I was never able to make any money in ringtones:(

Reply

92 賃貸 大阪 November 19, 2007 at 9:20 pm

Nice! Reading Shoe’s blog can keep you busy.

Reply

93 John M Weaver November 19, 2007 at 9:26 pm

Tough way to get some scratch. Ringtones seem so related to spam these days that it just isn’t worth messing with them. I don’t know i guess it works for some people…obviously.

Reply

94 William Montanaro November 20, 2007 at 4:24 pm

the ringtones adwords market is pretty damn saturated, and this shows it!

Reply

95 Daniel November 21, 2007 at 4:24 pm

I think that’s effin’ brilliant. I had thought of doing that the other time, by competing with myself. But somehow I never got around to doing this.

What’s amazing is how he manages to get past the Google’s QS issue without facing atrocious min. bids. THATS what I really want to know.

Reply

96 Big Dave November 22, 2007 at 11:53 am

If he/she is using tons of Adwords vouchers, I think the QS would be a non-issue, high bids or not.

I wonder is this will be the end for PPC vouchers from Google/Yahoo…

Reply

97 Tudi November 22, 2007 at 3:11 pm

Good or bad? Why even ask, it got your attention, it got us visiting the site so…good :)
Oh, unless they get banned. Then it’s bad. But then, still, they will be a site to remember so maybe it’s good. Anyway, porn rulez.

Reply

98 Bossakungen November 24, 2007 at 1:55 am

He will get banned for sure….

Reply

99 Reverse Funnel System Blog November 24, 2007 at 5:09 pm

Haha, they owned google :)

Reply

100 Milov Patel Blog November 25, 2007 at 2:51 pm

Google got pwn3d < did that make any sense?

Reply

101 Milov Patel Blog November 25, 2007 at 2:52 pm

I think its in TOS, I dont see how its not

Reply

102 James B. December 3, 2007 at 2:57 pm

Banned in at most a month.

Reply

103 R December 9, 2007 at 1:32 pm

When Google “bans” these kinds of advertisers, they’re just playing whack-a-mole… the advertisers know how to pop right back up and do it all over again.

It’s three weeks after Jeremy first pointed out the problem, and take a look at the search ads for “ring tones” or “real tones” — exact same thing as on Nov 17.

Reply

104 Alejandro December 21, 2007 at 1:02 pm

Ooh Google

Reply

105 Halfa Lump December 23, 2007 at 1:53 pm

Just for the record, it’s December 23 and this ad still running strong. Let’s see, a month and a half of complete keyword domination…

Reply

106 softmanya December 24, 2007 at 2:26 pm

its bad:S

Reply

107 jack January 11, 2008 at 12:16 pm

You should all check out the “ripoffreport.com” and read about all the customers that have been scammed by this guy. He has a scheme to trick people into signing up for his ring tone subscription service! the guy apparently lives in NYC and is from italy, his name is Alberto Montesi, he publishes obviously fake or overinflated news stories about his company all over the internet. He is a brazen scam artist and has gotten away with this for years.

Reply

108 Simlock verwijderen February 4, 2008 at 9:43 am

I think that they are banned. None of the results shows me at the moment one of their google adwords advertisement. Google is smart!

Reply

109 Stefhanus | Web Internet Marketing Business February 28, 2010 at 2:30 am

It must be very smart people doing that.

Reply

110 Genevive mistress Loehrer September 29, 2010 at 7:44 pm

I cannot agree much more with what you wrote you and I appreciate the same thinghs as you ! Please write much more and I bookmarked you !

Reply

Leave a Comment

Previous post:

Next post: