Sep 17 2007
Jeremy Schoemaker

Uh Oh Uh Oh Here Comes The Hammer - TechCrunch40 Coverage

By Jeremy Schoemaker 77 comments

I can cross another one of life goals off today! I met MC Hammer.

Hammer was in the pit talking about his new site dancejam.com

Mc Hammer + Shoemoney

Dance Jam (not publicly available yet) is kind of Digg meets Youtube meets danceoffs. Basically people record themselves dancing and can challenge eachother. Also you can vote up or down peoples dances. Its pretty fricking badass.

Hammer wanted to get a video of me and him doing the running man to kick off the site. should I do it?

  1. Jermaine said on September 17th, 2007 at 6:30 pm

    Why not? I can see all the buzz it would create over the web - “ShoeMoney does the running man, thinking about a career as a backup dancer”

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  2. Blogging The Movie said on September 17th, 2007 at 6:45 pm

    I am in.

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  3. Blogging The Movie said on September 17th, 2007 at 6:45 pm

    Are you serious??? finally I’ve been wanting to dance off against the world.. and here i can showcase it. Muahahahah

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  4. Blogging The Movie said on September 17th, 2007 at 6:46 pm

    This idea just took all the people who love to dance in the battle circles in a media viral audience… i hope they can categorize the battles, between breaking, bboying, popping, freestyle, hip hop, and more.

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  5. Nick Sullivan said on September 17th, 2007 at 6:48 pm

    lol that’s awesome. Good idea.

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  6. Chris Jacobson said on September 17th, 2007 at 6:57 pm

    Nice pics with Hammer. I had no idea he was creating a site.

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  7. Sami said on September 17th, 2007 at 7:01 pm

    And you have to ask us??? Do it man!!! should be fun

    By the way not a bad idea, hats off to MC Hammer.

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  8. Blogging The Movie said on September 17th, 2007 at 7:01 pm

    There is a market for this, because I watch countless youtube videos where people choreograph to a certain song. Yet the responses options in youtube are limited or not highlighted.

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  9. blog.rraina.com said on September 17th, 2007 at 7:09 pm

    Good idea. Videos are what is becoming the hot trend to attract more surfers.

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  10. King Jacob said on September 17th, 2007 at 7:12 pm

    You definently should, Who wouldnt do the running man, if mc hammer asked?

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  11. Kanute said on September 17th, 2007 at 7:16 pm

    Wow, here comes the Hammer.I know that fellow. nice one. I wish I was you. Great great great.

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  12. Blogging The Movie said on September 17th, 2007 at 7:19 pm

    Where was this at?? b/c I know MC Hammer just performed in LA at the Nike Run Hit Remix.

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  13. Tracy Robinson said on September 17th, 2007 at 7:27 pm

    Hell yeah you should, go hammer, go hammer, go hammer, go shoe, go shoe, go shoe

    One of my guilty pleasures is this stupid show called pants off dance off where people show off their *ahem* dancing skills

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  14. Blogging The Movie said on September 17th, 2007 at 7:30 pm

    I wonder if this was Hammer’s idea or is just a front man

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  15. rkelley said on September 17th, 2007 at 7:55 pm

    My boyfriend met MC Hammer at the Emerald Downs Racetrack in Washington. He was performing as an opener for the races. The “concert” was free, and he actually performed a new song off his upcoming CD, “Hard Times,” without a hint of irony.

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  16. Gary R. Hess said on September 17th, 2007 at 8:01 pm

    That is awesome. I should buy some Hammer pants and see what I can do with my dancing… after I practice for a while…

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  17. Anthony C said on September 17th, 2007 at 8:10 pm

    I like the mac in the background…. lol

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  18. Ant Onaf said on September 17th, 2007 at 8:11 pm

    If you don’t want to do it tell Hammer I’m available! I’ll even spin on my head :)
    …DanceJam seems like its going to be a cool site, it needs to have cash prizes for competition winners. Great photo ..and in case you didn’t get my drift …HELL YEAH YOU SHOULD DO IT!!!

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  19. SMM Guru said on September 17th, 2007 at 8:31 pm

    All I have to say is LMAO!!!!

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  20. Vizion said on September 17th, 2007 at 8:38 pm

    I’m pretty sure I heard about this before from the internet celebraties but didn’t think it was true. Hammer is back people and you STILL can’t touch him.

    oh and to answer the question Shoe - break it down and represent!

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  21. browie said on September 17th, 2007 at 9:29 pm

    Hells ya go do it. Running man with Hammer would be badass

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  22. jim said on September 17th, 2007 at 9:52 pm

    DO IT! It’s MC freaking HAMMER! hahaha you should wear the baggy pants too

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  23. Zac Johnson said on September 17th, 2007 at 9:59 pm

    MC Hammer is awesome!!! haha, that is soo cool!

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  24. Ritu said on September 17th, 2007 at 10:00 pm

    Ofcourse you should do it. Its MC Hammer

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  25. Click Input said on September 17th, 2007 at 10:21 pm

    Dude, you have to do the running man!

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  26. Tim said on September 17th, 2007 at 10:30 pm

    From “You can’t touch this” - to - “Click here”. Awesome!!

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  27. PrintnPost said on September 17th, 2007 at 10:38 pm

    HELL YA!..Go Shoe, Go Shoe, go go go

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  28. Word Hugger said on September 17th, 2007 at 10:40 pm

    That is pretty badass. With someone like him running the show, I bet it won’t be hard to get media attention either.

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  29. johnnyi said on September 17th, 2007 at 10:49 pm

    Appears that Hammer has nailed down a winner!! I’m sure it will provide hours and hours of mindless entertainment…recipe for success!!! All the best to you Hammer!

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  30. Paul Hartrick said on September 17th, 2007 at 10:52 pm

    sweeet, sounds awsome!

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  31. Israel said on September 17th, 2007 at 11:04 pm

    me two. hammer is the hombre where i am from.

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  32. Joe said on September 18th, 2007 at 12:15 am

    Yeah, do it Shoe.

    Also check out
    Hammer’s blog. I saw him promote it on Fox news a little while back. He’s a pretty cool guy.

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  33. t-shirt slogans said on September 18th, 2007 at 12:44 am

    Wow, small world. I’m about 15 miles from Emerald Downs.

    Shoe, I think everyone would love to see you do the “running man”, lol.

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  34. Joeychgo said on September 18th, 2007 at 12:46 am

    sounds very sweet!

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  35. lyricsreg said on September 18th, 2007 at 1:37 am

    Seems everyone’s in the internet business these days :)

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  36. Brent Crouch said on September 18th, 2007 at 1:42 am

    Awesome! MC Hammer is one of the few celebs I would like to meet myself. You better do the video. Hammer seems like a really nice and level headed guy. Was he that way in person? Did he know he was talking to the guru of internet marketing?

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  37. techustle said on September 18th, 2007 at 2:27 am

    Do it.

    Then you can do the STOP Hammer time dance.

    On DanceJam that is an awesome idea. You could have DDR battles and then have freestyle dance battles. Just an awesome idea and with MCHammer on the proj you know he brings some credit to the subject.

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  38. John Loch said on September 18th, 2007 at 2:35 am

    Hell yes do it !

    Thats a name from wayback - MC Hammer..

    I’d do it, just for the laughs :)

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  39. Jean said on September 18th, 2007 at 3:38 am

    Sure man.
    Go for it,why not?

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  40. Grivon said on September 18th, 2007 at 5:24 am

    YES! And he could give you a badass mc-shoe-something- name to go along with it :p

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  41. Make Money Online said on September 18th, 2007 at 7:32 am

    Yep..Sure you do it Shoe..

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  42. MyZine.com said on September 18th, 2007 at 7:46 am

    GO For It !

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  43. GeorgeB said on September 18th, 2007 at 8:28 am

    Dammit man… you met hammah?!?!

    I wonder though, which of you has more money…?

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  44. Theo said on September 18th, 2007 at 9:15 am

    Just do it…

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  45. Darin Carter said on September 18th, 2007 at 9:35 am

    Start running shoe!

    Darin

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  46. bmw fun said on September 18th, 2007 at 9:39 am

    Nice pics with Hammer. I had no idea he was creating a site.
    great

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  47. Bridow said on September 18th, 2007 at 9:45 am

    as ton-loc would say, “lets do it”.

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  48. Lolo said on September 18th, 2007 at 10:07 am

    you guys share the same hair…go 4 it!

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  49. Modern Worker said on September 18th, 2007 at 10:25 am

    Shoe, you gotta obey the hamma!

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  50. Modern Worker said on September 18th, 2007 at 10:26 am

    Too legit to quit! hey heeyyyyy

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  51. Derek said on September 18th, 2007 at 10:36 am

    Hell yeah, do it! What better way than to get a chance to expose your brand in more mainstream (ie non-webgeek) media? Just so long as people don’t say “Who’s that with Hammer, Vanilla Ice?” :D

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  52. Joey said on September 18th, 2007 at 10:37 am

    That would be instant traffic for the Hammer. He ought to give you some of those cool pants he used to wear in return for the pub he would get.

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  53. CPA Affiliates said on September 18th, 2007 at 11:21 am

    thats awesome man!!! hammertime :) did you ask him where his parachute pants were? :)

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  54. Jason Golod said on September 18th, 2007 at 11:25 am

    Danielle had to leave, I have been saying, “Stop, hammatime” for an hour and a half now.

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  55. Ron said on September 18th, 2007 at 11:39 am

    You should definitely do it.

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  56. Gecko Tales said on September 18th, 2007 at 12:09 pm

    When you met Hammer was he like,”Oh my God!. I read your blog all the time. I love you Shoemoney!”

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  57. Gecko Tales said on September 18th, 2007 at 12:10 pm

    I’m guessing Shoe.

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  58. Klaudio said on September 18th, 2007 at 12:16 pm

    Hey Shoe!
    Do it! Do it! Do it! Do it! Do it! Do it!

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  59. Raffi said on September 18th, 2007 at 12:56 pm

    Without a doubt.
    Undoubtedly.
    Yes! You should do it.
    Because if we can’t mock ourselves, who can we make fun of?

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  60. The Dino said on September 18th, 2007 at 1:35 pm

    YOU Running will make whole Internet writing about it :)

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  61. KiwiPulse said on September 18th, 2007 at 2:21 pm

    So It’s MC Hammer who gonna teach me how to dance :D

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  62. The Home Directory said on September 18th, 2007 at 4:35 pm

    haha this should be an interesting site, hopefully he doesnt spend all of his earnings on solid gold laptops or something

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  63. corey said on September 18th, 2007 at 5:05 pm

    T U R T L E POWER

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  64. Specks said on September 18th, 2007 at 5:18 pm

    It’s not every day you get to hang with someone like MC Hammer. It’s a once in a lifetime thing. So what if you look funny doing it. It’s the fact that YOU did it.

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  65. Jeff said on September 18th, 2007 at 7:17 pm

    Get yourself out on the dance floor and RUN! It’s a great life… do all that you can.. add it to the resume and the memory-banks.

    Jeff

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  66. Stuart Hannig said on September 19th, 2007 at 12:03 am

    Man, that would be awesome to get a picture with him.

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  67. Stuart Hannig said on September 19th, 2007 at 12:03 am

    STOP! Can’t touch this!

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  68. Stuart Hannig said on September 19th, 2007 at 12:04 am

    Yeah, I love that sentence.

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  69. Sami said on September 19th, 2007 at 8:43 am

    hmm… you got a point there.

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  70. katurday said on September 19th, 2007 at 11:59 am

    Hammer the blogger? Hammer the web entrepreneur? Theres something pretty funny about that.

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  71. Eric said on September 20th, 2007 at 6:26 am

    Go for it, you can’t touch this :)

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  72. Luisana said on September 20th, 2007 at 11:59 am

    You should definitely do it!

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  73. Daily Blogger said on September 27th, 2007 at 2:36 pm

    I sign up with their newsletter, cool idea, hope it works

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  74. rewardless.com » MC Hammer @ TechCrunch40 Conference said on September 17th, 2007 at 7:07 pm

    [...] TechCrunch conference called DanceJam.comĀ - the first sighting of which was reported by ShoeMoney hereĀ . True story - about three years ago I was in the attic of a flower shop off Sunset in Los [...]

  75. Crunchies 2007 Award Show Recap - ShoeMoney® said on January 27th, 2008 at 2:59 am

    [...] ran into MC Hammer again and he immediately recognized me and was like SHOEMONEY you are the one talking smack in your [...]

  76. 2 Lijit 2 quit - ShoeMoney® said on July 29th, 2008 at 10:17 am

    [...] wonder at what point MC Hammer references will leave my mind… This song rocked. [...]

  77. 2 Lijit 2 quit | Just Past Stories said on July 30th, 2008 at 11:11 am

    [...] wonder at what point MC Hammer references will leave my mind… This song rocked. [...]

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