The Adsense Check for $132,994.97

255 responses..

About once every other day I get a question about the AdSense Check in my Gallery. I originally posted the check in this thread. Its most visited page on shoemoney.com (behind the main page course) with 1-2k unique visits per day.

So just going through the 120 emails or so in the last year on the subject I will answer questions-

  • 1) How much of the check was profit?

    At the time my expenses were 1 server @ 299$ per month for hosting. I would say atleast 130k was profit.

  • 2) How much of the traffic was pay per click?

    None of it was pay per click. Back then I did not know anything at all about pay per click.

  • 3) Where did all your traffic come from?

    About 70% of the traffic was direct 15% from search engines and 15% from referrals.

  • 4) How much traffic did the site get to get that much money?

    About 75k uniq per day.

  • 5) Why did you get a paper check and not wire?

    Back then Google did not do wire transfers for amounts of $10,000.00

  • 6) Do you think its possible to still earn that kind of revenue? (most often asked question)

    Yes.

  • 7) How long did it take to make revenue?

    I never tried to make any money the first 1.5 years it was running. I just concentrated on providing a good service. About 2 years after I started the site It started to do good revenue from AdSense

  • 8) Can you show the full month report from AdSense for that month?

    Sure.

and here is the full month report: (I have permission from Google to display this in my blog and in my presentations. Please check with Google before you disclose any of your reporting)




Related Posts:

  • New Google Adsense Changes
  • Adsense YPN auto rotation with optimization
  • Huge Adsense Changes
  • posted on November 4th, 2007:
    Written By: ShoeMoney

    255 Comments

    @November 5, 2007 12:00 am

    i always inspired by this photo…

    @November 5, 2007 2:21 pm

    I haven’t slept real good since I have seen it. Now that I know it is possible and how it is possible, I am trying to do it.

    @November 6, 2007 12:53 am
    John Loch Says:

    Don’t plan on sleeping anytime soon either. He had timing, and a favorable niche playing to his advantage.

    There’s nothing special about his approach. For all intents and purposes, he got lucky.

    There’s a hell of a lot of sites out there that give people what they need. Not all of them make that sort of money.

    For example, he’d be hard pressed to pull 25% of that nowadays if he tried it again on the same site (via AS).

    His 10K experiment is my favorite. I think thats what deserves a closer look because it can be reproduced (unlike his AS check above), I’ll bet he could successfully repeat that experiment - a different niche perhaps, but I’ll bet he could do it. I like it because it has nothing to do with his branding or audience. :)

    @November 19, 2007 3:34 am
    Skruknott Says:

    I agree. Finding a niche is the most important thing you can do, really

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    @November 6, 2007 9:31 am

    Thanks so much. Hope all is well with you!
    made in brazil

     
     
    @November 5, 2007 12:03 am
    Olgi Says:

    Yes this is one of the most inspiring photos I have ever seen :) Good Luck Jeremy and hope you break the 150k barrier (i have the same challenge but in a lower scale (15k))

     
    @November 5, 2007 12:21 am

    It’s pretty impressive that Google lets you share CTR information. That check really is amazing and the fact that it came from one site is unreal. I’m sure now it pales in comparison to what you’re generating online.

     
    @November 5, 2007 12:28 am

    That’s awesome.

     
    @November 5, 2007 12:36 am
    Harshad Says:

    I come here and watch that cheque whenever I feel lazy to work. The cheque motivates me to work more. :D

     
    @November 5, 2007 12:38 am

    Really nice, thanks for posting. Unlike others, I’m happy for people who achieve numbers like this, good work!

     
    @November 5, 2007 12:46 am

    That picture of you holding the massive check is one of the weighing factors in my decision to do what I do. Having that picture posted all the time on the site must create a lot of reader loyalty huh?

     
    @November 5, 2007 12:48 am
    Alex Says:

    What a beautiful site to look at!!!

    as a follow up to the last Q&A above. I was reading a blog where the guy said he knew of people that were generating $100,000 every couple of days. DO YOU BELIEVE THAT IS POSSIBLE?

    @November 5, 2007 12:51 am
    ShoeMoney Says:

    I have a good friend that was doing about 2M per month.. so that would be about 65k per day so yes 100k every few days for sure is possible

    @November 5, 2007 1:22 am
    Dave Says:

    2m per month!!! Holy Sh*t!!!

    @November 5, 2007 1:40 am
    Jack Says:

    Shoe, you’re crazy man!! oh my…

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    @November 5, 2007 6:17 am
    Ventrilo Says:

    I need to meet this guy

     
    @November 6, 2007 10:46 am
    moneyseeker Says:

    who is he and what’s the site ? please let us know . . .

     
    @November 6, 2007 12:54 pm

    I heard of plentyoffish earning that so much high amount from adsense only.

     
    @November 6, 2007 11:09 pm
    gaman Says:

    Is that Marcus of PlentyOfFish.com?

     
     
    @November 5, 2007 5:52 am

    *please allow me to express myself* OMFG!

     
     
    @November 5, 2007 12:54 am

    I would have another question on this. Was that just a very big spike in earnings, or does the site make that money continously, let´s say a bit lower ~ 100k?

    @November 5, 2007 1:16 am
    ShoeMoney Says:

    it bounces around a lot. We also do a lot of direct ad sales.

     
     
    @November 5, 2007 1:09 am
    DavidYin Says:

    Yes, this cheque is so famous in the AdSense world. The report is what I see first time.
    You are the powerful writer.

     
    @November 5, 2007 1:41 am
    jblu Says:

    Great stats! Don’t we all want a check that size in the mail every month?

     
    @November 5, 2007 1:47 am
    Alex Says:

    Shoe,

    I went back and read the posts in the DigitalPoint forum. I was rollin’ when some guy asked you why you had not answered his emails and pm’s…… You replied because he was a “stalker”. That was hilarious.

    Also, you say your friend “was” doing 2m per month. Since you used past-tense is he now retired on a island or incarcerated? :)

    Lastly, The fact you are responding to emails at 1 in the morning goes to show that money never sleeps. Thanks for the info you are always willing to share…

     
    @November 5, 2007 1:57 am
    Dolphin Says:

    Wow ..congrats! Something to aspire to lol. I’m a relatively new blogger to the scene (about a year old, give or take) but it’s been more of a hobby than anything else. I’ve recently decided to give Adsense a try.

    It must feel like winning the lottery (not that I’d know lol)

     

    [...] handelt es sich um Shoemoney, und die Webseite war eine Handyseite http://www.nextpimp.com. Er hat von Google sogar die Erlaubnis [...]

     
    @November 5, 2007 2:23 am
    David Says:

    Would you like to expand on what you mean by ‘direct’ traffic? Direct from where? What did / does it cost?

    @November 5, 2007 2:59 am
    ShoeMoney Says:

    direct traffic = type in or bookmarks, homepages… I know most people dont understand but its free traffic and what happens when you have a service people really want

    @November 5, 2007 3:59 am
    David Says:

    Thanks for reply. Thanks for sharing.

    Maybe a subject to give your opinion on - building sites that people want? You can make a few quick bucks with junk, but sustainable income requires a site that people enjoy / need / want?

     
    @November 5, 2007 6:07 pm
    corey Says:

     
     
     
    @November 5, 2007 2:30 am

    Hmmm, I always had an idea it was NextPimp. Insane.

    @November 5, 2007 6:16 am
    Ventrilo Says:

    yea that site really was beast

     
     
    @November 5, 2007 2:36 am

    Wow… Your CPM was great. I was wondering about some of those same questions. I show that check to my wife every time I need a few more minutes in front of the computer to write on my blog or work on a site.

     
    @November 5, 2007 2:38 am
    Nathan Says:

    Surely now that you are as much of a celebrity as you are, the site must be doing a whole lot better? As mentioned previously, you have good reader loyalty and i guess when buying things online people need that level of trust - so you must be getting a whole lot more now? :P

     
    @November 5, 2007 2:39 am

    @November 5, 2007 5:25 am
    Rxbbx Says:

    @ Tim Spangler
    That CJ saldo is insane.. :)

     
     
    @November 5, 2007 2:46 am

    Thanks for the insight, its a massive feet of skill to get that sort of earnings, but your buddy who is pulling in 2M WOW! jeez i would love a slice of that action, thats a legendary www photo!

     
    @November 5, 2007 3:13 am
    Sam Nova Says:

    I’m impressed but what I would really like to see is the numbers for last month or so. You do mention it bounces a lot, so is that from 75K to 150K pr month :)
    Man, about setting goals, I’m just waiting for the day I can get the first 100$.

     
    @November 5, 2007 3:28 am
    Mr Daz Says:

    Bee Gads, your eCPM and your CTR are lower than mine, that’s just pure traffic netting you that kind of revenue. I need to go on some traffic boosting kick right now. Anyone got several 100K of visitors per day going cheap like?

     

    [...] first saw this cheque from Internet money maker Shoemoney sometime last year and it’s always intrigued me that [...]

     
    @November 5, 2007 4:22 am

    [...] Shoemoney ha revelado todos los detalles sobre el cheque que le hizo famoso en Internet. Google le dio permiso para mostrar su informe con todos los detalles. [...]

     
    @November 5, 2007 4:38 am

    [...] report came from his nextpimp.com site. Yup and he just covered that in his latest blog post. The Adsense Check for $132,994.97 - ShoeMoney® __________________ Virtual Pet Sites - Myspace Editors- Virtual Pet [...]

     
    @November 5, 2007 5:02 am

    Some seriously mad figures there man.

     
    @November 5, 2007 5:04 am
    Wayne Liew Says:

    Its good to see you explaining all the steps needed to get a such big check from Google.

    I have a question for you as well. Will anyone get banned from Google Adsense make such great money with other ad networks? If possible, what are they?

     
    @November 5, 2007 5:10 am

    [...] sin $133k sjekk. The Adsense Check for $132,994.97 - ShoeMoney® Dette er ikke annet enn helt sykt. Legg spesielt merke til hele rapporten nederst, hvor han tjener [...]

     

    [...] of choice last time I heard) than he does from Adsense. Check out his full post over on the Shoemoney blog and thanks Jeremy for sharing your stats. Related Posts:Don’t let Adsense get you downAdSense for [...]

     
    @November 5, 2007 5:51 am
    Lorenzo Says:

    Shoe,

    What change did you make to make your CPC go from 27 cents to $1.44 ?

    The reason you became famous was because of this change if you kept at 27 cents per click you would of only made around 30k that month…please share.

     
    @November 5, 2007 6:01 am

    Truly inspiring article

     
    @November 5, 2007 6:10 am
    marhgil Says:

    wow!!! this is totally inspiring. now I see that my amount per click is normal compared to yours :D

     
    @November 5, 2007 6:16 am
    Mubin Says:

    Who da Man? Shoe da Man. You Da Man. Shoe Da Man.

     
    @November 5, 2007 6:16 am
    Ventrilo Says:

    Every time I see that picture I get jealous

     
    @November 5, 2007 6:27 am
    misyel Says:

    i was amazed and motivated. have to work hard to earn $$$, thanks for posting it.

     
    @November 5, 2007 6:31 am
    ibt Says:

    Shoe, how about your March 2007 $750K CJ Check? What is net profit and how many campaign are you running from CJ?

     
    @November 5, 2007 6:53 am

    You were having RPC around 1$ - so dere’s nothing special about the site - dat RPC did everything for YOU !!

    @November 5, 2007 1:52 pm
    King Jacob Says:

    Id say a $1 rpc is special you usually dont get that good of a rpc from just plastering adsense.

     
     
    @November 5, 2007 7:00 am
    Domtan Says:

    The good old adsense days. That’s one the best photos there Jeremy.

     

    [...] via shoemoney und selfmademinds adsense shoemoney Linkbuilding Tipp: Best of the Web! Webkatalog Related [...]

     
    @November 5, 2007 7:21 am
    Dbyt3r Says:

    How long did it take for nextpimp to get these results?

    @November 5, 2007 1:49 pm
    King Jacob Says:

    If you read the post, it says 2 years;)

     
     
    @November 5, 2007 7:27 am
    jim Says:

    Hey Shoe, any idea why your eCPM spiked around 10 days in? It goes from single dollar digits to over $20, any idea why? (if you can remember that far back)

     
    @November 5, 2007 7:28 am

    Very impressive!!!

     
    @November 5, 2007 7:53 am
    George Kim Says:

    Very nice. Thanks for sharing details! Great motivation right there. :)

     
    @November 5, 2007 8:18 am
    big money Says:

    Shoemoney, I have a question about your direct traffic, how could you get so many type ins, homepages and bookmarks? How long was that site around for? I can’t see how “nextpimp” would just be some really hot random word someone would type-in to their browser lol. How did you originally make “nextpimp” such a hot name and what steps did you do to market that name so you would get direct traffic??? Thanks!

    @November 5, 2007 4:35 pm
    Jack Says:

    A domain doesnt have to be catchy or generic to get type-in traffic. As Shoe said, it has to have a community and/or just a site people like to go to. I go to shoemoney.com almost every day directly. And I don’t use a search engine. I type it in. There are dozens of forums and blogs as well as regular old sites that I type domains in or access bookmarks for on a daily basis. You create a community of people that want to be involved or fresh content that updates and people will kee coming back and will get new traffic and retain visitors.

     
     
    @November 5, 2007 8:18 am
    Kiltak Says:

    This is really depressing :) Even though your CTR sucks, you’re able to make a fortune anyways..

    *sigh*

     
    @November 5, 2007 8:22 am
    stupid 3gp Says:

    eCPM is the big question here. How you manage to have such eCPM may me Pure United States Traffic?

     
    @November 5, 2007 8:23 am
    Vingold Says:

    It is this kind of post that keeps you on top. A lot of people here tales of “super-affiliates” making over $100K a month - its almost an urban myth on the internet. Everyone seems to know a friend of a friend. Its like big foot.

    But then you come out and say BAM! Here is a picture of Big Foot. And not only that - but here is how I found Big Foot and he’s out there and you can find him too if you work hard, try a lot of ideas and find something people like.

    Excellent post.

     
    @November 5, 2007 8:29 am
    McBilly Says:

    That check really does inspire me a lot. And that 2M per month buddy of yours is also a great story. Still hoping for some of that action. :)

     
    @November 5, 2007 8:42 am
    jeanzei Says:

    I’m wondering how long it’ll take me to make $100 :(( horrible i know - but I’m still a rookie. t hanks for all the awesome info as usual!

     
    @November 5, 2007 8:57 am
    jennifer Says:

    I have another question for you on this - How long did it take to get to that total?? It seems to have taken me forever to get over the 100.00 mark on my Google adsense account. Now I get it every month but not anything like you get!!

     
    @November 5, 2007 8:59 am

    Very inspiring Shoe!

     
    @November 5, 2007 9:05 am
    serge Says:

    Thanks for the share. You answered some of the questions that I actually had. I wonder how much you make on that site now though?

     
    @November 5, 2007 9:20 am

    Geez… my overall adsense income is 100 times lower than that!

     
    @November 5, 2007 9:21 am
    Tom Says:

    Very inspirational, thanks Shoe!

     
    @November 5, 2007 9:24 am
    sockmoney Says:

    Ahh the good ol’ days… =)

     

    [...] doing good banging out $1,000 per month on Adsense, Shoemoney has to go and bust out a picture of his crazy ass $132k+ check in my face again. It’s truly an amazing story - to think that he was able to make such an [...]

     
    @November 5, 2007 9:31 am

    Nice Breakdown of the common questions.

     
    @November 5, 2007 9:59 am
    Overclock Says:

    Ahh..I take 3 month to make $80..:(

     
    @November 5, 2007 10:23 am

    Thanks for answering those questions! As everyone has said, that image is very inspiring. I’m also liking that CJ check that is floating around as well.. you are the man.

    hanji

     
    @November 5, 2007 10:59 am
    Coldie Says:

    KooL, I like ur check den ur foto. LOL Good Luck & GREAT successful ahead, Jeremy. :)

     
    @November 5, 2007 10:59 am
    Nick Says:

    I have a few sites that have a CTR of about 3-4% I wish I had half as much traffic as that site.

    Nice to see all the adsense stats.

     

    [...] na swojej stronie, opublikował ciekawe informacje na temat czeku i zarobków wówczas osiągniętych. Pozwolę sobie [...]

     
    @November 5, 2007 11:08 am
    Ginene Says:

    I never get enough of reading this. Wow! This is truly freaking amazing!

     
    @November 5, 2007 11:23 am
    Rick Says:

    YOUR KILLIN ME MAN!

    I can’t get past 1K per mo.

     
    @November 5, 2007 11:32 am

    Amazing post. Very inspiring for sure.

    Thanks for getting permission from google to post that screenshot - it really helps!

    ~Jonathan

     
    @November 5, 2007 11:44 am

    Awesome. Any 6 figure month is a good month for sure!

     
    @November 5, 2007 11:45 am
    Allyn Paul Says:

    dunno what nextpimp is really about because my company blocks that page! It’s a “forbidden URL!!!”
    Thanks, now I’m gonna get fired for trying to look at your success! LOL

     
    @November 5, 2007 11:50 am
    sir jorge Says:

    I wish I could ever get that much.

     
    @November 5, 2007 12:17 pm
    rhyan Says:

    that was seems to be a great profit and to think running on a $299 amount of server per month. 75k uniq for sure that would eat a lot of bandwith.

     
    @November 5, 2007 12:20 pm
    Farmer Says:

    Traffic on that page must have dipped. ;)

     
    @November 5, 2007 12:35 pm

    Wow! I would be happy with $5K per month. Just enough to tell my great aunt to stop bugging me to go find myself a real job to pay me my 401(k) and pension for retirement.
    I just want to work from home and some people don’t get it.

    @November 5, 2007 1:54 pm
    King Jacob Says:

    The way things are going you are better off not depending on a pension for retirement.

     
     
    @November 5, 2007 1:25 pm

    This is pretty amazing income from adsense for just one site. Does it still do as well as it did back then?

     
    @November 5, 2007 1:34 pm
    Greg Says:

    Shoe,
    Can you shed some light on what happened to make the AdSense EPC go up 6X. For example Aug 5 and Aug 21 have essentially the same Click # stats, yet the clicks were worth 6X more. Do you recall if the adsense ads themselves changed, etc. It appears teh change happened on the 9th Day of the month whatever it was.

    Just really interested in how you increased the EPC to over $1 around the 9th and onward.

    @November 5, 2007 3:14 pm
    ShoeMoney Says:

    advertisers bid more. nothing changed on the site

    @November 5, 2007 5:15 pm
    Greg Says:

    I agree advertisers bid more, but a 6x jump overnight. It makes me wonder if Google (unknowingly to you) upped the percentage payout, combined with Ad Rate increase. Also, agree with Shoes AdSense tips from the forum…IDC had a $30k/mo Adsense acct get canceled. We had NO back-up account and still do not to this day - we diverted traffic to other monetization.

    Just fascinated by the massive EPC jump while all other stats remain consistent. Wish we had greater visibility into Google.

    @November 6, 2007 7:58 pm
    ShoeMoney Says:

    I was contacted by Google about the jump but it was more like a “Hello and congratulations on your success. I will be your representative” kind of thing

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    @November 5, 2007 1:41 pm

    Linkbait…. ;)

     
    @November 5, 2007 1:50 pm

    thats one fat cheque

     
    @November 5, 2007 1:55 pm
    King Jacob Says:

    Lets see Im making .003 times that :)

     
    @November 5, 2007 2:11 pm
    big money Says:

    Mister Shoemoney, I made a post in your forum: http://forums.shoemoney.com/showthread.php?t=627

    I think this calls for a Shoemoney show featuring Mr. Shoemoney explaining marketing methods for receiving “Direct Traffic”. Explain the same step by step processes, tools and resources you used, we all want to learn about direct traffic marketing, especially what you did for this site. Even if it was a long and complicated process, we still would like to hear it and then study it (at least I would). I think this would make a great show!
    ALL WHO WANT SHOEMONEY TO DO THIS SHOW OR POST SAY “AYE!”

     
    @November 5, 2007 2:13 pm

    I am sure, detailed stats picture will surpass views of check picture. :p

     
    @November 5, 2007 3:38 pm
    mascix Says:

    I believe there was some adwords amount for that check. if is that true can you clear second question ? :)

    I truly follow your blog :D

     
    @November 5, 2007 3:57 pm