Bad Press My Ass

I get so sick of hearing people talk about bad press and how it effects their brand. Here is the thing: THERE IS NO SUCH THING AS BAD PRESS WHEN YOU HAVE A QUALITY PRODUCT. Anyone who says otherwise just does not have experience in online marketing. I will tell you right now every time I stumble across a "sucks website" for a site or product I have or am affiliated with then lookup the statistics I will always find the conversion goals for that site to be higher then pay per click and general type-in traffic. The best thing when people write about how much you or your product sucks is they are doing it for free.... freeeeeeeeee publicity baby! These people will spend all day researching... taking what you say out of context... your products out of context.. just to get their 5 minutes of fame (they pray). They will even do all the social parts of it like submit their shoemoneysucks posts to digg. I know it sounds amazing but its true. Instead of actually doing something themselves they will spend all their time trying to shoot down what you have worked hard to build. Lets look at some examples. Blogrush - If you look at the comments on blogrush about 60% of them on this site were anti-blogrush and of those anti-blogrush posts most of them made there own site. Just testing my theory I recently talked to John Reese the founder of blogrush and he confirmed what I thought. Many NEW visitors who had never heard of blogrush before now were being driven to his site by these blogrushsucks sites. AND when these new visitors went to his site they made a choice for them self that it was worth trying and implemented it. I would love to post you the conversion of new AuctionAds users from such sites but I cant =( Let me show you a real life example: Huber Hummer - A local Omaha Hummer dealer (where Dillsmack and I got our h2's) had a bunch of their computers siezed by federal authorities in November of 2006. It was huge news in every major midwest news paper The dealership never even knew what hit them... the media showed up even before any authorities.... It was a total publicity stunt by some politicians... They were later cleared of all charges and newspapers retracted there stories... So wow that sucks to be them huh? NOT REALLY. They reported a 44% increase in sales in 2007 despite major issues with traffic due to a new highway being put right in front of them. Because they have such an incredible name... ADD moment - Before I even moved to Nebraska one time I was coming back from Arizona with my father and his brand new suburban broke down near Omaha. Huber Chevrolet totally took care of us MUCH MORE than the dealership we purchased the vehicle from. Ok back on track - Their quality of service is legendary and when this happened it just reminded people of their brand and led to sales (even if the story was horrific). Yes thats right. It may be hard on your ego to see a yoursitesucks.com but it will, without a doubt, drive people to your site and when it does, believe it or not, people will think for themselves and decide to buy/try your product.