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Top Bloggers Advertising Placement

Posted September 28th, 2007 by Jeremy Schoemaker

Serverdome recently broke down some of the top blogger blogs and how much of there ads at taking up the real estate. Pretty interesting findings… Check it out here

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58 comments. What say you?

  1. Good Comment?
    MyGoodFinds

    interesting. I’m learning.

  2. Good Comment?
    stupid 3gp

    quite interesting read :)

  3. Good Comment?
    Juraj Svajdlenka

    Yes, now is it top bloggers ads placement good place for have good SEO friendly links from quality sites.

  4. Good Comment?
    lyricsreg

    I think it’s surprising. This forum should have been in a higher place

  5. Good Comment?
    Windyridge

    Eye opening post. pretty interesting but not surprising.

  6. Good Comment?
    Kanute

    What matters more, the percentage of Ads, their position or the earnings. I could be good to have just one that makes for ten.

  7. Good Comment?
    Kanute

    I practically have zero percent of Ads on my blog

  8. Good Comment?
    Compare Credit Cards

    As long as you have content that readers are looking for, the number of ads wont appear as spam. Readers would typically lose their patience when the quality of the content drops and the only focus is ads.

  9. Good Comment?
    Neil

    Interesting article indeed, at this stage i go with the less is more philosophy.

  10. Good Comment?
    Tracy Robinson

    See, I think that is low because I would count favorite posts and marketplace listings as ads too, maybe not paid ads but they are ads designed to drive traffic either deeper into your own blog or to your friends/favorite resources.

  11. Good Comment?
    The Dino

    Very interesting comparision, I am wondering how is it compared with the blog earnings… more ads = more money?

  12. Good Comment?
    Doyle Lewis

    The Shoemoney marketplace at http://www.shoemoney.com/marketplace/ is a great place to look. It’s a feed from several great resources.

  13. Good Comment?
    Oliver

    lol, grammar nazi….

  14. Good Comment?
    Oliver

    I don’t use nofollow for normal links, just for feed or something like that

  15. Good Comment?
    Aditya Kumar Singh

    Great fine jeremy :)

  16. Good Comment?
    RingtoneWarrior

    I think it makes good sense to me. The ad placement theory actually states that ads do better on the left of a page as users read from left to right. The optic nerve tends to focus on the starting word of a sentence.. Meaning the eyes power is slightly higher for place marking on pgs.. For the record I disagree with this theory as its all about consumer behavior & conditioning and we got users trained hard to click on the right… How very Carl Sagen of me..lol

  17. Good Comment?
    RingtoneWarrior

    Shoe,

    Wtf with this guy gimme a break with his spelling lesson.
    Sounds like a guy trying to justify hes now an American..

    Dude this is a Blog..Get it.. Speed post and move on, Not the NewYork Times..man>>

    Shoe, I think hes one of them from there but might be from thair too who knows! know what I mean?

    Poor Guy must have, Just past the USC exam.. Cuddos :D

  18. Good Comment?
    Gecko Tales

    I’m surprised that most of the ads are placed where they are. I can’t argue that the placement is wrong, it’s just different from where I would place the ads. There’s something to learn from that study…

  19. Good Comment?
    LeGo

    Did you not see the grammer nazi’s above, watch out, and be more careful next time. s/adds/ads

  20. Good Comment?
    Modern Worker

    About what I expected

  21. Good Comment?
    Instand Community

    Yup John Chow, keeps it real.. fills the site up with ads, thats where he gets his 17K revenue.

  22. Good Comment?
    Theo

    johnchow.com looks spammy to me..

  23. Good Comment?
    Theo

    You must have a sad life.
    Go and find some professional help to fight the urge to correct other people’s grammar.

  24. Good Comment?
    Blog Contests

    Great link bait as well as being very interesting

  25. Good Comment?
    lyricsreg

    Every one wants to convert. That’s what I like about shoe: he hasn’t filled the blog with ads

  26. Good Comment?
    lyricsreg

    yeah … right

  27. Good Comment?
    Jonathan Volk

    I think it’s crazy how many ads some of these blogs have. After actually looking at that % and such, it’s amazing to me.

    The funny thing is, I notice them but I dont really pay a ton of attention to any of the ads.

  28. Good Comment?
    Seo Next

    Cool this blog always look ad free for me.

  29. Good Comment?
    Israel

    loaded fast for me.

  30. Good Comment?
    Israel

    pretty cool research. he did mention that he left out the bottom fold.

  31. Good Comment?
    Word Hugger

    27%, yikes.

  32. Good Comment?
    Mr. GrownUP Geek

    Some of us dont have any advertising on our blogs.. Just content :)

  33. Good Comment?
    Vlad

    It simply strikes me as odd that an established blogger doesn’t seem to know the difference between the three.

  34. Good Comment?
    Dave

    Nice article but I’m wondering who gets the most clicks per viewers.

  35. Good Comment?
    King Jacob

    Interesting, I would have 0% adds according this study but only cause my header adds currently empty but even with it I doubt Id break the teens.

  36. Good Comment?
    CatherineL

    Interesting. I must admit, I don’t notice many ads when I visit those blogs, with the exception of John Chow’s. I don’t know if that is a good thing or a bad thing.

  37. Good Comment?
    SEMSpot

    Great find on this, however I did expect the percentages to be a little higher.

  38. Good Comment?
    SEMSpot

    Great find on this Neil, however I did expect some of the percentages to be a little higher.

  39. Good Comment?
    Paul

    interesting, can someone calculate it for my blog?

  40. Good Comment?
    pinoy entrepreneur

    Nice post about that research.

  41. Good Comment?
    Matt

    They even missed the large rectange on John Chow, just because that post happened to have a wide pic at the beginning.

  42. Good Comment?
    Collin

    I am not a fan of text adds, the adds like Shoe has going makes for a nice page I think.

  43. Good Comment?
    printnpost.com

    worked for me!..its kinda cool research

  44. Good Comment?
    blogstheme.com

    Grammar Nazi is here! Have no fear! :)

  45. Good Comment?
    Theo

    Dont you have anything better to do?

  46. Good Comment?
    mumuca

    sorry for unrelated question
    -Jeremy, can u please suggest me some premium domain name forums for domain trade. would really appreciate sincere answer.

  47. Good Comment?
    Jonathan Volk

    The URL takes a while to load. All the shoemoney traffic must be bogging the server down. :P

  48. Good Comment?
    Chris Jacobson

    That URL doesn’t work for me. Anyone else?

  49. Good Comment?
    Vlad

    Jeremy, pretty please… learn to distinguish between ‘they’re’, ‘their’ and ‘there’. Thanks.

  50. Good Comment?
    jim

    nearly 30% on johnchow.com compared to 15% for you, plus the shoemoney store isn’t a paid ad, it’s a banner to yourself… interesting study, great linkbait. :)

  51. Good Comment?
    brandon rowe

    john chow is KILLIN’ you shoe :)

  52. Good Comment?
    Harrisburg Web Design

    Interesting information, but I’d be more curious to see which ads are direct sell vs. network driven and what’s flat-fee vs. cpc. Knowing the general ad rates at shoemoney for direct sell, I’m surprised to see other top bloggers who stick with the network approach.

  53. Good Comment?
    Pogung177

    Silverdome.org or Selverdome.org ..?

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