John Chow VS ShoeMoney – Rss Subscription Challenge

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About 3 weeks ago I challenged John Chow to a marketing challenge of who could get more subscribers in the month of October. I love marketing challenges and I KNOW John will be a very worthy opponent.

Here is how it works.

Today (october 1st) we will see what our feedburner counts are. That is the starting point. Then on the 31st we will see where they are. That is the end point.

The contest is to see who can gain the most RSS subscribers for October.

So whats at stake? Well the loser will have to have a link to the winners website with “Find out why shoemoney is a better marketer then me”.

Good luck CHOW!

135 thoughts on “John Chow VS ShoeMoney – Rss Subscription Challenge

  1. Laura Martin

    I personally think Jeremy is going to win for 2 reasons plus some.
    He sends me shirts, btw the pics are coming soon, and has a super bada55 logo.
    He is way cool and I’m sure one day he’ll ask me to be a guest on his show πŸ˜›
    Hope your holiday was fun!

  2. Protestant

    Will you both provide details on what type of marketing was done to up your RSS subscriptions? I think that would make an interesting post. πŸ˜‰

  3. CatherineL

    This is a great idea Shoe. But you do realise the evil one will use lots of devious tactics to beat you don’t you? I’m betting that you will have something interesting up your sleeve though.

  4. David Elefant

    Get a couple of the other top blogs to join you. It would make it alot more interesting since John Chow will probably use Adsense to increase his chances.

  5. Kanute

    Yeah Catherine is right, John is mischievous and really wicked and I’m sure he would come with multiple tricks. The good thing is the idea is yours and you certainly have the Joker

  6. Tyler

    Great scheme to benefit the both of them. All in all, it doesn’t matter who wins the challenge, because judging by the attention that this whole “challenge” is getting already…they have both already won.
    Bottom line is that this is near perfect link bait.
    Great job on a great idea Shoe!

  7. LeGo

    Not sure whether to wait and see what is offered towards the end of the month by the marketing minds or if I wait will there be RSS only content for free stuff that I will miss out on… decisions.

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  9. james

    hmm bob would not be much of a challenge I am guessing. That blog is much older then shoe and chows and only has 13000 rss… sad.

    problogger would be a better challenger his blog is as old as labnols but has 3x more subscribers


    Good luck and I wish that the best one will win! Shoe be careful, because John already started a competition, to get help from his users. You must think of a linkbait, or something like that, show your adsense earnings again πŸ˜‰ this might work if you have another 0 to the old number.

  11. Israel

    yeh, that would be useful. although chow is already starting by giving tons of stuff away and some readers are “cheating”, i say they should not do anything and let it just occur naturally. thats a real sign of who has the most mojo.

  12. Joe

    Shoe, you should make your prize that the winner gets to hang out with you for a day and you work with them on their sites and they get personal consulting from you.

  13. Kiley

    Look at where the feed buttons in his post link to!

    Jeremy, your feed button in his post links to his feed!

  14. Link And Earn

    While the cheering crowds go for the small fish you throw as prizes, you guys are the ultimate winners with the big catch namely more readers. So who gains more ? You both or us ?

    Really an evil contest uh ?

  15. krillz

    shoe, do a contest like 1 or 2 days before, if you unsubscribe from chows rss they are up and running for a $100 price or something other cool thing πŸ˜€

  16. Joey

    It doesn’t matter to me who wins, I just think this is a great contest. We had a local high school rivalry for years here in football and the principals from each high school met at mid field before the kickoff and exchanged their schools hat. The loser had to wear the other schools hat all day the following Monday at school. Fun Stuff.

    Good Luck Shoe.

  17. The Foo

    you may have to offer up some nice prizes to match John. he has offered some tasty perks or should i say bribes πŸ˜‰ for signing up.

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  19. India Business Blog

    Hats off to both of you for coming up with such a challenge…Either way it is a win win situation for both of you….however winners gets that little bit extra…
    It will be a tough contest, but my money is on JC, a wicked, wicked manipulator in such games…

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  21. Tim

    LOL let’s all subscribe to his blog multiple times, and then unsubscribe 2 days before so he thinks he’s doing good and then BAM =P

  22. Modern Worker

    I was just thinking about your subscription #s and how close they are, when I visited john’s site a few days ago. and now this. cool! may the best man win

  23. Vingold

    After the contest you should have John on a podcast to talk about what kinds of tricks and tactics you two pulled during the month of October.

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  25. Mark - The Kids College Fund

    OK – Lets be real… TV’s, iPods, or Forex reports are not what matters to the readers who are likely to subscribe.

    Post an offer to an outbound link page with high PR, or a full site review, or even a n00b co-hosting spot on your radio show…

    Make a contest that us visitors want the most – exposure to our own pet blog projects!! Appeal to WHY we all read your blog, we are starving for the small bits of info that will take us to the next level. Being recognized and acknowledged by one of the Guru’s of the trade… priceless!

    Mark – Always a joy!

  26. Beauty Girl

    Jeremy dont you think you will get less benefit if you win …
    If you win you only get the organic traffic benefit form john’s blog (no link juice as he is banned in G), but he gets both πŸ˜‰

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  28. Collin

    Heres what I posted oh John’s site


    Here’s something you two big time bloggers should be doing to test your skills in this feild.

    Pick one new blogger each. There feed count has to be under 10 and work with them to increase there subscribers along with yours. Shoemoney should do the same and see who has the best advice and knows the most about growing a blog. You two guys are already huge, and making great money……..change someone elses life and continue to grow your blog…….Theres a challange John

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  30. John Loch

    Now THATS an idea !

    I like it..

    I’d like to see it happen, where the only thing they do is give advice. No plugging or paid activity. Completely unassisted bar questions/answers, and advice.

    I suspect neither of them could pull it off (or would want to) outside their own brands.. of course I’d love to be proven wrong. Its been a long time since Shoes experiment.. :)

  31. John Loch

    I’ll take $20 of that action if you’re game 3T.
    Shoe is just plain Chowfodder !

    He won’t even come close :)

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  36. Michelle

    This will be interesting – especially as you both have a huge RSS subscription list anyway – so getting new people to subscribe will be difficult. I see the incentives are flying thick and fast!

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  39. Harrisburg Web Design

    I have no doubt Shoe’s going to win this – his posts offer a lot more value than Chow’s, plus he comes off as an affable guy in his writing. People like him, so they’ll subscribe for him… I wonder how well this contest will work as link bait. Shoe – any chance you can share ibls and traffic to this page at some point?

  40. Laura Martin

    So just to let you know “John Cow” is wanting and trying to take my Shoemoney shirt as he has said on my blog and his. Maybe he is wanting it for some kind of leverage on his side of the contest. Don’t worry I won’t give it up :)

  41. Michael Boateng

    This is the battle of the top internet monguls …. i am waiting for the day when my blog will be able to battle shoemoney and johnchow …. that is 100years to come …..

  42. The Dino

    Well that is what I was waiting for… I was wondering when John comes out with this idea since he likes to post about this increase.

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  46. TECK

    I never subscribe to feeds. :)
    This time I’ve made an exception. Jeremy, I can say that you are the first Feedburner owner that I subscribed to his feed.

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    ISo who won? What does it really prove? Give away enough stuff and folks will trample each other to get there. Once the freebies are gone their email addy suddenly no longer works. What a racket.

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