The topic of the ethics on buying text links has been beaten to death because at the end of the day, we all know that buying text links work whether search engines like it or not. Therefore, I am not going to discuss whether you should buy text links or not but instead I wanted to open up a decision on the ideal ways to actually go about buying text links. If I were to buy text links, here is how I would do it:
1.) First, I would find all the related blogs that would be willing to sell me a text link for a one-time fee (I hate paying monthly fees). You can usually find these blogs by doing searches on blog search engines or by browsing sites like ReviewMe, Sponsored Reviews, and PayPerPost.
2.) Next, I would eliminate all the blogs that throw up red flags. In most cases this means blogs that have big banners for any paid blog networks such as PayPerPost or blogs that contain tons bad quality blog posts. I personally only like purchasing links from non-spammy sites because the links usually count.
3.) After I generated a solid list I would go through the remaining blogs and figure out who would link to me WITHOUT disclosing that it was a paid review. In most cases if you go through paid blog networks like Blogsvertise you can request that there is no disclosure on any of the paid blog reviews. I know this is a bit sleazy, but the last thing I would want is a Google engineer saying they have proof that I buy text links and then penalize/ban my website.
4.) Lastly, I would try and only purchase small amounts of links at a time. A good idea would be to blend the paid links in with social media links so that the growth looks natural. Plus, when growing the links slowly it is easier to control/rotate up the anchor text because if it is too rich your rankings will usually drop. Sounds weird but Google probably stops tons of spammers this way because when people’s ranking drop they keep on purchasing more text links with the same anchor text and never figure out why they rankings keep on dropping.
There are tons of other ways you can link build, but when it comes to purchasing text links this is the process I would use. How do you purchase text links?
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October 29, 2009 at 7:15 pm
one more tip i would add – if you are buying based (even remotely) on PageRank, check how many existing outbound links there are – and find out how many there will ultimately be.
September 6, 2009 at 1:18 pm
All links must be free, i think $)
February 22, 2009 at 11:21 pm
Sometimes that’s not fast enough, especially if you’re doing SEO for a client. They want to see results ASAP, not slow and steady wins the race you know?
February 4, 2009 at 1:27 pm
Heh, Ask2Link copied half their post from the TextLinkBrokers.com website. If you guys are going to spam a post you could at least use your own content. Oh wait, that would require ethics..
December 15, 2008 at 4:51 pm
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October 17, 2008 at 2:16 pm
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March 21, 2008 at 1:38 pm
I’ve become a total advertising whore.
I’ve resorted to selling anchor links on my sites. I don’t do paid reviews or paid articles, but if there’s an anchor text in one of my existing posts that strikes your fancy I’m definitely selling those!
I figured that if I can get $100 per anchor text-link and I sell 1 link per post, thats a decent enough reward for posting. And I don’t feel I’ve compromised the content of my site in anyway.
February 11, 2008 at 2:35 pm
how about paying for guest posts where you link back to your own site?
let me know if you’re interested in those – haha.
February 6, 2008 at 9:26 pm
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January 7, 2008 at 4:20 pm
Some great tips. Thanks
December 18, 2007 at 2:27 pm
Personally, I buy a great number of links. But I only use TLA as they are harder to track on the websites I link with. I don’t see anything wrong with buying links. Buying links has helped one my websites bring in considerable money this season.
November 15, 2007 at 4:00 pm
realy nice article. I’m preffer text link for a one-time fee also!
October 18, 2007 at 8:59 pm
So what’s the key in building a relationship with those people you’re trying to get links from? Just trying to have a mutually beneficial relationship?
October 3, 2007 at 12:20 pm
I haven’t used PPP for any campaigns yet, but I am very impressed with what I’ve read about them and with their setup after logging in. It’s nice to be able to restrict eligible sites by PR and Alexa ranking – ensures you’re getting value for your links. I may have to start a campaign with them soon. Thanks for sharing your experience.
September 27, 2007 at 2:34 pm
Nicely done, i still like that facbook trick to make money
September 26, 2007 at 11:14 am
Pay per Post is the most amazing in terms of providing you quality links. I got 10% traffic coming from the site. Considering my site is only more than a week old but I have considerably gained traffic from them
September 23, 2007 at 12:29 am
TLA is good, but if you can build up a blog with a high readeship, direct sales almost always work better
September 21, 2007 at 2:03 pm
I liked the #3 point and also the advice of mixing the paid links with social media links.
Also, I ask the advertisers to replace the text like “Sponsors”, “Advertisements” to an image with empty alt tag. Most of the times, not only they implement them but also thank me for it.
September 20, 2007 at 6:40 am
Link inclusion is what i am worried about actually.
September 19, 2007 at 8:00 pm
You’re right he could just have a diminished memory;)
September 19, 2007 at 12:43 pm
Looks like he doesn’t need help from anyone.
September 19, 2007 at 10:17 am
Great blog! If you are looking for a company to help with your link building, you should check us out here at LinkWorth. We have just recently launched some new products as well:)
September 19, 2007 at 9:30 am
keep in mind you’re paying monthly for your links to stay up there.
September 19, 2007 at 9:28 am
says you. I’m more concerned with what web spam engineers say.
September 19, 2007 at 9:26 am
but totally is based on monthly invoicing. booo
September 19, 2007 at 8:58 am
A quick and very useful post !
That last point about spammers overdoing a keyphrase is one of the most common (and repeated) traps I see nowadays
September 19, 2007 at 8:14 am
Smart techniques. I don’t like text link ads anymore because their style of link inclusion seems to be targeted by Google. I have bought links before for a flat rate and everyone was happy. I got increased rankings and the blog / site owner got a few hundred dollars for a small link.
September 19, 2007 at 7:36 am
As a blogger, I would have to agree; building that relationship is crucial.
September 19, 2007 at 7:35 am
Sometimes that’s not fast enough, especially if you’re doing SEO for a client. They want to see results ASAP, not slow and steady wins the race you know?
September 19, 2007 at 7:34 am
Neiiiiil, I am your faather. haha
September 19, 2007 at 7:34 am
There’s nothing wrong with buying links, it’s okay.
September 19, 2007 at 7:31 am
As someone who fields these requests all the time, I would spend a little time trying to build a relationship instead of rapid firing a lot of these requests off at once.
September 19, 2007 at 7:18 am
Excellent advice in this post, what is the minimum amount of time you would pay for a link, I see sales on ebay for one month text link etc., so just wondering if there is a minimum to be more effective such as one month, three months, etc.
September 19, 2007 at 2:48 am
I would go to TLA, it’s so much easier.
September 19, 2007 at 2:44 am
Thanks for usefull tips, i was looking looking to buy few health related sites.
September 19, 2007 at 2:02 am
You need a better SERP result, for example an e-commerce site, it helps a lot (thats what I heard at least)
September 19, 2007 at 1:05 am
Well, then in case of ReviewMe, Sponsored Reviews and PayPerPost are you paying for the review as well + the actual writing of a blog post. It’s a hell of a lot more work than the Yahoo! guys are doing and does cost a lot less money too.
Saying: Yahoo! Dir “yai” and PPP, RM or SR “nai” is hypocritical.
This (the hypocritical part) is not directed at you, but Google, but it is something for you to think about. Doing it the “Google Way” because of fear to get penalized is one thing, becoming a “Google Spokesperson” who is repeating the Google nonsense is another. I have you for that one hehe.
Cheers!
September 19, 2007 at 12:50 am
It takes a serious amount of money to make an impact with buying links, I prefer the old fashion way … it’s more “natural”. Maybe I am missing out on a lot of traffic, or maybe not
September 19, 2007 at 12:35 am
buying links is against google tos although i guess if your blog is popular enough you wouldnt care
September 19, 2007 at 12:30 am
Yeah I don’t buy many links either, free ones because of posts you make are always better
September 19, 2007 at 12:20 am
my first comment goes here.. When i just searched in google images “Adsense Check” I just come around to see the most famous photo in this blog the check image..
ohhh do you stuff the adsense money into ur shoes..!!
I dot buy any links, i just have some technical promotion techniques, but i have an blog not an own domain….
September 19, 2007 at 12:05 am
Who needs paid links when you spam like that.
September 19, 2007 at 12:01 am
Doesn’t necessarily have to be spam
September 18, 2007 at 11:59 pm
Related sites with high traffic, could care less about PR.
September 18, 2007 at 11:47 pm
Wow, thats not spam at all Mr, Nick Sullivan
September 18, 2007 at 11:07 pm
tsk, tsk. Darth VADER WAS young when he began is decent into the darkside……
September 18, 2007 at 10:33 pm
at the end of the day buying links is going to be pretty hit and miss if you do it for ranking. but, if your focus is building authority. then the ranking will follow naturally.
but, you will never get a better return on investment from link buying, or even link building from directories and other places. compared to writing content that is linkable. networking. making friends. and sharing the love.
September 18, 2007 at 8:55 pm
ROFL! I am just a 22 year old college student. There is no way I could be on the dark side.
September 18, 2007 at 8:43 pm
I have never bought a text link as its too easy to get free backlinks if your content is good enough, though now that my company is getting a bit more funding I will be testing out buying text links, Ill probally go straight to the site owner just cause Id like to make sure they like the site being linked.
September 18, 2007 at 8:15 pm
Sorry, I meant directories that you pay to get reviewed by. Google says if they manually check to see if the content is good, then it is not considered buying a link. Yahoo! directory is a good example of this.
September 18, 2007 at 8:03 pm
I don’t buy them. I sell them. Working with bloggers privately and not through any system or network is by far the way to go, especially if the blogger is willing to work with you to construct posts around your links and make them look natural.
September 18, 2007 at 7:03 pm
Mr. Neil Patel you are truely a genius my friend. Thanks for all your help. Sharing is caring
…loving the quicksprout blog btw. Cheers!
September 18, 2007 at 6:52 pm
you can say thatagain
September 18, 2007 at 6:42 pm
Thanks for these tips on TLA. I have not purchased from them yet, but belong to their program and will now investigate it further.
September 18, 2007 at 6:39 pm
I don’t buy links. I prefer to build my own momentum but when I’m rich enough to experiment big enough to make an impact I might.
September 18, 2007 at 6:33 pm
Personally I have never bought links. Just because I’ve never had the money to buy enough links or advertising to make an impact. I don’t care about PR only SERPs and awareness. I prefer to build purely my own traffic. When I’m rich enough, then I’ll maybe start doing big experiments with things like this.
September 18, 2007 at 6:32 pm
I’ve never bought links or payed for advertising. Whether Google like it or not I couldn’t care less but personally I prefer to build up momentum to my sites purely from self generated traffic. Also I don’t have the money to do it serious enough to make an impact. So I’d rather do everything straight up to know I’ve achieved it all myself. When I’m rich enough, then maybe I’ll start doing big experiments with things like this.
September 18, 2007 at 6:30 pm
spending money at directories is buying text links…
September 18, 2007 at 6:29 pm
I’ve never bought links or payed for advertising. Nothing to do with like morals but never had the cash to do it seriously enough to make an impact. So I’d rather just get traffic by myself and build up my sites profiles individually with effort and quality. And then when I’m rich enough I will start doing some serious experiments with things like this.
September 18, 2007 at 6:29 pm
I think coming over to Shoe’s site has sent Neil over to the dark side!
September 18, 2007 at 6:05 pm
Good tips. I prefer getting to know the owners of the blogs, and offering something in return. It doesn’t always have to be money. (Tshirts, a product on whatever is being sold on my sites, a blog review exchange, blogroll exchange, etc etc).
Rather than buying text links, I prefer to spend advertising dollars in press releases, articles, directories, and the such. I would be lieing if I said I had not purchased links in the past, but from here on out, until Google has said their ultimatum, I will stick with free links, buzz, and Press releases.
September 18, 2007 at 5:53 pm
Some great tips. Thanks a bunch, Neil.
Steve
September 18, 2007 at 5:53 pm
good advice, thanks mijo.
September 18, 2007 at 5:45 pm
I’m a fan of TLA actually, based on their stringent quality control and ease of use.