Uh Oh Uh Oh Here Comes The Hammer – TechCrunch40 Coverage

Posted on: September 17th, 2007 by Jeremy Schoemaker

I can cross another one of life goals off today! I met MC Hammer.

Hammer was in the pit talking about his new site dancejam.com

Mc Hammer + Shoemoney

Dance Jam (not publicly available yet) is kind of Digg meets Youtube meets danceoffs. Basically people record themselves dancing and can challenge eachother. Also you can vote up or down peoples dances. Its pretty fricking badass.

Hammer wanted to get a video of me and him doing the running man to kick off the site. should I do it?

Post written by Jeremy Schoemaker

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

More about Jeremy at http://www.shoemoney.com!

Have You Read:

78 Comments. What Say You?

  1. Hitch
    March 15, 2009 at 4:26 pm

    Is this a question? Do it!

  2. Daily Blogger
    September 27, 2007 at 2:36 pm

    I sign up with their newsletter, cool idea, hope it works

  3. Luisana
    September 20, 2007 at 11:59 am

    You should definitely do it!

  4. Eric
    September 20, 2007 at 6:26 am

    Go for it, you can’t touch this :)

  5. katurday
    September 19, 2007 at 11:59 am

    Hammer the blogger? Hammer the web entrepreneur? Theres something pretty funny about that.

  6. Sami
    September 19, 2007 at 8:43 am

    hmm… you got a point there.

  7. Stuart Hannig
    September 19, 2007 at 12:04 am

    Yeah, I love that sentence.

  8. Stuart Hannig
    September 19, 2007 at 12:03 am

    STOP! Can’t touch this!

  9. Stuart Hannig
    September 19, 2007 at 12:03 am

    Man, that would be awesome to get a picture with him.

  10. Jeff
    September 18, 2007 at 7:17 pm

    Get yourself out on the dance floor and RUN! It’s a great life… do all that you can.. add it to the resume and the memory-banks.

    Jeff

  11. Specks
    September 18, 2007 at 5:18 pm

    It’s not every day you get to hang with someone like MC Hammer. It’s a once in a lifetime thing. So what if you look funny doing it. It’s the fact that YOU did it.

  12. corey
    September 18, 2007 at 5:05 pm

    T U R T L E POWER

  13. The Home Directory
    September 18, 2007 at 4:35 pm

    haha this should be an interesting site, hopefully he doesnt spend all of his earnings on solid gold laptops or something

  14. KiwiPulse
    September 18, 2007 at 2:21 pm

    So It’s MC Hammer who gonna teach me how to dance :D

  15. The Dino
    September 18, 2007 at 1:35 pm

    YOU Running will make whole Internet writing about it :)

  16. Raffi
    September 18, 2007 at 12:56 pm

    Without a doubt.
    Undoubtedly.
    Yes! You should do it.
    Because if we can’t mock ourselves, who can we make fun of?

  17. Klaudio
    September 18, 2007 at 12:16 pm

    Hey Shoe!
    Do it! Do it! Do it! Do it! Do it! Do it!

  18. Gecko Tales
    September 18, 2007 at 12:10 pm

    I’m guessing Shoe.

  19. Gecko Tales
    September 18, 2007 at 12:09 pm

    When you met Hammer was he like,”Oh my God!. I read your blog all the time. I love you Shoemoney!”

  20. Ron
    September 18, 2007 at 11:39 am

    You should definitely do it.

  21. Jason Golod
    September 18, 2007 at 11:25 am

    Danielle had to leave, I have been saying, “Stop, hammatime” for an hour and a half now.

  22. CPA Affiliates
    September 18, 2007 at 11:21 am

    thats awesome man!!! hammertime :) did you ask him where his parachute pants were? :)

  23. Joey
    September 18, 2007 at 10:37 am

    That would be instant traffic for the Hammer. He ought to give you some of those cool pants he used to wear in return for the pub he would get.

  24. Derek
    September 18, 2007 at 10:36 am

    Hell yeah, do it! What better way than to get a chance to expose your brand in more mainstream (ie non-webgeek) media? Just so long as people don’t say “Who’s that with Hammer, Vanilla Ice?” :D

  25. Modern Worker
    September 18, 2007 at 10:26 am

    Too legit to quit! hey heeyyyyy

  26. Modern Worker
    September 18, 2007 at 10:25 am

    Shoe, you gotta obey the hamma!

  27. Lolo
    September 18, 2007 at 10:07 am

    you guys share the same hair…go 4 it!

  28. Bridow
    September 18, 2007 at 9:45 am

    as ton-loc would say, “lets do it”.

  29. bmw fun
    September 18, 2007 at 9:39 am

    Nice pics with Hammer. I had no idea he was creating a site.
    great

  30. Darin Carter
    September 18, 2007 at 9:35 am

    Start running shoe!

    Darin

  31. Theo
    September 18, 2007 at 9:15 am

    Just do it…

  32. GeorgeB
    September 18, 2007 at 8:28 am

    Dammit man… you met hammah?!?!

    I wonder though, which of you has more money…?

  33. MyZine.com
    September 18, 2007 at 7:46 am

    GO For It !

  34. Make Money Online
    September 18, 2007 at 7:32 am

    Yep..Sure you do it Shoe..

  35. Grivon
    September 18, 2007 at 5:24 am

    YES! And he could give you a badass mc-shoe-something- name to go along with it :p

  36. Jean
    September 18, 2007 at 3:38 am

    Sure man.
    Go for it,why not?

  37. John Loch
    September 18, 2007 at 2:35 am

    Hell yes do it !

    Thats a name from wayback – MC Hammer..

    I’d do it, just for the laughs :)

  38. techustle
    September 18, 2007 at 2:27 am

    Do it.

    Then you can do the STOP Hammer time dance.

    On DanceJam that is an awesome idea. You could have DDR battles and then have freestyle dance battles. Just an awesome idea and with MCHammer on the proj you know he brings some credit to the subject.

  39. Brent Crouch
    September 18, 2007 at 1:42 am

    Awesome! MC Hammer is one of the few celebs I would like to meet myself. You better do the video. Hammer seems like a really nice and level headed guy. Was he that way in person? Did he know he was talking to the guru of internet marketing?

  40. lyricsreg
    September 18, 2007 at 1:37 am

    Seems everyone’s in the internet business these days :)

  41. Joeychgo
    September 18, 2007 at 12:46 am

    sounds very sweet!

  42. t-shirt slogans
    September 18, 2007 at 12:44 am

    Wow, small world. I’m about 15 miles from Emerald Downs.

    Shoe, I think everyone would love to see you do the “running man”, lol.

  43. Joe
    September 18, 2007 at 12:15 am

    Yeah, do it Shoe.

    Also check out
    Hammer’s blog. I saw him promote it on Fox news a little while back. He’s a pretty cool guy.

  44. Israel
    September 17, 2007 at 11:04 pm

    me two. hammer is the hombre where i am from.

  45. Paul Hartrick
    September 17, 2007 at 10:52 pm

    sweeet, sounds awsome!

  46. johnnyi
    September 17, 2007 at 10:49 pm

    Appears that Hammer has nailed down a winner!! I’m sure it will provide hours and hours of mindless entertainment…recipe for success!!! All the best to you Hammer!

  47. Word Hugger
    September 17, 2007 at 10:40 pm

    That is pretty badass. With someone like him running the show, I bet it won’t be hard to get media attention either.

  48. PrintnPost
    September 17, 2007 at 10:38 pm

    HELL YA!..Go Shoe, Go Shoe, go go go

  49. Tim
    September 17, 2007 at 10:30 pm

    From “You can’t touch this” – to – “Click here”. Awesome!!

  50. Click Input
    September 17, 2007 at 10:21 pm

    Dude, you have to do the running man!

  51. Ritu
    September 17, 2007 at 10:00 pm

    Ofcourse you should do it. Its MC Hammer

  52. Zac Johnson
    September 17, 2007 at 9:59 pm

    MC Hammer is awesome!!! haha, that is soo cool!

  53. jim
    September 17, 2007 at 9:52 pm

    DO IT! It’s MC freaking HAMMER! hahaha you should wear the baggy pants too

  54. browie
    September 17, 2007 at 9:29 pm

    Hells ya go do it. Running man with Hammer would be badass

  55. Vizion
    September 17, 2007 at 8:38 pm

    I’m pretty sure I heard about this before from the internet celebraties but didn’t think it was true. Hammer is back people and you STILL can’t touch him.

    oh and to answer the question Shoe – break it down and represent!

  56. SMM Guru
    September 17, 2007 at 8:31 pm

    All I have to say is LMAO!!!!

  57. Ant Onaf
    September 17, 2007 at 8:11 pm

    If you don’t want to do it tell Hammer I’m available! I’ll even spin on my head :)
    …DanceJam seems like its going to be a cool site, it needs to have cash prizes for competition winners. Great photo ..and in case you didn’t get my drift …HELL YEAH YOU SHOULD DO IT!!!

  58. Anthony C
    September 17, 2007 at 8:10 pm

    I like the mac in the background…. lol

  59. Gary R. Hess
    September 17, 2007 at 8:01 pm

    That is awesome. I should buy some Hammer pants and see what I can do with my dancing… after I practice for a while…

  60. rkelley
    September 17, 2007 at 7:55 pm

    My boyfriend met MC Hammer at the Emerald Downs Racetrack in Washington. He was performing as an opener for the races. The “concert” was free, and he actually performed a new song off his upcoming CD, “Hard Times,” without a hint of irony.

  61. Blogging The Movie
    September 17, 2007 at 7:30 pm

    I wonder if this was Hammer’s idea or is just a front man

  62. Tracy Robinson
    September 17, 2007 at 7:27 pm

    Hell yeah you should, go hammer, go hammer, go hammer, go shoe, go shoe, go shoe

    One of my guilty pleasures is this stupid show called pants off dance off where people show off their *ahem* dancing skills

  63. Blogging The Movie
    September 17, 2007 at 7:19 pm

    Where was this at?? b/c I know MC Hammer just performed in LA at the Nike Run Hit Remix.

  64. Kanute
    September 17, 2007 at 7:16 pm

    Wow, here comes the Hammer.I know that fellow. nice one. I wish I was you. Great great great.

  65. King Jacob
    September 17, 2007 at 7:12 pm

    You definently should, Who wouldnt do the running man, if mc hammer asked?

  66. blog.rraina.com
    September 17, 2007 at 7:09 pm

    Good idea. Videos are what is becoming the hot trend to attract more surfers.

  67. Blogging The Movie
    September 17, 2007 at 7:01 pm

    There is a market for this, because I watch countless youtube videos where people choreograph to a certain song. Yet the responses options in youtube are limited or not highlighted.

  68. Sami
    September 17, 2007 at 7:01 pm

    And you have to ask us??? Do it man!!! should be fun

    By the way not a bad idea, hats off to MC Hammer.

  69. Chris Jacobson
    September 17, 2007 at 6:57 pm

    Nice pics with Hammer. I had no idea he was creating a site.

  70. Nick Sullivan
    September 17, 2007 at 6:48 pm

    lol that’s awesome. Good idea.

  71. Blogging The Movie
    September 17, 2007 at 6:46 pm

    This idea just took all the people who love to dance in the battle circles in a media viral audience… i hope they can categorize the battles, between breaking, bboying, popping, freestyle, hip hop, and more.

  72. Blogging The Movie
    September 17, 2007 at 6:45 pm

    Are you serious??? finally I’ve been wanting to dance off against the world.. and here i can showcase it. Muahahahah

  73. Blogging The Movie
    September 17, 2007 at 6:45 pm

    I am in.

  74. Jermaine
    September 17, 2007 at 6:30 pm

    Why not? I can see all the buzz it would create over the web – “ShoeMoney does the running man, thinking about a career as a backup dancer”

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