I subscribe. But you’re like 2nd or 3rd on the list… Brigitte Dale is number #1 and then you and Thor are tied at 2. I don’t watch youtube much for “subscriptions”

Hahaha, total Douchebag comment cracked me up!

[...] å?­å??彩.é¦?港å?­&aring… wrote an interesting post today onHere’s a quick excerptBTW I post a lot of videos on YouTube that I do not post on my blog. If you would like to be notifie [...]

[...] Leigh wrote an interesting post today onHere’s a quick excerptBTW I post a lot of videos on YouTube that I do not post on my blog. If you would like to be notified when new ones are posted you can subscribe to my youtube profile (currently over 10000 subscribers) [...]

I agree, never fuck with those that have authority over you. That means the government and Google.

Good point. Use common sense, play the game, get search results.

Well Said Jeremy !

You say don’t make google look stupid but recently they have been making themselves look stupid. The rules are enforced to some sites, and then overlooked to others. Many authority sites break the new rules and have seen no affects, but many others have. Also, I agree that search traffic isn’t everything. There are other sites than Google, and it is nice to focus on your users and not the search engine. After all, who is actually using your site?

Hey Shoe,

The whole paid links thing does get weirder by the day, I will agree with that,

I also agree with what you said about google.

If you embarrass them, they will make you look just as dumb,

So, Yea..I just keep telling myself,

Make the users happy and everyone will be happy

~Joe

hmm, makes me think you are calling attention to yourself.

No words truer spoken.

10,000 subs on your YouTube profile? Dang you are doing well!

This is first time I see you in youtube..
Sorry coz I’m a newbie…
You like to get exposed huh?

Maybe Google should have a “naughty chair” index where high ranking sites get sent to if they are suspected of naughty activities like link exchanges.

Rather than having an “I’m feeling lucky” button, replace it with “naughty chair”. Think of the possibilities.

LOL, I guess this girl is making it look stupid as well :-). http://www.youtube.com/watch?v=KxPocYISWJ8

very nice thoughts. there are lots of interesting aspects to google. they have to walk a thin line.

Interesting way of approaching link buys. BTW in regard to link exchanges a few weeks ago Google apparently changed the wording in the link schemes page in the webmasters section of the site to “Excessive reciprocal links or excessive link exchanging” See official wording here

Hmm. I think that was just about the best boiled down, sensical explanation of the whole subject yet.. Lots of good points in there. Looking at it from that perspective, I wonder if Google really wishes they hadn’t bothered opening up this can of worms in the first place, because with the awareness of certain cases like you mentioned, they’re going to end up looking stupid one way or the other sometimes… Can’t blame them for not wanting to look stupid, no person or company does, but they’re going to end up shooting themselves in the foot from time to time if they’re not a lot more careful.

Right now it’s Google’s game, so we can either play it or be left behind. Tomorrow the whole concept of their “BackRub” aka search algorithm can change and with that so will the entire dynamics of doing business online. But even if they do decide to completely change the way they rank sites, people will still learn how to play the game.

Do Youtube subscriptions count for the bet with John Chow?

Interesting Video Shoe, Makes me think am I wasiteing my time trying to think of ways to increase my search engine ranks if your traffic is only 4% from there.
Thanks for the great info!

I love the power of the Internet. I cancelled all my text link ads a while back.

For the most part I agree with you. But, a couple things:
1. I don’t think Google frowns on paid reviews. I’ve talked to a Google rep that said it’s OK.
2. I think it’s really only the sites that are popular enough (like john Chow), that have to worry about Google getting on their back.

Guess you’re not a fan of greenbaum? ahaha

That is many subsribers, should be counted to the competition with John Chow.

i feel google has grown so big that we have to comply or be left out

true, don’t bite the hand that feeds you

but people will always try beat the ’system’

[...] I read this post from Make$ Money$ and watched the clip from Shoemoney, I don’t know if I should be happy about it. This blog got demoted to PR2 now, so that means [...]

Google people are not all that hard to deal with as long as you get the right one, so sometimes when dealing with a google review you need to try, try again. Paid links aren’t any worse than other things, but Google does need to keep up the pretense that they are not trading links for money or favors.

Google is Google. The “do no evil” line is meaningless now since they are a public company. Now its “raise profits” - thats it.

Google is the industry leader so the expect us mortals to follow them. The hand that rocks the cradle rules the world. What more can I say.

I just find the whole backlink thing so confusing. I have links from sites with decent PR etc, on some of my sites but many don’t show up on Google. And I don’t know what I’m doing wrong, but i check out some of my competitors links, and they count - even the ones from spammy link farms.

I don’t optimise my personal blog for the search engines, at all. If I did, I wouldn’t enjoy writing, and nobody would enjoy reading it.

Great video by the way - but it would be good if you could talk a little louder, as I struggled to hear all of it.

Shoe, you must be smiling on the inside, Chow being dropped is beneficial for you in your little RSS contest ?

as it is always said… he who has the money controls the game….. and right now google has the money in the online world. so they set the rules. Interesting vid.

I totally agree and suffered the same fate with my “mass” site posting. I also noticed they will give you a second chance if you play there way. I went from top to bottom in an eye blink and they made me look stupid. lol .. If you mess with the big “G” you better be a chess master and in it for the long term. Tk

That was the best summation of why people get penalized in Google that I have ever heard. It’s one of those observations where once you hear it it seems so obvious.

Shoe, first things first, you gotta do something about the quality of the comments on your posts, I think either people are just replying to get their name in the top commenter’s side bar, or they reply because they think that it will lead more traffic coming to their site. Some of the more retarded comments that I have come across.

as it is always said… he who has the money controls the game….. and right now google has the money in the online world. so they set the rules. Interesting vid.

That post makes no sense.

Shoe, you must be smiling on the inside, Chow being dropped is beneficial for you in your little RSS contest ?

This guy I guess only found out now about Mr. Chow being dropped from the rankings, when it happened about two months ago.

Google is the industry leader so the expect us mortals to follow them. The hand that rocks the cradle rules the world. What more can I say.

Oh great another comment that can be left open to about 10 different interpetaitons

Sorry for all the ranting shoe.

which one? give me a better forum where to rant and I wil, the reason for posting in the comments was to make sure some of the readers knew what they were doing was make them look like idiots, much like what my impression of you is now. way. to. go. idiot.

Fantastic view on Google. Really appreciated this vid. Thanks!

Google has some major problems with their stance on paid links - namely:

1 - They can’t possibly enforce their ban on paid links with an algorithm, as it will clearly weed out lots of valid links, undermining the whole basis for their SERP results (trust based on links).

2 - The result of number 1 - they have to enforce these bans on an individual basis, which creates inequity in treatment. What gets site A first page SERPs gets site B thrown out of the index. Google might say that this is great, as it forces design for humans rather than search engines, but that’s not the real world. People have to be able to optimize their site to be found reliably.

Their outrage over paid linking is a bit much for me. Shoe points out 1 of the 2 big reasons why Google takes this stance - they don’t want to be gamed, because they lose credibility. The other half of the story, I believe, is that Google knows organic SERP manipulation through link buying could cut significantly into their AdWords revenue.

That was was a long video… but very entertaining, thanks

I just think it’s better to try and make quality sites and services and really… not focus that much on SEO at all. I mean, apply basic elements etc etc but obsessing on it is really not a good thing, I think it’s better to obsess on viral entity, branding and quality. I get a very very small amount of search engine traffic, most are backlinks and other stuff. I just wouldn’t fuck with Google also. Why bother, you may be able to fool them for a little while, but look at their resources, money, team and all that. You put that all into account and it’s obviously only a matter of time before they figure things out, it’s a game of technical and intellectual catch up between SEO freaks and Google but fucking with them I think will ultimately lead to you getting kicked out of their engine, end of. But It’s definitely wrong that they punish John Chow and not BMW and big companies. It makes them look worse to me, if they did nothing, they would look complacent but the fact they punished… I guess, a ‘litte guy’ in comparison to BMW, it makes them look unfair, favorable of popularity and wealth and ignore their own rules for their own wealth.

The John Chow story is such a prime example. Fortunately for him he can hold his own without Google…. and also even though he has been removed or manually adjusted down, what is left are thousands of bloggers posts that talk about him and provide direct links to his blog. So, all in all… its really not that huge of a loss for him.

The video was great man… I too am breaking free a lot and worrying less about what Google thinks of my blog and more about what my readers think. Thanks for the video man.

[...] Shoemoney’s video about avoiding getting hit by Google stated that the key is just don’t do things that make Google look stupid or undermine the perceived magic that occurs at Google. [...]

[...] Shoemoney’s video about avoiding getting hit by Google stated that the key is just don’t do things that make Google look stupid or undermine the perceived magic that occurs at Google. [...]

10,000 YT subs is a huge amount in such a short time!

I think you should give your first subscriber a prize.

=P

In order to be able to make google look stupid, you must have a high-impact website. It cannot be accomplished with a website that gets an insignificant amount of visitors. If you are at the point where you CAN make google look stupid, you should … just to prove a point

You have some great videos on youtube! Thanks.

[...] Shoemoney’s video about avoiding getting hit by Google stated that the key is just don’t do things that make Google look stupid or undermine the perceived magic that occurs at Google. [...]

Google is not doing good thngs this days, even one of our site is anned , with same content other big sites are running.

[...] Shoemoney has been saying "Don't Make Google Look Stupid" [...]

The paid links issue really ticks me off. Google tells Webmasters that if they want to be listed in the SERPS to get similar sites to link to you. Then they ban sites that do what they suggest.

[...] talking about Google this way if I know what is good for my blog. In the video, he plainly stated, Don’t Make Google Look Stupid - Period Naah… it’s not making them look stupid by talking bad about Google, rather it is making [...]

You made a few valid points, you speculated, you made a few valid points. Didn’t look all that great (you’ve done better vids ) but that’s life.

In the end Google does as Google wants. Kinda like your blog. If it serves your purpose to post about xyz, you’ll do so. They have the same disclaimer as you, just a little more convoluted

[...] I am NOT trying to make Google look stupid. I am just trying having some fun and lift spirits of all the [...]

great post. I hate the way google have that power but hey what can we do about it…

all true. without the “Google” brand they don’t have much to roll on. $600 a share?

Hey - can you turn up your mike next time you put up a great video like this? Even with my speakers turned up all the way, I only caught about 75% of what you said.

Interesting take on the whole paid links issue, I like how you’ve stepped back to look at the bigger picture.

RIght, and that’s why did I titled my post about the paid links debate with Google at SEJ “Reign of Bread and Whip. The New Google Aristocracy”. Don’t make the “king” look stupid, if it is your “king” or zack.. and you will be about 12 inches shorter.

[...] ShoeMoney point out in his video post about Not Making Google look stupid he points out that less than 15% (can’t remember the exact number) of his traffic comes from [...]

Cool, I am subscribin’ today.

[...] Why I Don’t Use AdSense Forget Everything You’ve Ever Learned About Adsense  Don’t Make Google Look Stupid - Period  [...]

[...] Don’t Make Google Look Stupid - Period [...]

It’s all right here: http://forums.digitalpoint.com/showthread.php?t=510644#post4795197

[...] for BMW and see no results for bmw’s website? That makes them look stupid, and according to Shoemoney, DON’T MAKE GOOGLE LOOK [...]

[...] é absolutamente brilhante (se ainda não deram conta, eu tenho uma predilecção por títulos): Don’t make Google look stupid - Period. O tema são as penalizações pela venda de links e Shoemoney aponta a principal razão para [...]

The problem is the penalties for sites that aren’t trying to make Google looks stupid, but are honestly trying to improve their rankings. Google has this ill-conceived view of the internet - they think it exists solely for the purpose of being indexed by Google and that its rankings have some inherent goodness to them. Not the case. Google needs to realize that the internet exists in large part for commerce. It’s not an evolving encyclopedia that should be advertisement free.

We should not worry much. SEO will take it course

[...] was doing my daily reading of subscribed RSS feeds when I came across this video by Shoemoney about making Google look stupid, and it really appealed to me how he touched on alot of points that made alot of sense too me. [...]

[...] Chow & Co. – these are the people who are changing the way we think and approach blogging. As Shoe said, you have to play the game – up until a [...]

[...] Anyways have a look at what he has to say about the fiasco. His post is also aptly titled Dont make google look stupid [...]