HomeshoemoneyDon’t Make Google Look Stupid – Period Don’t Make Google Look Stupid – Period By Jeremy Schoemaker 115 Comments BTW I post a lot of videos on YouTube that I do not post on my blog. If you would like to be notified when new ones are posted you can subscribe to my youtube profile (currently over 10,000 subscribers) Tweet About The Author ShoeMoney Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here. Comments 115 mike October 6, 2007 Shoe, I am normally not a fan of yours but I just wanted to say this is the first post I have seen that is SOOO dead on about Google and how they operate. People get so caught up in the Google grandstanding they lose sight of what Google is… just another advertising company. Thanks for breaking it down. browie October 6, 2007 I subscribe. But you’re like 2nd or 3rd on the list… Brigitte Dale is number #1 and then you and Thor are tied at 2. I don’t watch youtube much for “subscriptions” Neil Duckett October 6, 2007 Hahaha, total Douchebag comment cracked me up! Sasha Weberov October 6, 2007 I agree, never fuck with those that have authority over you. That means the government and Google. Jake October 6, 2007 Good point. Use common sense, play the game, get search results. Aditya Kumar Singh October 6, 2007 Well Said Jeremy ! Craig October 6, 2007 You say don’t make google look stupid but recently they have been making themselves look stupid. The rules are enforced to some sites, and then overlooked to others. Many authority sites break the new rules and have seen no affects, but many others have. Also, I agree that search traffic isn’t everything. There are other sites than Google, and it is nice to focus on your users and not the search engine. After all, who is actually using your site? wethead October 7, 2007 Hey Shoe, The whole paid links thing does get weirder by the day, I will agree with that, I also agree with what you said about google. If you embarrass them, they will make you look just as dumb, So, Yea..I just keep telling myself, Make the users happy and everyone will be happy 🙂 ~Joe Israel October 7, 2007 hmm, makes me think you are calling attention to yourself. Jeremy Luebke October 7, 2007 No words truer spoken. Blog Contests October 7, 2007 10,000 subs on your YouTube profile? Dang you are doing well! Word Hugger October 7, 2007 Yeah, especially since (as far as I know), it wasn’t referenced on the blog. Congrats. As for the post, you would think instead of completely removing a site from the index, it would just stop it from ranking for anything other than its own name. Anyone that Googles “john chow” has to have a reason to know his name, so I think he should rank #1 for that no matter what. shy guy October 7, 2007 This is first time I see you in youtube.. Sorry coz I’m a newbie… You like to get exposed huh? Gary R. Hess October 7, 2007 So true. Makes you wonder if they edit one by one or do they just click a button that makes all sites terms -30 or whatever (in most cases, since Jeremy obviously was added for that one term). Of course, maybe they meant to do that in this specific case for whatever reason. Brisbane SEO Guy October 7, 2007 Maybe Google should have a “naughty chair” index where high ranking sites get sent to if they are suspected of naughty activities like link exchanges. Rather than having an “I’m feeling lucky” button, replace it with “naughty chair”. Think of the possibilities. Stefano October 7, 2007 LOL, I guess this girl is making it look stupid as well :-). http://www.youtube.com/watch?v=KxPocYISWJ8 LeGo October 7, 2007 very nice thoughts. there are lots of interesting aspects to google. they have to walk a thin line. Avromi October 7, 2007 Interesting way of approaching link buys. BTW in regard to link exchanges a few weeks ago Google apparently changed the wording in the link schemes page in the webmasters section of the site to “Excessive reciprocal links or excessive link exchanging” See official wording here SEO Training September 7, 2008 I wonder what “excessive” means. There’s going to be a lot of link directories who give free reciprocal links mighty angry. Derek October 7, 2007 Hmm. I think that was just about the best boiled down, sensical explanation of the whole subject yet.. Lots of good points in there. Looking at it from that perspective, I wonder if Google really wishes they hadn’t bothered opening up this can of worms in the first place, because with the awareness of certain cases like you mentioned, they’re going to end up looking stupid one way or the other sometimes… Can’t blame them for not wanting to look stupid, no person or company does, but they’re going to end up shooting themselves in the foot from time to time if they’re not a lot more careful. Hyder October 7, 2007 Right now it’s Google’s game, so we can either play it or be left behind. Tomorrow the whole concept of their “BackRub” aka search algorithm can change and with that so will the entire dynamics of doing business online. But even if they do decide to completely change the way they rank sites, people will still learn how to play the game. Theo October 7, 2007 Do Youtube subscriptions count for the bet with John Chow? 😉 Collin October 7, 2007 Interesting Video Shoe, Makes me think am I wasiteing my time trying to think of ways to increase my search engine ranks if your traffic is only 4% from there. Thanks for the great info! Gecko Tales October 7, 2007 I love the power of the Internet. I cancelled all my text link ads a while back. Justin Cook October 7, 2007 For the most part I agree with you. But, a couple things: 1. I don’t think Google frowns on paid reviews. I’ve talked to a Google rep that said it’s OK. 2. I think it’s really only the sites that are popular enough (like john Chow), that have to worry about Google getting on their back. Justin Cook October 7, 2007 That doesn’t even make sense! He didn’t once mention himself, except at the end of the post with the note that this site receives only 4% se traffic… jim October 7, 2007 Guess you’re not a fan of greenbaum? 🙂 ahaha jim October 7, 2007 Huh? The Dino October 7, 2007 That is many subsribers, should be counted to the competition with John Chow. Singapore Athletics October 7, 2007 i feel google has grown so big that we have to comply or be left out true, don’t bite the hand that feeds you but people will always try beat the ‘system’ Singapore Athletics October 7, 2007 most of the replies i got from Google rep are usually non-answers and open to intrepertations Tracy Robinson October 7, 2007 Google people are not all that hard to deal with as long as you get the right one, so sometimes when dealing with a google review you need to try, try again. Paid links aren’t any worse than other things, but Google does need to keep up the pretense that they are not trading links for money or favors. Joeychgo October 7, 2007 I couldnt agree more Joeychgo October 7, 2007 Google is Google. The “do no evil” line is meaningless now since they are a public company. Now its “raise profits” – thats it. Compare Credit Cards October 7, 2007 Google is the industry leader so the expect us mortals to follow them. The hand that rocks the cradle rules the world. What more can I say. CatherineL October 7, 2007 I just find the whole backlink thing so confusing. I have links from sites with decent PR etc, on some of my sites but many don’t show up on Google. And I don’t know what I’m doing wrong, but i check out some of my competitors links, and they count – even the ones from spammy link farms. I don’t optimise my personal blog for the search engines, at all. If I did, I wouldn’t enjoy writing, and nobody would enjoy reading it. Great video by the way – but it would be good if you could talk a little louder, as I struggled to hear all of it. Archos 605 October 7, 2007 Shoe, you must be smiling on the inside, Chow being dropped is beneficial for you in your little RSS contest ? CPA Affiliates October 7, 2007 as it is always said… he who has the money controls the game….. and right now google has the money in the online world. so they set the rules. Interesting vid. Tod Kilgore October 7, 2007 I totally agree and suffered the same fate with my “mass” site posting. I also noticed they will give you a second chance if you play there way. I went from top to bottom in an eye blink and they made me look stupid. lol .. If you mess with the big “G” you better be a chess master and in it for the long term. Tk CFernandes October 7, 2007 I also think it is ridiculous that Text Link Ads and John Chow don´t rank #1 for there own names. For a search engine it doesn´t get any more IRRELEVANT than that! Mubin October 7, 2007 Shoe doesn’t need to depend on search engine traffic. He’s bigger than the rest of us. Mubin October 7, 2007 Chow was dropped about 2 months ago mate, where you been? Justin October 7, 2007 That was the best summation of why people get penalized in Google that I have ever heard. It’s one of those observations where once you hear it it seems so obvious. Mubin October 7, 2007 Actually your wrong there mate. Text Link Ads and Link Buyers have the money, whereas Google has the authority to nuke your site. You sell links your site gets nuked, you dont and you have a very high ranking site that is worth nothing cuz you can’t sell the links. Your post doesn’t really make much sense and I think you just wrote it cuz your were itching to use that cliche ever since you heard it around the water cooler at the office. Mubin October 7, 2007 Shoe, first things first, you gotta do something about the quality of the comments on your posts, I think either people are just replying to get their name in the top commenter’s side bar, or they reply because they think that it will lead more traffic coming to their site. Some of the more retarded comments that I have come across. as it is always said… he who has the money controls the game….. and right now google has the money in the online world. so they set the rules. Interesting vid. That post makes no sense. Shoe, you must be smiling on the inside, Chow being dropped is beneficial for you in your little RSS contest ? This guy I guess only found out now about Mr. Chow being dropped from the rankings, when it happened about two months ago. Google is the industry leader so the expect us mortals to follow them. The hand that rocks the cradle rules the world. What more can I say. Oh great another comment that can be left open to about 10 different interpetaitons Sorry for all the ranting shoe. dillsmack October 7, 2007 What about your crap-tastic off-topic comment? mubin October 7, 2007 which one? give me a better forum where to rant and I wil, the reason for posting in the comments was to make sure some of the readers knew what they were doing was make them look like idiots, much like what my impression of you is now. way. to. go. idiot. ShoeMoney October 7, 2007 mubin have you seen how hard i have been trying in this rss contest? have i done anything but announce it was taken place a week ago? Have you noticed how the footer of this site has been broken for like a month? Im frickin busy man and this blog is about my 7th priority Jay S October 7, 2007 Fantastic view on Google. Really appreciated this vid. Thanks! Web Hosting Reviews October 7, 2007 Google has some major problems with their stance on paid links – namely: 1 – They can’t possibly enforce their ban on paid links with an algorithm, as it will clearly weed out lots of valid links, undermining the whole basis for their SERP results (trust based on links). 2 – The result of number 1 – they have to enforce these bans on an individual basis, which creates inequity in treatment. What gets site A first page SERPs gets site B thrown out of the index. Google might say that this is great, as it forces design for humans rather than search engines, but that’s not the real world. People have to be able to optimize their site to be found reliably. Their outrage over paid linking is a bit much for me. Shoe points out 1 of the 2 big reasons why Google takes this stance – they don’t want to be gamed, because they lose credibility. The other half of the story, I believe, is that Google knows organic SERP manipulation through link buying could cut significantly into their AdWords revenue. Clarke Internet Marketing October 7, 2007 That was was a long video… but very entertaining, thanks 🙂 Nick Sullivan October 7, 2007 I just think it’s better to try and make quality sites and services and really… not focus that much on SEO at all. I mean, apply basic elements etc etc but obsessing on it is really not a good thing, I think it’s better to obsess on viral entity, branding and quality. I get a very very small amount of search engine traffic, most are backlinks and other stuff. I just wouldn’t fuck with Google also. Why bother, you may be able to fool them for a little while, but look at their resources, money, team and all that. You put that all into account and it’s obviously only a matter of time before they figure things out, it’s a game of technical and intellectual catch up between SEO freaks and Google but fucking with them I think will ultimately lead to you getting kicked out of their engine, end of. But It’s definitely wrong that they punish John Chow and not BMW and big companies. It makes them look worse to me, if they did nothing, they would look complacent but the fact they punished… I guess, a ‘litte guy’ in comparison to BMW, it makes them look unfair, favorable of popularity and wealth and ignore their own rules for their own wealth. Garry Conn October 7, 2007 The John Chow story is such a prime example. Fortunately for him he can hold his own without Google…. and also even though he has been removed or manually adjusted down, what is left are thousands of bloggers posts that talk about him and provide direct links to his blog. So, all in all… its really not that huge of a loss for him. The video was great man… I too am breaking free a lot and worrying less about what Google thinks of my blog and more about what my readers think. Thanks for the video man. Bulbboy October 7, 2007 10,000 YT subs is a huge amount in such a short time! I think you should give your first subscriber a prize. =P lyricsreg October 8, 2007 In order to be able to make google look stupid, you must have a high-impact website. It cannot be accomplished with a website that gets an insignificant amount of visitors. If you are at the point where you CAN make google look stupid, you should … just to prove a point 🙂 Jonathan Volk October 8, 2007 You have some great videos on youtube! Thanks. 🙂 Mubin October 8, 2007 Shoe, wasn’t ripping on you. Was trynig to hate on the commentators. I know your a busy man bro RELAX! Seo Next October 8, 2007 Google is not doing good thngs this days, even one of our site is anned , with same content other big sites are running. Seo Next October 8, 2007 Ya if we whant to make sites never try to go against google presently. LeGo October 8, 2007 There is either a comment missing or the reply to comment was not handled properly… It makes the internet ranting hard to follow. Gecko Tales October 8, 2007 The paid links issue really ticks me off. Google tells Webmasters that if they want to be listed in the SERPS to get similar sites to link to you. Then they ban sites that do what they suggest. ShoeMoney October 8, 2007 I have been doing youtube stuff way before this blog 😉 Modern Worker October 8, 2007 Damned if you and damned if you don’t, I feel your pain. Now there are rumors about non-paid link exchanges hurting ranks *sigh* Gecko Tales October 8, 2007 Google would love to get away from link pop completely. I’m sure they are researching day and night to add more social media to their algo. Googlelady October 8, 2007 But why he will be ranked well when someone broke their rules? If someone broke the rules of your company you will not kick his A**? Googlelady October 8, 2007 The best way to “Play their game” is to write to your users and not trying to get higher ranks. If you have a blog just write to your readers and forget about rankings (if it is new) for awhile. Googlelady October 8, 2007 Oooopss that will be hard to Mr Chow 😛 Googlelady October 8, 2007 everyone depends on search traffic when they first start. and 4% of his traffic is a lot believe me 😉 Googlelady October 8, 2007 For my point of view, Google will not care about reviews but “trying to manipulate their ranks” and that is difficult to Google knows 100% about Mr Chow is because he mentioned and if he was doing what he did slowly I am sure this will not happened. But he got tons of links every week and I mean TONS. Beauty Girl October 8, 2007 People have started thinking of google as god .. the sole reason of this being their kind of monopoly in the internet arena. Let us find a way to break this monopoly and make internet better for us. John Loch October 9, 2007 You made a few valid points, you speculated, you made a few valid points. Didn’t look all that great (you’ve done better vids 🙂 ) but that’s life. In the end Google does as Google wants. Kinda like your blog. If it serves your purpose to post about xyz, you’ll do so. They have the same disclaimer as you, just a little more convoluted 😉 Marc Eilbeck October 9, 2007 great post. I hate the way google have that power but hey what can we do about it… Ryan Trembath October 9, 2007 all true. without the “Google” brand they don’t have much to roll on. $600 a share? Wendy Piersall October 9, 2007 Hey – can you turn up your mike next time you put up a great video like this? Even with my speakers turned up all the way, I only caught about 75% of what you said. 😉 Conversion Matters October 9, 2007 Interesting take on the whole paid links issue, I like how you’ve stepped back to look at the bigger picture. Carsten Cumbrowski October 9, 2007 RIght, and that’s why did I titled my post about the paid links debate with Google at SEJ “Reign of Bread and Whip. The New Google Aristocracy”. Don’t make the “king” look stupid, if it is your “king” or zack.. and you will be about 12 inches shorter. 🙂 max October 10, 2007 Cool, I am subscribin’ today. bobby9101 October 11, 2007 It’s all right here: http://forums.digitalpoint.com/showthread.php?t=510644#post4795197 MR Butts October 12, 2007 Google is a joke… and matt cutts an even bigger one to think he and google will be stopping anything any time soon. Build backlinks and reach the top of googles great ego…. sorry ALGO Web Hosting Reviews October 13, 2007 The problem is the penalties for sites that aren’t trying to make Google looks stupid, but are honestly trying to improve their rankings. Google has this ill-conceived view of the internet – they think it exists solely for the purpose of being indexed by Google and that its rankings have some inherent goodness to them. Not the case. Google needs to realize that the internet exists in large part for commerce. It’s not an evolving encyclopedia that should be advertisement free. Web Hosting Reviews October 13, 2007 This comment doesn’t even make any sense. It’s like you take completely random words from your head and slam them together to make spam comments. Are you a native English speaker? Vickywebworld October 14, 2007 We should not worry much. SEO will take it course Joeychgo October 15, 2007 ive been a subscriber Instant Community October 16, 2007 Yup, especially with google working out new stuff for PR and paid links. Hasan October 23, 2007 I love you for that one! Muah uttoransen October 30, 2007 you know what, my spellings are bad! when i need to go to MR craw’s page! i type in jhon more often, and ends up reaching nowhere! so for most sites i usually go to google and type in and search and reach the sites! But now since google was not taking me to john craw’s site so i used yahoo, and reached that site! now, for a lot of sites i use yahoo.com to search. i mean i always type textlinkads, instead of text-link-ads, i can’t make bookmarks for all the sites! So, at the end of the day, google will sure lose, if they keep nuking the big guys! Labrocca November 9, 2007 Personally I think all these responses are just kissing your arse. I think you come off as just guessing and there isn’t much you really know. “don’t make google look dumb”…boy that’s not obscure! BloggingForBillions.com February 21, 2008 I am very new to blogging and while I do want to be ranked well with Google I am with you that I am creating content for readers and not just for search. For me it goes back to what you say about being passionate for what you do. Beauty Diva February 29, 2008 very nice thoughts. there are lots of interesting aspects to google. Chip March 13, 2008 I’m looking forward to the day you will be able to advertise and monetize your YouTube account. Richness will come in waves. Nate Hill April 13, 2008 Looks good if there is more of that to come im subscribing! Web Marketeer April 14, 2008 Big Bad Google seems to be following the same path as Microsoft. The honeymoon period is over and more and more individuals are starting to be concerned about their overwhelming monopoly of the search market and their bully-boy tactics in enforcing their agenda. No wonder so many of their whizz kids are leaving to go play with Facebook, inter alia. Gotta get that Money! April 14, 2008 Great to know that you are on you tube, never thought to check. Frank Richard September 19, 2008 Thanks for your interesting video, Google is clever anyway coz they have so many wonderful engineers. Bispo December 27, 2008 As far as I Know, and I was penalized very recently by google, it´s a matter of time for those who doesn´t follow goole terms to be penalized… Kate Vickers March 14, 2009 Great video! Thanks for posting. 8pets May 11, 2009 I like you for that one! Muah seo specialist December 15, 2009 thanks for sharing this video, i just love it. Now days other search engines (like Bing or Yahoo) also improving their search algorithm and therefore it would be tough for Google to retain there visitors. Chappie April 28, 2010 This is absolutely bang on. Google is, ultimately, an advertising company, a business. It’s their house and they run it how they like. Too many people seem to have the wrong impression of what Google actually is. Rhode Island Affiliate April 28, 2010 Google needs some competition and then they will let anything go 😛 Stephaine Lavesque April 29, 2010 I’ve been reading the information on your site for quite some time now, just wanted to do a quick post and say thank you for all of the useful information you have been providing your readers all this time. ARCHOS 7 Home Tablet June 7, 2010 Ultimately I found the Archos 7 Android based tablet to be an interesting idea but had way too many issues to keep the unit, so I returned it. town July 9, 2010 I agree that search traffic isn’t everything. There are other sites than Google free makeup August 11, 2010 never make google look stupid 🙂 Toronto October 7, 2010 Some things should remain unknown Tactical SEM December 2, 2010 When we have something as open sourced as the internet it’s nearly impossible to employ a perfect algorithm. There’s very little google can do for paid links, but in the end, only the naturally content rich sites are the ones who hold long term success. Beauty Tipster February 21, 2011 Interesting video! Its common that those with power never play clean with others, its a world sadness! estetik February 26, 2011 I am happy to find this very useful for me, as it contains lot of information. I always prefer to read the quality content 94 Diflucan cheap order online April 21, 2011 There are certainly a couple more details to take into consideration, but thank you for sharing this information. ek gelir August 18, 2011 Good website.i love this post.Thank you… Beauty Advisor August 23, 2011 Don’t make Google stupid & don’t make your customers look stupid. Natural Beauty September 13, 2011 Nice information and excellent method of sharing. I really enjoyed this post. ggaus September 18, 2011 Great information and well presented, cheers Beauty Diva March 10, 2012 I like this post and the way you wrotte it. Tim Miller January 9, 2013 Thanks for your video Jeremy, totally liked it. I don’t know if Paid links through paid articles do really have huge impact to our blog negatively. But i think we always need to be picky when it comes to choosing what websites that we should recommend on our blog. Linking to low quality SPAM blogs, say, with duplicate contents, then it’s definitely will be dangerous.