Top Bloggers Advertising Placement

Posted on: September 28th, 2007 by Jeremy Schoemaker

Serverdome recently broke down some of the top blogger blogs and how much of there ads at taking up the real estate. Pretty interesting findings… Check it out here

Post written by Jeremy Schoemaker

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

More about Jeremy at http://www.shoemoney.com!

Have You Read:

58 Comments. What Say You?

  1. MyGoodFinds
    October 24, 2007 at 10:01 am

    interesting. I’m learning.

  2. stupid 3gp
    October 4, 2007 at 8:59 am

    quite interesting read :)

  3. Juraj Svajdlenka
    October 3, 2007 at 7:07 am

    Yes, now is it top bloggers ads placement good place for have good SEO friendly links from quality sites.

  4. lyricsreg
    October 1, 2007 at 2:03 am

    I think it’s surprising. This forum should have been in a higher place

  5. Windyridge
    September 30, 2007 at 8:45 pm

    Eye opening post. pretty interesting but not surprising.

  6. Kanute
    September 30, 2007 at 4:27 pm

    What matters more, the percentage of Ads, their position or the earnings. I could be good to have just one that makes for ten.

  7. Kanute
    September 30, 2007 at 4:22 pm

    I practically have zero percent of Ads on my blog

  8. Compare Credit Cards
    September 30, 2007 at 5:47 am

    As long as you have content that readers are looking for, the number of ads wont appear as spam. Readers would typically lose their patience when the quality of the content drops and the only focus is ads.

  9. Neil
    September 29, 2007 at 10:44 pm

    Interesting article indeed, at this stage i go with the less is more philosophy.

  10. Tracy Robinson
    September 29, 2007 at 9:48 pm

    See, I think that is low because I would count favorite posts and marketplace listings as ads too, maybe not paid ads but they are ads designed to drive traffic either deeper into your own blog or to your friends/favorite resources.

  11. The Dino
    September 29, 2007 at 6:21 pm

    Very interesting comparision, I am wondering how is it compared with the blog earnings… more ads = more money?

  12. Doyle Lewis
    September 29, 2007 at 5:50 pm

    The Shoemoney marketplace at http://www.shoemoney.com/marketplace/ is a great place to look. It’s a feed from several great resources.

  13. Oliver
    September 29, 2007 at 5:48 pm

    lol, grammar nazi….

  14. Oliver
    September 29, 2007 at 5:46 pm

    I don’t use nofollow for normal links, just for feed or something like that

  15. Aditya Kumar Singh
    September 29, 2007 at 3:44 pm

    Great fine jeremy :)

  16. RingtoneWarrior
    September 29, 2007 at 2:35 pm

    I think it makes good sense to me. The ad placement theory actually states that ads do better on the left of a page as users read from left to right. The optic nerve tends to focus on the starting word of a sentence.. Meaning the eyes power is slightly higher for place marking on pgs.. For the record I disagree with this theory as its all about consumer behavior & conditioning and we got users trained hard to click on the right… How very Carl Sagen of me..lol

  17. RingtoneWarrior
    September 29, 2007 at 2:14 pm

    Shoe,

    Wtf with this guy gimme a break with his spelling lesson.
    Sounds like a guy trying to justify hes now an American..

    Dude this is a Blog..Get it.. Speed post and move on, Not the NewYork Times..man>>

    Shoe, I think hes one of them from there but might be from thair too who knows! know what I mean?

    Poor Guy must have, Just past the USC exam.. Cuddos :D

  18. Gecko Tales
    September 29, 2007 at 12:10 pm

    I’m surprised that most of the ads are placed where they are. I can’t argue that the placement is wrong, it’s just different from where I would place the ads. There’s something to learn from that study…

  19. LeGo
    September 29, 2007 at 10:10 am

    Did you not see the grammer nazi’s above, watch out, and be more careful next time. s/adds/ads

  20. Modern Worker
    September 29, 2007 at 10:01 am

    About what I expected

  21. Instand Community
    September 29, 2007 at 5:39 am

    Yup John Chow, keeps it real.. fills the site up with ads, thats where he gets his 17K revenue.

  22. Theo
    September 29, 2007 at 4:35 am

    johnchow.com looks spammy to me..

  23. Theo
    September 29, 2007 at 4:31 am

    You must have a sad life.
    Go and find some professional help to fight the urge to correct other people’s grammar.

  24. Blog Contests
    September 29, 2007 at 2:58 am

    Great link bait as well as being very interesting

  25. lyricsreg
    September 29, 2007 at 1:16 am

    Every one wants to convert. That’s what I like about shoe: he hasn’t filled the blog with ads

  26. lyricsreg
    September 29, 2007 at 1:15 am

    yeah … right

  27. Jonathan Volk
    September 29, 2007 at 12:53 am

    I think it’s crazy how many ads some of these blogs have. After actually looking at that % and such, it’s amazing to me.

    The funny thing is, I notice them but I dont really pay a ton of attention to any of the ads.

  28. Seo Next
    September 29, 2007 at 12:26 am

    Cool this blog always look ad free for me.

  29. Israel
    September 28, 2007 at 11:17 pm

    loaded fast for me.

  30. Israel
    September 28, 2007 at 11:16 pm

    pretty cool research. he did mention that he left out the bottom fold.

  31. Word Hugger
    September 28, 2007 at 10:32 pm

    27%, yikes.

  32. Mr. GrownUP Geek
    September 28, 2007 at 10:28 pm

    Some of us dont have any advertising on our blogs.. Just content :)

  33. Vlad
    September 28, 2007 at 8:09 pm

    It simply strikes me as odd that an established blogger doesn’t seem to know the difference between the three.

  34. Dave
    September 28, 2007 at 8:08 pm

    Nice article but I’m wondering who gets the most clicks per viewers.

  35. King Jacob
    September 28, 2007 at 8:06 pm

    Interesting, I would have 0% adds according this study but only cause my header adds currently empty but even with it I doubt Id break the teens.

  36. CatherineL
    September 28, 2007 at 7:03 pm

    Interesting. I must admit, I don’t notice many ads when I visit those blogs, with the exception of John Chow’s. I don’t know if that is a good thing or a bad thing.

  37. SEMSpot
    September 28, 2007 at 6:53 pm

    Great find on this, however I did expect the percentages to be a little higher.

  38. SEMSpot
    September 28, 2007 at 6:52 pm

    Great find on this Neil, however I did expect some of the percentages to be a little higher.

  39. Paul
    September 28, 2007 at 6:23 pm

    interesting, can someone calculate it for my blog?

  40. pinoy entrepreneur
    September 28, 2007 at 5:47 pm

    Nice post about that research.

  41. Matt
    September 28, 2007 at 5:35 pm

    They even missed the large rectange on John Chow, just because that post happened to have a wide pic at the beginning.

  42. Collin
    September 28, 2007 at 5:00 pm

    I am not a fan of text adds, the adds like Shoe has going makes for a nice page I think.

  43. printnpost.com
    September 28, 2007 at 4:59 pm

    worked for me!..its kinda cool research

  44. blogstheme.com
    September 28, 2007 at 4:08 pm

    Grammar Nazi is here! Have no fear! :)

  45. Theo
    September 28, 2007 at 3:58 pm

    Dont you have anything better to do?

  46. mumuca
    September 28, 2007 at 3:52 pm

    sorry for unrelated question
    -Jeremy, can u please suggest me some premium domain name forums for domain trade. would really appreciate sincere answer.

  47. Jonathan Volk
    September 28, 2007 at 3:34 pm

    The URL takes a while to load. All the shoemoney traffic must be bogging the server down. :P

  48. Chris Jacobson
    September 28, 2007 at 3:11 pm

    That URL doesn’t work for me. Anyone else?

  49. Vlad
    September 28, 2007 at 3:03 pm

    Jeremy, pretty please… learn to distinguish between ‘they’re’, ‘their’ and ‘there’. Thanks.

  50. jim
    September 28, 2007 at 2:58 pm

    nearly 30% on johnchow.com compared to 15% for you, plus the shoemoney store isn’t a paid ad, it’s a banner to yourself… interesting study, great linkbait. :)

  51. brandon rowe
    September 28, 2007 at 2:49 pm

    john chow is KILLIN’ you shoe :)

  52. Harrisburg Web Design
    September 28, 2007 at 2:32 pm

    Interesting information, but I’d be more curious to see which ads are direct sell vs. network driven and what’s flat-fee vs. cpc. Knowing the general ad rates at shoemoney for direct sell, I’m surprised to see other top bloggers who stick with the network approach.

  53. Pogung177
    September 28, 2007 at 2:22 pm

    Silverdome.org or Selverdome.org ..?

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