Dick Masterson & Dr Phil Follow up

by Jeremy Schoemaker on November 8, 2007 · 84 comments

Since most of you said you would rather buy him a drink then punch him in the face I thought I would post the video from Dr. Phil’s show that was on Google Video. I wonder how much this will BLOW UP his website menarebetterthanwomen.com

full disclosure

About the author...

– who has written 2895 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Mubin

Friggin Awesome. Can’t wait for all the haters to come through.

2 Hustle Strategy

Dr. Phil with the one liners. Sure the site will get some visits… Great promotion. Not sure if it will blow up long term… Might get some new RSS feeds for a while. Gotta follow up on the follow up after Monday’s show.

3 JoeTech.com

He has some interesting viewpoints and makes you speak in a way that you want to agree with some of it. Dr. Phil ripped him up, but check out his traffic jump from being on the show. “If you hit the treadmill you’d be at the front of the line”… OUCH

4 RuZ

no way – is that Dax(from WebGuerilla) in that video?

5 Blog Contests

Dude is the man

6 George Kim

hit the treadmill you would be at the front of the line… lol everyone heard it

I’ll keep an eye out for Monday episode.

7 JoeTech.com

The more I think about it, the more I dislike Dick. He has valid points about SOME women, but I think he’s probably been jaded by a divorce or some similarly painful experience with an ex and is lashing out at all women because of it. Sure, it’s good for web traffic, but it’s not a good image.

8 Chris Jacobson

That’s a great piece. I may not agree with it, but it’s certainly entertaining.

9 SonicReducer

Ha, love how the dude has to stand on the step cause he’s too short. Napolean complex much?

10 Domtan

Just looking at the posts on the front page, each of his posts has 70+ comments.

11 Michael Woo

|Lol this is a pretty controversial video :) I guess that this stuff sells especially well :D

What do you think about sex and blogging? Is it controversial?

12 Vizion


“hit the treadmill” – come on – you HEARD it!!!

13 Rock

wow, he has got some balls to say some of the stuff he says. I give him credit for that. I couldn’t create that much controversy and sleep well at night.

14 Alex

Those big glasses are his way of compensating.

15 Webwork

The trick with satire is to maintain the edge without going over it. The treadmill comment wasn’t great material. Insult isn’t satire. Satire takes brains. I think this Dick has a bigger brain than most Dicks. ;-P So, stay on message Dick. Don’t feel pushed to speak just to fill the silence, because that might lead to more insults and that’s not your shining moment. Any jerk can do insults. Work the (over the top) scowl/raised eyebrows/etc. when the (funny/satiric/hyperbolic/analogy/etc) words don’t pop right up and let your facial expressions do the work whilst leaving them wondering. Play to the camera if you’re going to use this angle. You could ride this one to your own TV show as the Archie Bunker of this generation. ;-P

Dicks with Big Brains Rule! ;-P

16 tom

I don’t know who is the bigger sucker… Dr. Phil for buying into their act or me for watching 13 min of Dr. Phil.

17 LeGo

Oh come on that was a little entertaining… I am hoping is above buying the act though.

18 Brant

So is that Dax or not?

19 David Wallace

>>So is that Dax or not?<<
Ssshh. ;-)

20 VaBeachKevin

Exactly. THis guy has a good schtick going, but if he gets too far into the insult end of things it may start to come off as more of a hurtful hatred type of thing rather thatn his gimmick.

21 Joeychgo

I cant stand Dr Phil…..

22 A. Nony Mouse

I have the .org version of that domain parked – it sure got a lot of hits that day… not many clicks tho.

23 Brian

See Dick Run. See Dick talk. Dick makes me laugh…..

24 tom

if it’s any indication as to his success from being on the show. “Dick Masterson” has been googled 295 times w/ in the past 3 days. Doesn’t seem like too much of a traffic bump.

25 Omar Yesid Mariño

The “menarebetterthanwomen.com” guy thinks he is very irreverent, hahahah… in fact, he is another idiot who is victim of the system in which we live and he reacts in this way in order to seem “different”. He reacts in the same way as adolescents.

26 Israel

that was funny. seems to me like he made this decision so he can milk it.

27 Sara

I think VaBeachKevin is right on – the schtick is borderline mean. “Dick” is apparently somewhat web saavy – he also bought womenarebetterthanmen.com and redirected it to his site. Apparently he’s not open to debate. =)


28 Angela

I saw this yesterday and I’m wondering why he is on Dr.Phil. He seems pretty happy being a chauvinist, and the Dr. Phil house is all trying to get people to change. I wonder if he’ll write an apology to women once he gets out of the house – yea right.

29 JoeTech.com

I think you articulated what I was thinking much better than I did above. He’s got a good buzz-strategy in place, but the insult was just cruel and counter-productive.

30 Rebecca Kelley

Her reaction was priceless. Her lip started quivering!

31 Rebecca Kelley

He’s not short, he’s just shorter than Dr. Phil, who wanted to smugly point that out.

32 Rebecca Kelley

Hmm, you must not get it then…ever see Man on the Moon?

33 Tyler

I love the stache…it’s so funny how easy it is for him to get some women SO worked up.

34 Eddie

There’s no way that’s Dax, didn’t you hear Dr Phil? He said he knows he isn’t an actor and Dr Phil can’t be wrong. He’s a Doctor.

35 Bulbboy

Never seen Dr Phil before. That guy Dick seems to love himself.

“It’s all in the moustache!”

I’ll bet he even believes that people would pay to have a moustache like that.

36 rcjordan

>>So is that Dax or not?<<

Let’s just say that Dr. Phil’s vetting of program invitees is, well, *cough* less than stellar.

37 nicholas kamau

i love that fucking dick masterson, even the name talk about branding. hehhehehe
love it

38 jason

LOL – DIdn’t I see that stache on ebay?

39 Floyd

Great video. Awesome.

40 John M Weaver

Joe Tech makes a great point here about his traffic. So did you Shoe. I’m sure this is how he feels (well maybe), but seriously what a way to get publicity. Sure it is more negative than anything, but he is doing his part to get thousands of people to his site to read what he has to say…The people that hate him are doing exactly what he wants…BLOGING ABOUT HIM! :(

41 賃貸 大阪

ebay or pimp your blog?

42 corey

and most of them are comedy gold

43 Derek

What I wanted to know was, how long would it take before he ended up banging the man-hater he was rooming with :D (or for that matter, any of the others in the house)

44 Joost

Men are even better at domain registration. Check out:

45 joe

the only one he would be banging is the other guy with the mawhak.

46 joe

Jeremy, I read your post about the time you were fat and how you were bullied etc’ as a result.
Very disappointed to see that despite what you went through growing up you endorse bullies.
He actually made fun of that woman because of her weight which I would think is something you would find offensive.

47 Ferrarislave

Joe, how is Shoemoney endorsing this guy? He posted a link to his blog.

48 joe

the answer is in your comment mate ;-)

49 YourTradingStock

thats hilarious biggnuts

50 smoley

That is Dicktastic indeed!

51 Copy paste SEO

This guy has some good site bait going, it’ll be interesting to see what happens in the Dr. Phil house, that place is supposed to be all about ‘change’ and it’s fairly obvious he doesn’t want to change

On the other hand, maybe he will apologies and then write a book about accepting women and how they are a valid part of the community. Dr Phil viewers would lap that stuff up and he’d sell a bunch of copies.

That would be one of the best bait and switches ever.

52 Joe

This guy is an idiot and Dr. Phil might be a bigger idiot for taking this stunt seriously. This guy dax just seems like a big gigantic tool that does things just to get attention and have a story to tell. I think the SEO bloggers probably think this is a riot, but in reality it’s pretty stupid….the guy just threw out some one-liners about women and made himself look like a dipshit.

53 serge

okay, so, he’s got an opinion… its his. He has nothing new to say, its all been said before, he is just putting everthing together that has been said before. Hmm, he’s real, he’s a real copy cat.

54 Kim

With his nose and that hideous musstache he shouldn’t talk about other people’s looks!

55 johnCard

shoemoney turned us onto dick a while back and at first i liked his site and the concept. but then it got old real quick. gee wonder why?

56 joe

you seem to be a big fan of his. I also recall a photo of you wearing a stache on a previous post here. hmmmmm

57 Mortalent Harmonoize

What are things coming to?
And what’s next… Fuckin’ Oprah – fuckin’ top blogger?

58 Im a Booth Babe

I’m not mad at Dax Dick at all about it. Dr. Phil brings people on his show all the time and makes money off them and Oprah takes her cut off of that to( She Gets Money). So for Dick to use a watch and highly ranked show, the Dr. Phil website, the millions of people talking about him and the 11,000+ backlinks to his site to sell his book and to push multiple sites. That pretty damn good marketing!

59 commandos

Not all ur fingers are the same … there is bad women same as there is bad men .

we both cant survive without each other ;)

60 esoomllub

Has to be… nice, using dumbass Phil as linkbait

61 Donkey

‘dumbass dr phil’ makes more money in one year (85 million) than dax and boser will make during their entire lifetimes. and no matter how cheezy dr phil is, can’t be as cheezy as dax’s “books”.

dax is to be applauded for his guerilla marketing prowess, but there are plenty of ways to get rich without looking such a f*cking idiot, and using such a disgusting premise.

shame on you shoe for endorsing this f*ckwad. grow up.

62 webprofessor

Yeah thats all he’s done. Thats why he has a several sites with a gazzillions readers.. a book… and he’s on national tv… because he’s mediocre.

63 erin

holy hilarious. is that junior from reno 911?

64 Gecko Tales

His show started off with good advice and somewhere along the way turned into trash. What a waste of a degree…
Of course he’s raking in the cash playing to the trash

65 Wes

Not an alpha male at all. 1) he needs muscle

66 Neon

hahaha.. now we want to see what happens btw superior-man and man-hater

67 Neon

controversial sites always have a chance to get lots of traffic. but not everyone is interested to setup such site, you will not know when a rotten egg thrown at your window.

68 SEO Bozo Box

A lot of you people in here really don’t know dick!

I think his site is in need of a mantastic glossary.

69 Joe

Screw the roommate thing. I want to see Dick and the man-hater in a cage fight.

70 Suburban Oblivion

I saw the website, the guy is a pig if there ever was.

71 Steven Finch

That video was quite funny

72 Neon

the woman is trying to attack dick so probably he just have to counter her.

73 RuZ

I think everybody is taking this WAAAY to seriously!

74 Neon

probably that is what we HOPE to see :D

75 Neon

the woman is attacking dick so i guess he want to counter-attack her.
though it is not nice, but it could be normal for him.

76 John

Anyone got link to a working video?

77 anon coward

Couldn’t find the video, but Dr Phil has the transcript, click on the link labeled “Chauvinist” and “Will they decide to move in or hit the road?”


78 MansVoice

Dick for the win!


79 HiredGuns

Come on people. This is comedic & intellecutal gold. People who understand the stunt have got to acknowledge the brilliance of this.

The “man” is utilizing some creative marketing skills, WAY different than anything done before.

Think acting in the 21st century. The opposite realm of the Chris Crocker stunt.

Anybody still remember chris crocker? exactly…. he did his routine from web to get into offline media, had his 15 mins of fame…and disappeared off the face of the planet…Which is short sided, and had no long term market value…….

The “man”, reversed it. He got into offline media (which is a brilliant move) to promote an online following. Far more value in the long run. He can monetize his Alpha male demographic, 18-35 male audience. Create a brand with his nifty shirts, monetize the shit out of them with whatever he comes up with, AND have some fun.

Controversy sells.

This is exactly the stuff that i respect and i’m sure this is only the beginning.

Welcome to the 21st century cross media, reality marketing field.


80 Reverse Funnel System Blog

Awesome video, many useful informations.

81 the other joe

I am a fan of his. Idiots should read between the lines before they make assumptions. The guy is 6′ 2″ and Phil’s cult all too quickly(and ignorantly) reacted to Dr. Phil’s stupid comment about Dick’s height.

82 Lose Calories

Your post are always very interesting, I have been a fan for quite some time now.

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