Comments on: Quantcast Has Bullshit Stats

By: Adolfo G

Adolfo G — Thu, 10 Sep 2009 17:50:20 +0000

No one takes Quantcast seriously. Its flawed data makes Alexa look like the Gold Standard. Some sites are reported as having a one or two hundred visitors per month while the reality is 30 or 40 THOUSAND. Others sites are reported as have 10 or 12 thousand visitors per month when actually it is only three or 400! Quantcast is a misleading joke. Wish the guys that run it would just go away and stop dishing out screwed-up fake data.

By: Disney Dreaming

Disney Dreaming — Tue, 09 Jun 2009 14:15:30 +0000

Quantcast makes me laugh, there should be laws for companies like this they said we are only getting 50k visitors a month when were getting close to 200k! Even Alexa which is another joke site has us somewhere closer to these crazies!

By: T

Tue, 02 Jun 2009 20:05:49 +0000

Tried Quantcast twice (right alongside my Google analytics code) and it performed poorly both times over a 6 month period. Serious under reporting, some days it missed 500-800 visitors and about 25% monthly traffic and pageviews overall.

Technologically very poor software and not recommended in my opinion. If you try it, be sure to test against other packages to verify your own results.

By: Esq_Stan

Esq_Stan — Thu, 09 Apr 2009 19:43:23 +0000

Quantcast is a complete farce! For most sites Quantacst rankings are wild guesses that are off by thousands of percent and are about as acurate as a carnival psychic. Anyone who pays more than 10 cents for the “research” generated by Quantcast is being overcharged.

By: Gargoyles

Gargoyles — Thu, 29 Jan 2009 04:29:52 +0000

If it is of any use to those in the know I am here without a clue. My purpose as a visitor on this web site is to find information about Quantcast as to its legitimacy be for logging onto their web site. I am sure there is a lot of us making hits on web sites because we are ignorant of what SEO/Adsense/making money online is. At this time I still do not know what Quantcast or SEO…are but I will before I am finished.

By: What is your major demographic? - Page 2

What is your major demographic? - Page 2 — Wed, 24 Sep 2008 18:30:52 +0000

[...] over 90% male members. That I know for a fact, but 57% of my traffic is female??? Yeah okay… Quantcast Has Bullshit Stats – ShoeMoney® ——————– Andy / vBulletin Setup Staff Check out our Newsletter for the latest vB [...]

By: Warren

Warren — Wed, 10 Sep 2008 18:00:37 +0000

…quantcast is BS. They have our site showing 43.3K monthly visitors. We actually have (verified via Omniture) between 300,000 and 400,000 monthly uniques – depending on time of year. Our site has been live since 2000.

Quantcast, like Alexa, and any other “me 2!” panel based service thrives on – and COUNTS on existing accounts going out to the market place and highlighting “quantified” stats against the vapor they post for publishers that don’t join their service.

If site owners spent all their time chasing every BS panel-based wild extrapolation service, they’d never be able to focus on what is truly important – THE CONTENT.

Pony up and get a legit 3rd party service like Omniture, or Webtrends – and arm your sales team with the common knowledge that panel-based rankings between sites that are “members” and sites that are not, are totally useless, inaccurate, and sophistry.