Google’s Cell Phone Strategy

by Jeremy Schoemaker on November 5, 2007 · 40 comments

Photoshop ninjary by BigDave.

As predicted on this site less then 1 week ago on this blog…..

Google will not be making a “G-Phone” instead they will be contributing to the operating system and building applications.

From the Press Release:

Despite all of the very interesting speculation over the last few months, we’re not announcing a Gphone. However, we think what we are announcing — the Open Handset Alliance and Android — is more significant and ambitious than a single phone. In fact, through the joint efforts of the members of the Open Handset Alliance, we hope Android will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can’t imagine today

Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.

Techcrunch has a great writeup although no credit 2 shoestradaums for the prediction

This is truly awesome news!

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Mubin

So far for 2007 you have been rocking with your predictions.

Can I ask for a status update on that penny auctions site that you started? I know you probably don’t like doing it, but enquiring minds want to know!

2 Mubin

Damn Shoe I just saw the feedburner chicklet. Im pretty sure the Google glitch is over and yet your still down to 14k? That’s some thing crazy!

BTW. When you gonna tell everyone the big secret? :)

3 Leighton

lol at shoestradaumus ….. Yes you have certainly been on point with your predictions. Let us now sit back and watch the evolution of this industry. Or better yet jump in and take advantage of it!

4 serge

The Feedburner count is broken (not reporting properly). Many sites have lower counts today. Google it.

5 serge

Jermy, any plans for the ShoePhone integrated with Nextpimp ringtones?

6 Hustle Strategy

did you really not read the multiple news articles saying they were not doing a gphone from a month ago? that they were sending out the phones to developers (50,000) for developing in december? i can predict google will go to 700, because it already has and it is widely publicized.

7 Hustle Strategy

i was wondering the same thing, if he was a part of the developer role out…

8 Mubin

Im pretty sure that was yesterday.

9 ShoeMoney

yes detective its a joke I really cant see the future

10 Mubin

Than how did you know to buy $250,000 worth of Google stock during the IPO?

Insider trading anyone??

11 gamermk

There’s this thing called intelligence. Some have larger quantities of it than others.

12 jim

aaaahhahaa nice, i like how you refreshed that image a little (i think anyway, I don’t remember it being *shoe*stradamus last time)… good call though

13 King Jacob

Very nice, I am definently looking forward to an Open sourced mobile OS as much I like windows mobile;)

14 Mubin

Its called sarcasm.

Some people get it… You don’t.

15 ShoeMoney

i always like any reason to bring it back

16 A Blog about Nothing

Be interesting to see what comes of this. I know having worked in the mobile phone industry for a few years how sensitive to sharing and helping one another the manufacturers can be.

17 Jonathan Volk

Wow! That’s really interesting! I cant wait to see that develop! Thanks for the info.

18 Jack

Shoe, Can you kick the font size up a couple of notches on your home page?

I am starting to get eye strain trying to read that teenie, weenie type!

Thanks, One Eyed Jack

19 Rocks On


20 Domtan

Shoestradaums. Very witty. But this is very interesting to see how it unfolds.

21 John M Weaver

The Gphone concept will return at some point. They are probably just trying to change things up on us so there is more of a surprise! BS

22 Harshad

Maybe the Gphone will come later with their own software.

23 Harshad

Feedburner stats go down every Sunday. It seems they re-cycle it or something

24 Dave (The Other One)

Wasn’t Google in the running for that block of wireless spectrum that the FCC is dangling like a carrot? I guess At&T is going to end up grabbing it.

25 Blog Contests

1337 Ph0t0sh0p skillz


This IS great news. I feared Google would come out with something clunky because, well, they just don’t do hardware. The idea, of course, would be to have the logic of the software done by Google, the UI by Apple, the hardware by Samsung and the network be Skype, but this is a good step in the right direction.

27 $1000 Dollar Project

steering clear of hardware again, is this googles achilles heel!

28 chetan

You should make something like SMphone lol…
It wud really rock

29 Chris

Are using Firefox? Simply hold down ctrl and scroll your wheel mouse down a couple of notches.

or press Ctrl and the = key.

30 Neon

google always trying to take part in anything with an abstract concept, using them as a fundamental.

31 Ventrilo

i agree on that

32 Roberta
33 John M Weaver

Nice 2 cents Roberta…check out Shoe’s post!

34 賃貸 大阪

I think Google has learned from MS…software companies struggle with hardware.

35 Anurag Bhateja

Hmm I was waiting for the phone… anyways… still have to stick with my W810i… I consider the comment by Chetan… SMphone will surly rock :p

36 Amit

Android is going to be the best software in the comming days.

37 Jesmi

Through this site might get info related to google in mobiles. Its very interesting thing.

38 Tony Smith

I love the Shoestradamus pic!

39 Steven Finch

It just seems that the markets Google are losing in, they try to form alliances to have any chance at gaining marketshare. And they have the power to do it!

40 Reverse Funnel System Blog

Looks cool

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