Uh Oh Uh Oh Here Comes The Hammer – TechCrunch40 Coverage

by Jeremy Schoemaker on September 17, 2007 · 79 comments

I can cross another one of life goals off today! I met MC Hammer.

Hammer was in the pit talking about his new site dancejam.com

Mc Hammer + Shoemoney

Dance Jam (not publicly available yet) is kind of Digg meets Youtube meets danceoffs. Basically people record themselves dancing and can challenge eachother. Also you can vote up or down peoples dances. Its pretty fricking badass.

Hammer wanted to get a video of me and him doing the running man to kick off the site. should I do it?

About the author...

– who has written 2416 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 75 comments… read them below or add one }

1 Jermaine September 17, 2007 at 6:30 pm

Why not? I can see all the buzz it would create over the web – “ShoeMoney does the running man, thinking about a career as a backup dancer”

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2 Blogging The Movie September 17, 2007 at 6:45 pm

I am in.

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3 Blogging The Movie September 17, 2007 at 6:45 pm

Are you serious??? finally I’ve been wanting to dance off against the world.. and here i can showcase it. Muahahahah

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4 Blogging The Movie September 17, 2007 at 6:46 pm

This idea just took all the people who love to dance in the battle circles in a media viral audience… i hope they can categorize the battles, between breaking, bboying, popping, freestyle, hip hop, and more.

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5 Nick Sullivan September 17, 2007 at 6:48 pm

lol that’s awesome. Good idea.

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6 Chris Jacobson September 17, 2007 at 6:57 pm

Nice pics with Hammer. I had no idea he was creating a site.

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7 Sami September 17, 2007 at 7:01 pm

And you have to ask us??? Do it man!!! should be fun

By the way not a bad idea, hats off to MC Hammer.

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8 Blogging The Movie September 17, 2007 at 7:01 pm

There is a market for this, because I watch countless youtube videos where people choreograph to a certain song. Yet the responses options in youtube are limited or not highlighted.

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9 blog.rraina.com September 17, 2007 at 7:09 pm

Good idea. Videos are what is becoming the hot trend to attract more surfers.

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10 King Jacob September 17, 2007 at 7:12 pm

You definently should, Who wouldnt do the running man, if mc hammer asked?

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11 Kanute September 17, 2007 at 7:16 pm

Wow, here comes the Hammer.I know that fellow. nice one. I wish I was you. Great great great.

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12 Blogging The Movie September 17, 2007 at 7:19 pm

Where was this at?? b/c I know MC Hammer just performed in LA at the Nike Run Hit Remix.

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13 Tracy Robinson September 17, 2007 at 7:27 pm

Hell yeah you should, go hammer, go hammer, go hammer, go shoe, go shoe, go shoe

One of my guilty pleasures is this stupid show called pants off dance off where people show off their *ahem* dancing skills

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14 Blogging The Movie September 17, 2007 at 7:30 pm

I wonder if this was Hammer’s idea or is just a front man

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15 rkelley September 17, 2007 at 7:55 pm

My boyfriend met MC Hammer at the Emerald Downs Racetrack in Washington. He was performing as an opener for the races. The “concert” was free, and he actually performed a new song off his upcoming CD, “Hard Times,” without a hint of irony.

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16 Gary R. Hess September 17, 2007 at 8:01 pm

That is awesome. I should buy some Hammer pants and see what I can do with my dancing… after I practice for a while…

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17 Anthony C September 17, 2007 at 8:10 pm

I like the mac in the background…. lol

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18 Ant Onaf September 17, 2007 at 8:11 pm

If you don’t want to do it tell Hammer I’m available! I’ll even spin on my head :)
…DanceJam seems like its going to be a cool site, it needs to have cash prizes for competition winners. Great photo ..and in case you didn’t get my drift …HELL YEAH YOU SHOULD DO IT!!!

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19 SMM Guru September 17, 2007 at 8:31 pm

All I have to say is LMAO!!!!

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20 Vizion September 17, 2007 at 8:38 pm

I’m pretty sure I heard about this before from the internet celebraties but didn’t think it was true. Hammer is back people and you STILL can’t touch him.

oh and to answer the question Shoe – break it down and represent!

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21 browie September 17, 2007 at 9:29 pm

Hells ya go do it. Running man with Hammer would be badass

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22 jim September 17, 2007 at 9:52 pm

DO IT! It’s MC freaking HAMMER! hahaha you should wear the baggy pants too

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23 Zac Johnson September 17, 2007 at 9:59 pm

MC Hammer is awesome!!! haha, that is soo cool!

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24 Ritu September 17, 2007 at 10:00 pm

Ofcourse you should do it. Its MC Hammer

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25 Click Input September 17, 2007 at 10:21 pm

Dude, you have to do the running man!

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26 Tim September 17, 2007 at 10:30 pm

From “You can’t touch this” – to – “Click here”. Awesome!!

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27 PrintnPost September 17, 2007 at 10:38 pm

HELL YA!..Go Shoe, Go Shoe, go go go

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28 Word Hugger September 17, 2007 at 10:40 pm

That is pretty badass. With someone like him running the show, I bet it won’t be hard to get media attention either.

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29 johnnyi September 17, 2007 at 10:49 pm

Appears that Hammer has nailed down a winner!! I’m sure it will provide hours and hours of mindless entertainment…recipe for success!!! All the best to you Hammer!

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30 Paul Hartrick September 17, 2007 at 10:52 pm

sweeet, sounds awsome!

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31 Israel September 17, 2007 at 11:04 pm

me two. hammer is the hombre where i am from.

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32 Joe September 18, 2007 at 12:15 am

Yeah, do it Shoe.

Also check out
Hammer’s blog. I saw him promote it on Fox news a little while back. He’s a pretty cool guy.

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33 t-shirt slogans September 18, 2007 at 12:44 am

Wow, small world. I’m about 15 miles from Emerald Downs.

Shoe, I think everyone would love to see you do the “running man”, lol.

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34 Joeychgo September 18, 2007 at 12:46 am

sounds very sweet!

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35 lyricsreg September 18, 2007 at 1:37 am

Seems everyone’s in the internet business these days :)

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36 Brent Crouch September 18, 2007 at 1:42 am

Awesome! MC Hammer is one of the few celebs I would like to meet myself. You better do the video. Hammer seems like a really nice and level headed guy. Was he that way in person? Did he know he was talking to the guru of internet marketing?

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37 techustle September 18, 2007 at 2:27 am

Do it.

Then you can do the STOP Hammer time dance.

On DanceJam that is an awesome idea. You could have DDR battles and then have freestyle dance battles. Just an awesome idea and with MCHammer on the proj you know he brings some credit to the subject.

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38 John Loch September 18, 2007 at 2:35 am

Hell yes do it !

Thats a name from wayback – MC Hammer..

I’d do it, just for the laughs :)

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39 Jean September 18, 2007 at 3:38 am

Sure man.
Go for it,why not?

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40 Grivon September 18, 2007 at 5:24 am

YES! And he could give you a badass mc-shoe-something- name to go along with it :p

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41 Make Money Online September 18, 2007 at 7:32 am

Yep..Sure you do it Shoe..

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42 MyZine.com September 18, 2007 at 7:46 am

GO For It !

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43 GeorgeB September 18, 2007 at 8:28 am

Dammit man… you met hammah?!?!

I wonder though, which of you has more money…?

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44 Theo September 18, 2007 at 9:15 am

Just do it…

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45 Darin Carter September 18, 2007 at 9:35 am

Start running shoe!

Darin

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46 bmw fun September 18, 2007 at 9:39 am

Nice pics with Hammer. I had no idea he was creating a site.
great

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47 Bridow September 18, 2007 at 9:45 am

as ton-loc would say, “lets do it”.

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48 Lolo September 18, 2007 at 10:07 am

you guys share the same hair…go 4 it!

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49 Modern Worker September 18, 2007 at 10:25 am

Shoe, you gotta obey the hamma!

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50 Modern Worker September 18, 2007 at 10:26 am

Too legit to quit! hey heeyyyyy

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51 Derek September 18, 2007 at 10:36 am

Hell yeah, do it! What better way than to get a chance to expose your brand in more mainstream (ie non-webgeek) media? Just so long as people don’t say “Who’s that with Hammer, Vanilla Ice?” :D

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52 Joey September 18, 2007 at 10:37 am

That would be instant traffic for the Hammer. He ought to give you some of those cool pants he used to wear in return for the pub he would get.

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53 CPA Affiliates September 18, 2007 at 11:21 am

thats awesome man!!! hammertime :) did you ask him where his parachute pants were? :)

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54 Jason Golod September 18, 2007 at 11:25 am

Danielle had to leave, I have been saying, “Stop, hammatime” for an hour and a half now.

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55 Ron September 18, 2007 at 11:39 am

You should definitely do it.

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56 Gecko Tales September 18, 2007 at 12:09 pm

When you met Hammer was he like,”Oh my God!. I read your blog all the time. I love you Shoemoney!”

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57 Gecko Tales September 18, 2007 at 12:10 pm

I’m guessing Shoe.

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58 Klaudio September 18, 2007 at 12:16 pm

Hey Shoe!
Do it! Do it! Do it! Do it! Do it! Do it!

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59 Raffi September 18, 2007 at 12:56 pm

Without a doubt.
Undoubtedly.
Yes! You should do it.
Because if we can’t mock ourselves, who can we make fun of?

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60 The Dino September 18, 2007 at 1:35 pm

YOU Running will make whole Internet writing about it :)

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61 KiwiPulse September 18, 2007 at 2:21 pm

So It’s MC Hammer who gonna teach me how to dance :D

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62 The Home Directory September 18, 2007 at 4:35 pm

haha this should be an interesting site, hopefully he doesnt spend all of his earnings on solid gold laptops or something

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63 corey September 18, 2007 at 5:05 pm

T U R T L E POWER

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64 Specks September 18, 2007 at 5:18 pm

It’s not every day you get to hang with someone like MC Hammer. It’s a once in a lifetime thing. So what if you look funny doing it. It’s the fact that YOU did it.

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65 Jeff September 18, 2007 at 7:17 pm

Get yourself out on the dance floor and RUN! It’s a great life… do all that you can.. add it to the resume and the memory-banks.

Jeff

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66 Stuart Hannig September 19, 2007 at 12:03 am

Man, that would be awesome to get a picture with him.

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67 Stuart Hannig September 19, 2007 at 12:03 am

STOP! Can’t touch this!

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68 Stuart Hannig September 19, 2007 at 12:04 am

Yeah, I love that sentence.

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69 Sami September 19, 2007 at 8:43 am

hmm… you got a point there.

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70 katurday September 19, 2007 at 11:59 am

Hammer the blogger? Hammer the web entrepreneur? Theres something pretty funny about that.

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71 Eric September 20, 2007 at 6:26 am

Go for it, you can’t touch this :)

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72 Luisana September 20, 2007 at 11:59 am

You should definitely do it!

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73 Daily Blogger September 27, 2007 at 2:36 pm

I sign up with their newsletter, cool idea, hope it works

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74 Hitch March 15, 2009 at 4:26 pm

Is this a question? Do it!

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75 radiowerbung August 24, 2010 at 6:06 pm

When did you find for that great tips? I tried to get some a great deal more details about it, but I wasn’t able to.

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