Top Bloggers Advertising Placement

by Jeremy Schoemaker on September 28, 2007 · 58 comments

Serverdome recently broke down some of the top blogger blogs and how much of there ads at taking up the real estate. Pretty interesting findings… Check it out here

About the author...

– who has written 2412 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 53 comments… read them below or add one }

1 Pogung177 September 28, 2007 at 2:22 pm

Silverdome.org or Selverdome.org ..?

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2 Harrisburg Web Design September 28, 2007 at 2:32 pm

Interesting information, but I’d be more curious to see which ads are direct sell vs. network driven and what’s flat-fee vs. cpc. Knowing the general ad rates at shoemoney for direct sell, I’m surprised to see other top bloggers who stick with the network approach.

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3 brandon rowe September 28, 2007 at 2:49 pm

john chow is KILLIN’ you shoe :)

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4 jim September 28, 2007 at 2:58 pm

nearly 30% on johnchow.com compared to 15% for you, plus the shoemoney store isn’t a paid ad, it’s a banner to yourself… interesting study, great linkbait. :)

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5 Vlad September 28, 2007 at 3:03 pm

Jeremy, pretty please… learn to distinguish between ‘they’re’, ‘their’ and ‘there’. Thanks.

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6 Chris Jacobson September 28, 2007 at 3:11 pm

That URL doesn’t work for me. Anyone else?

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7 Jonathan Volk September 28, 2007 at 3:34 pm

The URL takes a while to load. All the shoemoney traffic must be bogging the server down. :P

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8 mumuca September 28, 2007 at 3:52 pm

sorry for unrelated question
-Jeremy, can u please suggest me some premium domain name forums for domain trade. would really appreciate sincere answer.

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9 Theo September 28, 2007 at 3:58 pm

Dont you have anything better to do?

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10 blogstheme.com September 28, 2007 at 4:08 pm

Grammar Nazi is here! Have no fear! :)

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11 printnpost.com September 28, 2007 at 4:59 pm

worked for me!..its kinda cool research

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12 Collin September 28, 2007 at 5:00 pm

I am not a fan of text adds, the adds like Shoe has going makes for a nice page I think.

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13 Matt September 28, 2007 at 5:35 pm

They even missed the large rectange on John Chow, just because that post happened to have a wide pic at the beginning.

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14 pinoy entrepreneur September 28, 2007 at 5:47 pm

Nice post about that research.

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15 Paul September 28, 2007 at 6:23 pm

interesting, can someone calculate it for my blog?

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16 SEMSpot September 28, 2007 at 6:52 pm

Great find on this Neil, however I did expect some of the percentages to be a little higher.

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17 SEMSpot September 28, 2007 at 6:53 pm

Great find on this, however I did expect the percentages to be a little higher.

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18 CatherineL September 28, 2007 at 7:03 pm

Interesting. I must admit, I don’t notice many ads when I visit those blogs, with the exception of John Chow’s. I don’t know if that is a good thing or a bad thing.

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19 King Jacob September 28, 2007 at 8:06 pm

Interesting, I would have 0% adds according this study but only cause my header adds currently empty but even with it I doubt Id break the teens.

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20 Dave September 28, 2007 at 8:08 pm

Nice article but I’m wondering who gets the most clicks per viewers.

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21 Vlad September 28, 2007 at 8:09 pm

It simply strikes me as odd that an established blogger doesn’t seem to know the difference between the three.

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22 Mr. GrownUP Geek September 28, 2007 at 10:28 pm

Some of us dont have any advertising on our blogs.. Just content :)

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23 Word Hugger September 28, 2007 at 10:32 pm

27%, yikes.

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24 Israel September 28, 2007 at 11:16 pm

pretty cool research. he did mention that he left out the bottom fold.

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25 Israel September 28, 2007 at 11:17 pm

loaded fast for me.

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26 Seo Next September 29, 2007 at 12:26 am

Cool this blog always look ad free for me.

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27 Jonathan Volk September 29, 2007 at 12:53 am

I think it’s crazy how many ads some of these blogs have. After actually looking at that % and such, it’s amazing to me.

The funny thing is, I notice them but I dont really pay a ton of attention to any of the ads.

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28 lyricsreg September 29, 2007 at 1:15 am

yeah … right

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29 lyricsreg September 29, 2007 at 1:16 am

Every one wants to convert. That’s what I like about shoe: he hasn’t filled the blog with ads

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30 Blog Contests September 29, 2007 at 2:58 am

Great link bait as well as being very interesting

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31 Theo September 29, 2007 at 4:31 am

You must have a sad life.
Go and find some professional help to fight the urge to correct other people’s grammar.

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32 Theo September 29, 2007 at 4:35 am

johnchow.com looks spammy to me..

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33 Instand Community September 29, 2007 at 5:39 am

Yup John Chow, keeps it real.. fills the site up with ads, thats where he gets his 17K revenue.

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34 Modern Worker September 29, 2007 at 10:01 am

About what I expected

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35 LeGo September 29, 2007 at 10:10 am

Did you not see the grammer nazi’s above, watch out, and be more careful next time. s/adds/ads

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36 Gecko Tales September 29, 2007 at 12:10 pm

I’m surprised that most of the ads are placed where they are. I can’t argue that the placement is wrong, it’s just different from where I would place the ads. There’s something to learn from that study…

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37 RingtoneWarrior September 29, 2007 at 2:14 pm

Shoe,

Wtf with this guy gimme a break with his spelling lesson.
Sounds like a guy trying to justify hes now an American..

Dude this is a Blog..Get it.. Speed post and move on, Not the NewYork Times..man>>

Shoe, I think hes one of them from there but might be from thair too who knows! know what I mean?

Poor Guy must have, Just past the USC exam.. Cuddos :D

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38 RingtoneWarrior September 29, 2007 at 2:35 pm

I think it makes good sense to me. The ad placement theory actually states that ads do better on the left of a page as users read from left to right. The optic nerve tends to focus on the starting word of a sentence.. Meaning the eyes power is slightly higher for place marking on pgs.. For the record I disagree with this theory as its all about consumer behavior & conditioning and we got users trained hard to click on the right… How very Carl Sagen of me..lol

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39 Aditya Kumar Singh September 29, 2007 at 3:44 pm

Great fine jeremy :)

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40 Oliver September 29, 2007 at 5:46 pm

I don’t use nofollow for normal links, just for feed or something like that

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41 Oliver September 29, 2007 at 5:48 pm

lol, grammar nazi….

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42 Doyle Lewis September 29, 2007 at 5:50 pm

The Shoemoney marketplace at http://www.shoemoney.com/marketplace/ is a great place to look. It’s a feed from several great resources.

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43 The Dino September 29, 2007 at 6:21 pm

Very interesting comparision, I am wondering how is it compared with the blog earnings… more ads = more money?

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44 Tracy Robinson September 29, 2007 at 9:48 pm

See, I think that is low because I would count favorite posts and marketplace listings as ads too, maybe not paid ads but they are ads designed to drive traffic either deeper into your own blog or to your friends/favorite resources.

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45 Neil September 29, 2007 at 10:44 pm

Interesting article indeed, at this stage i go with the less is more philosophy.

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46 Compare Credit Cards September 30, 2007 at 5:47 am

As long as you have content that readers are looking for, the number of ads wont appear as spam. Readers would typically lose their patience when the quality of the content drops and the only focus is ads.

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47 Kanute September 30, 2007 at 4:22 pm

I practically have zero percent of Ads on my blog

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48 Kanute September 30, 2007 at 4:27 pm

What matters more, the percentage of Ads, their position or the earnings. I could be good to have just one that makes for ten.

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49 Windyridge September 30, 2007 at 8:45 pm

Eye opening post. pretty interesting but not surprising.

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50 lyricsreg October 1, 2007 at 2:03 am

I think it’s surprising. This forum should have been in a higher place

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51 Juraj Svajdlenka October 3, 2007 at 7:07 am

Yes, now is it top bloggers ads placement good place for have good SEO friendly links from quality sites.

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52 stupid 3gp October 4, 2007 at 8:59 am

quite interesting read :)

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53 MyGoodFinds October 24, 2007 at 10:01 am

interesting. I’m learning.

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