Lineupnewyork.com – Techcrunch40 Demo Pit

by Jeremy Schoemaker on September 20, 2007 · 38 comments

So check it out at lineupnewyork.com This was a pretty cool demo… not sure how close they are to launch.

There marketing is really pretty awesome. They are giving out condoms… lol… and planning to put YOUR FACE ON THEM

Also they had a interesting business model :

About the author...

– who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 37 comments… read them below or add one }

1 Rhys September 20, 2007 at 2:19 am

That’d just be too weird with the condoms. Can think of a bunch of rude things to say, but for the sake of decency I’m not :)

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2 Colin Klinkert September 20, 2007 at 2:56 am

Id like to get my hand on a batch of those :)

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3 Jason September 20, 2007 at 2:59 am

How are they going to put your face on the condom? Inkjet technology?

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4 Jeff September 20, 2007 at 3:04 am

I Just concern to saw lady on the right of author, yeh business model is the best role model of investment. :D

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5 Instant Community September 20, 2007 at 3:13 am

Haha i love that, showcase model. They sure did grab some attention.

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6 Eric September 20, 2007 at 4:10 am

I like to invest in this business model :)

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7 lyricsreg September 20, 2007 at 4:49 am

who wouldn’t ? Although I’m sure all you’ll get from your investment is a “No refund” statement

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8 Contest Beat September 20, 2007 at 5:27 am

Man I wish I was at this conference!

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9 Charles Kirkland September 20, 2007 at 5:30 am

Shoe, Now that is a biz model I can get behind for sure.

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10 John Loch September 20, 2007 at 5:40 am

Clever marketing.. shit, even the couture looks cheap. You sure shes not the one who vandalized your office ?!? find any abandoned rubbers thetreabouts ?? :)

HA ! I just read the disclaimer.. Now THATS marketing :)

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11 boringman September 20, 2007 at 8:52 am

yes.. the business model most interest me.. ha ha ha…

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12 The Monetizer September 20, 2007 at 8:58 am

Very nice business model, we all need 1 like that :) Face on a condom is some great marketing too he he

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13 Leave John Reese Alone September 20, 2007 at 9:04 am

Is there any way to measure that kind of advertising? Are they building a mailing list with the giveaways? I’d be curious to see if they are at the event next year. Some of this has a Web 1.0 feel to it…anyone shooting squirrels out of a canyon?

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14 Gecko Tales September 20, 2007 at 9:59 am

If I showed my wife pictures like that she wouldn’t want me to go to any more conferences.

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15 King Jacob September 20, 2007 at 10:07 am

I can get behind their business model but dont think their product is too strong.

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16 Nick Sullivan September 20, 2007 at 10:37 am

Nice site. Awesome marketing to. I love creative marketing.

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17 Travel Notebook September 20, 2007 at 10:39 am

I love the look on her face

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18 Modern Worker September 20, 2007 at 10:45 am

Lol, well, sex sells I guess

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19 jim September 20, 2007 at 11:09 am

nice business model :)

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20 orha007 September 20, 2007 at 11:54 am

I am expert for this kind of business model. And I guaranty its excellent investing ;)

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21 Lana Migliore September 20, 2007 at 12:40 pm

Thank you for all the kind words, we had a really great time at TechCrunch40, and hope to come again next year. Everyone had amazing ideas, and we loved meeting with shoemoney.com! If anyone wants anymore information on what we are doing, or how to get on mailing lists, feel free to e mail me.

Best,
Lana Migliore
VP of Analytics and Marketing LineUpNewYork.com
“….it’s like a sexually driven lifestyle emporium”

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22 Tracy Robinson September 20, 2007 at 1:53 pm

The part where Jeremy asks to speak to one of the models is priceless. Not sure about their whole condom giveaway, if a woman tried to date me and brought over a condom with her face on it that would just creep me out, plus my wife still won’t let other women date me anyway, lol.

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23 great008 September 20, 2007 at 2:08 pm

that chick is hot

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24 stupid 3gp September 20, 2007 at 4:14 pm

definetly Eye catching marketing … Hot babe with Red Clothes business model written on ASS how can P0rn lover (Shoemoney) miss that.

Interesting business model and cool stuff

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25 Word Hugger September 20, 2007 at 5:14 pm

hahaha, pure genious.

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26 Jonathan Volk September 20, 2007 at 5:59 pm

LOL Giving condoms with your face on them. That’s hilarious. Really a great idea for an affiliate site. :)

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27 The Dino September 20, 2007 at 6:37 pm

I am wondering what technology they use to put picture on condoms.

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28 Israel September 20, 2007 at 10:06 pm

looks like one big dating site affiliate. love the business model.

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29 Joeychgo September 20, 2007 at 10:42 pm

I like the model :)

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30 Submit Comfort September 21, 2007 at 1:40 pm

I would like to get a feel of this business model first, before investing in it. ;)

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31 Kanute September 22, 2007 at 1:14 pm

Does the business model have a price, cause I know a possible buyer…. ShoeMoney

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32 karthik September 23, 2007 at 1:36 am

Shez really sexy shoe

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33 SW September 23, 2007 at 3:27 pm

Who’s the stud standing next to the girl in pink?

I’m only kidding!

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34 Beauty Girl September 23, 2007 at 5:20 pm

Cute girl giving the presentation ;) And man GREAT idea of giving away Condoms :P

Again some thing out of the box ..

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35 Credit Card Offers September 24, 2007 at 6:49 am

Nice marketing strategy. They would need it to push such a site. The site is just about ok.

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36 Michelle October 3, 2007 at 5:08 am

Geez. Where are all the oiled up Chippendales for us girls?

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37 Celebrities & Blog Tips October 13, 2007 at 1:44 pm

Great idea for marketing – very eye catching

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